The home decor industry in the US is a vibrant sector that focuses on furnishing and embellishing residential and commercial spaces. It includes a variety of businesses, from furniture retailers and interior design services to fabric and accessories suppliers. Companies often embrace e-commerce and personalized design solutions, meeting consumer demand for unique products and services. The industry is on a path toward sustainability and technology integration, with trends toward eco-friendly materials and augmented reality tools for virtual styling. With the growing emphasis on home aesthetics, this sector is continually evolving to attract design-conscious consumers and enhance living environments.


The group of investors in this list represents a mix of venture capital firms, private equity, and significant corporate investors. Many are based in key metropolitan areas such as San Francisco and New York. With organizations founded as early as 1977 and as recently as 2023, they collectively participated in over 1,800 deals in 2024. This active investment pool includes well-known names like Y Combinator and Goldman Sachs, underscoring the opportunity and growth potential within the home decor space. These funds are committed to backing innovative startups that are ready to redefine the market.


Top 17 Home Decor Investors in the US


1. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that includes resources like the Startup School and co-founder matching services. Over the years, Y Combinator has successfully launched more than 4,000 startups, establishing itself as a key player in the technology startup ecosystem. Among its notable investments is Burrow, which raised $14 million in Series A funding in March 2018 and $920,000 in a Seed Round in August 2016. Burrow focuses on furniture, making it relevant to the home decor industry. Additionally, Y Combinator has invested in other startups like Kaleidoscope, which, while not directly related to home decor, showcases the firm's diverse investment portfolio.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator founded in 2010, based in San Francisco, California. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. Notably, 500 Global has invested in several companies within the home decor sector, including Havenly, which raised $7.5 million in Series A funding in 2015, and Barn & Willow, which raised $1.4 million in a venture round in 2017. These investments highlight 500 Global's engagement with innovative startups in the home decor industry, alongside their broader focus on technology and growth-oriented businesses.


3. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. They provide capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. With a portfolio of over 1,000 companies, many of which have achieved unicorn status, FJ Labs has established itself as a significant player in the venture capital landscape. Notably, they have invested in several home decor-related companies, such as Havenly, which focuses on interior design services, Vivense Home & Living, a home furnishings platform, HomeLane, an interior design and home improvement service, and Naduvi, a Dutch interior design e-commerce platform. These investments highlight FJ Labs' commitment to supporting innovative businesses in the home decor sector.


4. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies primarily in the technology sector. However, Accel has also made significant investments in the home decor industry, including notable transactions such as leading a $4 million funding round for Spacejoy, a home decor and furniture eCommerce platform, and participating in multiple funding rounds for HomeLane, a home interior design startup. These investments demonstrate Accel's commitment to supporting innovative companies in the home decor space, alongside its broader focus on technology and other sectors.


5. Tiger Global

  • Website: tigerglobal.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: tiger-global-management

Tiger Global Management, LLC is a prominent investment firm based in New York, specializing in both public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Among their notable transactions, Tiger Global has invested in One Kings Lane, a leading online home decor retailer, participating in multiple funding rounds including Series C, D, and E, which collectively raised over $229 million. This involvement highlights their commitment to the home decor sector, alongside their broader investment strategy that includes various industries. Additionally, they have invested in Evidea, which, while not exclusively a home decor company, indicates their interest in related markets. Their diverse portfolio and significant investments in home decor companies make them a noteworthy player in this space.


6. Advantage Capital


Advantage Capital is a venture capital firm based in New Orleans, Louisiana, founded in 1992. The firm specializes in providing equity and debt financing to small businesses across various sectors, including agribusiness, solar projects, and affordable housing. They focus on supporting entrepreneurs and businesses in underserved communities, offering flexible capital solutions to help them grow and thrive. Notably, Advantage Capital has been involved in several transactions relevant to the home decor industry, such as their investments in Artful Home, which raised funds in both venture and debt financing rounds, and Polder Housewares, which also received debt financing. Additionally, they have supported companies like Anderson Design Center and Profile Cabinet and Design, further demonstrating their engagement in the home decor sector. This diverse portfolio highlights their commitment to fostering growth in various industries, including home decor.


7. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a venture capital firm founded in 1977, based in Menlo Park, California. The firm specializes in investment management and advisory services for startups, particularly in technology and healthcare sectors. NEA partners with entrepreneurs to provide funding and strategic guidance, helping them navigate the challenges of building successful businesses. Notably, NEA has invested in Burrow, a furniture startup that has raised significant funding across multiple rounds, including $14 million in Series A, $9.1 million in Series B, and $25 million in Series C. This involvement highlights NEA's engagement in the home decor industry, showcasing their interest in innovative home furnishing solutions. Additionally, NEA has also invested in Maisonette, a curated marketplace for children's products, which, while not strictly home decor, aligns with lifestyle and home-related themes. Overall, NEA's collaborative approach emphasizes long-term relationships with founders, making them a valuable investor in the home decor space.


8. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in investing in early-stage and growth-stage companies, primarily within the technology sector. However, SV Angel has also made notable investments in the home decor industry, including AptDeco, which raised funds in 2014 to facilitate the buying and selling of used furniture, and Feather, a furniture rental service that secured significant funding in multiple rounds, including a $30 million Series B round in 2020. These transactions highlight SV Angel's commitment to supporting innovative solutions in the home decor market, alongside their broader focus on technology startups.


9. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. The firm provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. Notably, the fund has been involved in several transactions relevant to the home decor industry, including multiple funding rounds for Burrow, a furniture startup that raised $25 million in Series C funding, $9.1 million in Series B, and $4.3 million in seed funding. These investments highlight the fund's engagement in the home decor sector, particularly in innovative furniture solutions. Additionally, the fund has participated in funding rounds for other companies like Maisonette and ZZ Driggs, further emphasizing its interest in the home decor and related markets.


10. Goldman Sachs

  • Website: goldmansachs.com
  • Type: Private Equity
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1998
  • Headcount: 10001+
  • Number of deals in 2024: 59
  • LinkedIn: goldman-sachs

Goldman Sachs is a prominent investment bank and financial services firm founded in 1998, headquartered in New York, New York. The firm provides a wide range of services including investment banking, asset management, and wealth management, catering to a diverse clientele that includes corporations, financial institutions, and individuals. In the context of home decor, Goldman Sachs has made notable investments in companies such as Pepperfry, an online furniture and home products marketplace, where they led a $100 million Series D funding round in 2015, and participated in subsequent funding rounds. They also invested in Livspace, which raised $90 million in a Series D round in 2020. These transactions highlight Goldman Sachs' active role in the home decor industry, supporting companies that aim to innovate and expand in this market.


11. Sun Capital Partners, Inc.

  • Website: suncappart.com
  • Type: Private Equity
  • Headquarters: Boca Raton, Florida, United States (USA)
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: sun-capital-partners

Sun Capital Partners, Inc. is a private equity firm based in Boca Raton, Florida, founded in 1995. The firm specializes in operationally driven investments, focusing on enhancing the efficiency and growth of businesses across various sectors, including food, consumer products, and industrials. Notably, Sun Capital has made significant investments in the home decor industry, acquiring companies such as Lexington Home Brands in 2002, which specializes in home furnishings, and Rowe Furniture in 2007, known for its upholstered furniture. Additionally, they acquired Sharps Bedrooms in 2007, a company that designs and manufactures bedroom furniture. More recently, in 2016, an affiliate of Sun Capital acquired FFO Home, a furniture retailer, further solidifying their presence in the home decor market. By partnering with management teams, Sun Capital provides the necessary resources and expertise to optimize operations and drive sustainable growth in these home decor businesses.


12. Hunter Douglas, Inc.

  • Website: hunterdouglas.com
  • Type: Corporate
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1919
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: hunter-douglas-us

Hunter Douglas, Inc. is a prominent corporate investor based in New York, specializing in the manufacturing and retail of high-quality window treatments, including blinds, shades, and shutters. Founded in 1919, the company has built a reputation for providing aesthetically pleasing, energy-efficient, and functional solutions for both residential and commercial customers. Hunter Douglas operates through a network of dealers and offers personalized consultations to assist customers in selecting the best products for their needs. The company has made several strategic acquisitions to strengthen its position in the home decor market, including the acquisition of Blinds 2go Ltd. in 2016, Debel in 2018, and Gardinia Home Decor in 2006. These acquisitions reflect Hunter Douglas's commitment to expanding its product range and enhancing its market presence in the home decor industry.


13. Amazon

  • Website: amazon.com
  • Type: Corporate
  • Headquarters: Seattle, Washington, United States (USA)
  • Headcount: 10001+
  • Number of deals in 2024: 37
  • LinkedIn: amazon

Amazon.com, Inc. is a multinational technology company based in Seattle, Washington, primarily known for its e-commerce platform that offers a vast array of products and services. Founded in 1994, Amazon has grown to become a leader in online retail, cloud computing, digital streaming, and artificial intelligence. In recent years, Amazon has made several notable investments that reflect its strategy to expand its market presence. For instance, it acquired a 5 percent stake in Shoppers Stop, an Indian fashion retailer, aiming to penetrate the fashion market. Additionally, Amazon's acquisition of Souq, a major e-commerce platform in the Middle East, further demonstrates its commitment to expanding its retail footprint. More recently, Amazon invested in Neiman Marcus Group, a luxury retailer that includes home decor among its offerings. These transactions indicate Amazon's interest in diverse retail sectors, including home decor, making it a relevant player in this investment category.


14. Insight Partners

  • Website: insightpartners.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1995
  • Headcount: 201-500
  • Number of deals in 2024: 64
  • LinkedIn: insight--partners

Insight Partners is a venture capital firm based in New York, specializing in providing investment and advisory services to high-growth technology and software companies. Founded in 1995, the firm manages over $75 billion in assets and has a team of 201-500 professionals. Among their notable transactions, Insight Partners invested in Hayneedle, which raised $22 million in Series A funding in 2003, a platform known for its wide range of home decor products. Additionally, they invested in 1stdibs, which raised $60 million in a secondary market round in 2015, a marketplace for high-end home decor and antiques. These investments highlight Insight Partners' engagement in the home decor sector, despite their broader focus on technology.


15. Lerer Hippeau

  • Website: lererhippeau.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that specializes in investing in early-stage startups. They provide essential funding and support to help businesses grow, connecting talented professionals with opportunities in their portfolio companies. Among their notable investments in the home decor sector are Havenly, which raised $32 million in Series C funding to enhance its home design services, and Kaiyo, a secondhand furniture startup that has raised multiple rounds of funding, including $5 million in Series A and $36 million in Series B. These transactions highlight Lerer Hippeau's commitment to the home decor industry, showcasing their interest in innovative solutions within this market.


16. Advent


Advent International Corporation is a private equity firm founded in 1984, based in Boston, Massachusetts. The firm specializes in buyouts and investments across various sectors, focusing on long-term value creation for its portfolio companies. Advent has a global presence and provides capital and strategic guidance to help companies grow and navigate market challenges. Notably, Advent has made significant investments in the home decor and furniture sectors, including the acquisition of Kirkland's in 1996, a well-known home decor retailer, and DFS Furniture in 2010, which was acquired for approximately $768 million. Additionally, Advent acquired Ilva, Denmark's second-largest furniture retailer, with plans for expansion into other markets, further emphasizing their commitment to the home decor industry.


17. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They specialize in connecting startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024 alone, they have made 253 investments, showcasing their active role in the venture capital landscape. Among their notable transactions, they have invested in companies relevant to the home decor industry, such as Oliver & Co Designs, which raised funds in a Seed Round in 2012, and DesignerInc, which secured $100,000 in a Pre-Seed Round in 2019. These investments highlight their engagement with startups that contribute to home decor, despite their broader focus on technology.



Home Decor Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
500 GlobalSan Francisco, California, United States (USA)201-500201098
FJ LabsNew York, New York, United States (USA)11-502015169
AccelPalo Alto, California, United States (USA)51-2001983101
Tiger GlobalNew York, New York, United States (USA)51-200200125
Advantage CapitalNew Orleans, Louisiana, United States (USA)51-20019925
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757
SV AngelSan Francisco, California, United States (USA)1-10200944
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
Goldman SachsNew York, New York, United States (USA)10001+199859
Sun Capital Partners, Inc.Boca Raton, Florida, United States (USA)51-20019951
Hunter Douglas, Inc.New York, New York, United States (USA)10001+19191
AmazonSeattle, Washington, United States (USA)10001+37
Insight PartnersNew York, New York, United States (USA)201-500199564
Lerer HippeauNew York, New York, United States (USA)11-50201023
AdventBoston, Massachusetts, United States (USA)501-1000198417
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253


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