The natural and organic cosmetics industry in Latin America is experiencing robust growth as consumers turn to eco-friendly products. This sector features a variety of players, from emerging startups to established brands, all committed to offering products made from plant-based, sustainable ingredients. Facial creams, hair care, and body lotions are just some offerings that cater to health-conscious shoppers. With a rising demand for transparency and ethical sourcing, brands are increasingly positioned to innovate. By harnessing local resources and traditional practices, the industry is not only meeting consumer demands but also fostering economic growth and sustainability throughout the region.


The investors in this list showcase a mix of venture capital firms, corporate backers, and private equity funds, primarily based in major cities like Sao Paulo and Bogota. Founded between 2000 and 2020, these investors vary in size, with staff ranging from 1 to 10 up to several thousand. In 2024, they collectively engaged in numerous deals, focusing on natural and organic cosmetics aligned with modern consumer values. This eclectic group highlights the increasing interest in sustainable investments across the beauty sector, while actively promoting growth in a dynamic market.


Top 18 Natural and Organic Cosmetics Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, but has also made significant investments in the beauty and cosmetics industry. Notable transactions include funding for The Lip Bar, a beauty company focused on inclusive and natural cosmetics, which raised $6.7 million in 2022, and Sallve, a Brazilian beauty brand that raised $20 million in Series B funding in 2021. These investments highlight Bossa Invest's interest in supporting brands that resonate with modern consumer values, including sustainability and inclusivity in beauty products. The firm provides capital, strategic guidance, and access to a network of co-investors, aiming to empower entrepreneurs and foster growth in the startup ecosystem.


2. Loccitane Em Provence


L'Occitane International S.A., founded in 1976, is a cosmetics company based in Brazil that specializes in natural skincare and beauty products derived from Provençal plants. The company offers a diverse range of products including skincare, bath and body, hand care, hair care, fragrances, and home fragrances, catering primarily to consumers seeking high-quality, luxurious self-care solutions. Loccitane has actively expanded its presence in the natural and organic cosmetics market through strategic acquisitions. Notably, in 2008, Loccitane acquired M&A Santé Beauté, gaining control of the Melvita brand, a well-known natural cosmetic company. In 2012, Loccitane acquired a 50.14% stake in Erborian, a French-Korean skincare brand that focuses on natural ingredients. Furthermore, in 2019, Loccitane made significant moves by acquiring a natural skincare brand for $900 million and also acquired British skincare brand Elemis for $900 million, further enhancing its portfolio of premium beauty brands. These transactions reflect Loccitane's strategy to focus on natural ingredient-based cosmetics and its commitment to growth in this sector.


3. Moriah Asset

  • Website: moriahasset.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks and fitness-related services. In 2024, Moriah Asset made a significant investment in Naturanic, raising $2,000,000 in a Series A round, which positions them within the natural and organic sector. Additionally, they have invested in other companies like Haoma, a chocolate company, and Desinchá, which may also align with wellness and health trends. Their recent activities indicate a growing interest in sectors that promote health and wellness, further supporting their relevance in the natural and organic cosmetics space.


4. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, KPTL has invested in companies like Ages Bioactive, which raised $1,474,845 in a venture round in July 2022, and Akmey Biotecnologia Têxtil, which raised $898,392 in a Series A round in October 2015. These investments highlight KPTL's interest in biotechnology and bioactive products, which are relevant to the natural and organic cosmetics industry. Additionally, KPTL participated in the funding of Raizs, a foodtech company, indicating a broader interest in sustainable and innovative solutions. This diverse portfolio showcases KPTL's commitment to supporting companies that align with modern consumer values, including sustainability and health.


5. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have made significant investments in the beauty and cosmetics sector, including Beleza na Web, which raised $10 million in Series B funding in 2013 and $5 million in Series A funding in 2011. Additionally, they invested in Sallve, a skincare brand that raised $20 million in Series B funding in 2021 and $10 million in Series A funding in 2019. These transactions highlight Kaszek's active role in the cosmetics industry, particularly in companies that may align with natural and organic product trends.


6. Order VC

  • Website: ordervc.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: ordervc

Order Venture Capital is a venture capital firm based in Sao Paulo, Brazil, that focuses on investing in early-stage consumer goods companies. They provide capital, management consulting, and branding support to help these companies grow and establish strong market positions. In 2020, Order VC invested in Forever Liss, a brand known for its hair care products, which may include natural and organic formulations. Additionally, they participated in a funding round for CARE, a company that raised over $1.3 million in 2022, although the specific focus of CARE is not detailed. Their clientele consists of entrepreneurs and businesses in the consumer goods sector, seeking to accelerate their development, which may include those in the natural and organic cosmetics industry.


7. Grupo Pegasus


Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm develops, manages, and invests in a variety of enterprises across Latin America, offering services in real estate development, retail operations, and technological solutions. Among their notable transactions, they invested in Blush-Bar Beauty, which raised $10 million in a venture round in 2019, indicating their involvement in the beauty sector. Additionally, they have participated in other ventures such as Farmacity and Puppis, showcasing their diverse investment portfolio. While Grupo Pegasus has shown interest in the beauty industry, their broader investment strategy spans multiple sectors, which may dilute their focus on natural and organic cosmetics specifically.


8. Quartz


Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm focuses on venture capital and growth equity investments in high-growth companies across various industries. Quartz emphasizes transparency and partnership, aligning with businesses that share their values. Notably, they have invested in Sallve, which raised $20 million in a Series B round, indicating a strong interest in the cosmetics sector. Additionally, they participated in funding for Forever Liss, a brand that operates in the beauty and cosmetics space, and Zee.Dog, which, while primarily a pet product company, shows Quartz's diverse investment strategy. These transactions highlight Quartz's capability and willingness to invest in the cosmetics industry, including natural and organic segments.


9. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, focusing on supporting entrepreneurs with capital, co-founding assistance, and building a strong community of builders. Among their notable transactions, they have invested in Sallve, a beauty brand that emphasizes natural and organic products, raising $20 million in Series B and $1.75 million in Seed funding. This involvement highlights their interest in the cosmetics sector, particularly in companies that align with natural and organic principles. Additionally, they have participated in various other funding rounds across different industries, showcasing their diverse investment strategy while maintaining a foothold in the beauty and cosmetics market.


10. Igah, Ventures.

  • Website: igahventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: ebricks-ventures

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments, providing capital and strategic guidance to innovative startups across various sectors. Their portfolio includes companies in technology, healthcare, and finance, reflecting a commitment to fostering growth and innovation in Brazil. Notably, Igah Ventures has made investments in the beauty sector, including 3,2,1 Beauty and Lilly Estética, which are relevant to the natural and organic cosmetics context. These transactions demonstrate their engagement with the cosmetics industry, indicating a potential interest in natural and organic products.


11. Fen Ventures

  • Website: fenventures.com
  • Type: Venture Capital
  • Headquarters: Las Condes, Santiago, Chile
  • Founded year: 2012
  • Headcount: 1-10
  • Number of deals in 2024: 5
  • LinkedIn: fen-ventures

Fen Ventures is a venture capital firm based in Las Condes, Santiago, Chile, founded in 2012. The firm specializes in early-stage investments within the Latin American tech sector, providing capital, strategic support, and networking opportunities to entrepreneurs. Notably, Fen Ventures has participated in funding rounds for companies like Michroma, which focuses on innovative biotechnological solutions, and Bioeutectics, which develops green solvents. These investments reflect a commitment to fostering innovation and sustainability, aligning with the growing demand for natural and organic products in various industries, including cosmetics.


12. Manutara Ventures

  • Website: manutaraventures.com
  • Type: Corporate
  • Headquarters: Chile
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn:

Manutara Ventures is a corporate venture capital firm based in Chile, founded in 2016. The firm specializes in investing in early-stage companies, providing them with not only capital but also mentorship and strategic guidance to help them scale effectively. In 2024, they participated in a venture round for Brota Superfoods, which raised $630,000, and in 2023, they invested $5 million in the seed round for Fracción. While these transactions are not directly related to natural and organic cosmetics, the firm's focus on empowering entrepreneurs across various industries, particularly in Latin America, positions them as a potential investor in the natural and organic cosmetics sector as the market continues to grow.


13. Mindset Ventures

  • Website: mindset.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: mindset-ventures

Mindset Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2016. The firm specializes in early-stage technology investments and provides capital and strategic support to startups across various sectors, including financial services and healthcare. Notably, Mindset Ventures has invested in Proven Skincare, a company that focuses on personalized skincare solutions, indicating their involvement in the natural and organic cosmetics industry. Additionally, they have participated in seed rounds for other companies like Aromyx, which, while not exclusively in cosmetics, operates in the sensory technology space that could intersect with fragrance and personal care products. This diverse investment strategy showcases their commitment to fostering innovation across multiple sectors while also touching upon the natural and organic cosmetics market.


14. Ideas & Capital


Ideas y Capital is a venture capital firm based in Mexico City, founded in 2013. The firm focuses on investing in early-stage and growth companies across various industries, including technology, healthcare, and fintech. Their investment strategy is sector-agnostic, allowing them to capture diverse opportunities in the market. Notably, Ideas & Capital has been involved in transactions with Tropical Organic Growers, which raised funds in both Seed and Series A rounds in 2015 and 2016, respectively. This involvement in the organic sector highlights their potential interest in natural and organic products, including cosmetics, as part of their broader investment portfolio.


15. Brasil Venture Debt


Brasil Venture Debt is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in providing venture debt solutions to innovative and high-growth companies, allowing them to access capital without diluting ownership. This approach is particularly beneficial for startups looking to expand and leverage equity rounds. Among their notable transactions, Brasil Venture Debt provided debt financing to Legurmê, which raised $482,461 in September 2019, and Dr. JONES, which secured $400,000 in August 2021. Given that Dr. JONES is likely involved in the cosmetics industry, these transactions highlight Brasil Venture Debt's engagement with companies in the natural and organic cosmetics sector.


16. Latitud

  • Website: latitud.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 24
  • LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. It supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been active in the investment landscape, with 24 investments in 2024 alone. Notably, it participated in the pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which highlights its engagement in the beauty industry. Additionally, Latitud invested in Diferente, which raised $1.6 million in a seed round in June 2024. While its primary focus is on tech, these transactions indicate a potential interest in sectors related to beauty and cosmetics.


17. Vinci Compass Brasil

  • Website: vincipartners.com
  • Type: Private Equity
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2009
  • Headcount: 501-1000
  • Number of deals in 2024: 3
  • LinkedIn: vincipartners

Vinci Compass Brasil is a private equity firm based in Rio de Janeiro, Brazil, founded in 2009. The firm specializes in providing a range of financial services, including Private Equity, Infrastructure, Real Estate, and Corporate Advisory. Vinci Partners serves institutional investors and high-net-worth individuals, helping them navigate investment opportunities and optimize their portfolios for growth. Notably, Vinci Compass Brasil has made significant strides in the cosmetics industry, exemplified by their acquisition of Farmax, a Brazilian cosmetics and personal care company, announced on September 23, 2021. This transaction highlights their commitment to the cosmetics sector, particularly in the context of natural and organic products, as Farmax is known for its focus on personal care solutions.


18. Atlantico

  • Website: atlantico.vc
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 4
  • LinkedIn: atlanticopartners

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in investing in early-stage companies throughout Latin America, providing both funding and strategic support to innovative founders. With a focus on companies that show early signs of product-market fit, Atlantico helps these businesses navigate their growth challenges. One of their notable investments includes Sallve, which raised $20 million in a Series B funding round on April 26, 2021. Sallve is a brand that emphasizes natural and effective beauty products, making it a relevant player in the cosmetics industry. This investment highlights Atlantico's engagement in the beauty sector, particularly in companies that align with the growing trend towards natural and organic cosmetics.



Natural and Organic Cosmetics Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Loccitane Em ProvenceBrazil5001-1000019760
Moriah AssetSao Paulo, Sao Paulo, Brazil11-5020195
KptlSao Paulo, Sao Paulo, Brazil11-5020205
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Order VCSao Paulo, Sao Paulo, Brazil1-101
Grupo PegasusBogota, Bogota, Colombia11-5020000
QuartzSao Paulo, Sao Paulo, Brazil1-1020200
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Igah, Ventures.Sao Paulo, Sao Paulo, Brazil11-5020112
Fen VenturesLas Condes, Santiago, Chile1-1020125
Manutara VenturesChile1-1020163
Mindset VenturesSao Paulo, Sao Paulo, Brazil1-1020167
Ideas & CapitalMexico City, Mexico City, Mexico1-1020130
Brasil Venture DebtSao Paulo, Sao Paulo, Brazil1-1020190
LatitudSao Paulo, Sao Paulo, Brazil11-50202024
Vinci Compass BrasilRio De Janeiro, Rio De Janeiro, Brazil501-100020093
AtlanticoSao Paulo, Sao Paulo, Brazil1-1020194


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