The advertising industry in Latin America is thriving, characterized by an influx of interactive campaigns and digital strategies that connect brands with consumers. It includes agencies, tech startups, and established corporate players that specialize in various marketing services such as content creation, digital advertising, and influencer marketing. The industry is rapidly evolving, driven by the adoption of new technologies like AI and data analytics, enabling companies to deliver targeted advertisements efficiently. Additionally, economic growth in the region is pushing budgets higher, leading to innovative approaches to engage audiences in both traditional and digital formats.


In 2024, a notable blend of venture capital and corporate investors shaped the advertising scene in Latin America. Our list includes firms of varying sizes and experience, from Bossa Invest founded in 2011 to newer entrants like Kptl from 2020. Based in major urban hubs like São Paulo and Buenos Aires, these investors have demonstrated a keen appetite for funding innovative startups, with deal counts ranging from 3 to 56. Their combined efforts reflect a robust commitment to energizing the advertising ecosystem.


Top 18 Advertising Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and has made 56 investments in 2024 alone. Bossa Invest provides capital, strategic guidance, and access to a network of co-investors, aiming to empower entrepreneurs and foster growth in the startup ecosystem. Notably, they have invested in Zeno Group, a company that operates in the marketing and communications space, and Firefly, which focuses on advertising technology. These transactions highlight Bossa Invest's engagement with companies that have a direct connection to the advertising industry, showcasing their potential relevance in this sector.


2. NXTP Ventures

  • Website: nxtp.vc
  • Type: Venture Capital
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: nxtp-ventures

NXTP Ventures is a venture capital firm based in Buenos Aires, Argentina, founded in 2011. The firm specializes in investing in early-stage B2B startups across Latin America, focusing on sectors such as Cloud & SaaS, E-commerce, Fintech, and AI. Among their notable transactions, NXTP Ventures invested in GroovinAds, which raised $25,000 in a seed round in August 2011, highlighting their engagement in the advertising space. Additionally, they have made several other seed investments, including in companies like Logan and Blink, which, while not directly related to advertising, showcase their active role in supporting early-stage startups. Their diverse portfolio and strategic support for growth make them a significant player in the venture capital landscape.


3. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. In 2024, they have made 23 investments, showcasing their active role in the startup ecosystem. Notably, they have invested in Advolve AI, which raised $5 million in a seed round in 2025, indicating a focus on advertising technology. Other relevant transactions include investments in Mobees and Social Miner, which also align with advertising and marketing solutions. This portfolio reflects their commitment to supporting innovative companies in the advertising sector while also diversifying their investments across various industries.


4. Verve Capital

  • Website: vervecapital.us
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: verve-capital

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Verve Capital has a diverse portfolio, with a focus on innovative sectors such as FinTech, HealthTech, and EdTech. Notably, they have invested in Advolve AI, which raised $1,500,000 in a Pre-Seed round in March 2024, indicating their engagement in the advertising technology space. Additionally, their investment in Greenfly, which raised $6,376,750 in a Venture Round in December 2020, further highlights their interest in companies that may intersect with advertising and marketing solutions. These transactions demonstrate Verve Capital's potential relevance to the advertising industry.


5. boostLAB Powered by BTG Pactual


boostLAB Powered by BTG Pactual is a consulting firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in providing mentorship and financial services to startups, helping them navigate growth challenges and access credit lines. Among its notable transactions, boostLAB has participated in funding rounds for companies like Rock Content, a content marketing platform, and Inflr, which focuses on influencer marketing. These investments highlight boostLAB's engagement with startups that are integral to the advertising industry, showcasing its commitment to supporting businesses that contribute to marketing and advertising solutions.


6. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, they have invested in RankMyApp, which raised $2.5 million in a venture round in April 2020, highlighting their involvement in the advertising technology space. Additionally, Kptl has supported other startups like Sellbie, which raised funds in both Series A and venture rounds, indicating their commitment to nurturing companies that may have advertising components in their business models. Kptl provides not only capital but also strategic guidance to help these companies grow and succeed in their respective markets.


7. Alaya Capital


Alaya Capital is a venture capital firm based in Córdoba, Argentina, founded in 2010. The firm focuses on investing in the next generation of digital entrepreneurs in Latin America, providing both funding and strategic support to help startups scale and grow in competitive markets. Alaya Capital has made several notable investments, including Winclap, which specializes in performance marketing, and Genwords, a content generation platform. Their recent investment in escala, which raised $12 million, further demonstrates their commitment to technology-driven businesses. Additionally, their involvement with QMATCH, an eCommerce intelligence company, highlights their interest in the intersection of technology and advertising. Overall, Alaya Capital is dedicated to supporting innovative startups that aim to make a positive impact in the digital landscape.


8. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups in the technology sector, offering consulting services, educational materials, and investment management to help entrepreneurs navigate the challenges of building and scaling their businesses. In 2023, Norte Ventures participated in several seed rounds, including a notable investment in Comunica.In, a Brazilian startup that raised $2M to expand its business in Latin America, which may involve advertising and marketing services. Other investments include Newtail and Mobees, both of which are technology-driven startups. While their primary focus is on technology, their investments suggest a potential interest in companies that could operate within the advertising industry, making them a versatile player in the venture capital landscape.


9. 4equity - Media Ventures


4equity - Media Ventures is a corporate investor based in Sao Paulo, Brazil, founded in 2022. The firm specializes in media investments, focusing on helping startups grow through media deals in exchange for equity. They provide marketing consulting and investment services primarily to B2C startups, enabling them to optimize their marketing strategies while managing cash flow effectively. Notable transactions include their investment in Advolve AI, which raised $1.5 million in a pre-seed round, indicating their involvement in the advertising technology space. Additionally, they participated in funding rounds for companies like V4 Company and B4A, which further highlights their active role in supporting businesses that may have advertising components in their operations. Overall, 4equity - Media Ventures is positioned as a key player in the media and advertising investment landscape.


10. Eletromidia


Eletromidia S.A. is a corporate investor based in Sao Paulo, Brazil, specializing in Out of Home advertising solutions. Founded in 1993, the company has established itself as a leader in the advertising sector, providing services that target both businesses and consumers in high-traffic environments such as transport systems and shopping malls. Eletromidia has significantly expanded its advertising network through strategic acquisitions, including the purchase of Elemidia S.A. in February 2020, which created the largest out-of-home media platform in Brazil with over 50,000 advertising panels, 70% of which are digital. In October 2021, Eletromidia acquired NOALVO, further enhancing its advertising capabilities. Additionally, the acquisition of DMS Publicidade Mídia Interativa Ltda in December 2015 allowed Eletromidia to strengthen its advertising network within Brazil's subway systems. These transactions reflect Eletromidia's commitment to creating impactful advertising experiences and connecting brands with audiences effectively.


11. Dgf

  • Website: dgf.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2001
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: dgf-investimentos

DGF is a venture capital firm based in Sao Paulo, Brazil, founded in 2001. They specialize in investing in high-growth technology companies, providing not only capital but also strategic support and networking opportunities to help these companies accelerate their growth. Notable transactions include their investment in Data4Sales, which raised $2.3 million in 2024 and $1.1 million in 2022, indicating a strong interest in data-driven solutions that can enhance advertising effectiveness. Additionally, DGF led a funding round for Stilingue, a Brazilian startup focused on social media analytics, which raised $4.18 million in 2019. These investments highlight DGF's engagement with companies that operate at the intersection of technology and advertising, reinforcing their relevance in this sector.


12. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a focus on solving significant regional challenges, they have backed over 125 companies, primarily in sectors like fintech and insurtech. Notably, in 2024, Magma Partners participated in a Series A funding round for Influur, a Miami-based marketplace that raised $10 million. Influur is involved in the advertising industry, particularly in influencer marketing, which highlights Magma's engagement in the advertising sector. Additionally, their earlier investments in companies like PropertySimple and Treble.ai, while not directly related to advertising, showcase their diverse investment strategy and willingness to explore various sectors.


13. Mercadolibre.com

  • Website: mercadolibre.com
  • Type: Corporate
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 1999
  • Headcount: 1001-5000
  • Number of deals in 2024: 3
  • LinkedIn: mercadolibre-com

Mercado Libre is an e-commerce platform founded in 1999, headquartered in Buenos Aires, Argentina. It facilitates online buying and selling across various product categories, including electronics, clothing, and home goods. The platform is designed to serve individual consumers by providing a convenient marketplace with features like free shipping and secure payment options. Notably, Mercado Libre has made strategic investments in companies that are relevant to the advertising industry, such as Aleph Holding, which raised $25 million in a venture round in August 2021. This investment highlights Mercado Libre's commitment to enhancing its advertising capabilities and leveraging digital marketing solutions. Additionally, their involvement with companies like Carflix and Real Trends, although less directly related to advertising, indicates a broader interest in innovative ventures that could complement their e-commerce operations. Overall, Mercado Libre's investment activities suggest a proactive approach to integrating advertising into their business model.


14. Crescera Capital

  • Website: crescera.com
  • Type: Private Equity
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2008
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: bozano-investimentos

Crescera Capital is a private equity and venture capital investment firm based in Rio de Janeiro, Brazil, founded in 2008. The firm specializes in providing growth capital and strategic guidance to mid-sized companies across various sectors, including education, technology, and health. Notably, Crescera Capital has made significant investments in the advertising context, such as their participation in Rock Content's $30 million Series B funding round, which aims to strengthen the company's position as a leader in the content marketing space. This funding is intended to enhance marketing, sales, and product innovation, showcasing Crescera's commitment to supporting companies that empower brands through effective content strategies. Additionally, Crescera has invested in Leads2b, a company that may also have implications for marketing and advertising, further demonstrating their engagement in sectors that intersect with advertising.


15. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in the fields of sports, digital media, and well-being. Go4it Capital focuses on providing both investment and strategic support to help these businesses grow and create a more active and enjoyable world. Notably, they have invested in Keemotion, a digital media startup that raised $3.6 million in Series A financing, highlighting their interest in the intersection of digital media and sports. Additionally, their investment in Greenfly, which raised $8.4 million, further emphasizes their commitment to digital media solutions that can be leveraged for advertising purposes. These transactions illustrate Go4it Capital's active role in sectors that are relevant to advertising, particularly in the context of sports and digital media.


16. Lanx Capital Investimentos


Lanx Capital Investimentos is a corporate investment firm based in Sao Paulo, Brazil, founded in 2003. The firm specializes in private equity, venture capital, and real estate, providing investment management services to businesses and high-net-worth individuals. In 2024, Lanx Capital made a notable investment in Advolve AI, which raised $1.5 million in a Pre-Seed round, focusing on AI solutions for advertising. Additionally, they have been involved in the venture funding of Media Hero, a company likely engaged in media and advertising, further emphasizing their interest in the advertising sector. These transactions highlight Lanx Capital's commitment to achieving exceptional returns through disciplined investment strategies, including in the advertising industry.


17. big_bets

  • Website: bigbets.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 10
  • LinkedIn:

big_bets is an investment and consulting agency based in Sao Paulo, Brazil, founded in 2019. They specialize in partnering with entrepreneurs to support the development of technology startups, providing investment consulting, mentoring, and strategic guidance. In 2024, they have already made 10 investments, including notable transactions such as Newtail, which raised $1.4 million in a Seed round, and DataMilk, which raised $5 million in a Pre-Seed round. Their investment in Passionfroot, which raised $3.8 million in a Seed round, further highlights their engagement with innovative tech solutions that could be relevant to the advertising industry. Overall, big_bets is focused on building long-term partnerships with entrepreneurs in the tech sector, which may include advertising-related ventures.


18. TM3 Capital

  • Website: tm3.capital
  • Type: Corporate
  • Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: triv%c3%a8llam3

TM3 Capital is an investment management firm based in Cidade Industrial De Curitiba, Paraná, Brazil, founded in 2011. The firm specializes in long-term investments across various sectors, including venture capital, asset management, and real estate. TM3 Capital serves both individual and institutional investors, aiming to optimize portfolios and achieve superior returns through innovative investment strategies. The firm has been involved in several notable transactions, including investments in Fbits, a company that operates in the e-commerce space, and Deskfy, which raised funds for its technology solutions. These investments suggest a focus on sectors that may intersect with advertising, particularly in digital marketing and online commerce, highlighting TM3 Capital's potential relevance in the advertising industry.



Advertising Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
NXTP VenturesBuenos Aires, Buenos Aires, Argentina11-5020114
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Verve CapitalSao Paulo, Sao Paulo, Brazil1-1020193
boostLAB Powered by BTG PactualSao Paulo, Sao Paulo, Brazil1-1020184
KptlSao Paulo, Sao Paulo, Brazil11-5020205
Alaya CapitalCórdoba, Cordoba, Argentina1-1020105
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
4equity - Media VenturesSao Paulo, Sao Paulo, Brazil1-1020225
EletromidiaSao Paulo, Sao Paulo, Brazil501-100019930
DgfSao Paulo, Sao Paulo, Brazil11-5020013
Magma PartnersProvidencia, Santiago, Chile11-5020146
Mercadolibre.comBuenos Aires, Buenos Aires, Argentina1001-500019993
Crescera CapitalRio De Janeiro, Rio De Janeiro, Brazil11-5020087
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150
Lanx Capital InvestimentosSao Paulo, Sao Paulo, Brazil11-5020032
big_betsSao Paulo, Sao Paulo, Brazil1-10201910
TM3 CapitalCidade Industrial De Curitiba, Paraná, Brazil11-5020113


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