Market research companies in Utah play a crucial role in helping businesses understand consumer preferences and market trends. This industry includes a mix of firms specializing in qualitative and quantitative research, data analytics, and customer experience solutions. With the increased reliance on data-driven decision-making, there’s a growing demand for insights that can guide companies in various sectors. Many firms employ sophisticated tools, including AI technology, to enhance their offerings. As businesses recognize the importance of market intelligence, Utah's market research sector is anticipated to see continued growth, attracting new talent and innovative solutions.

The companies listed here represent a wide range of market research expertise in Utah. From small teams of fewer than ten to larger firms with hundreds of employees, each organization contributes uniquely to the industry. Founded between 1983 and 2020, these firms are headquartered primarily in Salt Lake City and Provo, focusing on offerings like data analysis, customer feedback, and market insights. Their operations showcase innovative approaches tailored to various market needs, demonstrating a commitment to harnessing the power of data effectively.

Read on to discover the top market research companies in Utah.

Top 19 Market Research Companies in Utah

1. Y2 Analytics

• Website: y2analytics.com
• Ownership type: Private
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: y2analytics

Y2 Analytics, based in Salt Lake City, Utah, is a market research firm founded in 2013. The company specializes in data science and survey research, offering services that help businesses and organizations understand public opinion and consumer behavior. Their work involves transforming complex data into actionable insights, which aids clients in making informed decisions across marketing, public policy, and political campaigns. Y2 Analytics employs a team of experts with backgrounds in survey research, advanced analytics, and political science, ensuring a robust approach to data analysis. They have worked with a variety of clients, including Fortune 500 companies and local governments, providing insights that drive strategic decisions. Their commitment to rigorous research practices and innovative methodologies positions them as a relevant player in the market research industry.

2. Sawtooth

• Website: sawtoothsoftware.com
• Ownership type: Private
• Headquarters: Provo, Utah, United States (USA)
• Employee distribution: United States (USA) 91%, United Kingdom (UK) 9%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: sawtooth-software

Sawtooth Software, founded in 1983 and based in Provo, Utah, is a private company that specializes in market research software. The firm offers a suite of tools designed to assist businesses and organizations in conducting surveys and analyzing consumer preferences. Their flagship products, Lighthouse Studio and Discover, are particularly noted for their capabilities in choice-based conjoint analysis and MaxDiff scaling. These tools help clients optimize product features and pricing strategies through detailed data analysis. Sawtooth also provides consulting services, enhancing their role as a partner in market research projects. The company has a strong commitment to customer support, offering extensive resources, workshops, and a community forum to assist users in maximizing the effectiveness of their research efforts. With a workforce of around 53 employees, Sawtooth maintains a focused approach to serving its clients' needs in the market research domain.

3. Voxpopme

• Website: voxpopme.com
• Ownership type: Private
• Headquarters: Clinton, Utah, United States (USA)
• Employee distribution: United Kingdom (UK) 61%, United States (USA) 34%, Australia 4%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: voxpopme

Voxpopme, founded in 2013 and based in Clinton, Utah, is a private company that operates as a qualitative research platform. It provides tools for video surveys, user research, and live interviews, catering to businesses and organizations looking to efficiently gather consumer insights. The company leverages artificial intelligence to enhance data analysis and streamline research processes, allowing clients to better understand consumer behavior and preferences. Voxpopme has captured over 5 million videos and is trusted by more than 100 enterprise insights teams. The firm has also received accolades, including recognition as a top qualitative research provider in the GRIT 2023 report, and holds ISO 27001 and ISO 9001 certifications, underscoring its commitment to quality and security in research practices.

4. InMoment

• Website: inmoment.com
• Ownership type: Corporate
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 55%, United Kingdom (UK) 15%, Australia 13%, Other 17%
• Latest funding: May 2019
• Founded year: 2000
• Headcount: 1001-5000
• LinkedIn: weareinmoment

InMoment, founded in 2000 and based in Salt Lake City, Utah, is a corporate entity that specializes in customer experience software. The company focuses on enhancing both customer and employee experiences through sophisticated analytics and feedback solutions. InMoment serves a variety of industries, providing tools for reputation management, market research, and actionable insights aimed at driving performance improvements. Their platform integrates customer feedback from multiple channels, allowing businesses to capture and analyze experience data effectively. InMoment has established itself as a player in the customer experience sector, recognized for its innovative use of artificial intelligence to derive insights from unstructured data. The company has not reported any recent funding, indicating a stable operational model since its inception. With a workforce of over 700 employees, InMoment continues to expand its influence in the market research domain, helping brands understand and respond to customer needs.

5. Marketing Lab at BYU Marriott

• Website: byumarketinglab.com
• Ownership type: Private
• Headquarters: Provo, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: byu-marketing-lab

Marketing Lab at BYU Marriott is a marketing consulting firm based in Provo, Utah, founded in 2016. The firm leverages the talents of MBA and undergraduate students, guided by experienced faculty, to provide a range of marketing services. These services include consumer insight analysis, digital marketing strategies, and brand positioning. The lab focuses on delivering actionable insights through methods such as surveys, focus groups, and advanced analytics. Their work not only supports businesses in making informed marketing decisions but also enriches the educational experience of students by applying classroom knowledge to real-world challenges. The Marketing Lab has collaborated with various clients, including large retailers, showcasing their ability to handle significant projects while maintaining a commitment to quality and affordability.

6. KVR Analytics Inc.

• Website: kvranalytics.com
• Ownership type: Private
• Headquarters: West Valley City, Utah, United States (USA)
• Employee distribution: India 81%, United States (USA) 19%
• Founded year: 2020
• Headcount: 51-200
• LinkedIn: kvr-analytics

KVR Analytics Inc. is a consulting firm based in West Valley City, Utah, specializing in business intelligence and data analytics. Founded in 2020, the company has quickly established itself as a player in the consulting space, offering a range of services that include digital marketing strategies, data engineering solutions, and notably, market research. Their market research services cover various aspects, such as pricing analytics, expert interviews, and survey analytics, catering to both B2B and B2C sectors. With a workforce that is predominantly based in India, KVR Analytics leverages global talent to provide insights that help businesses make informed decisions. Their approach is tailored to meet the unique needs of each client, ensuring that the insights derived from their research translate into actionable strategies.

7. MTN Retail Advisors

• Website: mtnra.com
• Ownership type: Corporate
• Headquarters: Salt Lake City, Utah, United States (USA)
• Latest funding: November 2022
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: mtn-retail-advisors

MTN Retail Advisors, now branded as RetailStat, is a data analytics and consulting firm based in Salt Lake City, Utah. Founded in 2001, the company has built a reputation for delivering retail intelligence through a suite of products and services. RetailStat specializes in financial health insights, accounts receivable management, and location analytics, serving clients across the retail, real estate, finance, and consumer packaged goods sectors. Their team of seasoned analysts provides expert guidance, ensuring that clients can navigate the complexities of the retail landscape effectively. RetailStat's commitment to quality and security is underscored by their SOC 2 Type II compliance, which reflects their dedication to safeguarding client data. With a focus on empowering businesses through data, RetailStat has positioned itself as a trusted partner in the retail intelligence space.

8. Clozd

• Website: clozd.com
• Ownership type: Venture Capital
• Headquarters: Lehi, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $52.0M, May 2022
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: clozd

Clozd, founded in 2017 and based in Lehi, Utah, is a consulting firm that specializes in win-loss and churn analysis. The company focuses on providing businesses with insights into buyer behavior and customer retention strategies. Their services are tailored for sales leaders, product marketers, and executives, aiming to enhance decision-making processes through real-time data. Clozd's platform integrates with customer relationship management (CRM) systems, automating outreach and data collection to deliver comprehensive win-loss insights. The firm has received significant venture capital funding, totaling $52 million in a Series A round in May 2022, which underscores its growth potential and commitment to innovation in the market research field.

9. Particl

• Website: particl.com
• Ownership type: Venture Capital
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $8.5M, November 2022
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: luzdata

Particl, founded in 2020 and based in Salt Lake City, Utah, is a data analytics firm that specializes in automated competitor intelligence and market insights tailored for retail brands. The company provides tools that enable businesses to monitor sales, assess pricing strategies, and benchmark product performance. By leveraging artificial intelligence, Particl offers real-time data on sales, inventory, pricing, and consumer sentiment across various e-commerce platforms. Their client base includes notable retail brands, and they have successfully positioned themselves as a valuable resource for companies looking to optimize their product offerings and marketing strategies. In November 2022, Particl secured $8.5 million in Series A funding, which underscores their growth trajectory and commitment to enhancing their data analytics capabilities.

10. adMind Analytics

• Website: admindanalytics.com
• Ownership type: Private
• Headquarters: Sandy, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: admind

adMind Analytics, founded in 2014 and based in Sandy, Utah, is a private analytics consultancy with a team of 19 employees. The company focuses on providing data-driven insights and solutions tailored to the needs of businesses. Their services range from conducting analytics audits to designing and implementing customized analytics solutions. adMind Analytics aims to help clients improve their marketing strategies and ensure data accuracy, which is increasingly important in today's data-centric business environment. They cater primarily to businesses looking to enhance their analytics capabilities, making informed decisions based on reliable data. Their expertise in integrating various data sources and ensuring accurate data collection positions them as a key player in the analytics consulting sector, contributing to the overall effectiveness of market research efforts.

11. Zartico

• Website: zartico.com
• Ownership type: Venture Capital
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $5.6M, July 2024
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: entradainsights

Zartico, founded in 2019 and based in Salt Lake City, Utah, is a data analytics and consulting firm that focuses on the travel and tourism industry. The company offers a suite of products, including the Zartico Destination Operating System® (ZDOS®) and Lodging Insights, which are designed to assist destinations in optimizing their marketing strategies and improving visitor experiences. Zartico's clients include various tourism organizations and state tourism offices that seek to leverage data for strategic decision-making. The firm has received significant venture capital funding, amounting to over $5.5 million, which underscores its growth potential and commitment to enhancing data intelligence in the tourism sector. Zartico's innovative approach combines high-resolution data sources with rigorous data science methodologies, enabling clients to visualize trends, understand visitor profiles, and maximize marketing ROI. Their focus on community engagement and continuous improvement further solidifies their position in the industry.

12. Reaction

• Website: reactiondata.com
• Ownership type: Venture Capital
• Headquarters: Orem, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $750,000, November 2013
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: reaction-data-inc.

Reaction Data, Inc., founded in 2013 and based in Orem, Utah, is a research platform that specializes in healthcare experience management. The company provides a suite of survey tools and analytics services designed to assist healthcare organizations, businesses, and educational institutions in gathering valuable insights from customers, patients, and employees. Their platform, known as the Research Cloud™, is designed to facilitate efficient feedback management and improve decision-making processes. Reaction has received seed funding of $750,000, which underscores investor confidence in their innovative approach to market research. The company’s focus on healthcare allows them to address specific needs within this sector, making their insights particularly relevant for organizations aiming to enhance patient and employee experiences.

13. BWP Communications

• Website: bwpcommunications.com
• Ownership type: Private
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 1-10
• LinkedIn: bwp-communications

BWP Communications is a marketing agency based in Salt Lake City, Utah, established in 1995. The firm specializes in branding, public relations, web design, and digital advertising. With a small team of around 15 employees, BWP has worked with a variety of clients, ranging from local businesses to national brands. The agency prides itself on building strong relationships with its clients, ensuring a deep understanding of their needs and objectives. BWP's approach is rooted in extensive research and analysis, which helps to craft tailored marketing strategies that resonate with target audiences. Their services include brand development, strategic messaging, and user experience design, all supported by qualitative research methodologies. This commitment to research-driven advertising allows BWP to create campaigns that are not only creative but also strategically sound, enhancing brand visibility and consumer engagement.

14. Energy Strategies

• Website: energystrat.com
• Ownership type: Corporate
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $300.0M, April 2008
• Founded year: 1986
• Headcount: 11-50
• LinkedIn: energy-strategies

Energy Strategies, LLC is a consulting firm based in Salt Lake City, Utah, established in 1986. The company specializes in energy analysis and policy management, providing services to a range of clients including power producers, utilities, government agencies, and large energy users. With a team of skilled consultants, Energy Strategies offers market analysis, regulatory services, and expert testimony, enabling clients to make informed decisions in a rapidly evolving energy market. Their work spans various projects, such as studies on market benefits, regulatory impacts, and renewable energy strategies. They have participated in over 250 regulatory proceedings across 29 state commissions, showcasing their expertise and influence in the energy sector. Energy Strategies is committed to helping clients understand market dynamics and navigate the complexities of both regulated and deregulated energy environments.

15. Mobility Market Intelligence

• Website: mmi.io
• Ownership type: Private Equity
• Headquarters: Cottonwood Heights, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2023
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: mobilityre

Mobility Market Intelligence (MMI), founded in 2008 and based in Cottonwood Heights, Utah, is a private equity-backed data analytics company. MMI specializes in mortgage and real estate data solutions, providing essential services to lenders, banks, credit unions, and real estate professionals. Their product suite includes the MMI Data Center, IN.Box, and Visual Intelligence Boards, which are designed to help clients make informed decisions based on accurate transaction data. MMI has developed a comprehensive database that covers over 95% of U.S. households, allowing mortgage professionals to access critical insights into market trends and competitor performance. The company is dedicated to improving operational efficiency in the mortgage industry by offering tools that facilitate partner growth, borrower engagement, and recruiting research. MMI's focus on data accuracy and its commitment to continuous improvement in data quality further enhance its standing in the market research field.

16. ThenWhat

• Website: thenwhatinc.com
• Ownership type: Private
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 1-10
• LinkedIn: then-what-inc

ThenWhat is a consulting firm based in Salt Lake City, Utah, specializing in advisory and innovation services for brands. Founded in 2018, the company focuses on helping clients develop brand strategies, product innovations, and marketing communications. Their clientele includes notable brands that seek to adapt to evolving market trends and consumer behaviors. ThenWhat employs a structured methodology, known as the D.I.G. Methodology, in collaboration with their strategic partner, Heart-Data. This approach emphasizes discovery, insightful strategy, and go-to-market planning, allowing them to explore consumer opportunities and develop innovative solutions. With a team that boasts over 30 years of experience in product excellence, ThenWhat is well-positioned to assist brands in navigating the complexities of the market. Their work has included collaborations with high-profile clients such as Jimmy Choo and Starbucks Japan, showcasing their ability to drive brand growth and engagement through strategic insights.

17. Declarative

• Website: declarative.co
• Ownership type: Private
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: declarativelabs

Declarative is a consulting agency based in Salt Lake City, Utah, founded in 2020. The company specializes in data analysis, design, and dynamic storytelling, primarily serving organizations in the nonprofit sector. Declarative aims to help these organizations measure and communicate their impact effectively. Their offerings include impact frameworks, data dashboards, survey design, and data visualizations, which are critical for understanding market dynamics and organizational performance. The firm is women-owned and operated, emphasizing a collaborative approach that integrates various disciplines to provide tailored solutions. Declarative has received recognition for its work, including awards for its branding and design efforts, showcasing its commitment to quality and impact in its projects.

18. PEGUS Research

• Website: pegus.com
• Ownership type: Private
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 51-200
• LinkedIn: pegus-research

PEGUS Research, based in Salt Lake City, Utah, is a contract research organization that has been operating since 1989. With a team of approximately 63 employees, PEGUS specializes in consumer behavior studies related to over-the-counter medications. Their services include label comprehension studies, self-selection studies, and actual use studies, all aimed at helping pharmaceutical companies navigate FDA requirements for OTC product approval. The company prides itself on its innovative approach to research, leveraging a background in social sciences to create scientifically sound study designs. PEGUS has been involved in significant industry developments, including supporting the FDA's approval of first-in-class OTC products in 2023. Their commitment to client needs and regulatory compliance has made them a trusted partner for pharmaceutical companies seeking to optimize their product labeling and consumer engagement strategies.

19. Fuel Marketing

• Website: fuelmarketing.com
• Ownership type: Private
• Headquarters: Salt Lake City, Utah, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: fuel-marketing-llc

Fuel Marketing is a marketing agency based in Salt Lake City, Utah, founded in 2003. With a team of 24 employees, the agency specializes in a variety of services, including branding, digital marketing, public relations, and market research. They work with clients across multiple industries, such as education, healthcare, and franchises, helping businesses enhance their marketing strategies through creative and analytical approaches. Fuel Marketing emphasizes a client-centric philosophy, aiming to act as an extension of their clients' teams. Their work includes conducting market surveys and providing insights that inform marketing decisions, although their primary focus remains on comprehensive marketing solutions rather than exclusively on market research. The agency has received recognition for its work, including awards for its marketing campaigns, but has not reported any funding.

Market Research Insights: Key Companies in Utah

Company	Headquarter	Size	Founded	Ownership
Y2 Analytics	Salt Lake City, Utah, United States (USA)	11-50	2013	Private
Sawtooth	Provo, Utah, United States (USA)	51-200	1983	Private
Voxpopme	Clinton, Utah, United States (USA)	51-200	2013	Private
InMoment	Salt Lake City, Utah, United States (USA)	1001-5000	2000	Corporate
Marketing Lab at BYU Marriott	Provo, Utah, United States (USA)	11-50	2016	Private
KVR Analytics Inc.	West Valley City, Utah, United States (USA)	51-200	2020	Private
MTN Retail Advisors	Salt Lake City, Utah, United States (USA)	11-50	2001	Corporate
Clozd	Lehi, Utah, United States (USA)	51-200	2017	Venture Capital
Particl	Salt Lake City, Utah, United States (USA)	11-50	2020	Venture Capital
adMind Analytics	Sandy, Utah, United States (USA)	11-50	2014	Private
Zartico	Salt Lake City, Utah, United States (USA)	11-50	2019	Venture Capital
Reaction	Orem, Utah, United States (USA)	11-50	2013	Venture Capital
BWP Communications	Salt Lake City, Utah, United States (USA)	1-10	1995	Private
Energy Strategies	Salt Lake City, Utah, United States (USA)	11-50	1986	Corporate
Mobility Market Intelligence	Cottonwood Heights, Utah, United States (USA)	11-50	2008	Private Equity
ThenWhat	Salt Lake City, Utah, United States (USA)	1-10	2018	Private
Declarative	Salt Lake City, Utah, United States (USA)	1-10	2020	Private
PEGUS Research	Salt Lake City, Utah, United States (USA)	51-200	1989	Private
Fuel Marketing	Salt Lake City, Utah, United States (USA)	11-50	2003	Private

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