The custom furniture industry in the US focuses on creating specialized pieces tailored to individual tastes and space requirements. It includes furniture manufacturers, designers, and retailers offering everything from bespoke sofas to personalized cabinetry. As consumer preferences shift toward unique, sustainable, and high-quality products, this sector is witnessing significant growth. Increasingly, companies are embracing technology, supporting online customization options and seamless shopping experiences. Sustainability is also a priority, with many brands utilizing eco-friendly materials and practices. Today’s market is a blend of tradition and innovation, appealing to a clientele that values craftsmanship and distinctiveness in their home decor.


The investor landscape for custom furniture companies features a mix of venture capital, private equity, and corporate funds. Many of these investors are based in key areas like New York and California, and operate within established firms, reflecting a considerable investment trend. Founded as early as 1961 and as recently as 2023, these investors vary in size and scope, with 2024 deal counts ranging from a single transaction to hundreds. This collection of investors demonstrates a commitment to advancing companies in the custom furniture sector through strategic funding and operational support.


Top 19 Custom Furniture Investors in the US


1. Advantage Capital


Advantage Capital is a venture capital firm based in New Orleans, Louisiana, founded in 1992. The firm specializes in providing equity and debt financing to small businesses, with a particular focus on agribusiness, solar projects, and affordable housing. However, they also support entrepreneurs in underserved communities across various sectors, including custom furniture. Notably, Advantage Capital has been involved in several transactions relevant to the custom furniture industry, such as providing debt financing to Profile Cabinet and Design and KFI Seating. These investments highlight their commitment to supporting businesses in the custom furniture market, alongside their broader investment strategy that includes flexible capital solutions to help diverse businesses grow and thrive.


2. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that includes resources like the Startup School and co-founder matching services. Y Combinator has successfully launched over 4,000 startups, making it a key player in the technology startup ecosystem. Among their investments, they have backed companies in the custom furniture sector, such as Burrow, which raised $14 million in Series A funding in March 2018 and $920,000 in a Seed Round in August 2016, and Cityfurnish, which raised $2.5 million in Series A funding in November 2022 and $150,000 in a Seed Round in March 2019. These transactions highlight Y Combinator's engagement with the custom furniture industry, showcasing their interest in innovative furniture solutions.


3. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. With a focus on providing capital and strategic guidance, they have built a diverse portfolio of over 1,000 companies, many of which have achieved unicorn status. Notably, FJ Labs has invested in companies relevant to the custom furniture industry, such as Havenly, which raised $20,000 in a Seed Round in 2015, and HomeLane, which raised $30 million in a Series D round in 2019. These investments highlight their interest in the custom furniture and interior design sectors, showcasing their commitment to supporting innovative startups in various industries, including e-commerce and logistics.


4. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator founded in 2010, based in San Francisco, California. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. With a global focus, 500 Global has made a significant number of investments, totaling 98 in 2024 alone. Among their notable transactions, they invested in Havenly, which raised $7.5 million in a Series A round in 2015. Havenly is a platform that connects users with interior designers, which often involves custom furniture solutions tailored to individual client needs. Additionally, they invested in Revolution Precrafted, which raised $15.4 million in a Series A round in 2017, a company that specializes in prefabricated structures, potentially including custom-designed furniture elements. These transactions highlight 500 Global's engagement in sectors that are relevant to custom furniture, despite their broader focus on technology startups.


5. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

The Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios. With a network of over 10,000 investors, the firm focuses on connecting them with high-quality investment opportunities in the startup ecosystem. Notably, the fund has been involved in significant transactions within the custom furniture industry, particularly with Burrow, a NYC-based online furniture startup. Burrow raised $4.3 million in seed funding in 2017, followed by $9.1 million in Series B funding in 2019, and $25 million in Series C funding in 2021. These investments highlight the fund's commitment to supporting innovative companies in the custom furniture space, as well as its broader strategy of investing in diverse sectors.


6. The Riverside Company


The Riverside Company is a private equity investment firm based in New York, specializing in providing flexible capital solutions and strategic guidance to smaller middle-market businesses. Founded in 1988, Riverside manages a diverse portfolio of over 140 companies globally. Notably, Riverside has made several acquisitions relevant to the custom furniture industry, including Thibaut Inc., a company recognized for its custom furniture and home decor offerings, and Moss, which may also have connections to the furniture sector. Their acquisition of US Cabinet Depot in 2024 further emphasizes their active role in the cabinetry and furniture market, showcasing their commitment to investing in businesses that align with the custom furniture industry.


7. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies. With a focus on technology, Accel has expanded its portfolio to include various sectors. Notably, Accel has participated in multiple funding rounds for HomeLane, a company that specializes in custom furniture and home decor. HomeLane raised significant amounts, including $50 million in a Series E round in 2021, $30 million in a Series D round in 2019, and additional funding in earlier rounds. These transactions highlight Accel's engagement in the custom furniture industry, showcasing their interest in supporting growth in this market.


8. Hunter Douglas, Inc.

  • Website: hunterdouglas.com
  • Type: Corporate
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1919
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: hunter-douglas-us

Hunter Douglas, Inc. is a corporate investor based in New York, New York, founded in 1919. The company specializes in high-quality window treatments, including blinds, shades, and shutters, catering to both residential and commercial customers. Hunter Douglas emphasizes aesthetics, energy efficiency, and functionality in its product offerings. The company operates through a network of dealers and provides personalized consultations to assist customers in selecting the best solutions for their needs. Notably, Hunter Douglas has made several strategic acquisitions in the home furnishings sector, including:1. **Blinds 2go Ltd.** - Acquired on June 21, 2016, this company specializes in custom blinds and shades, enhancing Hunter Douglas's portfolio in the custom window treatment market.2. **3 Day Blinds** - Announced on December 4, 2019, this acquisition involved a North American manufacturer and seller of window coverings, further solidifying Hunter Douglas's presence in the custom window treatment space.3. **Debel** - Acquired on January 24, 2018, this company adds to their diverse range of window covering solutions.These transactions reflect Hunter Douglas's commitment to expanding its influence in the home furnishings market, which includes elements of custom furniture through tailored window treatment solutions.


9. Sun Capital Partners, Inc.

  • Website: suncappart.com
  • Type: Private Equity
  • Headquarters: Boca Raton, Florida, United States (USA)
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: sun-capital-partners

Sun Capital Partners, Inc. is a private equity firm based in Boca Raton, Florida, founded in 1995. The firm specializes in operationally driven investments, focusing on enhancing the efficiency and growth of businesses across various sectors, including food, consumer products, and industrials. Notably, Sun Capital has a strong presence in the custom furniture industry, having acquired several key players such as Rowe Furniture in 2007, Sharps Bedrooms in 2007, and Lexington Home Brands in 2002. Additionally, they acquired Furniture Factory Outlet in 2016, further solidifying their footprint in the custom furniture market. By partnering with management teams, Sun Capital provides the necessary resources and expertise to optimize operations and drive sustainable growth, particularly in the custom furniture sector.


10. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a prominent venture capital firm founded in 1977, based in Menlo Park, California. NEA specializes in investment management and advisory services for startups, particularly in technology and healthcare sectors. However, they have also made significant investments in the custom furniture industry. Notably, NEA participated in multiple funding rounds for Burrow, a furniture startup, contributing to their Series A, B, and C rounds, which totaled over $40 million. Additionally, NEA invested in Feather, a furniture rental startup, and Framebridge, a custom framing service, further showcasing their engagement in the custom furniture space. NEA's collaborative approach emphasizes long-term relationships with founders, providing not only funding but also strategic guidance to help these businesses thrive in a competitive market.


11. Platinum Equity

  • Website: platinumequity.com
  • Type: Private Equity
  • Headquarters: Beverly Hills, California, United States (USA)
  • Founded year: 1995
  • Headcount: 201-500
  • Number of deals in 2024: 20
  • LinkedIn: platinum-equity

Platinum Equity is a private equity firm based in Beverly Hills, California, specializing in mergers, acquisitions, and operations management. Founded in 1995, the firm manages over $48 billion in assets and has a diverse portfolio of approximately 50 companies across various industries. Notably, Platinum Equity has made significant investments in the custom furniture context, including the acquisition of Cabinetworks Group, a leading manufacturer of kitchen cabinets, valued at approximately $1.1 billion. Additionally, they have acquired Interior Logic, which operates in the home improvement sector, further demonstrating their engagement in related markets. Their recent transactions, such as the acquisition of JELD-WEN's Australasian business, which includes windows and doors manufacturing, showcase their operational expertise and commitment to enhancing the value of their investments, making them a relevant player in the custom furniture industry.


12. Patrick Industries, Inc.


Patrick Industries, Inc. is a corporate investor based in Elkhart, Indiana, specializing in the manufacturing and distribution of component products and building materials for various markets, including Recreational Vehicles, Marine, Manufactured Housing, and Industrial sectors. Founded in 1959, the company has a robust network of brands and operates across multiple states, ensuring comprehensive service and support for its customers. Notably, Patrick Industries has made several strategic acquisitions that enhance its capabilities in related markets. For instance, the acquisition of Metal Moulding Corp. in 2018, which specializes in custom metal fabricated products, showcases their interest in custom manufacturing. Additionally, their acquisition of Nickell Moulding Co. in 2017 and Inland Plywood Company in 2020 further emphasizes their focus on companies that provide materials and components that could be utilized in custom furniture production. These transactions highlight Patrick Industries' commitment to expanding its portfolio in areas that intersect with the custom furniture industry.


13. Herman Miller

  • Website: hermanmiller.com
  • Type: Corporate
  • Headquarters: Zeeland, Michigan, United States (USA)
  • Founded year: 1865
  • Headcount: 5001-10000
  • LinkedIn: herman-miller

Herman Miller is a corporate investor based in Zeeland, Michigan, founded in 1865. The company specializes in manufacturing office and home furnishings, offering a diverse range of ergonomic seating, desks, tables, and storage solutions designed to enhance productivity and comfort in various environments. In recent years, Herman Miller has made significant acquisitions to strengthen its position in the custom furniture market. Notably, they acquired Design Within Reach, a retailer of modern design, for approximately $154 million, which allows them to tap into the contemporary custom furniture segment. In 2018, they acquired a one-third stake in the Danish furniture brand HAY for $66 million, further expanding their reach into the consumer market, particularly targeting younger demographics. The acquisition of Knoll for $1.8 billion in 2021 and the complete acquisition of naughtone for $46.1 million in 2019 solidify their commitment to enhancing their offerings in the custom and collaborative furnishings market. These strategic moves highlight Herman Miller's active role in the custom furniture industry.


14. UFP Industries

  • Website: ufpi.com
  • Type: Corporate
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Founded year: 1955
  • Headcount: 10001+
  • LinkedIn: ufp-industries

UFP Industries, Inc. is a prominent manufacturer and supplier based in Grand Rapids, Michigan, specializing in lumber, treated lumber, packaging solutions, and construction components. Founded in 1955, the company has a global presence and serves various sectors, including retail and construction. UFP Industries has made strategic acquisitions to enhance its capabilities in the custom furniture context, notably acquiring Quest Architectural Millwork, which specializes in premium millwork, thereby strengthening its commercial construction business unit. Additionally, UFP's acquisition of idX Corporation, a provider of store fixtures and retail displays, further illustrates its commitment to sectors that intersect with custom furniture. With a focus on delivering high-quality products, UFP Industries is well-positioned to impact the custom furniture market.


15. Kodiak Building Partners

  • Website: kodiakbp.com
  • Type: Corporate
  • Headquarters: Englewood, Colorado, United States (USA)
  • Founded year: 2011
  • Headcount: 5001-10000
  • Number of deals in 2024: 5
  • LinkedIn: kodiak-building-partners

Kodiak Building Partners is a corporate investor based in Englewood, Colorado, founded in 2011. They are a building materials distributor that empowers local businesses in the construction industry by providing resources and support to independent building material companies. Kodiak operates across various states, offering a range of building materials and construction supplies. Notably, they have made strategic acquisitions that enhance their portfolio in the custom furniture context, including the acquisition of Sun Mountain Custom Doors, a manufacturer of custom doors, and Liberty Doors and Windows, which provides high-quality doors and windows. These transactions reflect Kodiak's commitment to expanding their influence in the custom products market, making them a relevant player in the custom furniture industry.


16. Northstar Capital

  • Website: northstarcapital.com
  • Type: Private Equity
  • Headquarters: Minneapolis, Minnesota, United States (USA)
  • Founded year: 1993
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: northstar-capital

Northstar Capital is an investment management firm based in Minneapolis, Minnesota, specializing in junior capital investments and equity co-investments for lower middle market companies. Founded in 1993, the firm has raised nearly $2 billion in capital and focuses on providing tailored financing solutions to financial sponsors, business owners, and management teams across various industries, including healthcare and consumer goods. Notably, Northstar Capital has been involved in transactions such as the investment in LumiSource, which operates in the consumer goods space, and the acquisition of MDC Interior Solutions, a company that manufactures wall coverings, indicating their engagement in sectors related to interior design and furnishings. Their investment in Classic Accessories, which raised $4 million, further highlights their activity in consumer-oriented markets, potentially aligning with custom furniture interests.


17. Tiger Global

  • Website: tigerglobal.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: tiger-global-management

Tiger Global Management, LLC is a prominent investment firm based in New York, specializing in both public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Among its notable investments is One Kings Lane, a leading online retailer in the custom furniture and home decor market, where Tiger Global participated in several funding rounds from 2011 to 2014, contributing to the company's growth and valuation. Additionally, Tiger Global has invested in Evidea, a company that, while not exclusively focused on custom furniture, operates in the broader home goods sector. This diverse investment strategy showcases Tiger Global's capability and interest in the home and furniture industry, making them a significant player in this space.


18. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in early-stage and growth-stage investments, primarily in the technology sector, but has also shown interest in the custom furniture industry. Notably, SV Angel has invested in Feather, a furniture rental service that raised $30 million in Series B funding in 2020, and previously secured $3.4 million in seed funding in 2017. They also participated in AptDeco, a platform for buying and selling used furniture, which raised funds in 2014. More recently, SV Angel was involved in Samara, a venture by Airbnb co-founder Joe Gebbia, which focuses on furniture design and manufacturing, securing $41 million in Series A funding in 2023. These transactions highlight SV Angel's commitment to supporting innovative companies within the custom furniture sector.


19. Norwest

  • Website: nvp.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1961
  • Headcount: 51-200
  • Number of deals in 2024: 41
  • LinkedIn: norwest-venture-partners

Norwest Venture Partners is a venture capital and growth equity investment firm founded in 1961, based in Menlo Park, California. The firm provides funding and strategic support to early to late-stage companies across various sectors, including technology and healthcare. Notably, Norwest has been involved in several funding rounds for Pepperfry, an online furniture and home products marketplace. They participated in significant transactions such as a $100 million Series D funding round in 2015, a $31 million Series E round in 2016, and a $40 million funding round in 2020. These investments demonstrate Norwest's engagement in the custom furniture industry, showcasing their ability to support businesses in this sector while leveraging their extensive network and expertise to help them grow.



Custom Furniture Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Advantage CapitalNew Orleans, Louisiana, United States (USA)51-20019925
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
FJ LabsNew York, New York, United States (USA)11-502015169
500 GlobalSan Francisco, California, United States (USA)201-500201098
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
The Riverside CompanyNew York, New York, United States (USA)201-500198812
AccelPalo Alto, California, United States (USA)51-2001983101
Hunter Douglas, Inc.New York, New York, United States (USA)10001+19191
Sun Capital Partners, Inc.Boca Raton, Florida, United States (USA)51-20019951
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757
Platinum EquityBeverly Hills, California, United States (USA)201-500199520
Patrick Industries, Inc.Elkhart, Indiana, United States (USA)10001+19593
Herman MillerZeeland, Michigan, United States (USA)5001-1000018650
UFP IndustriesGrand Rapids, Michigan, United States (USA)10001+19550
Kodiak Building PartnersEnglewood, Colorado, United States (USA)5001-1000020115
Northstar CapitalMinneapolis, Minnesota, United States (USA)11-5019931
Tiger GlobalNew York, New York, United States (USA)51-200200125
SV AngelSan Francisco, California, United States (USA)1-10200944
NorwestMenlo Park, California, United States (USA)51-200196141


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