The event management industry in the Nordics is vibrant and multifaceted, encompassing a range of services from corporate meetings to conferences, weddings, and sports events. Companies within this sector include event planners, venue managers, and technology providers who deliver customized solutions for client needs. Trends show a growing demand for tech-driven experiences, including virtual and hybrid events that enhance attendee engagement. Sustainability has become increasingly important, prompting companies to adopt eco-friendly practices. With robust growth expected as organizations return to face-to-face interactions post-pandemic, innovation and adaptability will play key roles in shaping the future of event management in the region.

This article highlights 18 notable investors influencing the Nordics' event management industry. Comprising corporate ventures and venture capital firms, these investors hail from different Nordic countries, with emerging hubs in Sweden, Finland, and Denmark. Founded between 1865 and 2016, their focus spans startups to established companies, with investment activity peaking in 2024, showcasing their commitment to the sector. Companies range in size from small firms to large corporations, reflecting a dynamic approach to funding events and services essential for thriving in a competitive market. Their collective investments mark a significant push towards innovation in event management.

Top 18 Event Management Investors in the Nordics

1. Almi

• Website: almi.se
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Notably, Almi has been involved in several transactions relevant to the event management industry, including an investment in Liveside Event AB, which raised an undisclosed amount in a venture round in December 2010. Additionally, Almi invested in EasyArr, which raised $229,730 in a seed round in August 2021, and Boka.se, which raised $1,211,232 in a venture round in December 2021. These transactions highlight Almi's engagement with companies that contribute to the event management sector, reinforcing its role as a relevant investor in this space.

2. Vitec Software Group

• Website: vitecsoftware.com
• Type: Corporate
• Headquarters: Sweden
• Founded year: 1985
• Headcount: 1001-5000
• Number of deals in 2024: 5
• LinkedIn: vitec

Vitec Software Group is a corporate investor based in Sweden, founded in 1985. The company specializes in developing standardized software solutions across various industries, including healthcare, real estate, education, and notably, hospitality and travel. In 2023, Vitec acquired Entry Event Sweden AB, a profitable software company focused on the hospitality industry, which aligns with their strategy in the Travel and Hospitality vertical. This acquisition is expected to enhance Vitec's earnings per share and indicates their active role in the event management sector. Additionally, Vitec's acquisition of Travelize International AB in 2021, which reported significant sales, further emphasizes their interest in the travel and event management space. Overall, Vitec Software Group's strategic acquisitions in these relevant sectors position them as a significant player in the event management software market.

3. EQT Group

• Website: eqtgroup.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made strategic investments in companies relevant to the event management industry, such as United Talent Agency (UTA), where they became the largest outside shareholder to support talent and innovation in events. Additionally, their past investment in Sportfive, a sports marketing agency, highlights their engagement in sectors that intersect with event management. These transactions reflect EQT's commitment to enhancing its portfolio with companies that play a significant role in the event management landscape.

4. Vendep Capital

• Website: vendep.com
• Type: Venture Capital
• Headquarters: Espoo, Uusimaa, Finland
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn: vendepcapital

Vendep Capital is a venture capital firm based in Espoo, Uusimaa, Finland, founded in 2016. The firm specializes in B2B SaaS investments across the Nordics and Baltics, providing funding and strategic advisory services to early-stage software companies. Vendep Capital focuses on supporting startups from pre-seed to series A stages, leveraging their expertise and networks to drive growth. Notably, they led a €1.2M funding round for Brella, a networking application for business events, highlighting their engagement in the event management industry. Additionally, they have participated in various other funding rounds, including investments in companies like Agileday, which, while not directly related to event management, showcases their active role in the tech startup ecosystem.

5. Scale Capital

• Website: scalecapital.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2012
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: scale-capital

Scale Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2012. The firm specializes in early-stage technology investments, particularly in B2B tech startups across the Nordics and Germany. They provide funding and strategic advisory services to help these companies scale and expand into the US market, leveraging their extensive experience in the technology sector. Notably, Scale Capital led a $4.6 million Series A funding round for MeetingPackage in October 2023, a company that offers solutions for online booking and management of meetings and events, indicating their engagement in the event management industry. Additionally, they have participated in various other funding rounds, including investments in Players 1st and Favro, showcasing their active role in supporting technology-driven startups.

6. Lifeline Ventures

• Website: lifelineventures.com
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2009
• Headcount: 1-10
• Number of deals in 2024: 14
• LinkedIn: lifeline-ventures

Lifeline Ventures is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2009. The firm specializes in early-stage investments in startups, providing financial backing and advisory services to entrepreneurs across various sectors. Lifeline Ventures focuses on supporting resilient founders from the inception of their ventures. Among their notable transactions, they invested in RFRSH Entertainment, a Danish esports team agency, which received $8.1 million to develop new media content and live events. This investment highlights Lifeline Ventures' engagement in the event management space, particularly in the context of esports and live entertainment. Additionally, they have made investments in other startups like Venga and Kontena, further demonstrating their active role in nurturing innovative companies.

7. Creandum

• Website: creandum.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2003
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: creandum

Creandum is a venture capital firm based in Stockholm, Sweden, founded in 2003. The firm specializes in supporting early-stage entrepreneurs in building global, category-defining companies. They provide venture capital investment, strategic support, and networking opportunities to startups across various sectors. Notably, Creandum has invested in RFRSH Entertainment, a Danish esports team agency, which raised significant funding to develop new media content and live events. This investment highlights Creandum's engagement in the event management space, particularly within the esports industry. Additionally, they have participated in funding rounds for companies like Good Monday, a workspace management company, and Passionfroot, which may also intersect with event management through workspace solutions and event planning tools. Overall, Creandum's diverse portfolio and strategic investments indicate their capability and interest in nurturing companies that can impact the event management sector.

8. Visma

• Website: visma.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1996
• Headcount: 10001+
• Number of deals in 2024: 16
• LinkedIn: visma

Visma is a corporate investor based in Oslo, Norway, founded in 1996. It specializes in providing cloud-based accounting, payroll, invoicing, and HR solutions, primarily serving small and medium businesses as well as public sector organizations. Visma has a strong presence in Europe and Latin America, operating through a network of entrepreneurial companies that contribute to its innovative software offerings. Notably, Visma has made strategic acquisitions to enhance its portfolio in areas relevant to event management. For instance, it acquired DigitalBooker, a leading SaaS-based online booking service, in December 2015, which is directly applicable to event management through its online booking capabilities. Additionally, the acquisition of BokaMera in January 2022, a provider of online booking software, further strengthens Visma's position in the event management sector. These transactions highlight Visma's commitment to expanding its offerings in the booking and scheduling domain, which are critical for effective event management.

9. Heartcore Capital

• Website: heartcore.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and emphasizes building long-term relationships with entrepreneurs. Heartcore has been actively involved in various funding rounds, including a notable investment in Fora, a tech-forward travel agency that raised $13.5 million in Series A funding, co-led by Heartcore. This investment aims to enhance their platform for client and booking management, which is crucial for event management. Additionally, Heartcore's involvement with RFRSH Entertainment, an esports team agency that focuses on live events, further highlights their engagement in sectors that intersect with event management. Overall, Heartcore Capital's investment strategy reflects a commitment to supporting innovative companies that can impact the event management landscape.

10. Nokia

• Website: nokia.com
• Type: Corporate
• Headquarters: Espoo, Uusimaa, Finland
• Founded year: 1865
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn: nokia

Nokia Corporation is a telecommunications and technology solutions provider founded in 1865, based in Espoo, Uusimaa, Finland. The company specializes in networking technology and digital transformation, offering a wide range of products and services, including cloud infrastructure, mobile networks, and security solutions. In addition to its core business, Nokia has made strategic investments in the event management sector, most notably acquiring the naming rights to the Tampere Deck Arena, which is now known as the Nokia Arena. This landmark partnership deal, announced on November 22, 2021, includes significant investments in technology upgrades, showcasing Nokia's commitment to enhancing event experiences. This involvement in the event management space highlights Nokia's broader strategy of integrating technology into various industries, including live events.

11. Brunnur Ventures

• Website: brunnurventures.com
• Type: Venture Capital
• Headquarters: Reykjavík, Reykjavíkurborg, Iceland
• Founded year: 2014
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn: brunnur

Brunnur Ventures is a venture capital firm based in Reykjavík, Iceland, founded in 2014. The firm specializes in investing in early-stage startups and growth companies across various industries, including biotech and fintech. They provide capital, mentorship, and access to networks to help entrepreneurs navigate business challenges. Notably, Brunnur Ventures has made significant investments in companies that have relevance to the event management sector. For instance, they invested $1.1 million in Glaze, a technology startup that develops order and pay solutions for the experience economy, which is directly applicable to event management. Additionally, they invested $2.2 million in PaxFlow, a travel tech company, which may also intersect with event management through travel and experience-related services. These transactions highlight Brunnur Ventures' engagement with sectors that support the event management industry.

12. Innovestor

• Website: innovestorgroup.com
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 12
• LinkedIn: innovestor

Innovestor is an investment management company based in Helsinki, Uusimaa, Finland, specializing in venture capital, real estate, and energy storage. Founded in 2014, Innovestor provides funding and support to early-stage startups and corporations, with a strong focus on technology and life sciences. Their services include investment advice, corporate venturing, and participation in accelerator programs. Notably, Innovestor has invested in companies such as Venuu, which raised $284,996 in a seed round in June 2016, and Taitori, which raised $671,580 in a seed round in June 2017. Both of these companies are involved in the event management industry, with Venuu offering a venue booking platform and Taitori contributing to event organization solutions, showcasing Innovestor's engagement in this sector.

13. EQT Ventures

• Website: eqtventures.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 28
• LinkedIn: eqt-ventures

EQT Ventures is a venture capital firm based in Stockholm, Sweden, founded in 2015. The firm specializes in investing in early-stage tech startups, providing not only financial support but also operational assistance to entrepreneurs. EQT Ventures connects startups with a global network of industry experts and resources to foster growth and innovation. Notably, they have invested in Let’s Do This, a UK-based endurance event marketplace, leading both the Series A and Series B funding rounds. These investments highlight their engagement in the event management industry, particularly in the realm of sports events, as Let’s Do This aims to expand its operations in the US and enhance its team across its offices in San Francisco and London. This focus on event-related startups positions EQT Ventures as a relevant player in the event management investment landscape.

14. VNV Global AB

• Website: vnv.global
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1996
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: vostok-new-ventures-ltd

VNV Global AB is a venture capital investment firm based in Stockholm, Sweden, founded in 1996. The firm focuses on providing capital and expertise to innovative companies across various sectors, including Mobility and Digital Health. VNV Global aims to support mission-driven entrepreneurs in developing scalable and sustainable business models, emphasizing long-term profitability and the creation of strong market positions. Notably, VNV Global was involved in the acquisition of Billetto ApS, a prominent event marketplace in Denmark and Sweden, which highlights their engagement in the event management industry. This transaction reflects their strategy of investing in companies that have the potential to disrupt and innovate within their respective markets, including the event management sector.

15. Öhman

• Website: ohman.se
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1906
• Headcount: 51-200
• LinkedIn: the-ohman-group

Öhman is a venture capital firm based in Stockholm, Sweden, founded in 1906. The firm specializes in fund management and financial services, offering a diverse range of equity and fixed-income funds tailored for private investors, businesses, and institutions. Öhman focuses on building long-term relationships with its clients to help them achieve sustainable growth and effective capital management. Notably, Öhman was involved in the acquisition of Billetto ApS, a prominent event marketplace in Denmark and Sweden, which highlights their engagement in the event management sector. This transaction reflects Öhman's strategy to invest in companies that operate within the event industry, further diversifying their investment portfolio.

16. Alliance VC

• Website: alliance.vc
• Type: Venture Capital
• Headquarters: Oslo, Oslo, Norway
• Founded year: 2001
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn: alliance-venture

Alliance Venture Capital is a venture capital firm based in Oslo, Norway, founded in 2001. The firm specializes in investing in early-stage technology companies founded by Nordic entrepreneurs with global ambitions. Alliance VC provides not only financial support but also strategic guidance to help startups scale their operations and navigate funding challenges. Among their notable transactions, they invested in Eventum, which raised $1,000,000 in a seed round on December 1, 2016. This investment highlights their engagement in the event management industry, showcasing their commitment to fostering innovation in this sector alongside their broader focus on technology.

17. Nordic Capital

• Website: nordiccapital.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 10
• LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and partners with management teams to drive growth and operational improvements in its portfolio companies. Nordic Capital's clients primarily consist of institutional investors seeking sustainable investment opportunities. In 2024, Nordic Capital has made 10 investments, including a notable acquisition of BRP Systems, a leading Nordic SaaS ERP platform for the fitness industry, which generates significant revenue and aims to support growth and international expansion. This transaction highlights Nordic Capital's interest in technology solutions that can enhance operational efficiency in sectors that may intersect with event management. Additionally, their acquisition of Vizrt, a digital media firm, further demonstrates their engagement in sectors that could relate to event management through media and broadcasting capabilities.

18. Spintop Ventures

• Website: spintopventures.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2009
• Headcount: 1-10
• Number of deals in 2024: 4
• LinkedIn: spintop-ventures

Spintop Ventures is a venture capital firm based in Stockholm, Sweden, founded in 2009. The firm specializes in early-stage technology investments, providing capital and strategic advisory services to entrepreneurs aiming to build innovative software-based companies. With a focus on sustainable investments, Spintop Ventures supports growth in the technology sector. Notably, they participated in a funding round for Univid, a Swedish startup that secured €800k for its digital event platform. This investment highlights their engagement in the event management space, showcasing their interest in technology that enhances event experiences.

Event Management Insights: Key Investors in the Nordics

Investor	Headquarter	Size	Founded	Deals 2024
Almi	Stockholm, Stockholm, Sweden	201-500	1994	7
Vitec Software Group	Sweden	1001-5000	1985	5
EQT Group	Stockholm, Stockholm, Sweden	1001-5000	1994	30
Vendep Capital	Espoo, Uusimaa, Finland	1-10	2016	5
Scale Capital	Copenhagen, Denmark	11-50	2012	5
Lifeline Ventures	Helsinki, Uusimaa, Finland	1-10	2009	14
Creandum	Stockholm, Stockholm, Sweden	11-50	2003	17
Visma	Oslo, Oslo, Norway	10001+	1996	16
Heartcore Capital	Copenhagen, Denmark	11-50	2007	17
Nokia	Espoo, Uusimaa, Finland	10001+	1865	3
Brunnur Ventures	Reykjavík, Reykjavíkurborg, Iceland	1-10	2014	2
Innovestor	Helsinki, Uusimaa, Finland	11-50	2014	12
EQT Ventures	Stockholm, Stockholm, Sweden	11-50	2015	28
VNV Global AB	Stockholm, Stockholm, Sweden	1-10	1996	1
Öhman	Stockholm, Stockholm, Sweden	51-200	1906	0
Alliance VC	Oslo, Oslo, Norway	1-10	2001	5
Nordic Capital	Stockholm, Stockholm, Sweden	201-500	1989	10
Spintop Ventures	Stockholm, Stockholm, Sweden	1-10	2009	4

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