The luxury goods e-commerce platform industry in the Nordics reflects a dynamic marketplace where fashion meets technology. From high-end apparel to exclusive accessories, companies in this sector focus on curating premium online shopping experiences. Established brands and innovative start-ups compete by offering personalized shopping, sustainable practices, and seamless transactions. Notably, Nordic businesses are increasingly implementing cutting-edge technology like AI and immersive online experiences to engage consumers. With a growing interest in sustainable luxury, this industry is evolving rapidly, attracting international attention as consumer preferences shift towards conscious purchasing.


The investor landscape for luxury goods e-commerce platforms in the Nordics features a mix of venture capital, private equity, and corporate investors. Predominantly based in Sweden and Norway, these firms vary widely in size and focus, with investments ranging from early-stage funding to large-scale acquisitions. Established in different decades, notable firms like Kinnevik and EQT Group have shown active engagement in the sector, making several investments in 2024. This mix of investor types creates a competitive environment that fuels growth and innovation across the industry.


Top 17 Luxury Goods E Commerce Platform Investors in the Nordics


1. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments in technology-enabled companies, providing capital and hands-on support to help businesses scale. Verdane's investment strategy is centered around digitalization and decarbonization trends, primarily targeting technology companies. Among their notable transactions, Verdane invested in Centra, a Stockholm-based SaaS e-commerce platform that secured €10 million in growth equity funding to accelerate its international growth, particularly for fashion and lifestyle businesses. This investment highlights Verdane's engagement in the e-commerce sector, specifically in areas that intersect with luxury goods. Additionally, their involvement with Caliroots, a brand that operates in the fashion space, further emphasizes their relevance in the luxury goods e-commerce context.


2. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is a Stockholm-based investment company founded in 1936, focusing on partnering with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech. The firm provides capital and operational support to help companies scale and create long-term value. Notably, Kinnevik has made significant investments in the fashion e-commerce sector, including Dafiti, Brazil's leading fashion online retailer, and The Iconic, an Australian fashion portal. Additionally, Kinnevik has been involved with Global Fashion Group, which operates Jabong, further emphasizing its commitment to the fashion industry. These transactions highlight Kinnevik's strategic interest in the fashion and luxury goods e-commerce space, aligning with its broader investment philosophy of redefining industries and addressing global challenges.


3. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in the luxury goods sector, including the acquisition of Vertu, a high-end mobile phone brand, in 2012, showcasing their commitment to luxury brands. Additionally, their acquisition of CBR Group, a women's clothing designer, further emphasizes their involvement in the fashion industry. EQT's investment in FastAF, a Silicon Valley eCommerce tech startup, and their seed funding for Depict also reflect their interest in innovative e-commerce solutions, which can be relevant to luxury goods platforms.


4. eEquity

  • Website: eequity.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: eequity

eEquity is a Stockholm-based venture capital firm founded in 2010, specializing in growth equity investments. The firm focuses on digitally enabled business models primarily in the Nordics, partnering with entrepreneurs in the technology and retail sectors to provide capital and strategic support. Notable transactions include investments in Caliroots, a fashion retailer that raised over $2.3 million in 2015, and Go North, which aims to become a significant player in the retail market with a recent seed round of 77.5 million SEK. eEquity also led a Series C funding round for Swap.com, a platform that could intersect with e-commerce trends, and has invested in Footway, a footwear retailer. These transactions indicate eEquity's active role in the retail sector, which may encompass luxury goods e-commerce platforms.


5. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and has a strong focus on creating long-term value and sustainability in its investments. In recent years, Nordic Capital has been active in the e-commerce space, notably reacquiring Ellos Group AB, a leading Nordic e-commerce group, which operates in the fashion and home goods sectors. This acquisition, along with their previous ownership of Ellos, highlights their commitment to the e-commerce market. Additionally, Nordic Capital's acquisition of Jotex, a key player in the Scandinavian home textile and decoration market, further demonstrates their engagement in sectors that can intersect with luxury goods. Their strategy of partnering with management teams to drive growth and operational improvements positions them well to support luxury goods e-commerce platforms.


6. Bestseller


Bestseller is a prominent fashion retailer based in Oslo, Norway, founded in 1975. The company operates a diverse range of brands and offers fashionable garments and accessories at competitive prices through both physical stores and online platforms. In recent years, Bestseller has made significant investments in the fashion e-commerce space, notably acquiring a majority share in Miinto, a Danish fashion portal that connects local boutiques with online shoppers. This acquisition, along with previous funding rounds in Miinto, highlights Bestseller's strategic focus on enhancing its online presence and expanding its reach in the fashion industry. With a workforce of over 10,000 employees, Bestseller is well-positioned to influence the luxury goods e-commerce market through its investments and operational capabilities.


7. Cni


CNI Advisory AB is a venture capital firm based in Stockholm, Sweden, founded in 2012. The firm specializes in funding and supporting entrepreneurial businesses across various sectors, with a focus on creating sustainable shareholder value through capital investment and strategic guidance. Cni has been involved in several notable transactions, including investments in Ideal of Sweden, which raised approximately $9.6 million and is recognized for its luxury phone accessories, and RoyalDesign, which raised an undisclosed amount and specializes in high-end home decor. Other investments include Barnebys, a marketplace for art and antiques, and KidsBrandStore, which, while not luxury-focused, showcases Cni's diverse portfolio in the e-commerce space. Their strategic investments in companies that cater to the luxury market position them as a relevant player in the luxury goods e-commerce platform industry.


8. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a strong emphasis on operational efficiency and sustainable growth. Notably, Altor has made significant investments in the luxury goods sector, including the acquisition of a majority stake in Ideal of Sweden, a Swedish design brand known for its luxury accessories. This transaction highlights Altor's commitment to the luxury market and its strategy to enhance brand value through tailored investment approaches. Additionally, Altor has been involved in various funding rounds for companies like Revolution Race and Oceansapart, further showcasing their diverse investment portfolio while maintaining a focus on brands that resonate with consumers in the luxury and lifestyle segments.


9. Priveq

  • Website: priveq.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1983
  • Headcount: 11-50
  • LinkedIn: priveq-investment

Priveq is an investment management and private equity firm based in Stockholm, Sweden, founded in 1983. With a focus on providing growth capital to companies across various sectors, Priveq has invested in over 130 companies, helping them achieve their growth objectives through strategic guidance and financial support. Notably, Priveq has been involved in several transactions relevant to the luxury goods e-commerce sector, including their investment in Equestrian Stockholm, a brand known for its premium equestrian products, and Parfym.se, an online platform for luxury perfumes. These investments highlight Priveq's engagement with the luxury market, showcasing their capability to support growth-stage companies in this niche.


10. EQT Ventures

  • Website: eqtventures.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: eqt-ventures

EQT Ventures is a venture capital firm founded in 2015, based in Stockholm, Sweden, specializing in early-stage tech startups. They provide financial support and operational assistance to entrepreneurs, helping them navigate the challenges of building successful businesses. With a focus on technology, EQT Ventures connects startups with a global network of industry experts and resources to foster growth and innovation. Notably, they have invested in Timeless, a platform that aims to grow its supply of luxury goods to meet consumer demand, indicating their engagement in the luxury goods e-commerce sector. Other investments include Depict, Airkit, and Holidu, showcasing their diverse portfolio in technology-driven companies, but Timeless stands out as a direct link to luxury goods e-commerce.


11. Flat Capital AB

  • Website: flatcapital.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2013
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: flat-capital-ab

Flat Capital AB is a corporate investment firm based in Stockholm, Sweden, founded in 2013. The firm focuses on long-term investments in dedicated founders and entrepreneurs, providing capital and support without the pressure of short-term returns. Their unique global network facilitates access to promising investment opportunities. Notably, Flat Capital has participated in significant transactions such as Lyst, which raised $40 million in a Series C round in April 2015, positioning itself as a key player in the luxury fashion e-commerce space. They also invested in Flow Commerce and participated in the Series B funding round for LoveLocal, a hyperlocal e-commerce startup. Additionally, they were involved in a venture round for Klarna, a well-known payment solutions provider that also operates in the e-commerce sector. These transactions highlight Flat Capital's engagement in the broader e-commerce landscape, with a notable focus on luxury goods through their investment in Lyst.


12. Litorina

  • Website: litorina.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: litorina

Litorina is a private equity investment firm based in Stockholm, Sweden, founded in 1998. The firm specializes in private equity investments in Nordic niche market-leading companies, partnering with management teams and entrepreneurs to provide capital, strategic guidance, and operational support aimed at driving growth and value creation. Litorina focuses on well-managed, profitable companies primarily in the business services and consumer sectors. Notably, they have made significant acquisitions in the luxury goods space, including Care of Carl, a luxury menswear retailer, acquired on November 11, 2011. This acquisition highlights Litorina's engagement in the luxury goods e-commerce sector. Additionally, they have acquired other companies such as Atelje Margaretha, KungSängen, and Grolls, which, while not directly luxury-focused, demonstrate their strategy of investing in quality brands within the consumer market.


13. Fiskars Group


Fiskars Group is a consumer goods manufacturer based in Espoo, Uusimaa, Finland, with a history dating back to 1649. The company is known for its design-driven brands in gardening, cooking, and home products, focusing on high-quality tools and lifestyle products that enhance everyday living. Recently, Fiskars Group has made significant strides in the luxury goods market by acquiring notable brands. In September 2023, they acquired the Danish luxury lifestyle brand Georg Jensen for EUR 151.5 million, aiming to enhance their luxury home brand portfolio and increase the share of luxury brands in their net sales from 25% to over one third. Additionally, in May 2015, they acquired the WWRD group, which includes prestigious luxury brands such as Waterford and Wedgwood, for USD 437 million. These transactions highlight Fiskars Group's commitment to expanding its presence in the luxury goods sector, making them a noteworthy investor in the luxury goods e-commerce platform industry.


14. Visma

  • Website: visma.com
  • Type: Corporate
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1996
  • Headcount: 10001+
  • Number of deals in 2024: 16
  • LinkedIn: visma

Visma is a corporate investor based in Oslo, Norway, specializing in cloud-based software solutions for accounting, payroll, invoicing, and HR. Founded in 1996, the company has grown to serve small and medium businesses as well as public sector organizations across Europe and Latin America. In recent years, Visma has made significant strides in the e-commerce sector through strategic acquisitions. Notably, it acquired Myonlinestore, a Dutch company that assists businesses in setting up online stores, and Wikinggruppen, a Swedish e-commerce solutions provider, both aimed at enhancing its offerings in the e-commerce landscape. Additionally, Visma acquired Viskan System AB, a cloud-based e-commerce platform, further solidifying its position in the online retail space. These transactions reflect Visma's commitment to expanding its e-commerce capabilities, although it does not specifically target luxury goods within this sector.


15. Skyfall Ventures

  • Website: skyfall.vc
  • Type: Venture Capital
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: skyfall-ventures

Skyfall Ventures is a venture capital firm based in Oslo, Norway, founded in 2016. The firm specializes in early-stage technology investments, focusing on Nordic startups with strong software components. They provide capital and expertise to help these companies grow, with a particular interest in sectors like artificial intelligence and blockchain. Among their notable transactions, they invested in OWND, a Copenhagen startup that raised $750,000 for a fashion NFT platform, indicating their engagement with the fashion industry. Additionally, they have invested in Tise, a marketplace that could potentially intersect with luxury goods through second-hand sales, and Gamerpay, which operates in the gaming sector but showcases their diverse investment strategy. Overall, while their portfolio is primarily tech-focused, their involvement in fashion-related ventures suggests a potential interest in the luxury goods e-commerce space.


16. Inventure

  • Website: inventure.vc
  • Type: Venture Capital
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 9
  • LinkedIn: inventure

Inventure is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2005. The firm focuses on backing ambitious Nordic and Baltic founders, providing venture capital investment and portfolio management services to early-stage tech startups. Inventure has been involved in several notable transactions, including investments in Material Exchange, a fashion technology company that has raised significant funding rounds, including a €25 million Series A round in 2022. This investment highlights Inventure's engagement in the fashion sector, which is closely related to luxury goods. Additionally, they have invested in Starcart, a startup that may also have implications for e-commerce. These transactions demonstrate Inventure's active role in sectors that intersect with luxury goods and e-commerce, reinforcing their relevance in this investment category.


17. Sanoma

  • Website: sanoma.com
  • Type: Corporate
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1889
  • Headcount: 5001-10000
  • LinkedIn: sanoma

Sanoma is a corporate investor based in Helsinki, Finland, founded in 1889. It operates primarily in the media and educational publishing sectors, providing a range of learning solutions and media content across Europe. Sanoma's customer base includes educational institutions and media consumers. Notably, in 2013, Sanoma acquired the remaining 45% stake in Fashionchick, increasing its ownership to 100%. This acquisition was aimed at enhancing Fashionchick's growth potential in the online fashion market, indicating Sanoma's strategic interest in the fashion e-commerce space, which can intersect with luxury goods. While their primary focus remains on media and education, this transaction highlights their engagement in the fashion sector, making them a noteworthy player in the luxury goods e-commerce context.



Luxury Goods E Commerce Platform Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
VerdaneOslo, Oslo, Norway51-20019857
KinnevikStockholm, Stockholm, Sweden11-50193610
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
eEquityStockholm, Stockholm, Sweden11-5020100
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
BestsellerOslo, Oslo, Norway10001+19750
CniStockholm, Stockholm, Sweden1-1020121
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
PriveqStockholm, Stockholm, Sweden11-5019830
EQT VenturesStockholm, Stockholm, Sweden11-50201528
Flat Capital ABStockholm, Stockholm, Sweden1-1020131
LitorinaStockholm, Stockholm, Sweden11-5019980
Fiskars GroupEspoo, Uusimaa, Finland5001-1000016490
VismaOslo, Oslo, Norway10001+199616
Skyfall VenturesOslo, Oslo, Norway1-1020167
InventureHelsinki, Uusimaa, Finland11-5020059
SanomaHelsinki, Uusimaa, Finland5001-1000018890


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