The mobile advertising industry in the US focuses on promoting products and services through mobile channels. Companies in this sector range from giants like AdColony to nimble startups, each providing unique solutions such as user acquisition, re-engagement strategies, and programmatic buying tools. With smartphones dominating the market, the industry is seeing rapid growth, fueled by innovative technologies like AI and machine learning. Increasingly, businesses turn to mobile advertising for its targeted reach and measurable outcomes. Future trends suggest a shift towards enhanced personalization and data security, as user privacy becomes a critical concern for advertisers and consumers alike.

The companies featured in this article vary in size, with several employing over 500 individuals and others consisting of small teams. The majority are headquartered in California, predominantly in San Francisco and Los Angeles, reflecting the state's tech-centric culture. Founded between 2003 and 2019, these firms specialize in various aspects of mobile advertising, including user acquisition, video solutions, and AI-driven marketing strategies. Each company leverages distinct technologies and approaches, contributing to a competitive yet innovative space in the mobile advertising sector.

Continue reading to discover the top mobile advertising companies in the US.

Top 17 Mobile Advertising Companies in the US

1. AdColony

• Website: adcolony.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 34%, South Africa 14%, Turkey 12%, Other 39%
• Latest funding: $400.0M, February 2021
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: adcolony

AdColony, founded in 2008 and based in Los Angeles, California, is a mobile advertising company that specializes in video advertising solutions. The company focuses on user acquisition and app monetization, providing services that help app developers and brands enhance user engagement and drive revenue growth. AdColony is recognized for its high-quality video ads that integrate smoothly into mobile applications, creating a more engaging experience for users. The company has a global reach, with a workforce distributed across various countries, including the United States, South Africa, Turkey, India, and Vietnam. In February 2021, AdColony received a substantial funding amount of $400 million, which underscores its growth potential and commitment to innovation in the mobile advertising space.

2. Vungle

• Website: vungle.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: China 53%, United States (USA) 22%, United Kingdom (UK) 12%, Other 13%
• Latest funding: $750.0M, July 2019
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: vungle

Vungle, founded in 2011 and based in San Francisco, California, is a mobile advertising company that specializes in user acquisition and monetization solutions for mobile applications. The company leverages advanced machine learning technologies to provide services that help marketers, agencies, and app developers attract quality users and maximize revenue. Vungle's product offerings include solutions for acquiring users at scale, accessing premium inventory, and optimizing ad creatives. Their platform, known as Vungle Exchange, facilitates engagement with high-quality users in popular mobile apps. With a workforce of around 201-500 employees, Vungle has a significant presence in the mobile marketing industry, particularly in regions like China, the United States, and the United Kingdom. The company has received substantial funding, totaling $750 million, which underscores its potential for growth and innovation in the mobile advertising sector.

3. Fyber

• Website: fyber.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Israel 31%, Germany 23%, China 20%, Other 26%
• Latest funding: $600.0M, March 2021
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: fyber

Fyber is a mobile advertising platform based in San Francisco, California, specializing in user acquisition and app monetization solutions. Founded in 2009, the company has established itself as a key player in the mobile advertising industry, providing services to app developers, brands, and telecom operators. Fyber's platform facilitates user engagement and revenue generation through innovative advertising strategies. They connect various stakeholders in the mobile ecosystem, helping to enhance user experiences and drive growth. The company has a global presence, with a significant portion of its workforce located in countries such as Israel, Germany, and China. In March 2021, Fyber secured $600 million in funding, reflecting strong investor interest and confidence in their business model and future prospects.

4. Liftoff Mobile

• Website: liftoff.io
• Ownership type: Private Equity
• Headquarters: Redwood City, California, United States (USA)
• Employee distribution: United States (USA) 53%, United Kingdom (UK) 18%, China 10%, Other 19%
• Latest funding: December 2020
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: liftoffmobile

Liftoff Mobile, based in Redwood City, California, is a mobile marketing agency that specializes in user acquisition and monetization solutions tailored for mobile applications. Since its inception in 2012, the company has developed a robust platform that utilizes machine learning to enhance advertising campaigns for a variety of clients, including marketers, app publishers, and game developers. Liftoff offers a suite of products designed to help clients acquire quality users at scale, access premium inventory, and maximize revenue from their mobile applications. Their innovative approach is exemplified by the Cortex platform, which applies advanced machine learning techniques to improve decision-making and drive better return on investment. With a workforce of over 660 employees and a global presence, Liftoff Mobile continues to play a significant role in the mobile advertising industry, providing valuable insights and solutions to its clients.

5. Trion

• Website: trion.io
• Ownership type: Private
• Headquarters: Voorhees Township, New Jersey, United States (USA)
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: trion-interactive

Trion, founded in 2011 and based in Voorhees Township, New Jersey, is a private advertising agency that specializes in mobile advertising solutions. With a team of 28 employees, Trion focuses on creating engaging and innovative advertising campaigns that leverage the unique capabilities of mobile devices. Their services include real-time data targeting, interactive mobile ads, and creative strategies designed to enhance user engagement while minimizing fraudulent traffic. Trion has established itself in various industries, including retail and healthcare, and prides itself on delivering high viewability and engagement rates. They have developed a reputation for their ability to generate significant foot traffic and sales conversions for their clients, utilizing a combination of artful creatives and advanced technology. Trion's commitment to maintaining a fraud-free environment and their emphasis on clean, visually appealing ads further solidify their position in the mobile advertising industry.

6. Kargo

• Website: kargo.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 81%, Ireland 7%, Australia 5%, Other 7%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn: kargo

Kargo is an advertising technology company based in New York, founded in 2003. With a workforce of over 1,000 employees, Kargo focuses on creating innovative advertising solutions for brands across mobile, connected TV (CTV), and social media platforms. The company aims to enhance advertising effectiveness, targeting, and engagement, helping businesses improve their marketing strategies. Kargo is recognized for its commitment to quality, being the first mobile platform to achieve full Ads.txt compliance, which helps combat fraud and ensures premium ad experiences. Their advanced targeting capabilities, including AI-driven contextual signals, allow brands to reach their audiences with precision. Kargo's unique ad formats are designed to capture attention and drive results, making them a notable player in the mobile advertising industry.

7. Aarki

• Website: aarki.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: India 36%, United States (USA) 26%, Philippines 19%, Other 19%
• Latest funding: $150.0M, June 2021
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: aarki

Aarki is a mobile marketing company based in San Francisco, California, specializing in AI-driven advertising solutions aimed at helping mobile app businesses expand their user base and increase revenue. Established in 2010, Aarki focuses on user acquisition and re-engagement strategies, utilizing advanced technology to optimize campaign performance. The company serves clients primarily in the mobile app and gaming sectors, providing a full-service marketing platform that integrates AI, privacy-first engagement, and creative execution. Aarki's platform processes an impressive volume of ad requests, with capabilities to handle 5 million requests per second from over 10 billion devices globally. In June 2021, Aarki secured $150 million in funding, reflecting strong investor interest and confidence in its business model and growth potential. With a dedicated team of software engineers, data scientists, and creative professionals, Aarki aims to drive long-term revenue growth for its clients through strategic marketing solutions.

8. Taptica

• Website: taptica.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Israel 91%, Vietnam 9%
• Latest funding: $52.7M, January 2018
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: taptica

Taptica is a digital marketing agency based in San Francisco, California, with a strong emphasis on mobile advertising technology. Established in 2007, the company has developed a robust platform that assists advertisers and publishers in reaching their target audiences effectively. Taptica's solutions are designed to maximize revenue through data-driven strategies, leveraging big data for precise targeting and campaign analysis. The company operates globally, with a significant presence in Israel and Vietnam, and has a workforce of around 34 employees. Taptica has received funding amounting to approximately $52.7 million, which underscores its growth potential and commitment to innovation in the mobile advertising space. Their technology includes dynamic supply segmentation and quality assurance algorithms, which enhance the performance of mobile advertising campaigns. Taptica's client portfolio features various businesses in the advertising and publishing sectors, showcasing their capability to deliver results in a competitive market.

9. Bidease

• Website: bidease.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 57%, United Arab Emirates 18%, Russia 8%, Other 18%
• Latest funding: Seed, $4.0M, February 2019
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: bidease

Bidease is a mobile advertising platform based in New York, founded in 2016. The company specializes in user acquisition, re-engagement, and brand awareness through its Demand Side Platform (DSP). Bidease serves mobile app developers and advertisers, helping them effectively reach and convert quality users using advanced machine learning and real-time analytics. With a team of mobile ad creative experts, Bidease offers clients support in designing engaging ad creatives tailored to various audiences. The company has a global presence, with employees distributed across the United States, the United Arab Emirates, Russia, Israel, and Spain. Bidease has raised $4 million in funding, reflecting its growth ambitions and the confidence of investors in its business model. The company aims to provide transparent, value-driven partnerships in the mobile advertising space, making it a notable player in the industry.

10. AdAction

• Website: adaction.com
• Ownership type: Private
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 94%, Taiwan 3%, United Kingdom (UK) 3%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: adaction-interactive

AdAction is a mobile app marketing agency based in Denver, Colorado, established in 2013. The company specializes in user acquisition and monetization solutions, providing tailored marketing campaigns for app developers and brands. AdAction focuses on driving app installs and enhancing user engagement through performance-based advertising strategies. Their services include a variety of campaign types, such as Cost Per Install (CPI) and Cost Per Engagement (CPE), which are designed to meet the specific goals of their clients. With a team of experts, AdAction emphasizes a client-centric approach, ensuring that campaigns are customized to align with the unique needs of each app. The company has built a reputation for delivering quality users at scale, leveraging its proprietary media channels and strategic partnerships. AdAction's operations span across 180+ countries, showcasing its global presence and capability to cater to a wide range of clients in the mobile app industry.

11. Motive

• Website: motiveinteractive.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: motive-interactive

Motive Interactive, founded in 2004 and based in San Diego, California, is a marketing agency that specializes in mobile user acquisition. The company provides customized advertising solutions tailored to the needs of app developers, brands, and agencies. With a focus on leveraging advanced technology and data insights, Motive aims to optimize marketing strategies and enhance user engagement. Their expertise in mobile advertising is underscored by their use of machine learning algorithms and a performance platform designed to deliver ads to the right users at the right time. Motive has built a reputation for high-quality service and effective campaign management, as evidenced by positive testimonials from clients in various sectors. The company operates without reported external funding, relying instead on its established expertise and client relationships to drive growth.

12. Jampp

• Website: jampp.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Argentina 57%, United States (USA) 11%, Brazil 11%, Other 21%
• Latest funding: June 2021
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: jampp

Jampp is a marketing agency based in San Francisco, California, founded in 2013. The company specializes in mobile app growth solutions, offering services such as user acquisition, retargeting, and creative optimization. Their platform leverages programmatic advertising and advanced targeting to help app developers and marketers effectively reach and engage users across various industries, including gaming, commerce, and financial services. With a workforce that is predominantly located in Argentina, Jampp has established itself as a significant player in the mobile advertising space, utilizing machine learning and predictive algorithms to drive measurable results for its clients. The company has not reported any recent funding, indicating a stable operational model since its last funding round in June 2021.

13. Adsmovil

• Website: adsmovil.com
• Ownership type: Corporate
• Headquarters: Miami, Florida, United States (USA)
• Employee distribution: Colombia 30%, Brazil 21%, Mexico 12%, Other 36%
• Latest funding: June 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: adsmovil

Adsmovil is a Miami-based digital advertising agency founded in 2010, focusing on mobile advertising solutions specifically for the Hispanic market. The company offers a range of services, including programmatic buying tools, audience targeting, and dynamic creative optimization. Adsmovil aims to help advertisers effectively reach their target demographics through innovative mobile strategies. With a workforce of approximately 198 employees, the company operates in key markets such as Colombia, Brazil, Mexico, and the United States. Adsmovil has built strong relationships with over 2,500 premium digital publishers, allowing them to reach a significant portion of the Hispanic digital audience. Their commitment to understanding the nuances of the Hispanic market has enabled them to develop tailored advertising solutions that resonate with this demographic. Adsmovil has also been active in partnerships, such as their recent collaboration with ID5 to enhance audience targeting and monetization capabilities for publishers.

14. Cinarra

• Website: cinarra.com
• Ownership type: Corporate
• Headquarters: Santa Clara, California, United States (USA)
• Employee distribution: United States (USA) 38%, Russia 19%, Spain 19%, Other 25%
• Latest funding: February 2020
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: cinarra

Cinarra, founded in 2012 and based in Santa Clara, California, is a technology company that specializes in advertising solutions and data analytics. The company provides a platform tailored for mobile network operators and marketers, enabling them to deliver targeted advertising campaigns and analyze customer behavior effectively. Their services include ad delivery, measurement analysis, and surveys, all aimed at enhancing marketing effectiveness through data-driven insights. Cinarra has established itself as a player in the mobile advertising industry by focusing on data monetization for MNOs, offering a secure platform for location-based campaigns while ensuring the protection of personally identifiable information (PII). They have been recognized for their innovative approach, having been selected for the 2019 GSMA 100, and they have collaborated with numerous Fortune 500 companies to launch thousands of campaigns. Cinarra's commitment to privacy and compliance, along with their advanced analytics capabilities, positions them as a relevant entity in the mobile advertising sector.

15. GroundTruth

• Website: groundtruth.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 53%, United States (USA) 46%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: groundtruthco

GroundTruth is a New York-based media platform founded in 2009, specializing in targeted advertising solutions that aim to drive in-store visits and measurable business outcomes. The company offers a variety of services, including audience targeting, location targeting, and creative services, primarily catering to industries such as retail and automotive. GroundTruth leverages advanced technology to assess the effectiveness of advertising campaigns, providing clients with insights into consumer behavior and campaign performance. With a workforce of approximately 358 employees, the company operates a self-serve platform and managed services, allowing businesses to activate their advertising strategies according to their specific needs. GroundTruth's innovative approach to mobile advertising, particularly through its Blueprint technology, positions it as a significant player in the industry, focusing on real-world behaviors to enhance marketing effectiveness.

16. Datami

• Website: datami.com
• Ownership type: Venture Capital
• Headquarters: Chelmsford, Massachusetts, United States (USA)
• Latest funding: Series B, $13.6M, May 2016
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: datami

Datami, founded in 2013 and based in Chelmsford, Massachusetts, is a mobile marketing company that provides innovative solutions aimed at enhancing mobile engagement. The company focuses on connecting brands with consumers through services like sponsored data and mobile advertising. Datami's platform leverages real-time customer data from both operators and brands, resulting in improved click-through rates and increased user engagement. They have established partnerships with tier-one mobile operators globally, serving over 1.3 billion consumers. Their offerings include sponsored data, data rewards, and mobile advertising, which help brands reach their target audiences more effectively. Datami has also received $13.6 million in Series B funding, reflecting its potential for growth and relevance in the mobile advertising sector.

17. Big Happy

• Website: bighappy.co
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 95%, India 5%
• Latest funding: Other (Debt), $800,000, August 2022
• Founded year: 2019
• Headcount: 51-200
• LinkedIn: big-happy

Big Happy is a mobile advertising agency based in New York City, founded in 2019. The company specializes in crafting innovative and engaging mobile advertisements for a variety of brands. Their offerings include rich media ads and interactive experiences designed to effectively connect businesses with their target audiences. Big Happy serves clients across multiple sectors, including retail, entertainment, and technology. The agency prides itself on its creative approach and has developed a suite of products that enhance user engagement. In 2022, Big Happy secured $800,000 in funding, reflecting its growth trajectory and the confidence investors have in its business model. With a team of around 87 employees, the company is dedicated to transforming mobile advertising through creativity and cutting-edge technology.

Mobile Advertising Insights: Key Companies in the US

Company	Headquarter	Size	Founded	Ownership
AdColony	Los Angeles, California, United States (USA)	201-500	2008	Corporate
Vungle	San Francisco, California, United States (USA)	201-500	2011	Private Equity
Fyber	San Francisco, California, United States (USA)	201-500	2009	Corporate
Liftoff Mobile	Redwood City, California, United States (USA)	501-1000	2012	Private Equity
Trion	Voorhees Township, New Jersey, United States (USA)	11-50	2011	Private
Kargo	New York, New York, United States (USA)	201-500	2003	Private
Aarki	San Francisco, California, United States (USA)	51-200	2010	Corporate
Taptica	San Francisco, California, United States (USA)	11-50	2007	Corporate
Bidease	New York, New York, United States (USA)	51-200	2016	Venture Capital
AdAction	Denver, Colorado, United States (USA)	51-200	2013	Private
Motive	San Diego, California, United States (USA)	11-50	2004	Private
Jampp	San Francisco, California, United States (USA)	51-200	2013	Corporate
Adsmovil	Miami, Florida, United States (USA)	51-200	2010	Corporate
Cinarra	Santa Clara, California, United States (USA)	11-50	2012	Corporate
GroundTruth	New York, New York, United States (USA)	201-500	2009	Private
Datami	Chelmsford, Massachusetts, United States (USA)	11-50	2013	Venture Capital
Big Happy	New York, New York, United States (USA)	51-200	2019	Private

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