Public relations companies in Michigan play a pivotal role in shaping communication strategies for various organizations and sectors. This industry comprises a mix of agencies focusing on services like media relations, crisis management, and digital marketing. As businesses face an increasingly complex media environment, these firms help clients enhance their visibility and reputation. With the rise of digital platforms, there's a significant shift toward integrating traditional PR with online engagement strategies, making adaptability vital for survival.

The companies featured in this list range from small teams to larger agencies, predominantly located in urban hubs like Detroit and Grand Rapids. Established from as early as 1964, these firms specialize in sectors such as healthcare, luxury brands, and technology. Most operate as private entities with employee counts varying from just a few to over 200, showcasing the breadth of talent and focus in Michigan's communications landscape.

Continue reading to explore the top public relations companies in Michigan.

Top 19 Public Relations Companies in Michigan

1. Marx Layne & Company

• Website: marxlayne.com
• Ownership type: Private
• Headquarters: Farmington, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1987
• Headcount: 11-50
• LinkedIn: marx-layne-%26-company

Marx Layne & Company is a public relations and digital marketing agency based in Farmington, Michigan. Founded in 1987, the firm has built a reputation for delivering results-oriented communication strategies tailored to a wide array of clients, including businesses and nonprofit organizations. The agency specializes in media relations, crisis communications, digital marketing, and reputation management. Their team comprises seasoned professionals who leverage their industry knowledge to craft effective campaigns that resonate with target audiences. Over the years, Marx Layne has successfully partnered with various clients, helping them navigate complex communication challenges and enhance their public image. Their commitment to social responsibility is reflected in their pro-bono work and support for community organizations. With a focus on measurable outcomes, Marx Layne continues to adapt to the evolving communication landscape, ensuring their clients remain relevant and impactful.

2. Lambert

• Website: lambert.com
• Ownership type: Corporate
• Headquarters: Grand Rapids, Michigan, United States (USA)
• Employee distribution: United States (USA) 96%, Nigeria 4%
• Latest funding: February 2024
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: lambertglobal

Lambert is a consulting agency based in Grand Rapids, Michigan, founded in 1998. With a workforce of 51-200 employees, the firm specializes in strategic communication and public relations. They offer a range of services, including brand strategy, investor relations, marketing, and market research. Lambert has established a reputation for helping businesses and organizations enhance their visibility and manage public perception effectively. Their expertise spans various sectors, such as aerospace and defense, automotive, healthcare, and consumer brands. The agency has worked with notable clients, providing tailored communication strategies that address specific industry challenges. Their approach combines creativity with strategic insight, ensuring that clients can navigate complex market dynamics successfully. Lambert's commitment to client success is evident in their focus on outcome-driven strategies and their ability to adapt to the evolving needs of the market.

3. Identity

• Website: identitypr.com
• Ownership type: Private
• Headquarters: Birmingham, Michigan, United States (USA)
• Employee distribution: United States (USA) 86%, South Africa 5%, India 5%, Other 5%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: identitypr

Identity is a public relations agency based in Birmingham, Michigan, with a strong presence in Detroit and Chicago. Founded in 1998, the firm has built a reputation for providing integrated marketing and creative services tailored to the needs of its clients. Identity works with a wide range of businesses and organizations, helping them enhance their brand visibility and navigate communication challenges through strategic public relations efforts. Their expertise spans multiple sectors, including real estate, technology, hospitality, and nonprofit organizations. The agency prides itself on its collaborative approach, ensuring that each client receives personalized attention and tailored strategies. Identity has also been recognized for its commitment to employee development and a positive workplace culture, which contributes to its effectiveness in delivering results for clients. With a focus on measurable outcomes and long-term relationships, Identity continues to be a relevant player in the public relations industry.

4. Ad Mirabilia

• Website: admirabilia.it
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: ad-mirabilia

Ad Mirabilia is a Milan-based communication and PR agency that has been operational since 1989. With a team of 35 employees, the agency specializes in media relations, digital PR, influencer relations, social media management, corporate PR, and marketing communication. They cater to a wide array of industries, including automotive, beauty, design, food and beverage, and technology. Ad Mirabilia prides itself on delivering creative and integrated marketing strategies that help businesses enhance their visibility and reputation. The agency's approach combines traditional PR methods with modern digital strategies, ensuring that clients receive comprehensive support in managing their public image. Their focus on building strong relationships with media and influencers is a key aspect of their service offering, allowing them to effectively promote their clients' brands in a competitive market.

5. Franco

• Website: franco.com
• Ownership type: Private
• Headquarters: Detroit, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1964
• Headcount: 11-50
• LinkedIn: franco-public-relations-group

Franco is a public relations and marketing agency based in Detroit, Michigan, founded in 1964. With a team of 11-50 employees, the agency specializes in integrated communications services that cater to a variety of industries, including healthcare, technology, and nonprofit sectors. Franco's offerings include public relations, advertising, crisis management, social media, and analytics, all aimed at enhancing brand visibility and engagement for their clients. The agency prides itself on delivering measurable results through strategic communication efforts. Over the years, Franco has built a reputation for shaping iconic brands and executing successful campaigns, evidenced by their numerous industry awards and recognitions. Their commitment to data-driven strategies and creative solutions positions them as a relevant player in the public relations industry.

6. Guitar Communication Agency

• Website: guitar.it
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 1990
• Headcount: 11-50
• LinkedIn: guitar-communication-agency

Guitar Communication Agency, based in Milan, Michigan, has been a player in the communication industry since its inception in 1990. With a team of 27 employees, the agency specializes in integrated communication projects that aim to elevate brand positioning and enhance public relations efforts. Their service offerings include media strategy, event management, and digital PR initiatives, catering to both national and international markets. Guitar Communication Agency prides itself on its innovative approach, focusing on strategic planning and execution to ensure the success of its clients' marketing initiatives. The agency's core values emphasize teamwork, quality, and respect, which guide their operations and client interactions. With a strong presence in the fashion and event sectors, they have built a reputation for effectively managing media relations and organizing impactful events.

7. King Media

• Website: kingmedianow.com
• Ownership type: Private
• Headquarters: East Lansing, Michigan, United States (USA)
• Employee distribution: United States (USA) 74%, Aruba 9%, South Sudan 9%, Other 9%
• Founded year: 1999
• Headcount: 1-10
• LinkedIn: king-media

King Media, based in East Lansing, Michigan, is a private advertising agency that has been providing marketing and public relations services since its founding in 1999. With a small team of 1-10 employees, the agency prides itself on its personalized approach to client relationships. Over the past 25 years, King Media has developed a reputation for creating impactful campaigns that resonate with audiences across multiple industries, including healthcare, government, and education. Their work has garnered significant recognition, with more than 170 awards highlighting their effectiveness in public relations and marketing. King Media's services include media training, crisis communications, and strategic planning, all aimed at enhancing brand visibility and communication effectiveness for their clients. The agency's commitment to delivering results is evident in their successful campaigns, such as those for the Michigan Gaming Control Board and the Genesee Health System, which address critical public issues and engage target audiences effectively.

8. Logos Communications

• Website: logos-communications.com
• Ownership type: Private
• Headquarters: Clawson, Michigan, United States (USA)
• Employee distribution: United States (USA) 50%, Netherlands 25%, New Zealand 25%
• Founded year: 1999
• Headcount: 1-10
• LinkedIn: logos-communications

Logos Communications, based in Clawson, Michigan, is a woman-owned public relations and marketing agency founded in 1999. The company specializes in providing communication services tailored to small and mid-sized businesses. Their offerings include writing, graphic design, public relations, social media management, event planning, and digital marketing. With a team of around 20 employees, Logos Communications has built a reputation for delivering quality service and results. They have successfully collaborated with over 400 clients, showcasing their ability to adapt to various industries and client needs. The agency emphasizes a personalized approach, ensuring that each client's unique story is effectively communicated to their target audience. Their commitment to client success is reflected in the numerous testimonials praising their attention to detail and innovative strategies.

9. SeyferthPR

• Website: seyferthpr.com
• Ownership type: Private
• Headquarters: Grand Rapids, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1984
• Headcount: 11-50
• LinkedIn: seyferthpr

SeyferthPR, based in Grand Rapids, Michigan, is a public relations firm founded in 1984 by Ginny Seyferth. The company has built a reputation for its expertise in strategic communication and brand management. With a team that includes former corporate communications executives, seasoned journalists, and market researchers, SeyferthPR provides a range of services including crisis management, social media engagement, and event planning. They cater to a variety of clients, from local businesses to larger organizations, and have successfully managed campaigns that enhance brand reputation and foster effective communication. Their work includes notable projects like the Grand Rapids Turkey Trot and partnerships with major brands such as McDonald's. SeyferthPR emphasizes values of integrity, respect, and innovation, which guide their approach to public relations and community engagement.

10. Marketing Resource Group, LLC

• Website: mrgmi.com
• Ownership type: Private
• Headquarters: Lansing, Michigan, United States (USA)
• Employee distribution: United States (USA) 50%, China 50%
• Founded year: 1979
• Headcount: 11-50
• LinkedIn: marketing-resource-group

Marketing Resource Group, LLC (MRG) is a public relations firm based in Lansing, Michigan, founded in 1979. The company operates with a team of 29 employees and focuses on providing strategic communication and consulting services to a variety of organizations and businesses. MRG specializes in grassroots campaign management, public relations, and digital marketing, helping clients improve their visibility and effectiveness in public engagement. They have a notable presence in Michigan and have worked with clients across multiple sectors, including political organizations and businesses. MRG is also involved in conducting public opinion polling, as seen in their Michigan Poll®, which provides valuable insights into voter sentiment and political trends. This engagement in polling and advocacy work further solidifies their role in the public relations industry.

11. Truscott Rossman

• Website: truscottrossman.com
• Ownership type: Private
• Headquarters: Detroit, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: truscott-rossman

Truscott Rossman is a public relations agency based in Detroit, Michigan, founded in 2011. The firm specializes in strategic communications and storytelling, providing a range of services including crisis communications, media relations, and public affairs. With a team of seasoned professionals, Truscott Rossman has built strong relationships with media outlets and stakeholders, enhancing their ability to drive impactful narratives for their clients. They serve a wide array of clients, from local businesses to national organizations, and have demonstrated expertise in managing communications during critical situations, such as their response to the COVID-19 pandemic. The agency operates from multiple offices in Michigan and Washington, D.C., allowing them to maintain a national presence while staying rooted in their local community. Their commitment to excellence is reflected in their case studies, which highlight successful campaigns and strategic initiatives that have delivered measurable results for their clients.

12. Smith-Petersen PR & Communication

• Website: smith-petersen.com
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: smith-petersen-pr

Smith-Petersen PR & Communication, founded in 2006 and based in Milan, Michigan, is a private public relations agency that specializes in communication strategies tailored for luxury brands. With a team of 23 employees, the agency has carved out a niche in the fashion and luxury goods industry, providing services that include public relations, brand consulting, and event organization. The firm was established by Noona Smith-Petersen, who brings over 25 years of experience from her previous roles with renowned brands like Giorgio Armani and Valentino. Smith-Petersen has worked with a prestigious roster of clients, including Dior, Gucci, and Bottega Veneta, helping them enhance their visibility and manage their public image. The agency's expertise in organizing high-profile events, particularly during Milan Fashion Week, further solidifies its reputation in the luxury sector.

13. Olu & Company

• Website: olucompany.com
• Ownership type: Private
• Headquarters: Detroit, Michigan, United States (USA)
• Employee distribution: United States (USA) 86%, Nigeria 14%
• Founded year: 2012
• Headcount: 1-10
• LinkedIn: olu-company

Olu & Company is a public relations agency founded in 2012, with offices in New York City and Detroit. The firm specializes in strategic storytelling, marketing, and design services, primarily serving businesses and organizations in the arts and culture sectors. They help clients enhance visibility and manage reputations through tailored communication strategies. The agency has built a strong reputation for securing media coverage and developing comprehensive media strategies. Their services include crisis communications, event planning, and influencer cultivation, showcasing their versatility in addressing various client needs. Olu & Company has collaborated with a range of clients, including the Art for Justice Fund and the Knight Foundation, demonstrating their commitment to social impact and community engagement. The firm operates with a small team, allowing for personalized service and a focused approach to each project.

14. Heritage House

• Website: heritage-house.eu
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: heritage-house-reputation-architects

Heritage House is a communication agency based in Milan, Michigan, founded in 2014. With a team of 26 employees, the agency specializes in corporate reputation and life science communication. They provide strategic consulting, public relations, and digital marketing services primarily to clients in the healthcare and pharmaceutical sectors. Heritage House focuses on enhancing corporate reputation and facilitating effective stakeholder engagement. Their portfolio includes projects for well-known companies such as MSD and Coca-Cola, showcasing their ability to handle significant communication challenges. The agency also emphasizes corporate social responsibility and people engagement, indicating a holistic approach to communication that goes beyond traditional public relations. Their expertise in navigating the complexities of healthcare communication, particularly in a highly regulated environment, further solidifies their position in the industry.

15. Campbell Marketing & Communications

• Website: campbellmarketing.com
• Ownership type: Private
• Headquarters: Dearborn, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1982
• Headcount: 51-200
• LinkedIn: pcgcampbell

Campbell Marketing & Communications, based in Dearborn, Michigan, has been connecting clients with customers since its inception in 1982. With a workforce of approximately 116 employees, the company operates as a private marketing agency. They specialize in a broad spectrum of marketing and communication solutions, including public relations, digital solutions, and creative services. Their public relations capabilities cover essential areas such as media relations, strategic counsel, product launches, and press events. The firm serves a variety of industries, helping clients to enhance their brand visibility and communication strategies. Their commitment to quality is underscored by their adherence to ISO 9001:2015 and ISO 14001:2015 standards, which reflect their dedication to maintaining high standards in their operations. Campbell Marketing & Communications continues to evolve, adapting to the changing needs of the market while maintaining a focus on effective communication and marketing strategies.

16. Attila&Co.

• Website: attila.it
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 84%, China 12%, Australia 3%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: attila-%26-co-

Attila&Co. is a marketing agency based in Milan, Michigan, founded in 1980. The company has carved a niche for itself in brand consulting, digital PR, and event production, primarily serving clients in the fashion, design, lifestyle, and luxury sectors. With a team of around 95 employees, Attila&Co. prides itself on creating tailored strategies that enhance brand visibility and foster engagement with target audiences. Their services range from innovative brand consulting techniques, such as Emotional Branding, to the development of creative content and the organization of high-profile events. The agency's expertise in Digital PR allows them to effectively manage cross-media communication, ensuring that their clients' messages resonate across various online platforms. Attila&Co. has established a strong presence in the industry, supported by their international network and specialized divisions that work collaboratively to meet client needs.

17. Evergreen Strategy Group

• Website: evergreenstrategygroup.com
• Ownership type: Private
• Headquarters: Ann Arbor, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: evergreen-strategy-group

Evergreen Strategy Group, founded in 2017 and based in Ann Arbor, Michigan, is a consulting firm that specializes in corporate activism, communications strategies, and policy development. With a team of 37 professionals, the firm works with businesses and organizations to help them align their operations with their core values while addressing pressing social challenges. Their services include developing sophisticated messaging and content, building media relationships, and creating policy initiatives that drive real solutions. The firm has established connections across the media landscape, providing clients with access to national and policy-focused press. Evergreen's team comprises individuals with extensive experience in government, advocacy, and non-profit communications, enhancing their ability to navigate complex communication landscapes. They have worked with a variety of clients, including high-profile brands and organizations, to craft impactful narratives and foster partnerships that amplify their clients' missions.

18. Sculati & Partners

• Website: sculatiandpartners.com
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: sculati-%26-partners

Sculati & Partners, founded in 2012 and based in Milan, Michigan, is a media relations agency that specializes in communications and digital marketing. With a team of 17 professionals, the agency focuses on enhancing client visibility and engagement through tailored communication strategies. They offer a range of services including media relations, corporate PR, and social media management, primarily serving clients in the nautical, lifestyle, luxury, finance, and technology sectors. Their deep understanding of the nautical industry, combined with their expertise in digital marketing, positions them as a reference agency in Italy. Sculati & Partners has built long-term partnerships with various brands, demonstrating their ability to adapt and grow alongside their clients. Their approach emphasizes the importance of crafting compelling narratives and maintaining strong media relationships, which has led to successful outcomes for their clients.

19. Crimson

• Website: crimsonagency.com
• Ownership type: Private
• Headquarters: Detroit, Michigan, United States (USA)
• Employee distribution: United States (USA) 86%, Pakistan 7%, India 7%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: mort-crim-communications

Crimson, based in Detroit, Michigan, is a branding and marketing agency founded in 1993. With a team of around 58 employees, they specialize in creating strong brand identities and strategic marketing solutions. Their services include brand advocacy, marketing, advertising, and public relations. Crimson emphasizes understanding the purpose of their clients and engaging with audiences effectively. They have worked with various organizations, including nonprofits and corporate clients, to deliver transformative results. Their approach integrates public relations with marketing, ensuring a cohesive strategy that enhances client visibility and credibility. The agency's commitment to community engagement and corporate social responsibility further underscores their relevance in the public relations sector.

Public Relations Insights: Key Companies in Michigan

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