Market research companies are vital partners for businesses who seek insight on strategic matters such as market trends, customer behavior and competitors. These companies use a variety of methods ranging from online surveys to in-depth interviews to gather and analyze data valuable to businesses across diverse industries such as retail, finance, and technology. In Utah, there is an array of market research companies who offer data collection, customer experience management, and strategic insights. Their innovative services not only help businesses understand their target market but also influence decision-making to drive growth and success.


Top 19 market research companies in Utah

1. InMoment

  • Website: inmoment.com
  • Headquarters: South Jordan, Utah, United States
  • Founded: 2000
  • Headcount: 1001-5000
  • Latest funding type: Acquired
  • LinkedIn

InMoment is a customer experience management company that helps businesses improve customer experiences and drive loyalty and retention. Their solutions include case management, action planning, feedback sharing, and trend assessment. With a focus on insights and analytics, they empower employees to transform culture and business. They also offer market research strategies and personalized reporting for frontline to CEO. InMoment partners with top retailers and financial institutions, providing powerful technology and services to enhance customer service and deliver better experiences.


2. NSON Opinion Strategy

Survey Fever is a company that specializes in opinion and market research. They offer services to help businesses understand their target audience and gather valuable insights. Survey Fever provides a platform for collecting data and conducting surveys, enabling businesses to make informed decisions. Their expertise lies in generating excitement and grabbing interest through their research capabilities.


3. Clear Insights Group

Clear Insights Group is a professional data collection company that offers custom online, live interviewing, and IVR quantitative research services. They provide a complete solution set to their clients, using multi-mode approaches to meet project needs. They believe in working as partners with their clients to deliver responsive service, high-quality deliverables, and actively contribute to their clients' success. Clear Insights Group is dedicated to adhering to industry ethical standards and is committed to gathering insights through survey research.


4. Sawtooth Software

Sawtooth Software is a market research software company that offers survey software and market research solutions. They specialize in product and price optimization, using techniques like MaxDiff and choice-based conjoint analysis to help businesses make data-driven product decisions. With their Lighthouse Studio software, they provide tools for survey creation and analysis, offline interviewing, and market simulations. Sawtooth Software also offers consulting services and training courses to help businesses get the most out of their market research.


5. Clozd

  • Website: clozd.com
  • Headquarters: Lehi, Utah, United States
  • Founded: 2017
  • Headcount: 51-200
  • Latest funding type: Series A
  • LinkedIn

Clozd is a professional services company that specializes in win-loss analysis. They provide dedicated experts and proven methodology to help companies optimize pricing, enhance sales training, and capture competitive insights. With Clozd, companies can improve their sales win rate and gain a deeper understanding of customer needs. Their platform offers real-time win-loss analysis at scale, giving businesses the intelligence they need to guide product, sales, and marketing strategies.


6. Primary Intelligence

  • Website: primary-intel.com
  • Headquarters: Draper, Utah, United States
  • Founded: 2000
  • Headcount: 51-200
  • Latest funding type: Acquired
  • LinkedIn

Primary Intelligence is a company that provides sales and marketing intelligence solutions. They offer services such as win-loss analysis, customer journey optimization, and competitive analysis to help businesses improve their go-to-market strategies, increase sales confidence, and identify and save at-risk accounts. They collect and analyze buyer feedback from all deals, providing actionable insights and helping businesses win more opportunities.


7. MarketDial

  • Website: marketdial.com
  • Headquarters: Salt Lake City, Utah, United States
  • Founded: 2016
  • Headcount: 51-200
  • Latest funding type: Series Unknown
  • LinkedIn

MarketDial is a testing solutions platform that helps businesses make data-driven decisions. They offer tools and services for conducting tests and analyzing the results to gain insights into consumer behavior, effective marketing strategies, product correlations, pricing changes, competitor impact, employee satisfaction, and more.


8. Claravine

  • Website: claravine.com
  • Headquarters: Provo, Utah, United States
  • Founded: 2012
  • Headcount: 51-200
  • Latest funding type: Series B
  • LinkedIn

Claravine is a data standards company that offers a platform for defining, applying, and connecting accurate data. It helps improve marketing outcomes by providing rich, reliable, and connectable data for better business insights and customer experiences.


9. Market Authority, Inc.

Market Authority offers businesses the ability to identify underutilized sources of customers that traditional data can miss. They specialize in market research and sales training.


10. Torch Insight

Torch Insight is a healthcare data analytics company that provides entity-specific data on hospitals, health systems, physician groups, skilled nursing facilities, and health insurers for evaluating competitors or potential partners, identifying sales targets, academic analysis, or other assessments.


11. BRG Research Services

BRG Research Services is a private company that provides accurate and timely market research services, using traditional phone survey methodologies or advanced web-based techniques, to help clients make important decisions.


12. Discovery Research Group, owned by Ironwood Insights Group

Ironwood Insights Group is a research and consulting company that provides tailored research strategies and data analytics services to help businesses make informed decisions.


13. Cisco Webex Experience Management (formerly CloudCherry)

CloudCherry is a company that specializes in customer experience management. They offer a platform that helps businesses collect and analyze customer feedback to improve overall customer satisfaction.


14. Emperitas

  • Website: emperitas.com
  • Headquarters: Salt Lake City, Utah, United States
  • Founded: 2010
  • Headcount: 11-50
  • LinkedIn

Emperitas provides business intelligence and data science services to B2B & B2C companies in financial, ecommerce, health, SaaS, and consumer product verticals. Using agile research methods, Emperitas delivers customer value results that improve the bottom line.


15. Information Alliance

  • Website: infoalli.com
  • Headquarters: Logan, Utah, United States
  • Headcount: 11-50

Information Alliance is committed to being a leader in innovative technology. Our staff of highly skilled and talented programmers offer programming in multiple languages and expertise in numerous software packages. Some of the programming languages in which they are proficient are C/C++, HTML, Java/Java Toolkit, JavaScript, PHP, ASP, PERL, Basic/QBasic/Visual Basic, SQL, as well as other scripting languages and programming tools. Using these programming languages, IA's programmers can tailor programs to meet your data collection and reporting needs. They can also provide customized programming to expand our services to include experienced handling of large scale tracking studies and detailed sample management.


16. MTN Retail Advisors

  • Website: mtnra.com
  • Headquarters: Salt Lake City, Utah, United States
  • Founded: 2001
  • Headcount: 11-50
  • Latest funding type: Acquired
  • LinkedIn

MTN Retail Advisors offers retail environment solutions for shoppers, retailers, communities, and investors. They provide primary grocery retail research and data collection nationwide, giving clients access to unique perspectives and insights. They assist with real estate strategies, offering accurate and timely information to help with decision-making. MTN Retail Advisors is a trusted partner for expanding businesses.


17. Mindshare Technologies

  • Website: mshare.net
  • Headquarters: Salt Lake City, Utah, United States
  • Founded: 2002
  • Headcount: 51-200
  • LinkedIn

mshare.net is a company that offers a platform for customers to share their opinions and experiences through surveys. They provide a convenient and user-friendly interface for individuals to express their feedback and contribute to market research.


18. Theory Six

  • Website: theorysix.com
  • Headquarters: Salt Lake City, Utah, United States
  • Founded: 2018
  • Headcount: 1-10
  • LinkedIn

We provide you with data and information to help you compete and succeed in any industry and market. - Competitive intelligence - Market Research - Industry Research - Risk Analysis - OSINT & Security


19. OmniLytics

  • Website: omnilytics.com
  • Headquarters: Sandy, Utah, United States
  • Founded: 1954
  • Headcount: 11-50
  • Latest funding type: Seed
  • LinkedIn

Omnilytics is a data analytics company that provides insights and analytics for the fashion and beauty industry.


Want to find more market research companies?


If you want to find more companies that offer services spanning data collection, customer experience management and strategic insights you can do so with Inven. This list was built with Inven and there are hundreds of companies like these globally.


With Inven you'll also get to know the company's:


  • Ownership: Which of these are private equity backed? Which are family-owned?
  • Contact data: Who are the owners and CEO's? What are their emails and phone numbers?
  • Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!