Top 17 Programmatic Advertising Companies Revolutionizing the US
Top 17 Programmatic Advertising Companies Revolutionizing the US
The programmatic advertising industry in the US is a rapidly growing sector that focuses on using data-driven technology to automate the buying and selling of digital advertising. It is a complex and dynamic industry that involves various companies and platforms. Programmatic advertising companies help brands and agencies reach their target audience more effectively by utilizing real-time data and advanced targeting techniques. These companies offer a range of services, including campaign management, audience targeting, creative optimization, and performance measurement. With the rise of artificial intelligence and machine learning, the industry is heading towards more efficient and personalized advertising solutions. Programmatic advertising is expected to continue expanding as more businesses recognize the benefits of utilizing data-driven technology for their advertising campaigns.
Top 17 Programmatic Advertising Companies in the US
1. The Trade Desk
- Headquarter: Ventura, California, United States
- Founded: 2009
- Headcount: 1001-5000
- Latest funding type: Post Ipo Equity
The Trade Desk is a global advertising technology company that helps brands and agencies reach their target audience through data-driven programmatic advertising. They offer a platform for buying and managing digital advertising campaigns across various channels and devices.
2. Xaxis
- Headquarter: New York, United States
- Founded: 2011
- Headcount: 1001-5000
Xaxis is an outcome media company that offers holistic strategies such as omnichannel integration, e-commerce, and outcome media. They provide data-driven, AI-powered programmatic execution for efficient and effective media placements. With their expertise in audience targeting and creative optimization, they deliver successful campaigns. Xaxis focuses on optimizing campaign creative in real-time based on audience, context, platform, and performance. Through their innovative solutions, they help businesses achieve measurable business outcomes.
3. AppNexus
- Headquarter: New York, New York, United States
- Founded: 2007
- Headcount: 1001-5000
AppNexus is a company that provides digital advertising services and technologies. They offer a variety of solutions to help advertisers reach their target audiences and optimize their ad campaigns.
4. Integral Ad Science
- Headquarter: New York, New York, United States
- Founded: 2009
- Headcount: 501-1000
- Latest funding type: Debt Financing
Integral Ad Science (IAS) provides insights to decode industry trends, capture consumer attention, and drive better outcomes. They offer solutions for ad fraud, brand safety, contextual targeting, viewability, and optimization across various channels and customer types.
5. PubMatic
- Headquarter: Redwood City, California, United States
- Founded: 2006
- Headcount: 501-1000
PubMatic is an advertising technology company that focuses on transparency and building solutions for the digital advertising industry. Since 2006, PubMatic has been a champion of the open internet, creating a global infrastructure that puts customers in control of their digital advertising business. Their omnichannel sell-side platform delivers scalable and flexible innovation to help clients maximize their digital advertising strategies.
6. Amobee
- Headquarter: Redwood City, California, United States
- Founded: 2005
- Headcount: 501-1000
- Latest funding type: Series D
Amobee is a leading DSP for advertisers and agencies, offering a unified platform for TV, programmatic, digital, and social advertising. They optimize cross-channel campaigns by delivering meaningful messages that drive sales. Their platform allows advertisers to engage audiences across all media and measure audiences holistically to make better decisions. Amobee helps customers optimize their advertising campaigns with unified workflows for planning, buying, and measurement.
7. Index Exchange
- Headquarter: Toronto, Ontario, United States
- Founded: 2003
- Headcount: 501-1000
Index Exchange is a global advertising marketplace that enables media owners to increase revenue and allows marketers to reach consumers on any screen through various ad formats.
8. OpenX
- Headquarter: Pasadena, California, United States
- Founded: 2007
- Headcount: 201-500
- Latest funding type: Secondary Market
OpenX is a company that offers solutions for programmatic advertising. They provide a platform for advertisers and publishers to buy and sell digital advertising space in real-time auctions.
9. Kargo
- Headquarter: New York, New York, United States
- Founded: 2003
- Headcount: 201-500
Kargo is a company that offers advertising solutions through its platform. They help businesses reach their target audience by delivering ads across various digital channels.
10. Minute Media
- Headquarter: New York, New York, United States
- Founded: 2011
- Headcount: 501-1000
- Latest funding type: Series I
Minute Media is a tech, media, and advertising company that provides publishers and brands with a supply-side platform (SSP) for programmatic advertising. Their unique audiences and direct-sold demand help boost overall revenue for both advertisers and publishers.
11. Verve Group
- Headquarter: Carlsbad, California, United States
- Headcount: 201-500
Verve.com is an advertising technology company that offers programmatic solutions for marketers and publishers. They provide access to in-app display, in-app video, mobile web, desktop, CTV, and DOOH supply to help clients achieve their campaign goals.
12. ownerIQ
- Headquarter: Boston, Massachusetts, United States
- Founded: 2007
- Headcount: 201-500
- Latest funding type: Series Unknown
OwnerIQ is a data monetization company that helps retailers and brands generate revenue through customized monetization programs. They offer solutions for organizing and leveraging first-party data into precise shopping and buying segments for programmatic digital advertising.
13. AdMaxim Inc.
- Headquarter: Redwood City, California, United States
- Founded: 2006
- Headcount: 51-200
- Latest funding type: Series Unknown
AdMaxim is an advanced full stack programmatic advertising system that enables precision targeted programmatic mobile campaigns. It offers an integrated digital advertising platform with audience management, creative studio, native advertising, and programmatic ad buying.
14. Tapad
- Headquarter: New York, New York, United States
- Founded: 2010
- Headcount: 51-200
- Latest funding type: Series B
Tapad is a company that specializes in creating a global cross-device digital identity graph. They offer solutions to brands and agencies to maximize their digital marketing investment by identifying and targeting customers across multiple devices. With their robust graph, Tapad enables brands to unlock key use cases in programmatic advertising.
15. Choozle
- Headquarter: Denver, Colorado, United States
- Founded: 2012
- Headcount: 51-200
Choozle is a digital advertising software company that offers a platform for programmatic advertising campaigns across various mediums. They leverage detailed consumer data to provide clarity, strategy, and simplicity in digital advertising.
16. Audiencex
- Headquarter: Marina Del Rey, California, United States
- Founded: 2008
- Headcount: 51-200
AUDIENCEX is a digital advertising company that offers solutions to agencies and marketers. They provide programmatic advertising, search and social services, self-serve DSP, creative analytics, and insights. Their unified platform allows access to diverse channels and offers high-impact ads. They have expertise in data, analytics, and programmatic trading, delivering custom solutions that drive measurable value throughout the digital landscape.
17. Adtelligent Inc.
- Headquarter: New York, United States
- Founded: 2008
- Headcount: 51-200
Adtelligent is an advertising technology company that offers supply-side platform, header bidding platform, demand-side platform, and ad exchange solutions. They provide self-serve programmatic monetization solutions for publishers, as well as dynamic ad insertion server-side video ad technology. Their products also include video players, OTT header bidding, and white label SaaS for programmatic digital advertising. Adtelligent caters to a wide range of customers in the advertising industry.
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