The real estate brokerage industry in Europe focuses on facilitating property transactions, rentals, and investments. Companies range from traditional agents to tech-driven platforms, offering services like valuations, property management, and market analysis. Recently, technological advancements and shifts toward remote work have transformed how properties are marketed and sold, raising the importance of online platforms. Additionally, there is a growing emphasis on sustainability in property development and management, reflecting broader societal trends. As the industry embraces digital tools, experts predict a future marked by increased efficiency, transparency, and enhanced customer experiences for both buyers and sellers.


In 2024, the European market saw a mix of venture capital, private equity, and corporate investments from 19 notable investors. Headquartered in cities like London, Munich, and Paris, these firms range in size from small startups to large corporations. Founded between the 1980s and 2010s, these investors collectively enhanced their portfolios with approximately 400 investments. Their innovations and growth strategies underscore significant shifts taking place in the real estate brokerage sector. Whether it's tech-driven platforms or traditional property firms, these investors are poised to shape the future of the industry.


Top 19 Real Estate Brokerage Investors in Europe


1. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a public entity and financial institution based in Paris, Île-De-France, founded in 2015. It supports entrepreneurs and businesses in France and internationally through a range of services, including direct funding, export credit insurance, and private equity investments. Bpifrance aims to foster entrepreneurship and innovation through coaching and partnerships, helping businesses navigate growth and international expansion. Notably, Bpifrance has invested in several real estate-related startups, including 'Cherche mon nid', which specializes in real estate research and has raised a total of 2.92 million euros with Bpifrance's support. Additionally, Bpifrance invested in 'Mon Chasseur Immo', a company that raised $4,047,647 in a venture round. These transactions highlight Bpifrance's active role in the real estate brokerage sector, making it a significant player in this industry.


2. PIB Group

  • Website: pibgroup.co.uk
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2015
  • Headcount: 1001-5000
  • Number of deals in 2024: 9
  • LinkedIn: pib-group

PIB Group is a corporate investor based in London, England, founded in 2015. As an insurance intermediary, PIB Group provides specialist insurance solutions across various sectors, including property. They have made significant strides in the real estate brokerage context through several key acquisitions. Notably, they acquired St Giles, a residential property specialist broker, which enhances their portfolio in property insurance. Additionally, their acquisition of Barbon Insurance Group, which includes brands like HomeLet and Let Alliance, positions them strongly within the lettings industry. PIB Group's strategy focuses on collaboration and customer-centric solutions, aiming to meet the diverse needs of their clients, particularly in the property sector. Their recent transactions reflect a commitment to expanding their influence and capabilities in the real estate market.


3. Picus Capital

  • Website: picuscap.com
  • Type: Venture Capital
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: picus-capital

Picus Capital is a venture capital firm based in Munich, Bavaria, Germany, founded in 2015. The firm specializes in early-stage technology investments and partners with innovative startups across various sectors, including fintech and healthcare. Notably, Picus Capital has made significant investments in the real estate technology sector, particularly in companies like Homeday and Casavo. Homeday, a property technology startup, received funding from Picus Capital in both its Seed and Series A rounds, focusing on enhancing the real estate transaction process. Additionally, Picus Capital participated in Casavo's Series C and D funding rounds, supporting the company's mission to become a leading digital platform for residential real estate in Europe. Through these investments, Picus Capital not only provides capital but also strategic guidance and support to empower entrepreneurs in the real estate brokerage industry.


4. Lrg

  • Website: lrg.co.uk
  • Type: Corporate
  • Headquarters: Wokingham, England, United Kingdom (UK)
  • Founded year: 1983
  • Headcount: 1001-5000
  • Number of deals in 2024: 3
  • LinkedIn: leaders-romans-group

Leaders Romans Group (Lrg) is a prominent property services company based in Wokingham, England, founded in 1983. The firm offers a comprehensive range of services, including residential sales, lettings, property management, and development consultancy. Lrg caters to a diverse clientele, including landlords, tenants, property developers, and housing associations, providing expert guidance to navigate the property market effectively. In recent years, Lrg has significantly expanded its presence in the real estate brokerage sector through strategic acquisitions. Notable transactions include the acquisition of Stirling Ackroyd, which added 31 branches to their portfolio, and the purchase of Hose Rhodes Dickson, a well-established independent agency on the Isle of Wight. Additionally, Lrg acquired The Acorn Group, marking its largest acquisition to date, and has also integrated Dewhurst Lettings and Portico into its operations. These acquisitions reflect Lrg's aggressive growth strategy and commitment to enhancing its service offerings in the real estate market.


5. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Notably, Kima Ventures has made significant investments in the real estate brokerage industry, including a seed funding round for Triplemint, a NYC-based real estate brokerage company, where they participated in raising $1.65 million in 2015. Additionally, they invested in Home61, which raised $1 million in a seed round in 2016. These transactions highlight Kima Ventures' active role in supporting innovative companies within the real estate brokerage space, alongside their broader investment strategy.


6. Axel Springer

  • Website: axelspringer.com
  • Type: Corporate
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 1946
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: axel-springer-se

Axel Springer SE is a corporate investor based in Berlin, Germany, founded in 1946. It is primarily known as a media company specializing in publishing news and digital media, operating a diverse portfolio of brands including BILD and Business Insider. In recent years, Axel Springer has expanded its investment portfolio to include significant stakes in the real estate brokerage sector. Notably, the company invested €9 million in Housell, a Spanish online real estate agency, and has been involved in multiple funding rounds for Homeday, a German online real estate agent, raising substantial amounts to scale its business model. Furthermore, Axel Springer Digital Classifieds acquired 80% of Immoweb, a leading Belgian property portal, for EUR 127.5 million, showcasing its commitment to the real estate market. These transactions highlight Axel Springer's strategic interest in leveraging technology and digital platforms within the real estate brokerage industry.


7. Partners Group

  • Website: partnersgroup.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 19
  • LinkedIn: partners-group

Partners Group Holding AG is a prominent investment management firm based in Baar, Zug, Switzerland, specializing in private equity, private infrastructure, private real estate, and private debt. Founded in 1996, the firm manages over USD 149 billion in assets and offers a range of investment solutions to institutional investors, private banks, and individual investors. Notably, Partners Group has been involved in significant transactions within the real estate sector, such as the acquisition of Foncia Group, a leading French property management services provider, where they led a consortium to secure a majority stake. Additionally, their investment in Citivale Group Holdings Ltd, a developer and asset manager focusing on logistics and light industrial assets, highlights their strategic approach to investing in real estate operating companies. These transactions demonstrate Partners Group's commitment to the real estate market and its operational dynamics, reinforcing their relevance in the real estate brokerage context.


8. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a crowdfunding platform based in London, England, founded in 2010. It enables businesses, particularly startups and SMEs, to raise capital through equity investments by connecting them with potential investors. The platform emphasizes diversity and inclusion within its workforce while providing investment management services. Notably, Crowdcube has been involved in several transactions within the real estate sector, including EasyProperty, which raised $2,056,447 in 2015, and Pocket Living, an affordable housing provider that received backing to expand its operations in the UK. Additionally, Crowdcube facilitated funding for Homki, Infabode, and Zump, all of which are related to real estate services, showcasing its active role in the real estate brokerage industry.


9. Connells Group


Connells Group is a leading estate agency and property services provider in the UK, founded in 1936 and based in Leighton Buzzard, England. With over 10,000 employees, they offer a comprehensive range of services including residential sales, lettings, mortgage services, and property management. Connells Group has made significant strides in the real estate brokerage market through strategic acquisitions, such as the purchase of Miller Metcalfe Surveyors Ltd to enhance their valuation services, and the acquisition of Peter Alan, a 26-branch Welsh agency, for £16.4 million. They also acquired Rook Matthews Sayer, a North-East estate agency, and Hall & Benson, further solidifying their presence in the market. These transactions highlight Connells Group's active role in the real estate brokerage industry, catering to home buyers, sellers, landlords, and corporate clients.


10. Lomond

  • Website: lomond.group
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 1001-5000
  • Number of deals in 2024: 10
  • LinkedIn: lomond-capital

Lomond is a corporate investor based in London, England, specializing in property management and real estate agency services, including lettings, sales, and investment management. Founded in 2010, Lomond has rapidly expanded its operations through a series of strategic acquisitions aimed at enhancing its market presence across the UK. Notable transactions include the acquisition of Kent estate agent Miles & Barr, which marked its 64th acquisition, and the purchase of Thornley Groves, a major regional estate agency in Manchester, which was one of its largest acquisitions to date. Additionally, Lomond acquired Charters Estate Agents, a ten-branch independent agency in Hampshire and Surrey, further solidifying its footprint in the real estate brokerage sector. These acquisitions reflect Lomond's aggressive growth strategy and its focus on providing comprehensive real estate services to both businesses and consumers.


11. Pi Labs

  • Website: pilabs.vc
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 8
  • LinkedIn: pi-labs-ltd-

Pi Labs is a venture capital firm based in London, founded in 2014, that specializes in early-stage investments in the real estate technology sector. The firm aims to support founders by providing funding, mentorship, and access to a global network, with a focus on creating a digital and sustainable built world. Notable transactions include their investment in eMoov, a digital estate agency that raised $3.2 million in 2014, and Better.co.uk, which raised approximately $1.73 million in 2016. Additionally, they invested in REalyse, a data analytics platform for real estate, which raised $627,753 in 2017. These investments highlight Pi Labs' commitment to fostering innovation in the real estate brokerage industry.


12. Seedcamp

  • Website: seedcamp.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2007
  • Headcount: 11-50
  • Number of deals in 2024: 40
  • LinkedIn: seedcamp_2

Seedcamp is a venture capital firm based in London, England, founded in 2007. The firm specializes in investing in early-stage startups across Europe, providing financial backing and support to founders in areas such as product-market fit, sales, and access to a vast network of investors. Seedcamp has a strong focus on technology-driven companies looking to innovate and grow. Notably, Seedcamp has invested in several companies within the real estate brokerage sector, including eMoov, which raised nearly $4 million through equity crowdfunding and seed rounds, and GetAgent, which also secured funding in its seed round. Additionally, they were involved with London House Exchange, which raised over $7 million in a Series A round. These transactions highlight Seedcamp's engagement in the real estate market, particularly in technology-enabled brokerage services.


13. Savills

  • Website: savills.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1855
  • Headcount: 10001+
  • Number of deals in 2024: 5
  • LinkedIn: savills

Savills plc is a prominent real estate services company based in London, England, founded in 1855. With a workforce of over 10,000 employees, Savills offers a comprehensive range of property-related services, including asset management, consultancy, and investment advice. The firm has a global presence, catering to individual buyers, investors, and businesses, providing expert guidance in navigating the real estate market. Notably, Savills has made significant strides in the real estate brokerage sector through various strategic acquisitions. For instance, in 2017, they acquired Granville Residential, an independent estate agent, to enhance their lettings division and increase market share in the Marlow area. In 2014, they acquired the US commercial real estate services firm Studley for $260 million, rebranding the combined business as Savills Studley, which further expanded their brokerage services in the US market. Additionally, their acquisition of two independent agencies in the North West of England, including Case McNair, highlights their strategy to bolster their brokerage operations. These transactions underscore Savills' active role in the real estate brokerage industry, making them a significant player in this sector.


14. Pollen Street Capital


Pollen Street Capital is a private equity investment firm based in London, specializing in private equity and credit within the financial services sector. Founded in 2013, the firm partners with innovative businesses to provide capital and strategic insights, focusing on sectors such as lending, insurance, and technology-enabled services. Notably, Pollen Street Capital has made significant investments in the real estate brokerage context, including a notable investment in BidX1, a digital property company that has raised over €1.4 billion in property sales and is expanding into new markets. Additionally, they acquired a majority stake in Finsolutia, a technology-driven credit and real estate platform, highlighting their commitment to the real estate sector. These transactions illustrate Pollen Street's strategic interest in businesses that operate within the real estate brokerage industry, despite their broader focus on financial services.


15. SoftBank Investment Advisers


SoftBank Investment Advisers, also known as the SoftBank Vision Fund, is a venture capital fund founded in 2017 and based in London, England. The fund primarily invests in technology-focused companies, particularly those innovating in artificial intelligence and other tech sectors. Among its diverse portfolio, SoftBank has made significant investments in the real estate brokerage industry, including notable transactions such as a $450 million investment in Compass during its Series E funding round, which helped elevate the company's valuation to $2.2 billion. They also participated in subsequent funding rounds for Compass, raising $370 million in Series G and $400 million in Series F. Additionally, SoftBank has invested in HomeLight, contributing to a $100 million Series D round, and in Opendoor, which raised $300 million in Series E. These investments highlight SoftBank's strategic interest in technology-driven real estate solutions, reinforcing its role as a key investor in the real estate brokerage sector.


16. Countrywide

  • Website: countrywide.co.uk
  • Type: Corporate
  • Headquarters: Milton Keynes, England, United Kingdom (UK)
  • Founded year: 1986
  • Headcount: 5001-10000
  • LinkedIn: countrywide-plc

Countrywide is a prominent property services company based in Milton Keynes, England, founded in 1986. It operates as the UK's largest integrated property services group, offering a comprehensive suite of services including estate agency, surveying, mortgages, and insurance. Countrywide has made significant strides in the real estate brokerage sector through various strategic acquisitions. Notable transactions include the acquisition of Clive Watkin and Sutton Kersh, which added over 300 employees and 39 branch locations to its retail business. Additionally, the acquisition of Blundells, a Yorkshire-based estate and lettings agency, and Lambert Smith Hampton, a leading commercial property consultancy, further solidified Countrywide's position in the market. These acquisitions reflect Countrywide's ongoing strategy to enhance its service offerings and expand its presence in the real estate brokerage industry.


17. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm founded in 2011, based in London, England. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses in the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has made significant investments in the real estate sector, including a £10 million investment in Newett Homes to enhance its growth strategy and a £4.25 million equity investment in Woodall Homes to support land acquisition and development activities. Additionally, BGF has provided £15.5 million to Burrington Estates, further demonstrating their commitment to the real estate market. These transactions highlight BGF's active role in supporting the growth of businesses within the real estate brokerage industry.


18. Schibsted

  • Website: schibsted.com
  • Type: Corporate
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1839
  • Headcount: 5001-10000
  • Number of deals in 2024: 3
  • LinkedIn: schibsted-asa

Schibsted Media Group, founded in 1839 and based in Oslo, Norway, is a corporate investor primarily known for its operations in the digital marketplace sector. The company has transitioned from its historical roots in publishing to focus on empowering users through digital services, particularly in classified ads and second-hand goods. Notably, Schibsted has made strategic acquisitions in the real estate sector, including the purchase of Habitaclia.com, a leading real estate portal in Spain, which has significantly enhanced its position in the Spanish real estate market. Additionally, Schibsted acquired Oikotie, an online classifieds business in Finland, further solidifying its presence in the online marketplace, which includes real estate listings. These transactions reflect Schibsted's active engagement in the real estate brokerage industry, making it a relevant investor in this space.


19. Partech

  • Website: partechpartners.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1982
  • Headcount: 51-200
  • Number of deals in 2024: 24
  • LinkedIn: partech

Partech Partners is a venture capital firm founded in 1982, based in Paris, Île-De-France, France. The firm specializes in providing funding and support to startups across various sectors, particularly in technology. Partech operates globally and has a diverse portfolio of companies. Notably, they have made significant investments in the PropTech sector, including Propseller, a Singapore-based startup that raised $12 million in Series A funding to scale its business model and expand services. They also invested in PropertyScout, a Thailand-based PropTech startup that secured $5 million in Series A funding to enhance its technology and market presence. Additionally, Partech participated in a funding round for Homebase, a real estate technology platform in Vietnam, which raised $30 million to empower homeownership across Southeast Asia. These transactions highlight Partech's commitment to supporting innovative solutions in the real estate brokerage space.



Real Estate Brokerage Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
PIB GroupLondon, England, United Kingdom (UK)1001-500020159
Picus CapitalMunich, Bavaria, Germany11-50201528
LrgWokingham, England, United Kingdom (UK)1001-500019833
Kima VenturesParis, Île-De-France, France1-10201050
Axel SpringerBerlin, Berlin, Germany10001+19461
Partners GroupBaar, Zug, Switzerland1001-5000199619
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Connells GroupLeighton Buzzard, England, United Kingdom (UK)10001+19360
LomondLondon, England, United Kingdom (UK)1001-5000201010
Pi LabsLondon, England, United Kingdom (UK)11-5020148
SeedcampLondon, England, United Kingdom (UK)11-50200740
SavillsLondon, England, United Kingdom (UK)10001+18555
Pollen Street CapitalLondon, England, United Kingdom (UK)51-20020139
SoftBank Investment AdvisersLondon, England, United Kingdom (UK)201-500201714
CountrywideMilton Keynes, England, United Kingdom (UK)5001-1000019860
BgfLondon, England, United Kingdom (UK)51-200201153
SchibstedOslo, Oslo, Norway5001-1000018393
PartechParis, Île-De-France, France51-200198224


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