The pet supplement industry in the DACH region focuses on products aimed at enhancing the health and well-being of pets. Companies range from established giants like Nestlé to innovative startups that create blends for specific health issues. Nutritional supplements, probiotics, and vitamins are among the offerings that cater to an increasing demand for pet wellness solutions. The market is witnessing trends toward organic and sustainably sourced ingredients, reflecting pet owners’ growing interest in high-quality, health-focused options for their furry companions. As the humanization of pets continues, this sector is poised for substantial growth in the coming years.


The investor landscape in DACH's pet supplement industry features a mix of corporate and venture capital players, with investment activity noted in 2024. These investors, ranging in size from small firms to global giants, have focused on fostering innovation in pet health. Notable organizations include Nestlé and HV Capital, which demonstrate a keen interest in supporting pet welfare through financial backing and strategic guidance. Founded from 1866 to as recently as 2021, these firms have participated in numerous successful funding rounds, showcasing their commitment to the evolving pet care market.


Top 19 Pet Supplement Investors in DACH


1. Nestlé

  • Website: nestle.com
  • Type: Corporate
  • Headquarters: Vevey, Vaud, Switzerland
  • Founded year: 1866
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company founded in 1866, headquartered in Vevey, Vaud, Switzerland. With over 10,000 employees, Nestlé offers a diverse range of products, including coffee, dairy, and notably, pet care items. The company has made strategic acquisitions to strengthen its position in the pet care market, including the acquisition of Ralston Purina Company in 2001, which is a leading pet food brand. In 2010, Nestlé further expanded its pet product offerings by acquiring Waggin’ Train, a company known for its pet treats. In 2018, Nestlé acquired a majority stake in Wamiz, a French digital media platform aimed at pet owners, showcasing its commitment to the pet care community. These transactions highlight Nestlé's active engagement in the pet supplement industry, alongside its broader portfolio of food and beverage products.


2. Blue Horizon

  • Website: bluehorizon.com
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2016
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: bluehorizoncorp

Blue Horizon is a venture capital firm based in Zurich, Switzerland, founded in 2016. The firm specializes in sustainable food systems and aims to support mission-aligned founders in the bioeconomy by providing funding and resources to scale innovative solutions. Notably, Blue Horizon has invested in Wild Earth, a company that focuses on plant-based pet food, and Bramble, which also operates in the pet food space. These investments highlight their commitment to sustainable practices within the pet supplement industry. Additionally, they have invested in companies like 80/20 Plants and Geltor, which, while not directly related to pet supplements, reflect their broader focus on sustainable and innovative food solutions.


3. Nestlé Health Science


Nestlé Health Science is a health and nutrition company that specializes in medical nutrition, active lifestyle nutrition, and pharmaceuticals. Founded in 2011 and based in Lausanne, Vaud, Switzerland, the company operates globally, providing innovative products aimed at improving health outcomes for patients and consumers. In addition to its core focus on human nutrition, Nestlé Health Science has made strategic investments in the pet supplement industry, notably through its investment in Ruipeng Pet Healthcare, which raised funds in December 2022. This investment highlights Nestlé's commitment to diversifying its portfolio to include pet health and nutrition, alongside its acquisitions of brands like Nature’s Bounty and Vital Proteins, which enhance its overall health and nutrition offerings.


4. Partners Group

  • Website: partnersgroup.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 19
  • LinkedIn: partners-group

Partners Group Holding AG is a prominent investment management firm based in Baar, Zug, Switzerland, specializing in private equity, private infrastructure, private real estate, and private debt. Founded in 1996, the firm manages over USD 149 billion in assets and is recognized for its innovative investment strategies and commitment to sustainability. Notably, Partners Group has made significant investments in the pet care sector, including the acquisition of Wedgewood Pharmacy, which bridges the pet care and healthcare sectors, and Blue River PetCare, valued at over $440 million. These transactions highlight their active role in the pet care industry, particularly in areas that may involve pet supplements, thereby reinforcing their relevance in this market.


5. Point Nine

  • Website: pointnine.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: point-nine-capital

Point Nine is a venture capital firm based in Berlin, Germany, founded in 2011. The firm specializes in investing in early-stage companies, particularly in the SaaS, enterprise software, and B2B marketplace sectors. They provide funding at the seed stage and are committed to participating in subsequent funding rounds to help startups scale their operations. Notably, Point Nine has invested in several companies within the pet industry, including Alphapet Ventures and Hundeland.de, which focus on pet products and services. Additionally, they led a $4.4 million seed round for PetsApp, a client engagement platform for pet owners, indicating their active role in supporting innovation in the pet sector. This combination of technology and pet-related investments highlights Point Nine's versatility as an investor.


6. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. The firm specializes in investing in digital companies and supports entrepreneurs from seed stage to exit. With over €2.8 billion under management, HV Capital provides capital and strategic guidance to startups across Europe. Notably, HV Capital has invested in Felmo, a Berlin-based pet health startup, participating in their Seed round, Series A, and Series B funding rounds. This involvement highlights HV Capital's interest in the pet health and supplement market, showcasing their capability to support growth in this sector.


7. Project A

  • Website: project-a.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2012
  • Headcount: 51-200
  • Number of deals in 2024: 13
  • LinkedIn: project-a-ventures

Project A is a venture capital firm based in Berlin, Germany, founded in 2012. They specialize in early-stage tech investments and provide operational support for startups. Their services include consulting in technology and growth, access to a network of investors, and pre-seed investment opportunities. In the pet supplement context, Project A has been involved in notable transactions such as their investments in Pets Deli, a Berlin-based startup focused on pet food, where they participated in both Seed and Series A funding rounds. Additionally, they invested in Dalma, a French pet insurance startup, which further highlights their engagement in the pet industry. These investments reflect Project A's strategy of supporting innovative companies in the pet sector, making them a relevant player in the pet supplement investment landscape.


8. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. Mountain Partners manages a diversified portfolio of VC funds aimed at empowering innovative businesses and facilitating their growth. Notably, they have been involved in several transactions within the pet industry, including multiple funding rounds for Alphapet Ventures, a Munich-based pet food company, where they participated in a €13 million funding round in 2017, as well as earlier rounds in 2014 and 2013. Additionally, they invested in Hundeland.de, which raised over $5.6 million in a venture round in 2016, further demonstrating their engagement in the pet supplement and pet product sectors.


9. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has invested in over 270 startups, providing not only capital but also expertise and resources to help these businesses thrive. Among their notable transactions, IBB Ventures has invested in vetevo, a company focused on pet health and wellness, raising significant funds in seed rounds in 2018 and 2019. This involvement in the pet sector highlights their commitment to supporting innovative solutions in various industries, including pet supplements. Additionally, they have participated in funding rounds for other startups, showcasing their diverse investment portfolio.


10. redalpine


Redalpine is a venture capital firm based in Zurich, Switzerland, founded in 2006. The firm specializes in investing in technology and science sectors, providing funding and strategic support to startups. Redalpine focuses on identifying and empowering innovative companies to tackle significant global challenges, particularly in areas like AI, health tech, and energy. Notably, they have invested in Felmo, a Berlin-based pet health startup, participating in both Series A and Series B funding rounds. This involvement highlights their interest in the pet health market, as Felmo aims to expand its e-commerce offerings and reach new markets. Redalpine's investment strategy reflects a willingness to support companies that enhance pet health and wellness, making them a relevant player in the pet supplement investment landscape.


11. Monkfish Equity


Monkfish Equity GmbH is a venture capital firm based in Leipzig, Saxony, Germany, founded in 2011. The firm specializes in providing equity funding and strategic support to early-stage and growth-stage startups, particularly in the internet and technology sectors. Monkfish Equity has been involved in several notable transactions, including investments in the pet industry. They participated in the seed round for Hundeland.de, a platform for pet owners, and invested in Dogo GmbH, the leading dog training app globally, which raised $3 million in a funding round. These investments highlight Monkfish Equity's engagement with the pet sector, alongside their broader focus on technology and internet startups.


12. Bitburger Ventures


Bitburger Ventures is a venture capital firm founded in 2018, based in Bitburg, Rhineland-Palatinate, Germany. The firm focuses on mission-driven founders and aims to reshape various industries by providing not only financial capital but also access to networks and expertise for sustainable growth. They have invested in a range of sectors, including food, health, and technology. Notably, Bitburger Ventures participated in the funding round for Wild Earth, a plant-based dog food company, which highlights their engagement in the pet food and supplement market. Additionally, they have been involved in other transactions such as Snoooze, Naughty Nuts, and Sanity Group, although these are less directly related to pet supplements. Their investment in Wild Earth positions them as a relevant investor in the pet supplement industry.


13. Rocket Internet SE


Rocket Internet SE is a venture builder based in Berlin, Germany, founded in 2007. The firm specializes in incubating and investing in internet and technology companies globally, providing operational support and capital to entrepreneurs. Their investment portfolio spans various sectors, including eCommerce, PropTech, and FinTech. Notably, Rocket Internet SE has invested in Pets Deli, a startup focused on pet food, which highlights their engagement in the pet industry. This investment aligns with their strategy of supporting innovative companies, and it demonstrates their willingness to diversify into the pet supplement market. Other transactions include investments in companies like Vitable and VlyFoods, which, while not directly related to pets, showcase their broader investment strategy in emerging markets.


14. Purple Orange Ventures


Purple Orange Ventures is a venture capital firm based in Berlin, Germany, founded in 2012. The firm specializes in early-stage investments in food and biotechnology companies, with a strong focus on alternative proteins and cellular agriculture. They provide funding and support to startups that aim to innovate in sustainable food production. Notably, Purple Orange Ventures has invested in companies like Wild Earth, which raised $11 million to develop no-meat food for dogs made from fungi, and OMNI, a plant-based dog food startup that raised $1.5 million to expand its product lineup targeting health issues in dogs. These transactions highlight their commitment to the pet food sector, particularly in the realm of sustainable and health-oriented pet supplements.


15. Econa Ag

  • Website: econa.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 1999
  • Headcount: 1-10
  • LinkedIn: econa-ag

Econa AG is a venture capital firm based in Berlin, Germany, founded in 1999. The firm specializes in providing investment and consulting services to startups across various industries, including pet care, healthcare, and food technology. Notably, Econa has invested in Pets Deli, a Berlin-based startup that focuses on pet food, indicating their active participation in the pet supplement market. In 2017, they participated in a funding round for Pets Deli, which raised an undisclosed amount, and in 2016, they were part of a Series A funding round for the same company, contributing to its international expansion and organizational development. This involvement highlights Econa's commitment to supporting innovative companies in the pet care sector.


16. Square One Foods


Square One Foods is a venture capital firm based in Linz, Upper Austria, founded in 2018. The firm specializes in the food and food tech industries, providing funding, mentoring, and access to a retail network for innovative FMCG food brands and food tech founders across Europe. Notably, Square One Foods has invested in HelloBello, an Austrian pettech startup, which raised €2M in a seed round, indicating their interest in the pet sector. Additionally, they have participated in various food tech investments, such as the nu company and Löwenanteil, showcasing their commitment to innovative food solutions. Their diverse investment portfolio suggests a willingness to explore opportunities beyond traditional food sectors, including pet-related ventures.


17. Venture Stars GmbH


Venture Stars GmbH is a venture capital firm based in Munich, Bavaria, Germany, founded in 2011. The firm specializes in early-stage investments in innovative digital B2C and B2B business models. With a small team of 1-10 members, Venture Stars provides capital and strategic guidance to startup founders, leveraging their entrepreneurial experience to help companies grow in competitive markets. Notably, they have invested in Alphapet Ventures, a pet food company that raised €13m in funding in 2017, and Hundeland.de, which has received multiple rounds of funding since 2012, indicating their active participation in the pet industry.


18. Delivery Hero Ventures

  • Website: dhventures.vc
  • Type: Corporate
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: dx-ventures

Delivery Hero Ventures is a corporate venture capital firm based in Berlin, Germany, founded in 2021. It is backed by Delivery Hero, a leading global online food ordering and delivery service. The firm focuses on supporting startups in the food delivery, e-commerce, and fintech sectors, providing funding and strategic support to help entrepreneurs scale their businesses. Notably, Delivery Hero Ventures has participated in significant transactions, including a Series A investment in Maev, the first human-grade raw dog food brand, which raised $10 million in September 2022. This investment highlights their interest in the pet nutrition space. Additionally, they have been involved in other sectors, such as health and foodtech, with investments in companies like Sundose and the nu company, which focus on supplements and food innovation. This diverse portfolio indicates their capability and willingness to explore various markets, including pet supplements.


19. Vorwerk Ventures


Vorwerk Ventures is a venture capital fund based in Berlin, Germany, founded in 2007. The firm specializes in investing in early-stage startups across various sectors, including consumer products, food, health, and climate. Vorwerk Ventures provides seed and Series A funding, along with follow-on investments, to support innovative companies that aim to create a positive impact. Notably, they have invested in Dinner for Dogs, a company focused on pet nutrition, and Rex, a Berlin-based startup that raised €5 million for product optimization and marketing, which may include pet-related products. These transactions highlight Vorwerk Ventures' engagement in the pet supplement industry, aligning with their broader investment strategy in consumer products.



Pet Supplement Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
NestléVevey, Vaud, Switzerland10001+18662
Blue HorizonZurich, Zurich, Switzerland11-5020162
Nestlé Health ScienceLausanne, Vaud, Switzerland10001+20112
Partners GroupBaar, Zug, Switzerland1001-5000199619
Point NineBerlin, Berlin, Germany11-50201116
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
Project ABerlin, Berlin, Germany51-200201213
Mountain PartnersZurich, Zurich, Switzerland11-5020051
IBB VenturesBerlin, Berlin, Germany11-50199718
redalpineZurich, Zurich, Switzerland11-50200618
Monkfish EquityLeipzig, Saxony, Germany1-1020110
Bitburger VenturesBitburg, Rhineland-Palatinate, Germany1-1020180
Rocket Internet SEBerlin, Berlin, Germany201-50020070
Purple Orange VenturesBerlin, Berlin, Germany1-1020120
Econa AgBerlin, Berlin, Germany1-1019990
Square One FoodsLinz, Upper Austria, Austria1-1020180
Venture Stars GmbHMunich, Bavaria, Germany1-1020115
Delivery Hero VenturesBerlin, Berlin, Germany1-1020212
Vorwerk VenturesBerlin, Berlin, Germany11-5020077


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