The health and wellness product stores industry in the DACH region focuses on improving consumer health through an array of products. Companies range from supplement producers and organic food retailers to wellness technology startups. They offer items such as vitamins, herbal remedies, organic foods, and fitness-enhancing gadgets. This industry is experiencing a shift towards personalization, with rising consumer demand for tailored wellness solutions. Moreover, sustainability is becoming a significant trend, as brands are increasingly prioritizing eco-friendly practices and ingredients. As more consumers prioritize their health and surround themselves with wellness-focused products, innovation and technological advancements will drive future growth.


The list of prominent investors in the health and wellness product stores industry features various types of firms, including venture capitalists and corporate investors. While several are based in Switzerland and Germany, their influence stretches across the DACH region. Sizes range from small teams to large organizations with thousands of employees. Founded primarily between 1997 and 2016, these investors collectively made over 100 investments in 2024, underscoring their exceptional commitment to this sector. Their focus on early-stage companies and diverse investment approaches illustrate a robust investment ecosystem eager to support health and wellness innovations.


Top 19 Health and Wellness Product Stores Investors in DACH


1. Nestlé

  • Website: nestle.com
  • Type: Corporate
  • Headquarters: Vevey, Vaud, Switzerland
  • Founded year: 1866
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, Nestlé offers a diverse range of products, including coffee, dairy, and pet care items, while maintaining a commitment to sustainability. In recent years, Nestlé has made significant strides in the health and wellness sector through strategic acquisitions. Notable transactions include the acquisition of Garden of Life, a leading health and wellness brand known for its organic and non-GMO products, and The Bountiful Company, which specializes in vitamins and supplements. Additionally, Nestlé Health Science has acquired Nuun Hydration, a leader in functional hydration, and is set to acquire Solgar Italia Multinutrient, enhancing its marketing of health-focused products in Italy. These transactions highlight Nestlé's dedication to expanding its health and nutrition portfolio, positioning it as a leader in the health and wellness product stores industry.


2. Blue Horizon

  • Website: bluehorizon.com
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2016
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: bluehorizoncorp

Blue Horizon is a Zurich-based venture capital firm founded in 2016, specializing in sustainable food systems. The firm supports mission-aligned founders in the bioeconomy by providing funding and resources to scale innovative solutions, particularly in alternative proteins and sustainable practices. Notable transactions include significant investments in LIVEKINDLY, which raised $200 million in a venture round, focusing on plant-based food products that cater to health-conscious consumers. Additionally, Blue Horizon has invested in other companies like 80/20 Plants and YES CACAO, which also align with health and wellness through their emphasis on plant-based and sustainable food options. Their portfolio reflects a commitment to fostering impactful change in the food sector, making them a relevant player in the health and wellness product stores industry.


3. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over €2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. They have been actively involved in various funding rounds, including significant investments in health and wellness-related companies. For instance, they participated in the Series A and Seed rounds for Sanity Group, which raised a total of $23 million, focusing on health and wellness products. Additionally, their investment in Bioniq, which raised $15 million in a Series B round, further emphasizes their commitment to the health and wellness sector. Overall, HV Capital provides capital and strategic guidance to startups across Europe, helping them navigate growth challenges and achieve market success, particularly in the health and wellness domain.


4. Calm/Storm

  • Website: calmstorm.vc
  • Type: Venture Capital
  • Headquarters: Vienna, Vienna, Austria
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 13
  • LinkedIn: calm-storm

Calm/Storm Ventures is a venture capital firm based in Vienna, Austria, founded in 2020. The firm specializes in early-stage investments in health tech startups, focusing on purpose-driven founders. They provide capital, support, and networking opportunities to help these companies succeed in the competitive health tech landscape. Their portfolio includes diverse teams addressing sensitive health issues. Notable transactions include a seed round investment in Apriwell, which raised approximately $3.4 million, and a Series A investment in Second Nature, showcasing their commitment to supporting innovative health solutions. Additionally, their involvement in the pre-seed funding of Hashiona highlights their interest in emerging health tech ventures.


5. Nestlé Health Science


Nestlé Health Science is a corporate investor based in Lausanne, Vaud, Switzerland, specializing in health and nutrition. Founded in 2011, the company focuses on medical nutrition, active lifestyle nutrition, and pharmaceuticals, offering a diverse range of products aimed at improving health outcomes for patients and consumers. Nestlé Health Science has made significant investments in the health and wellness sector, acquiring several key brands that enhance its portfolio. Notable transactions include the acquisition of Orgain, a plant-based nutrition company, which emphasizes clean and natural products; Nature’s Bounty, known for dietary supplements; Vital Proteins, which specializes in collagen-based products; Persona, a personalized nutrition company; and Puravida, a Brazilian brand focusing on drink mixes and protein powders. These acquisitions reflect Nestlé Health Science's commitment to providing innovative, science-based solutions to meet the nutritional needs of various customer segments, including healthcare professionals and health-conscious consumers.


6. SevenVentures

  • Website: sevenventures.de
  • Type: Corporate
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: 10262962

SevenVentures is a corporate investment firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2009. The firm specializes in media investments and partnerships with consumer-oriented startups, providing media-for-equity and media-for-revenue investments to enhance brand visibility through tailored advertising strategies. In recent years, SevenVentures has participated in several funding rounds for startups in the health and wellness sector, including mybacs, a Swiss startup focused on health products, and Sanity Group, which operates in the wellness space. Their investment in mybacs during its Series A funding round and their involvement with Sanity Group highlight their engagement with health and wellness products, showcasing their commitment to supporting innovative companies in this industry.


7. HBM Healthcare Investments AG


HBM Healthcare Investments AG is a venture capital firm based in Zug, Switzerland, founded in 2001. The firm specializes in the healthcare sector, managing a diversified portfolio of companies in human medicine, biotechnology, medical technology, and diagnostics. HBM Healthcare has been actively investing in innovative healthtech companies, including 1mg, a digital health startup that has raised significant funding across multiple rounds, including a Series C round led by HBM Healthcare. The funding has been directed towards technology enhancement and expansion in pharmacies and diagnostics, showcasing HBM's commitment to advancing health and wellness solutions. With a total of 8 investments in 2024, HBM Healthcare continues to seek growth opportunities in the rapidly evolving healthcare market.


8. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has invested in over 270 startups, providing not only funding but also expertise and resources to help these businesses thrive in competitive markets. Among their notable transactions in the health and wellness sector are investments in her1, a Berlin-based female wellness brand that raised €5.5M in Series A funding, and The Female Company, a FemCare startup that received follow-on investment to expand its tech and product offerings. Additionally, IBB Ventures has invested in vetevo, a company focused on pet health, further showcasing their interest in health-related products. With a total of 18 investments in 2024 alone, IBB Ventures continues to play an active role in supporting innovative startups across various sectors, including health and wellness.


9. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups and has a diverse portfolio that includes investments in HealthTech and wellness-related companies. Notable transactions include their investment in nu3, a company focused on health products, and Abiby, which offers beauty and wellness solutions. In addition, they have invested in Dae Hair, which, while primarily focused on hair products, also intersects with wellness. Their active engagement in building networks for portfolio companies further supports their role in fostering growth in the health and wellness sector.


10. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, including health and wellness. Notably, b2venture has participated in funding rounds for Foodspring, an active nutrition startup, and an online superfood seller, indicating their engagement in the health and wellness market. They also invested in gitti, a company that may align with wellness and personal care. With a strong network of angel investors, b2venture enhances its investment strategy, making it a significant player in the European venture capital landscape, particularly in sectors that promote health and wellness.


11. Sictic

  • Website: sictic.ch
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2014
  • Headcount: 201-500
  • Number of deals in 2024: 77
  • LinkedIn: sictic

Sictic is a not-for-profit venture capital organization based in Zurich, Switzerland, founded in 2014. It connects smart money investors with innovative Swiss early-stage technology startups, providing investment opportunities, networking events, and educational resources to facilitate growth. Notably, Sictic has participated in several transactions relevant to the health and wellness sector, including 'Health Yourself', which raised funds in both 2023 and 2024 through seed rounds. Additionally, they were involved in 'KetoSwiss', a company focused on health products, which raised significant funding for R&D and clinical development. Their investment in 'BEAT Fitness' also highlights their engagement in the wellness space, showcasing their interest in health and wellness product stores.


12. FoodLabs

  • Website: foodlabs.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2016
  • Headcount: 11-50
  • Number of deals in 2024: 11
  • LinkedIn: atlantic-food-labs

FoodLabs is a Berlin-based venture capital firm and food technology incubator founded in 2016. The firm specializes in supporting innovative startups in the food tech sector, providing both investment and consulting services to entrepreneurs. Their mission is to promote sustainable food solutions and tackle global challenges related to food security and health. Notably, FoodLabs has invested in several companies that align with health and wellness, such as Sanity Group, which raised $22 million in Series A funding to develop health-focused products, and Habitual, a healthtech company focused on diabetes reversal that secured £1.7 million in seed funding. These transactions highlight FoodLabs' commitment to fostering health and wellness initiatives within the food industry.


13. Acton Capital


Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at the Series A stage and beyond. With a focus on mission-driven teams across various sectors, including technology and eco-friendly consumer goods, Acton Capital provides financial backing and strategic guidance to help companies develop tailored growth strategies for long-term success. Notable transactions include their investment in The Female Company, a German FemCare startup, which highlights their interest in health-related products. Additionally, Acton Capital led a €7.5 million Series A funding round for ECO Group, which operates a B2B platform for eco-friendly products and has acquired a majority stake in the natural cosmetics brand BEN&ANNA. These investments reflect Acton Capital's commitment to supporting health and wellness initiatives within their broader investment strategy.


14. Project A

  • Website: project-a.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2012
  • Headcount: 51-200
  • Number of deals in 2024: 13
  • LinkedIn: project-a-ventures

Project A is a venture capital firm based in Berlin, Germany, founded in 2012. Specializing in early-stage tech investments, they provide operational support and consulting services to startups. In 2024, they have made 13 investments, showcasing their active role in the startup ecosystem. Among their notable transactions, Project A has invested in health and wellness-related companies such as nu3, a German superfood e-commerce platform, and WindStar Medical GmbH, which focuses on medical innovations. Their investment in Pets Deli, a startup that caters to pet health and wellness, further highlights their engagement in the health sector. This diverse portfolio indicates that while their primary focus is on technology, they are also committed to supporting health and wellness initiatives.


15. Novartis

  • Website: novartis.com
  • Type: Corporate
  • Headquarters: Basel, Basel, Switzerland
  • Founded year: 1996
  • Headcount: 10001+
  • Number of deals in 2024: 7
  • LinkedIn: novartis

Novartis AG, founded in 1996 and based in Basel, Switzerland, is a leading pharmaceutical company dedicated to developing and manufacturing innovative medicines that address serious diseases. With a workforce of over 10,000 employees, Novartis emphasizes research and development to improve patient outcomes globally. Notable transactions include the acquisition of Hexal for $8.3 billion in 2005 and Alcon for $12.9 billion in 2010, which expanded their portfolio in generic and eye care products, respectively. Additionally, their investment in NuvoAir, which raised $12 million in a Series A funding round, highlights their interest in digital health solutions aimed at enhancing patient care and supporting decentralized clinical trials. These activities reflect Novartis's commitment to advancing health and wellness through innovative solutions.


16. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. They manage a diversified portfolio of VC funds aimed at empowering innovative businesses and facilitating their growth. Notably, Mountain Partners has participated in various funding rounds, including Lunio Sleep, which raised $1,000,000 in a seed round in July 2017, indicating their involvement in the health and wellness sector. Additionally, they have invested in ONO Labs GmbH, although the specifics of that company's focus are less clear. Their investment in Alphapet Ventures, a pet food company, shows their broader investment strategy beyond health and wellness, but their engagement with Lunio Sleep suggests a potential interest in health-related products.


17. Speedinvest

  • Website: speedinvest.com
  • Type: Venture Capital
  • Headquarters: Vienna, Vienna, Austria
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 45
  • LinkedIn: speedinvest

Speedinvest is a venture capital firm based in Vienna, Austria, founded in 2011. The firm specializes in funding early-stage tech startups across Europe, providing both capital and hands-on support to help these startups scale their operations. Speedinvest's investment focus spans various technology sectors, including Deep Tech, Fintech, and SaaS. Notably, they have made significant investments in the health tech sector, including Second Nature, which raised a total of $13 million across multiple funding rounds, and Bloom Diagnostics, which secured over $11 million in a Series B round. Additionally, they invested in 9amHealth, further showcasing their commitment to health-related innovations. Speedinvest leverages a vast network of industry experts to assist their portfolio companies, enhancing their potential for success in the competitive health and wellness market.


18. Leaps by Bayer

  • Website: leaps.bayer.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: leapsbybayer

Leaps by Bayer is a venture capital investment firm based in Berlin, Germany, founded in 2015. The firm focuses on biotechnology and agriculture, investing in early-stage companies that are pursuing scientific breakthroughs to tackle significant global challenges in health and food security. In 2024, Leaps by Bayer was involved in 16 investments, including notable transactions such as 9amHealth, which raised $9.5 million in Series A funding to enhance its virtual diabetes clinic services. This investment aligns with their mission to support innovative health solutions. Additionally, they participated in funding rounds for other health-related startups, demonstrating their active role in the health and wellness sector.


19. Döhler Ventures


Döhler Ventures is a venture capital firm based in Darmstadt, Hesse, Germany, founded in 2014. The firm specializes in empowering early-stage startups primarily in the Nutrition & Technology sectors. With a focus on long-term growth and innovation, Döhler Ventures provides both financial support and strategic guidance to help startups navigate their challenges. Notable transactions include investments in Your Super, which raised $10 million in Series B funding to promote health-focused products, and Olipop, a California-based prebiotic beverage maker that secured $10 million in Series A funding. Additionally, Döhler Ventures has invested in ahead® | The Human Performance Company, which focuses on enhancing human performance, and Naughty Nuts, which aims to expand its health-oriented product portfolio. These investments highlight Döhler Ventures' commitment to the health and wellness industry.



Health and Wellness Product Stores Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
NestléVevey, Vaud, Switzerland10001+18662
Blue HorizonZurich, Zurich, Switzerland11-5020162
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
Calm/StormVienna, Vienna, Austria1-10202013
Nestlé Health ScienceLausanne, Vaud, Switzerland10001+20112
SevenVenturesFlensburg, Schleswig-Holstein, Germany11-5020093
HBM Healthcare Investments AGZug, Zug, Switzerland1001-500020018
IBB VenturesBerlin, Berlin, Germany11-50199718
TA VenturesFrankfurt, Hesse, Germany11-5020105
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
SicticZurich, Zurich, Switzerland201-500201477
FoodLabsBerlin, Berlin, Germany11-50201611
Acton CapitalMunich, Bavaria, Germany11-5019993
Project ABerlin, Berlin, Germany51-200201213
NovartisBasel, Basel, Switzerland10001+19967
Mountain PartnersZurich, Zurich, Switzerland11-5020051
SpeedinvestVienna, Vienna, Austria51-200201145
Leaps by BayerBerlin, Berlin, Germany11-50201516
Döhler VenturesDarmstadt, Hesse, Germany1-1020143


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