The pet boarding and daycare industry in the Nordics has grown significantly, catering to pet owners seeking reliable services for their furry companions. Various companies operate within this sector, offering amenities such as kennels, daycare facilities, grooming, and training solutions. Many facilities focus on providing tailored experiences that prioritize pet wellness and socialization. Notably, trends indicate increasing demand for premium care services, including holistic approaches and tech-driven solutions. Pet boarding and daycare providers are also exploring eco-friendly practices, reflecting pet owners' growing concern for sustainability.

In 2024, the pet boarding and daycare investment landscape saw participation from a mix of private equity and venture capital firms. Major players like Nordic Capital and EQT Group, headquartered in Sweden, alongside Finnish firms like Intera Partners and Inventure, showcased a robust activity level. Ranging from established firms like EQT with over 1,000 employees to smaller, emerging players, these investors engaged in numerous deals, signaling strong confidence in the pet care market's growth potential.

Top 17 Pet Boarding and Daycare Investors in the Nordics

1. EQT Group

• Website: eqtgroup.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. In the pet care sector, EQT has made notable investments, including the acquisition of Independent Vetcare, the third largest veterinary services provider in the UK, and Evidensia Djursjukvård, the Nordic market leader in veterinary services. They also invested in IVC Evidensia, Europe's largest veterinary care provider, and acquired VetPartners, further expanding their footprint in the veterinary services market. Additionally, EQT's acquisition of Musti ja Mirri Group, a leading pet specialty retailer in the Nordic countries, highlights their commitment to the pet care industry, making them a significant player in this space.

2. Nordic Capital

• Website: nordiccapital.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 10
• LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, with a strong focus on creating long-term value and sustainability in its portfolio companies. Notably, Nordic Capital has made significant investments in the pet healthcare industry, acquiring AniCura in June 2014, which is a leading provider of veterinary care in Europe. Additionally, they participated in a venture round for United Veterinary Care in January 2021, further emphasizing their commitment to the pet sector. While their primary focus may be on healthcare and technology, their active involvement in the pet industry positions them as a relevant investor for pet boarding and daycare services.

3. Intera Partners

• Website: interapartners.fi
• Type: Private Equity
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn: intera-partners

Intera Partners is a private equity firm based in Helsinki, Uusimaa, Finland, founded in 2007. The firm specializes in investment management and advisory services, focusing on growing and internationalizing Finnish and Swedish companies with revenues between €10-200 million. Intera Partners emphasizes responsible investing and building strong partnerships with business owners. Notably, they acquired Evidensia Djursjukvård, a prominent player in the veterinary care sector, in January 2015, which highlights their involvement in the pet care industry. This acquisition, along with their investment in other companies like Stella and Cervi, showcases their strategy of supporting businesses that can benefit from their capital and strategic guidance, particularly in sectors related to pet care.

4. Heartcore Capital

• Website: heartcore.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and emphasizes building long-term relationships with entrepreneurs. Heartcore has been involved in several notable transactions in the pet industry, particularly with companies like Front of the Pack, a pet health startup that raised significant funding rounds with Heartcore's participation. In 2020, they participated in a seed funding round for Front of the Pack, which raised $3.5 million, and later in 2021, they joined a Series A funding round that raised $10 million. These investments highlight Heartcore's engagement in the pet sector, making them a relevant player in the broader pet industry context.

5. Visma

• Website: visma.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1996
• Headcount: 10001+
• Number of deals in 2024: 16
• LinkedIn: visma

Visma is a corporate investor based in Oslo, Norway, founded in 1996. It specializes in providing cloud-based accounting, payroll, invoicing, and HR solutions, primarily serving small and medium businesses as well as public sector organizations. With a strong presence in Europe and Latin America, Visma operates through a network of entrepreneurial companies, contributing to its innovative software offerings. Notably, Visma has made several strategic acquisitions to enhance its software portfolio, including the acquisition of DigitalBooker, a SaaS-based online booking service, and Dogndata, which is directly relevant to the pet care industry. The acquisition of Dogndata on January 17, 2022, indicates Visma's interest in expanding its services to the pet sector, potentially including pet boarding and daycare solutions.

6. Kale United

• Website: kaleunited.com
• Type: Corporate
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2018
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn: kaleunited

Kale United is an investment firm based in Stockholm, Sweden, founded in 2018. The firm specializes in sustainable food production through impact investments in plant-based and foodtech companies. It caters to individual and institutional investors who are interested in supporting the transition to a plant-based lifestyle while achieving financial returns. Notably, Kale United has participated in significant funding rounds for pet food startups, including OMNI, which raised $1.5 million to develop plant-based dog food and treats, and THE PACK, which secured $1.01 million for its oven-baked dried dog food. These investments highlight Kale United's engagement in the pet industry, particularly in promoting healthier and sustainable food options for pets.

7. Orkla ASA

• Website: orkla.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 2017
• Headcount: 10001+
• Number of deals in 2024: 1
• LinkedIn: orkla-asa

Orkla ASA is a leading industrial investment company based in Oslo, Norway, founded in 2017. The company operates across multiple sectors, including branded consumer goods, aluminium solutions, and financial investments. Orkla is known for its diverse range of products, including food, snacks, health, and personal care items. In the context of pet care, Orkla ASA has made notable investments such as in BioCraft Pet Nutrition, which raised funds in a seed round in April 2021, indicating their interest in the pet nutrition market. Additionally, Orkla has invested in Knodd, which raised significant amounts in both seed and venture rounds in 2022. These transactions highlight Orkla's engagement in the pet industry, particularly in areas that could complement pet boarding and daycare services.

8. Otiva

• Website: otiva.se
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2017
• Headcount: 1-10
• LinkedIn: otiva

Otiva Group is a venture capital firm based in Stockholm, Sweden, founded in 2017. The firm specializes in providing capital to a diverse range of companies, focusing on enhancing growth and development through strategic investments. One of their notable transactions includes a $12 million Series A investment in Pet Media Group on August 1, 2019. This investment highlights Otiva's engagement in the pet industry, particularly in media and services related to pets, which aligns with the interests of pet boarding and daycare businesses. Otiva's approach to investment management facilitates financial support to its partners, making them a versatile player in the investment landscape.

9. Nordic Eye Venture & Growth Capital

• Website: nordiceye.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: nordic-eye

Nordic Eye Venture & Growth Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2016. The firm specializes in investing in growth companies within the technology and lifestyle sectors, providing capital and strategic support to startups to help them scale and achieve market fit. With a focus on high revenue potential, Nordic Eye collaborates closely with its portfolio companies to drive growth and successful exits. Notably, they participated in a Series A funding round for Alpha Paw, a pet food and wellness line company based in Austin, Texas, which raised $8 million to expand its product line and acquire other pet brands. This transaction highlights their engagement in the pet industry, suggesting a potential interest in related sectors such as pet boarding and daycare.

10. BackingMinds

• Website: backingminds.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn: backingminds

BackingMinds is a venture capital firm based in Stockholm, Sweden, founded in 2016. The firm focuses on investing in early-stage tech companies, particularly those led by high-performing founders from diverse backgrounds and outside traditional networks. Their investment strategy emphasizes social, environmental, and financial impact, aiming to empower overlooked entrepreneurs in the Nordics and Baltics. Notably, BackingMinds has invested in Denjo Dogs, a company that operates within the pet industry, raising funds in multiple seed rounds in 2018 and 2021. This involvement in a pet-related venture highlights their interest in the pet boarding and daycare sector, showcasing their commitment to supporting innovative solutions in this market.

11. Inventure

• Website: inventure.vc
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2005
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn: inventure

Inventure is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2005. The firm specializes in backing ambitious Nordic and Baltic founders, providing venture capital investment and portfolio management services to early-stage tech startups. Inventure has been involved in several notable transactions, including their participation in the funding rounds for Lassie, a next-generation pet insurance startup. Lassie raised €23 million in Series B funding in November 2023, following earlier rounds of $11.6 million in Series A and $2.3 million in Seed funding. These investments highlight Inventure's engagement in the pet industry, particularly in innovative solutions that cater to pet owners, which is relevant to the pet boarding and daycare sector.

12. Lifeline Ventures

• Website: lifelineventures.com
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2009
• Headcount: 1-10
• Number of deals in 2024: 14
• LinkedIn: lifeline-ventures

Lifeline Ventures is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2009. The firm specializes in early-stage investments in startups, providing financial backing and advisory services to entrepreneurs across various sectors. Lifeline Ventures focuses on supporting resilient founders from the inception of their ventures. Notably, they have invested in OneMind Dogs, which raised approximately €400,000 to produce training videos for dog owners. This investment highlights their engagement in the pet industry, particularly in enhancing pet ownership experiences through training and education.

13. Sealand Capital

• Website: sealandcapital.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2008
• Headcount: 1-10
• LinkedIn: sealand-capital

Sealand Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2008. The firm specializes in investing in early-stage, high-potential companies across a variety of industries, providing capital, strategic guidance, and operational support to help startups grow and succeed. They focus on scalable business models and disruptive technologies. One notable transaction is their investment in Epet.com, which raised $22,582,138 in a Series A round on June 27, 2016. Epet.com operates within the pet industry, indicating Sealand Capital's interest in businesses that cater to pet owners, which aligns with the pet boarding and daycare sector.

14. byFounders

• Website: byfounders.vc
• Type: Venture Capital
• Headquarters: København, Denmark
• Founded year: 2017
• Headcount: 1-10
• Number of deals in 2024: 10
• LinkedIn: byfounders

byFounders VC is a venture capital firm based in København, Denmark, founded in 2017. The firm specializes in investing in early-stage technology companies and aims to support globally ambitious and impact-aware founders by providing capital and access to a network of experienced operators. In 2023, byFounders participated in a Series A funding round for Digitail, a Romania-founded company that raised $11 million to help veterinarians automate administrative tasks. This investment, along with a previous seed round investment of $2.5 million in 2021, highlights byFounders' engagement in the pet care sector, particularly in services that enhance veterinary operations, which is a crucial aspect of pet care and management.

15. Katapult

• Website: katapult.vc
• Type: Venture Capital
• Headquarters: Oslo, Oslo, Norway
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 8
• LinkedIn: katapult-accelerator

Katapult is an impact investment firm based in Oslo, Norway, founded in 2017. They focus on tech startups that address global challenges, providing investment, accelerator programs, and mentorship to early-stage companies. In 2022, Katapult participated in a seed round for Alvar Pet, which raised $157,681. This investment highlights their engagement in the pet industry, specifically in a company that could potentially relate to pet boarding and daycare services. Katapult's diverse portfolio includes various sectors, but their involvement in pet-related ventures indicates a willingness to support businesses in this area.

16. Maki.vc

• Website: maki.vc
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2018
• Headcount: 1-10
• Number of deals in 2024: 11
• LinkedIn: maki-vc

Maki.vc is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2018. The firm specializes in seed-stage investments, particularly in deep tech and brand-driven companies, providing funding and support to early-stage startups to help them navigate growth and innovation challenges. Maki.vc operates primarily in the Nordic region but maintains a global investment mandate. Notably, Maki.vc has invested in Alvar Pet, a company focused on the pet care industry, raising $2,323,364 in a seed round on November 8, 2021, and $1,184,400 in another seed round on August 19, 2020. These transactions highlight Maki.vc's engagement in the pet sector, reinforcing their relevance as an investor in the pet boarding and daycare space.

17. Course Corrected

• Website: cc.vc
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2021
• Headcount: 1-10
• Number of deals in 2024: 6
• LinkedIn: course-corrected

Course Corrected is a venture capital fund based in Stockholm, Sweden, founded in 2021. The firm focuses on climate impact investments, supporting entrepreneurs and startups that develop scalable solutions to combat climate change. In 2024, Course Corrected participated in a seed round for Petgood, a Swedish food tech company that offers insect-based dog food, raising $704,790. Additionally, they were involved in a previous funding round for Petgood in February 2022, contributing to a total of $2.1 million raised for the company's international expansion and product development. Their investments in Petgood highlight their interest in the pet industry, particularly in sustainable and innovative pet food solutions.

Pet Boarding and Daycare Insights: Key Investors in the Nordics

Investor	Headquarter	Size	Founded	Deals 2024
EQT Group	Stockholm, Stockholm, Sweden	1001-5000	1994	30
Nordic Capital	Stockholm, Stockholm, Sweden	201-500	1989	10
Intera Partners	Helsinki, Uusimaa, Finland	11-50	2007	2
Heartcore Capital	Copenhagen, Denmark	11-50	2007	17
Visma	Oslo, Oslo, Norway	10001+	1996	16
Kale United	Stockholm, Stockholm, Sweden	1-10	2018	2
Orkla ASA	Oslo, Oslo, Norway	10001+	2017	1
Otiva	Stockholm, Stockholm, Sweden	1-10	2017	0
Nordic Eye Venture & Growth Capital	Copenhagen, Denmark	11-50	2016	0
BackingMinds	Stockholm, Stockholm, Sweden	1-10	2016	5
Inventure	Helsinki, Uusimaa, Finland	11-50	2005	9
Lifeline Ventures	Helsinki, Uusimaa, Finland	1-10	2009	14
Sealand Capital	Copenhagen, Denmark	1-10	2008	0
byFounders	København, Denmark	1-10	2017	10
Katapult	Oslo, Oslo, Norway	11-50	2017	8
Maki.vc	Helsinki, Uusimaa, Finland	1-10	2018	11
Course Corrected	Stockholm, Stockholm, Sweden	1-10	2021	6

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