The yoga studio industry in the US is a vibrant sector focused on promoting wellness through yoga practices. This includes independent studios, franchise chains, and digital platforms, each offering diverse classes, workshops, and wellness products. Popular niches include hot yoga, restorative yoga, and family classes, catering to a wide demographic. In recent years, there's been a noticeable shift towards hybrid models, blending in-person and online offerings to reach a broader audience. With increasing awareness around mindfulness and mental health, the industry is expected to grow, attracting more investment focused on enhancing accessibility and incorporating technology.


The list of yoga studio investors consists of private equity and venture capital firms, as well as corporate entities. Headquartered primarily in major US cities like San Francisco and New York, these investors vary in size from small firms to large institutions. Founded as early as 1972 or as recently as 2023, their investing activity in 2024 showcases a strong commitment to health and wellness, with notable activity from firms like L Catterton and Government of Canada.


Top 18 Yoga Studio Investors in the US


1. Government of Canada

  • Website: canada.ca
  • Type: Corporate
  • Headquarters: Canada, Kentucky, United States (USA)
  • Founded year: 1999
  • Headcount: 10001+
  • Number of deals in 2024: 137
  • LinkedIn: government-of-canada

The Government of Canada is a public entity that provides a wide range of services and information to Canadian citizens and residents, addressing various needs including employment, immigration, health care, and taxation. Founded in 1999, it operates through multiple departments and agencies to ensure access to essential services and support for individuals and businesses across the country. In 2024, the Government of Canada was involved in a notable transaction where Nectar Yoga raised $201,000 through a grant, highlighting its support for the yoga studio sector. This transaction reflects the government's interest in promoting health and wellness initiatives, which are often linked to yoga practices. Additionally, the government has engaged in various other grant transactions, although they are not directly related to yoga studios, they indicate a broader commitment to community support and development.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator founded in 2010, based in San Francisco, California. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. Notably, 500 Global has invested in YogaTrail, a platform that connects yoga practitioners with studios and instructors, raising a total of $420,000 across two funding rounds in 2014. This investment highlights their engagement in the yoga industry, alongside their broader focus on innovative startups globally. In addition to YogaTrail, 500 Global has also invested in various other startups, demonstrating their diverse portfolio and commitment to supporting growth in multiple sectors.


3. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. The firm provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. Notably, the fund has been involved in transactions within the fitness and wellness space, such as Dance Church, which offers inclusive movement classes, and Future, a digital fitness company. These investments reflect a growing interest in the health and wellness sector, which includes yoga studios and related businesses, suggesting that the fund may be open to exploring opportunities in this area.


4. L Catterton

  • Website: lcatterton.com
  • Type: Private Equity
  • Headquarters: United States (USA)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 23
  • LinkedIn: l-catterton

L Catterton is a private equity firm founded in 1989, specializing in investment management with a focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. L Catterton has made significant investments in the fitness and wellness sector, including CorePower Yoga, which received a substantial investment to accelerate its growth and expansion, and Pure Barre, the largest barre fitness concept in the nation, which also benefited from a significant growth capital investment. Furthermore, L Catterton's involvement with Equinox Fitness and ClassPass highlights their commitment to the fitness industry, making them a key player in the yoga and wellness space.


5. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015. They specialize in investing in marketplace and network effect businesses, providing capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. With over 1,000 companies in their extensive portfolio, many of which have achieved unicorn status, FJ Labs has demonstrated a strong track record in supporting startups. Notably, they have invested in fitness-related companies such as OutFit Training, which raised funds in both 2023 and 2024, and Sol, which also secured funding in 2023 and 2024. Additionally, they invested in Studio in 2018, further indicating their engagement in the fitness and wellness space, which is closely related to the yoga studio industry.


6. Gaingels

  • Website: gaingels.com
  • Type: Venture Capital
  • Headquarters: Burlington, Vermont, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 60
  • LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. They provide capital and support to startups, particularly those led by underrepresented groups, to foster diversity and inclusion in the innovation economy. Gaingels has been involved in several relevant transactions in the fitness and wellness space, such as 305 Fitness, which focuses on dance-based fitness classes, and Breathwrk, an app designed to help users improve their breathing techniques, which can be beneficial for yoga practitioners. Additionally, they invested in Healium, a company that combines virtual reality and biofeedback to help users manage stress, further emphasizing their interest in wellness-related ventures. Their commitment to enhancing board diversity and supporting diverse leadership aligns with the values of many yoga studios, making them a potential ally in the industry.


7. General Catalyst


General Catalyst is a venture capital firm founded in 2000, based in San Francisco, California. The firm specializes in early-stage and growth investments, providing capital and strategic guidance to startups across various industries, including technology and healthcare. Notably, General Catalyst has invested in ClassPass, a platform that allows users to access a variety of fitness classes, including yoga, which highlights their engagement in the fitness and wellness sector. They led significant funding rounds for ClassPass, including a $40 million Series B in 2015 and a $70 million Series C in 2017. Additionally, their investments in companies like Tempo, which focuses on high-tech fitness solutions, further demonstrate their commitment to the fitness industry. This diverse portfolio indicates that General Catalyst is well-positioned to support businesses in the yoga studio space, even if their primary focus is broader.


8. North Castle Partners


North Castle Partners is a private equity firm based in New York, founded in 1997, that specializes in investment management and consulting services for consumer brands in the Healthy, Active, and Sustainable Living sectors. They partner with entrepreneurs to help scale their businesses through strategic guidance and operational support, focusing on creating value for both the companies and their investors. Notable transactions include the acquisition of Equinox Fitness Clubs, which aimed at national expansion, and a strategic investment in Barry's Bootcamp to fuel growth and expansion in new markets. They have also been involved with Crunch Fitness and Curves, further emphasizing their focus on fitness and wellness brands. This background positions them as a potential investor for yoga studios, given their alignment with the health and wellness industry.


9. Social Starts

  • Website: socialstarts.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: social-starts

Social Starts is a venture capital firm based in San Francisco, California, founded in 2012. The firm specializes in early-stage investments in startups that focus on health and happiness. They utilize analytics to identify promising companies across various sectors, including e-commerce and biotech. Notable transactions include investments in Fitocracy, which raised $1,000,000 in a Seed Round in 2013, and Pnoe, which raised $3,000,000 in a Seed Round in 2019. These investments reflect their commitment to health-oriented startups, although they do not specifically target yoga studios. Their portfolio suggests a broader interest in health and wellness, which could encompass yoga-related ventures, but does not guarantee a focus on traditional yoga studios.


10. Xponential Fitness


Xponential Fitness is a fitness franchisor based in Irvine, California, specializing in boutique health and wellness brands. Founded in 2017, the company has rapidly expanded its portfolio through strategic acquisitions, including YogaSix, which they acquired on July 1, 2018. This acquisition highlights their commitment to the yoga sector. Additionally, Xponential Fitness has acquired other fitness brands such as Pure Barre, Club Pilates, CycleBar, and StretchLab, showcasing their diverse approach to the fitness industry. By operating a franchise model, Xponential Fitness provides support to franchisees while catering to consumers seeking personalized fitness experiences, making them a significant player in the boutique fitness landscape, including yoga studios.


11. Khosla Ventures

  • Website: khoslaventures.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 2004
  • Headcount: 51-200
  • Number of deals in 2024: 97
  • LinkedIn: khosla-ventures

Khosla Ventures is a venture capital firm founded in 2004, located in Menlo Park, California. The firm specializes in providing funding and strategic guidance to startups, particularly in technology, healthcare, and sustainability sectors. Among their notable transactions, Khosla Ventures invested in Ten Percent Happier, a meditation app that raised $3.7 million in a seed round in June 2018. This investment highlights their engagement in the wellness space, which is closely related to yoga. Additionally, they have invested in other startups like Bold and Future, which, while not directly related to yoga, demonstrate their active role in supporting innovative companies. Their diverse portfolio and interest in wellness-related ventures suggest they could be a potential investor in the yoga studio industry.


12. Kleiner Perkins

  • Website: kleinerperkins.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1972
  • Headcount: 11-50
  • Number of deals in 2024: 38
  • LinkedIn: kleiner-perkins

Kleiner Perkins is a venture capital firm founded in 1972, based in Menlo Park, California. The firm specializes in investing in early-stage and growth companies, providing both capital and strategic support to entrepreneurs. With a focus on technology and life sciences, Kleiner Perkins has backed over 900 ventures, making it a key player in the venture capital landscape. Notably, they have invested in companies like Peloton, which raised significant funding rounds (including $325 million in Series E and $550 million in Series F), and Future, a digital fitness company that raised $75 million in Series C. These investments highlight their engagement in the fitness and wellness sector, which is relevant to the yoga studio industry.


13. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. They specialize in investing in early-stage and growth-stage companies, primarily within the technology sector. SV Angel provides financial backing, strategic advice, and access to a vast network of industry experts to help startups navigate business development challenges. Notably, SV Angel has participated in funding rounds for companies like ClassPass, which raised $4 million in a seed round in 2014, and The Class, which raised nearly $1.3 million in 2019. These investments highlight their engagement in the fitness and wellness industry, particularly in businesses that may include yoga as part of their offerings.


14. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies primarily in the technology sector. However, their investment portfolio also includes significant transactions in the health and wellness industry, notably with Cult.fit, which has raised substantial capital over several funding rounds, including $145 million in Series F and $110 million in Series D. These investments highlight Accel's commitment to supporting businesses that promote health and fitness, which often overlaps with the yoga studio market. Accel operates through its offices in Palo Alto and San Francisco, as well as additional funds in London, India, and China, indicating a global investment strategy.


15. Slow Ventures

  • Website: slow.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 14
  • LinkedIn: slow-ventures

Slow Ventures is a venture capital firm based in San Francisco, California, founded in 2011. The firm specializes in seed and pre-seed funding for startups across various sectors, including technology and consumer brands. They provide capital, strategic advice, and access to networks to help entrepreneurs navigate the challenges of building their businesses. Notably, Slow Ventures has participated in funding rounds for companies like ClassPass, which offers unlimited fitness classes, and Zeel, a massage on demand service. These transactions highlight their involvement in the fitness and wellness industry, aligning with the interests of yoga studios and related businesses. Their focus on supporting innovative ideas positions them as a potential investor for yoga studios looking for growth and development.


16. Morgan Stanley

  • Website: morganstanley.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1986
  • Headcount: 10001+
  • Number of deals in 2024: 79
  • LinkedIn: morgan-stanley

Morgan Stanley is a prominent investment bank and financial services firm founded in 1986, headquartered in New York, New York. The firm offers a wide range of services, including wealth management, investment banking, and capital markets, catering to individuals, families, corporations, and governments. With a global presence and a strong focus on tailored financial solutions, Morgan Stanley has made significant investments across various sectors. Notably, they have engaged in transactions within the fitness industry, such as providing debt financing to Equinox Fitness in March 2024 and facilitating a $155 million senior secured credit facility for the acquisition of Impact Fitness North America in June 2019. These transactions highlight Morgan Stanley's interest in the fitness and wellness sector, which aligns with the yoga studio industry.


17. Tpg

  • Website: tpg.com
  • Type: Private Equity
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 1992
  • Headcount: 1001-5000
  • Number of deals in 2024: 27
  • LinkedIn: tpg-capital

TPG Inc. is a leading global alternative asset manager specializing in private equity and investment management, founded in 1992 and based in San Francisco, California. The firm manages $229 billion in assets across various sectors, including technology, healthcare, and consumer markets. TPG serves institutional investors by providing diversified investment opportunities and strategic insights to enhance their portfolios. Notably, TPG has made significant investments in the fitness and wellness space, acquiring companies such as Club Pilates and StretchLab, which focus on fitness and wellness services. Additionally, TPG has invested in Calm, a wellness app that promotes mental health and mindfulness, further indicating their interest in the wellness sector. These transactions highlight TPG's commitment to investing in businesses that align with health and wellness, making them a relevant player in the yoga studio investment landscape.


18. Joyance Partners

  • Website: joyancepartners.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2017
  • Headcount: 1-10
  • Number of deals in 2024: 10
  • LinkedIn: joyance-partners

Joyance Partners is a venture capital firm founded in 2017, based in San Francisco, California. The firm specializes in investing in companies across North America, Europe, and Asia, with a strong focus on health and consumer sectors. Joyance Partners aims to provide funding and strategic support to startups, helping them innovate and grow. Their investment philosophy emphasizes cultivating joy through science and technology. Notably, they have invested in SkillYoga, a company that aligns closely with the yoga industry, as well as other health-focused startups like Pnoe and Expectful, which cater to wellness and mental health. These transactions reflect their commitment to supporting businesses that enhance well-being and joy, making them a potential fit for investors interested in the yoga studio sector.



Yoga Studio Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Government of CanadaCanada, Kentucky, United States (USA)10001+1999137
500 GlobalSan Francisco, California, United States (USA)201-500201098
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
L CattertonUnited States (USA)201-500198923
FJ LabsNew York, New York, United States (USA)11-502015169
GaingelsBurlington, Vermont, United States (USA)11-50201560
General CatalystSan Francisco, California, United States (USA)51-2002000144
North Castle PartnersNew York, New York, United States (USA)11-5019970
Social StartsSan Francisco, California, United States (USA)11-5020121
Xponential FitnessIrvine, California, United States (USA)51-20020170
Khosla VenturesMenlo Park, California, United States (USA)51-200200497
Kleiner PerkinsMenlo Park, California, United States (USA)11-50197238
SV AngelSan Francisco, California, United States (USA)1-10200944
AccelPalo Alto, California, United States (USA)51-2001983101
Slow VenturesSan Francisco, California, United States (USA)11-50201114
Morgan StanleyNew York, New York, United States (USA)10001+198679
TpgSan Francisco, California, United States (USA)1001-5000199227
Joyance PartnersSan Francisco, California, United States (USA)1-10201710


Want to find more investors focusing on the yoga studio industry?

If you want to find more investors that are active in the yoga studioindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!