The luxury goods e-commerce platform industry in the DACH region is thriving, driven by heightened consumer interest in premium products. This sector includes a variety of companies that offer high-end fashion, watches, jewelry, and exclusive accessories. Many of these platforms focus on providing an exceptional shopping experience, utilizing advanced technology to connect brands with discerning buyers. As online shopping becomes increasingly preferred, companies are banking on sustainable practices and personalization to attract a loyal clientele. This dynamic market continues to grow rapidly, reflecting broader trends of luxury consumption shifting towards e-commerce.


The list showcases a range of key investors in the DACH luxury goods e-commerce sector. Spanning venture capitalists and corporate giants, these firms are located in vibrant business hubs like Munich and Zurich and range from small teams to large organizations with thousands of employees. Established between 1988 and 2016, they contributed 73 investments in total in 2024. This activity highlights a significant commitment to shaping the luxury e-commerce landscape, further demonstrating the potential of this niche market.


Top 19 Luxury Goods E Commerce Platform Investors in DACH


1. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over €2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. The firm has been involved in several notable transactions, including Milleporte, a luxury goods e-commerce platform, which raised funds in 2010, and Dafiti, a fashion e-commerce platform that raised significant amounts in 2011 and 2012. Additionally, HV Capital has invested in Depop, a social shopping platform, which, while not exclusively luxury-focused, operates in the fashion space. These investments highlight HV Capital's engagement in the luxury goods e-commerce sector and its commitment to supporting innovative digital businesses.


2. Rocket Internet SE


Rocket Internet SE is a Berlin-based venture builder founded in 2007, specializing in incubating and investing in internet and technology companies globally. The firm provides operational support and capital to entrepreneurs, helping them build market-leading companies across various sectors, including eCommerce, PropTech, and FinTech. Notably, Rocket Internet has invested in several fashion-related eCommerce platforms, such as Global Fashion Group, which raised significant funding to enhance its operations in the fashion retail space. They also invested in Namshi, a fashion eCommerce platform in the Middle East, and Dafiti, a fashion retailer in Latin America. These transactions highlight Rocket Internet's involvement in the fashion eCommerce sector, which is closely related to luxury goods, although their portfolio is not exclusively focused on luxury items.


3. Acton Capital


Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at the Series A stage and beyond. They focus on providing financial backing and strategic guidance to mission-driven teams across various sectors, including technology and eco-friendly consumer goods. Notably, Acton Capital has made significant investments in the luxury goods e-commerce space, including a minority investment in mytheresa.com, a leading luxury fashion retailer. This investment highlights their commitment to supporting companies that operate in the luxury e-commerce sector. Additionally, Acton Capital has participated in various funding rounds for other companies, such as KupiVIP and Etsy, although these are not directly related to luxury goods. Their experience in guiding companies towards tailored growth strategies positions them as a valuable partner for luxury e-commerce platforms seeking to expand and succeed in a competitive market.


4. Richemont

  • Website: richemont.com
  • Type: Corporate
  • Headquarters: Bellevue, Geneva, Switzerland
  • Founded year: 1988
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: richemont

Compagnie Financière Richemont S.A. is a luxury goods company based in Bellevue, Geneva, Switzerland, founded in 1988. The company specializes in the production and sale of high-end jewelry, watches, leather goods, and fashion accessories, catering to affluent consumers who seek exclusive products. Richemont has made significant investments in the luxury sector, including a notable investment in Farfetch, where they participated in a $600 million post-IPO equity round in November 2020, highlighting their interest in the luxury e-commerce space. Additionally, Richemont has acquired several prestigious brands, such as a 60% stake in Van Cleef & Arpels, the Belgian luxury brand Delvaux, and the Italian high jewelry house Buccellati, further solidifying their position in the luxury market. These transactions reflect Richemont's strategy to enhance its brand portfolio and expand its reach in the luxury goods sector, including e-commerce.


5. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups across various sectors, including HealthTech and FinTech, providing capital and strategic support to help these startups thrive. Notably, TA Ventures has made significant investments in the luxury goods e-commerce sector, including Rebag, which raised $800,000 in a seed round to facilitate the resale of luxury handbags, and Trendlee, which also focuses on luxury accessories. Furthermore, they participated in the funding of Luxodo, a German online luxury marketplace, and Mirta, an Italian e-commerce portal for artisanal products, showcasing their engagement in the luxury goods market. With a global presence, TA Ventures actively builds networks for its portfolio companies, enhancing their growth potential in competitive markets.


6. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. They manage a diversified portfolio of VC funds aimed at empowering innovative businesses and facilitating their growth. Notably, Mountain Partners has been involved in several transactions relevant to the luxury goods e-commerce sector, including mybestbrands, a platform that aggregates various fashion brands, and Montredo, which specializes in luxury watches. These investments highlight their engagement in the luxury goods market, showcasing their capability and interest in supporting e-commerce platforms within this niche.


7. Burda Principal Investments


Burda Principal Investments is a Munich-based venture capital firm founded in 2016, specializing in growth stage investments in digital technology and media companies. With a focus on long-term growth equity, they assist entrepreneurs in overcoming financial barriers to expansion. Their portfolio includes successful internet-centric businesses across Europe, the U.S., and Asia. Notably, Burda has been involved in significant transactions within the luxury goods e-commerce sector, such as their investments in Miinto, a fashion platform that has raised substantial funding to enhance its operations. Miinto has received multiple rounds of investment from Burda, including a notable €12 million funding round aimed at boosting sales despite the company not yet being profitable. This involvement highlights Burda's commitment to supporting platforms that operate within the luxury goods e-commerce space.


8. Project A

  • Website: project-a.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2012
  • Headcount: 51-200
  • Number of deals in 2024: 13
  • LinkedIn: project-a-ventures

Project A is a venture capital firm based in Berlin, Germany, founded in 2012. They specialize in early-stage tech investments and provide operational support for startups. Their services include consulting in technology and growth, access to a network of investors, and pre-seed investment opportunities. Notably, Project A has participated in several transactions relevant to the luxury goods e-commerce sector, including Catawiki, Europe's fastest-growing online auction house, which raised significant funding rounds with their involvement. Catawiki specializes in auctioning unique items, including luxury goods such as vintage watches and classic cars, showcasing Project A's interest in the luxury market. Other investments include Evino, a wine e-commerce platform, and Saatchi Art, an online art gallery, further indicating their engagement with platforms that cater to luxury consumers.


9. Cherry Ventures

  • Website: cherry.vc
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 25
  • LinkedIn: cherry-ventures

Cherry Ventures is a Berlin-based venture capital firm founded in 2012, specializing in early-stage investments in startups across Europe. With a team size of 11-50, they provide capital, mentorship, and resources to innovative founders aiming to create lasting impacts in their industries. Notably, Cherry Ventures has invested in Watchmaster, a German watch trading platform, leading a $8 million Series B funding round in 2016 and participating in earlier funding rounds, which highlights their commitment to the luxury goods e-commerce sector. Additionally, they recently invested $40 million in FINESSE, further showcasing their active role in supporting innovative platforms that may intersect with luxury goods.


10. Swatch Group

  • Website: swatchgroup.com
  • Type: Corporate
  • Headquarters: Biel/Bienne, Bern, Switzerland
  • Founded year: 1983
  • Headcount: 10001+
  • LinkedIn: swatch-group

The Swatch Group Ltd, founded in 1983 and based in Biel/Bienne, Switzerland, is a leading manufacturer of watches and jewelry, boasting a diverse portfolio of luxury brands. With over 10,000 employees, the company has made significant strides in the luxury market through strategic acquisitions. Notably, in 2013, Swatch Group acquired Harry Winston, Inc. for $1 billion, enhancing its position in the luxury jewelry sector. Additionally, their investment in Rivoli Group LLC, a luxury goods retailer in the UAE, demonstrates their commitment to expanding their reach in the luxury market. Other acquisitions, such as Jaquet Droz, Blancpain, and Glashütter Uhrenbetrieb GmbH, further solidify their status as a key player in the luxury goods industry. These transactions highlight Swatch Group's focus on high-end products, making them a relevant investor in the luxury goods e-commerce platform space.


11. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has supported over 270 startups, providing them with the necessary resources and expertise to thrive in competitive markets. Among their notable investments are Scarosso, which raised $11 million in Series B funding in 2014 and focuses on luxury footwear, and Outfittery, a personalized fashion service that raised a total of $37 million across multiple funding rounds from 2013 to 2015. These transactions highlight IBB Ventures' engagement in the luxury goods e-commerce sector, showcasing their commitment to supporting innovative startups in this space.


12. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. They collaborate with a community of angel investors, enhancing their investment strategy and positioning them as a key player in the European venture capital landscape. Notably, b2venture participated in the funding of Luxodo, a German online luxury marketplace, which raised $2.4 million in a funding round. This involvement highlights their engagement in the luxury goods e-commerce sector. Additionally, they have been involved in other transactions such as TripleMint and Hitmeister, showcasing their diverse investment portfolio, although these are not directly related to luxury goods.


13. Picus Capital

  • Website: picuscap.com
  • Type: Venture Capital
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: picus-capital

Picus Capital is a Munich-based venture capital firm founded in 2015, specializing in early-stage technology investments. With a team of 11-50 professionals, they focus on empowering innovative startups across various sectors, including fintech and healthcare. Notably, Picus Capital led a funding round for Mirta, an Italian e-commerce portal dedicated to artisanal products, which highlights their engagement in the luxury goods e-commerce space. This investment aims to support the growth of Mirta's B2B platform, indicating their strategic interest in platforms that cater to high-quality, luxury products. Additionally, they have participated in other funding rounds, such as Easyship, which, while not directly luxury-focused, showcases their broader investment strategy in technology-driven platforms.


14. German Startups Group VC GmbH


German Startups Group VC GmbH is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2012. The firm specializes in providing investment and financial services to startups and growth-stage companies across various industries, including technology and e-commerce. They have a diverse portfolio that includes notable investments such as Chrono24, a leading online marketplace for luxury watches, and JUNIQE, an online platform for art and design products. Their involvement in these companies highlights their commitment to supporting businesses in the luxury goods e-commerce sector, helping them access the capital needed to scale and succeed. With a focus on portfolio management, German Startups Group VC GmbH aids companies in achieving their growth objectives, making them a significant player in the venture capital landscape.


15. SIGNA Group of Companies


SIGNA Group of Companies, founded in 1999 and based in Vienna, Austria, operates primarily in the real estate and retail sectors. The company has a significant presence in commercial real estate development and retail platforms across Europe. In recent years, SIGNA has made strategic acquisitions to bolster its position in the luxury retail market. Notably, they acquired a 60% stake in Mybestbrands, a German online fashion mall, as part of their strategy to enhance their digital presence. Furthermore, their acquisition of the Selfridges Group for £4 billion marks a significant expansion into the luxury retail sector, adding 18 stores to their portfolio. Additionally, their joint venture with Central Group to acquire the Swiss luxury department store chain Globus further underscores their commitment to luxury retail. These transactions highlight SIGNA's focus on integrating luxury retail into their broader business strategy, making them a relevant player in the luxury goods e-commerce platform industry.


16. Partners Group

  • Website: partnersgroup.com
  • Type: Private Equity
  • Headquarters: Baar, Zug, Switzerland
  • Founded year: 1996
  • Headcount: 1001-5000
  • Number of deals in 2024: 19
  • LinkedIn: partners-group

Partners Group Holding AG is a prominent investment management firm based in Baar, Zug, Switzerland, specializing in private equity, private infrastructure, private real estate, and private debt. Founded in 1996, the firm manages over USD 149 billion in assets and is recognized for its innovative investment solutions tailored for institutional investors, private banks, and individual investors. Among their notable transactions, Partners Group invested in TOUS, a luxury jewelry brand, which highlights their engagement in the luxury goods sector. Additionally, they have participated in various acquisitions, such as retail assets in Spain and Italy, which may include luxury retail components. Their diverse portfolio reflects a commitment to sustainability and strategic growth across multiple sectors, although their focus on luxury goods e-commerce platforms is not as pronounced as their broader investment activities.


17. NRW.BANK

  • Website: nrwbank.de
  • Type: Venture Capital
  • Headquarters: Neunkirchen, North Rhine-Westphalia, Germany
  • Founded year: 2002
  • Headcount: 1001-5000
  • Number of deals in 2024: 10
  • LinkedIn: nrw.bank

NRW.BANK is a public development bank based in Neunkirchen, North Rhine-Westphalia, Germany, founded in 2002. It provides financial services, including loans and equity financing, primarily aimed at supporting small and medium-sized enterprises, affordable housing, and municipal infrastructure projects. Notably, NRW.BANK has participated in several funding rounds for companies in the luxury goods sector, including its involvement with Chronext, a luxury watch trading platform. NRW.BANK was part of multiple funding rounds for Chronext, including Series A, B, C, and E, showcasing its commitment to supporting businesses in the luxury e-commerce space. This involvement highlights NRW.BANK's role in fostering growth within the luxury goods market, despite its broader focus on regional economic development.


18. Reimann Investors


Reimann Investors is a family office and investment firm based in Julbach, Bavaria, Germany, founded in 2006. The firm specializes in managing assets and investments for its clients, with a strong focus on supporting visionary startups in technology sectors, particularly in B2B software, fintech, and ecomtech. Among their notable transactions, Reimann Investors participated in the Series A funding for Highsnobiety, a platform known for its luxury streetwear and lifestyle content, which aligns with the luxury goods market. They also invested in Keller Sports, a Munich-based online retailer that offers premium sports products, indicating their interest in the e-commerce sector. Their involvement in commercetools, a company that aids enterprises in building modern e-commerce environments, further emphasizes their commitment to the e-commerce technology landscape. Overall, Reimann Investors demonstrates a strategic approach to investing in sectors that can intersect with luxury goods e-commerce.


19. Capnamic

  • Website: capnamic.com
  • Type: Venture Capital
  • Headquarters: Cologne, North Rhine-Westphalia, Germany
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: capnamic-ventures

Capnamic is a venture capital firm based in Cologne, North Rhine-Westphalia, Germany, founded in 2012. The firm specializes in early-stage investments, providing funding and strategic support to startups to help them grow in competitive markets. Capnamic focuses on delivering high returns through careful portfolio management and investment strategies. Notably, Capnamic has been involved in several transactions within the luxury goods e-commerce sector, particularly with Chronext, a luxury watch trading platform. They participated in multiple funding rounds for Chronext, including Series A, B, C, and E, showcasing their commitment to supporting businesses in the luxury e-commerce space. Additionally, their investment in reverse.supply, a recommerce-as-a-service solution, indicates a broader interest in innovative retail solutions, which can also intersect with luxury goods.



Luxury Goods E Commerce Platform Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
Rocket Internet SEBerlin, Berlin, Germany201-50020070
Acton CapitalMunich, Bavaria, Germany11-5019993
RichemontBellevue, Geneva, Switzerland10001+19881
TA VenturesFrankfurt, Hesse, Germany11-5020105
Mountain PartnersZurich, Zurich, Switzerland11-5020051
Burda Principal InvestmentsMunich, Bavaria, Germany11-5020165
Project ABerlin, Berlin, Germany51-200201213
Cherry VenturesBerlin, Berlin, Germany11-50201225
Swatch GroupBiel/Bienne, Bern, Switzerland10001+19830
IBB VenturesBerlin, Berlin, Germany11-50199718
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
Picus CapitalMunich, Bavaria, Germany11-50201528
German Startups Group VC GmbHFrankfurt, Hesse, Germany11-5020120
SIGNA Group of CompaniesVienna, Vienna, Austria10001+19990
Partners GroupBaar, Zug, Switzerland1001-5000199619
NRW.BANKNeunkirchen, North Rhine-Westphalia, Germany1001-5000200210
Reimann InvestorsJulbach, Bavaria, Germany11-5020061
CapnamicCologne, North Rhine-Westphalia, Germany11-5020126


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