The educational toy industry in Latin America is rapidly evolving, with startups offering products designed to enhance learning through play. Companies range from those creating traditional toys to tech-savvy innovators providing educational apps and interactive learning tools. The focus is on developing skills vital for the 21st century, such as creativity, problem-solving, and collaboration. Growing awareness of the importance of early childhood education is driving demand, along with increased access to technology. This industry is poised for robust expansion as new entrants continually seek ways to integrate educational methodologies into fun, engaging toys.


Among the 19 notable investors in the educational toy sector, venture capital reigns supreme, with firms established in major cities like Sao Paulo and Rio de Janeiro. Founded primarily in the last decade, these investors vary in size from small teams to those with broader reach. Across investments in 2024, many engaged significantly with technology-driven educational initiatives. Their active financing reflects a commitment to scalable startups focused on enriching children's learning experiences, all while positioning Latin America as a prominent player in this dynamic market.


Top 19 Educational Toy Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest also emphasizes educational resources for investors and startups, aiming to empower entrepreneurs and foster growth in the startup ecosystem. Notably, Bossa Invest has made significant investments in companies relevant to the educational toy industry, such as Kinedu, which raised $5.5 million in Series A funding to support early childhood development through educational activities. They also invested in Kiddle Pass, which has raised funds in multiple seed rounds, indicating a focus on educational content for children. These transactions highlight Bossa Invest's commitment to supporting startups that contribute to educational development, particularly in the context of toys and learning resources for children.


2. Ecossistema SQUARE

  • Website: square.tec.br
  • Type: Venture Capital
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • LinkedIn: square-learning

Ecossistema SQUARE is a venture capital firm based in Rio de Janeiro, Brazil, founded in 2020. The firm is dedicated to transforming learning through innovative educational technology solutions. They provide a range of tools and platforms aimed at enhancing the teaching and learning experience for both students and educators. Ecossistema SQUARE actively invests in and supports various educational startups, fostering growth and development in the education sector. Notable transactions include investments in BAYA Creative Learning, which focuses on creative learning methodologies, and Motrix Techknowledge, which raised over $2.9 million to enhance educational technology. Their portfolio also includes international startups like NOLEJ, indicating a diverse approach to educational innovation. While they do not exclusively target educational toys, their focus on educational solutions positions them as a potential investor in this space.


3. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, KPTL has invested in Playmove, which raised $825,788 in a Series A funding round in 2018, indicating their engagement in the educational toy market. Additionally, they have participated in other funding rounds such as Escribo and Fofuuu, although these companies are less directly related to educational toys. Their recent investment in Prosas, while not directly linked to educational toys, showcases their active role in supporting startups that may have educational components. Overall, KPTL's diverse investment strategy includes a clear interest in the educational sector, making them a relevant player in the educational toy industry.


4. NXTP Ventures

  • Website: nxtp.vc
  • Type: Venture Capital
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: nxtp-ventures

NXTP Ventures is a venture capital firm based in Buenos Aires, Argentina, founded in 2011. The firm specializes in investing in early-stage B2B startups across Latin America, with a focus on sectors such as Cloud & SaaS, E-commerce, Fintech, and AI. Notably, NXTP has made significant investments in the educational technology sector, including Kinedu, which raised $750,000 in 2016, and Lab4U, which also received funding in 2016. More recently, NXTP led a $1.6 million pre-seed investment in Teachy, a Brazilian edtech company, in July 2023, and participated in a $7 million Series A round for Teachy in December 2024. These transactions highlight NXTP's active role in supporting educational initiatives, making them a relevant player in the educational toy investment landscape.


5. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. They specialize in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Among their notable transactions, they have invested in Mind Lab, which raised funds in both Series A and Series B rounds, focusing on educational games that enhance learning experiences. Additionally, they invested in Modak, which raised $5.3 million in a Seed Round, potentially indicating a focus on educational tools or platforms. Their investment in Cambly, a platform for language learning, further emphasizes their interest in educational technology. Overall, Monashees has demonstrated a commitment to supporting educational initiatives through their investments, particularly in the realm of technology-enhanced learning.


6. ChileGlobal Ventures


ChileGlobal Ventures is a not-for-profit venture capital organization based in Vitacura, Santiago, Chile, founded in 2008. The organization focuses on providing funding, mentorship, and consulting services to innovative startups in Chile and Latin America, fostering a vibrant entrepreneurial ecosystem. Among their notable investments, they have supported PleIQ, which raised $500,000 in a seed round in October 2019, and Kuwala, which raised $95,000 in a seed round in October 2021. Additionally, they invested in Educaswitch, which raised an undisclosed amount in a venture round in January 2016. These transactions highlight their engagement with companies that contribute to educational solutions, particularly in the realm of educational toys.


7. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been involved in several transactions that highlight their commitment to the educational sector, including investments in Classpert, which focuses on educational content, and ChatClass, which enhances learning through technology. Their diverse portfolio includes 23 investments in 2024 alone, showcasing their active role in supporting startups that contribute to education and learning.


8. Verve Capital

  • Website: vervecapital.us
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: verve-capital

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, focusing on innovative sectors such as FinTech, HealthTech, and EdTech. Verve Capital partners with founders to provide not only funding but also strategic support to help them achieve significant growth. Notably, they have invested in KiddieKredit, a Miami-based startup that promotes financial literacy among children through an app, which aligns with educational objectives. Additionally, they have supported Esporte Educa, a project that combines sports and education, further emphasizing their interest in educational initiatives. These transactions highlight Verve Capital's commitment to fostering educational tools and technologies, making them a relevant player in the educational toy space.


9. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in early-stage investments across Latin America, providing funding and advisory services to entrepreneurs. With a portfolio of over 125 companies, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, they invested in PleIQ, an educational toy company, during its Pre-Seed Round in September 2017, highlighting their engagement in the educational sector. This investment reflects their commitment to supporting innovative solutions that enhance learning experiences for children. Additionally, they have made investments in various sectors, including fintech and insurtech, demonstrating their diverse investment strategy.


10. Stella Maris Partners

  • Website: stellamaris.mx
  • Type: Venture Capital
  • Headquarters: Monterrey, Nuevo Leon, Mexico
  • Founded year: 2012
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: stella-maris-partners

Stella Maris Partners is a venture capital firm based in Monterrey, Nuevo Leon, Mexico, founded in 2012. The firm specializes in investing in early-stage companies that demonstrate a strong social impact, providing seed capital and support to entrepreneurs. Notably, Stella Maris Partners has made significant investments in the educational sector, including Kinedu, which raised a total of $4.5 million across multiple funding rounds (2015-2017) to enhance early childhood development through educational resources. Additionally, they participated in a recent funding round for Leemons Edtech Solutions, a SaaS platform aimed at data-based learning, which further emphasizes their commitment to educational innovation. These transactions highlight their active role in supporting companies that contribute to educational development, making them a relevant player in the educational toy industry.


11. Invest Tech Brazil

  • Website: investtech.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2004
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: invest-tech-brazil

Invest Tech Brazil is a venture capital and private equity investment management firm based in Sao Paulo, Brazil, founded in 2004. The firm specializes in supporting innovative companies across various sectors, particularly those that are technology-driven. In their investment history, they have participated in several funding rounds for companies in the educational space. Notable transactions include a $1,123,550 investment in Escola 24 Horas in 2010, which focuses on educational services, and multiple seed rounds for Clipescola, raising $373,552 in May 2021 and $796,643 in January 2019. These investments reflect Invest Tech's strategy to enhance operational and governance structures in innovative educational companies, contributing to the growth of the Brazilian educational market.


12. Msw Capital

  • Website: mswcapital.com.br
  • Type: Venture Capital
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 1999
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: mswcapital

Msw Capital is a venture capital firm based in Rio de Janeiro, Brazil, founded in 1999. The firm specializes in corporate venture capital management, focusing on high-potential startups, particularly in the technology sector. Msw Capital aims to foster partnerships between startups and corporations to drive growth and technological advancement. Notably, they led a BRL16m Series A investment round in Árvore Educação, a company dedicated to educational technology, indicating their interest in the educational sector. Additionally, they participated in a seed round for Yours Bank, showcasing their diverse investment strategy. Their engagement in educational technology through Árvore Educação highlights their relevance in the educational space, including educational toys.


13. Impacta VC

  • Website: impacta.vc
  • Type: Venture Capital
  • Headquarters: Santiago, Santiago, Chile
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: impacta-vc

Impacta VC is a venture capital firm based in Santiago, Chile, founded in 2020. The firm focuses on impact investment in Latin America, supporting entrepreneurs and startups by providing funding, mentorship, and networking opportunities to help them achieve their social and environmental goals. Impacta VC operates various programs aimed at enhancing fundraising strategies and revenue growth for its clients. Notably, in 2024, Impacta VC invested in Mozper, which raised $979,000 in a Seed Round. Mozper is involved in educational technology, which is closely related to the educational toy sector, as it aims to enhance learning experiences for children. This investment reflects Impacta VC's commitment to supporting educational initiatives, further solidifying its relevance in the educational toy industry.


14. Crescera Capital

  • Website: crescera.com
  • Type: Private Equity
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: bozano-investimentos

Crescera Capital is a private equity and venture capital firm based in Rio de Janeiro, Brazil, founded in 2008. The firm specializes in providing growth capital and strategic guidance to mid-sized companies across various sectors, including education, technology, and health. Notably, Crescera has made significant investments in the education sector, such as in Somos Educação, which focuses on educational content and services, and Passei Direto, a Brazilian academic network that enhances learning through digital platforms. Additionally, their investment in QMagico, which may involve educational tools, showcases their commitment to improving educational outcomes. Crescera Capital aims to enhance operational performance and prepare companies for market opportunities, making them a strategic player in the educational landscape.


15. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have invested in Crack The Code, a Peruvian edtech company, which raised $2.7 million in a seed round led by Kaszek. This investment highlights their engagement in the educational sector. Additionally, they have participated in funding rounds for other educational platforms like Open English, although these are not directly related to educational toys. Overall, Kaszek's involvement in educational technology positions them as a potential investor in the educational toy industry.


16. MrPink VC

  • Website: mrpink.vc
  • Type: Venture Capital
  • Headquarters: Punta Del Este, Maldonado, Uruguay
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 4
  • LinkedIn: mrpink-vc

MrPink VC is a venture capital firm based in Punta Del Este, Maldonado, Uruguay, founded in 2021. The firm specializes in providing seed funding and support for startups in the CAPUC region, focusing on sectors such as education, work, and food. In 2023, MrPink VC made notable investments in the education sector, including Cuentología, which raised funds in a Pre-Seed round, and BRAVE UP!, which secured funding in a Seed round. These transactions highlight MrPink's commitment to supporting innovative educational initiatives, making them a relevant player in the educational toy industry.


17. Angel Ventures


Angel Ventures is a venture capital firm founded in 2008, based in Mexico, that specializes in early-stage technology investments across Latin America. The firm provides funding, mentorship, and resources to startups, helping them grow in various sectors, including FinTech and E-Commerce. Notably, Angel Ventures has participated in significant transactions such as Mozper, which raised $1,435,000 in a Pre-Seed round in March 2020, focusing on financial literacy for children, and Gooroo, which raised $3,000,000 in a Seed round in March 2020, an educational platform. These investments highlight their engagement in the educational technology space, suggesting a broader interest that could encompass educational toys.


18. DILA Capital

  • Website: dilacapital.com
  • Type: Venture Capital
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: dila-capital

DILA Capital is a venture capital firm based in Mexico City, Mexico, founded in 2005. The firm specializes in investing in entrepreneurs and companies within the Spanish-speaking world and the Hispanic market in the U.S. DILA Capital provides capital, strategic support, and operational insights to help its portfolio companies grow and succeed. Notably, DILA Capital has invested in Kinedu, a company that raised $3,680,000 in Series A funding in August 2015 and an additional $1,100,000 in a convertible note in December 2017. Kinedu focuses on early childhood education, offering resources that aid in child development, which aligns with the educational toy sector. This strategic investment highlights DILA Capital's commitment to supporting companies that foster educational growth.


19. TM3 Capital

  • Website: tm3.capital
  • Type: Corporate
  • Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: triv%c3%a8llam3

TM3 Capital is an investment management firm based in Cidade Industrial De Curitiba, Paraná, Brazil, founded in 2011. The firm specializes in long-term investments across various sectors, including venture capital, asset management, and real estate. TM3 Capital serves both individual and institutional investors, aiming to optimize portfolios and achieve superior returns through innovative investment strategies. Notably, TM3 Capital has participated in funding rounds for educational-focused companies such as Fisarmonica, which raised funds in a Pre-Seed round in October 2022, and Já Entendi, which secured investment in a Seed round in February 2017. These transactions highlight TM3 Capital's commitment to supporting businesses that contribute to educational development, making them a relevant player in the educational toy investment space.



Educational Toy Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Ecossistema SQUARERio De Janeiro, Rio De Janeiro, Brazil1-1020200
KptlSao Paulo, Sao Paulo, Brazil11-5020205
NXTP VenturesBuenos Aires, Buenos Aires, Argentina11-5020114
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
ChileGlobal VenturesVitacura, Santiago, Chile11-5020080
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Verve CapitalSao Paulo, Sao Paulo, Brazil1-1020193
Magma PartnersProvidencia, Santiago, Chile11-5020146
Stella Maris PartnersMonterrey, Nuevo Leon, Mexico1-1020121
Invest Tech BrazilSao Paulo, Sao Paulo, Brazil11-5020041
Msw CapitalRio De Janeiro, Rio De Janeiro, Brazil1-1019992
Impacta VCSantiago, Santiago, Chile11-5020203
Crescera CapitalRio De Janeiro, Rio De Janeiro, Brazil11-5020087
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
MrPink VCPunta Del Este, Maldonado, Uruguay1-1020214
Angel VenturesMexico11-5020082
DILA CapitalMexico City, Mexico City, Mexico11-5020051
TM3 CapitalCidade Industrial De Curitiba, Paraná, Brazil11-5020113


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