The fitness centers and gyms industry in Europe has grown significantly, driven by increasing health awareness and lifestyle choices. Various types of businesses operate within this space, from traditional gyms and boutique studios to high-tech fitness solutions and wellness platforms. These centers provide an array of services, including personal training, group classes, and innovative fitness technology. As the demand for personalized and flexible workout options rises, the industry increasingly incorporates digital solutions, such as online coaching and apps for monitoring fitness. By 2025, a stronger focus on holistic wellness and specialized fitness experiences is expected to shape future offerings.


This list features 17 investors actively engaged in the fitness centers and gyms sector in Europe. Ranging from venture capital firms to corporate investors, these entities vary in size from small boutique firms to multi-billion-dollar corporations. Headquartered in key cities like London, Paris, and Stockholm, these firms were established between 1994 and 2017. Collectively, they have made significant investments, amounting to 438 deals in 2024, reflecting robust confidence in the sector's future prospects.


Top 17 Fitness Centers and Gyms Investors in Europe


1. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. Crowdcube has a focus on promoting diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions within the fitness industry, including significant investments in 1Rebel, which raised over $2.3 million in 2015, and BLOK London, which has raised funds multiple times, including £3.75 million in a funding round that included Crowdcube as an investor. Additionally, they supported Boom Cycle, which raised funds through equity crowdfunding. These transactions highlight Crowdcube's active role in the fitness sector, making them a relevant investor in this industry.


2. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a public entity and financial institution based in Paris, Île-De-France, that supports entrepreneurs and businesses in France and internationally. Founded in 2015, Bpifrance offers a range of services including direct funding, export credit insurance, and private equity investments. The institution aims to foster entrepreneurship and innovation through coaching and partnerships, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to the fitness sector, such as the investment in Sorius, a startup focused on online cycling coaching, and Spart, a startup in the leisure sector. These investments highlight Bpifrance's commitment to supporting businesses that contribute to health and fitness, making it a significant player in the fitness centers and gyms investment landscape.


3. Octopus Ventures

  • Website: octopusventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2008
  • Headcount: 51-200
  • Number of deals in 2024: 37
  • LinkedIn: octopus-ventures

Octopus Ventures is a venture capital firm based in London, England, founded in 2008. The firm focuses on backing founders and startups across various sectors, including B2B Software, Bio, Climate, Consumer, Deep Tech, Fintech, and Health. They provide funding and strategic support to entrepreneurs, helping them navigate the challenges of building and scaling their businesses. In the fitness sector, Octopus Ventures has made significant investments, including a Series A funding of $2,001,721 in Gymbox in 2010, an undisclosed amount in Barrecore in 2016, and a $10 million Series A investment in Glofox, a fitness software startup, in 2020. Most recently, they led a funding round for Harbiz, securing $5.45 million to expand its fitness pro platform in 2024. These transactions highlight Octopus Ventures' active role in the fitness industry, supporting innovative companies that enhance the fitness experience.


4. Enterprise Ireland


Enterprise Ireland is a public entity that serves as the Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of their growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. Notably, Enterprise Ireland has invested in several companies within the fitness sector, such as Glofox, which provides gym, yoga, and fitness studio management software, receiving multiple seed investments totaling €2M. They also invested in LegitFit, a gym and studio software startup that raised $1.04 million for U.K. expansion. Furthermore, they supported Saol, a workplace wellbeing platform, with €200,000 in funding to aid its international growth. These transactions highlight Enterprise Ireland's active role in the fitness industry, particularly in supporting innovative solutions that enhance gym and fitness studio operations.


5. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Among their notable transactions, Kima Ventures has invested in Foodvisor, a French nutrition application that raised one million euros, and Holly Health, which raised over one million euros in a seed round. These investments highlight Kima Ventures' interest in health and wellness, which are integral to the fitness industry, making them a potential player in the fitness centers and gyms sector.


6. The Syndicate Superclub


The Syndicate Superclub is an angel investing group based in Bristol, England, led by Jason Calacanis. It connects accredited investors with startups seeking funding, facilitating a streamlined investment process through deal memos and webinars. In the fitness sector, The Syndicate has invested in Fitbod, a fitness app that raised funds in both Seed and Series B rounds, indicating a strong interest in fitness technology. Additionally, they have invested in STEEZY, an online dance class platform, further showcasing their commitment to the fitness and wellness industry. These transactions highlight The Syndicate's active role in supporting innovative fitness solutions.


7. Seedcamp

  • Website: seedcamp.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2007
  • Headcount: 11-50
  • Number of deals in 2024: 40
  • LinkedIn: seedcamp_2

Seedcamp is a venture capital firm based in London, founded in 2007, that specializes in investing in early-stage startups across Europe. They provide financial backing and support to founders, helping them with product-market fit, sales, and access to a vast network of investors. Seedcamp focuses on technology-driven companies looking to innovate and grow. Notably, they have invested in Limbo, a weight loss startup that raised $6 million in seed funding, indicating their interest in health and fitness-related ventures. Additionally, they participated in funding rounds for MindLabs, a company focused on mental health, which aligns with the wellness aspect of fitness. These transactions highlight Seedcamp's potential relevance in the fitness centers and gyms industry, as they support startups that contribute to health and wellness.


8. Frasers Group

  • Website: frasers.group
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1982
  • Headcount: 10001+
  • Number of deals in 2024: 20
  • LinkedIn: frasers-group

Frasers Group plc is a corporate investor based in London, England, founded in 1982. The company operates various brands in the sports and fashion sectors, including Sports Direct and Jack Wills, and offers a wide range of products such as clothing, footwear, and sporting goods. Notably, Frasers Group has a presence in the fitness industry through its Everlast Fitness Club chain, which provides fitness services to consumers. The company has made significant acquisitions that enhance its portfolio in the fitness sector, including the acquisition of Everlast Worldwide in 2007 for approximately $168.8 million, which is a prominent brand in fitness and boxing. Additionally, their recent acquisition of Wiggle, a cycling retailer, indicates a strategic move to expand their offerings in the sports and fitness market. These transactions highlight Frasers Group's commitment to diversifying its investments while maintaining a strong focus on fitness-related services and products.


9. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Among its notable transactions, Almi invested in MyMOWO, a digital training service that raised 2.8 million in venture capital, indicating a focus on innovative solutions in the fitness sector. Other investments include Kvix and Stepler, which, while not directly related to fitness, showcase Almi's active role in supporting emerging companies. This diverse portfolio reflects Almi's commitment to fostering growth across various industries, including fitness and wellness.


10. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, England, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses in the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has invested in the fitness industry, with significant transactions including Gymbox, where they participated in Series B and Series C funding rounds, raising over $33 million in total. They also invested $17.2 million in MYZONE, a company that develops fitness tracking technology, showcasing their commitment to the fitness sector.


11. Bridges Fund Management Ltd.


Bridges Fund Management Ltd. is a private equity investment management firm based in London, UK, founded in 2002. The firm specializes in sustainable and impact investing, focusing on providing investment solutions that address climate change and social inequality. Bridges Fund Management has made significant investments in the fitness sector, notably in The Gym Group, a low-cost gym operator, where they provided GBP20m in expansion funding to enhance accessibility to affordable gyms across the UK. Additionally, they acquired Énergie Fitness, a UK-based low-cost gym franchiser, further solidifying their commitment to the fitness industry. Their investment strategy aligns with their mission to create positive social and environmental outcomes, making them a relevant player in the fitness centers and gyms market.


12. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in the fitness and wellness sector, including leading a Series F funding round for Gympass, which raised $85 million at a valuation of $2.4 billion. This investment highlights EQT's commitment to supporting companies that enhance access to fitness and wellness services. Additionally, EQT's acquisition of XXL Sport & Villmark, a major sports retail chain in the Nordic region, further emphasizes their strategic interest in the fitness and sports industry, aiming to accelerate growth and market presence in this sector.


13. SoftBank Investment Advisers


SoftBank Investment Advisers, also known as the SoftBank Vision Fund, is a venture capital fund based in London, England, founded in 2017. The fund primarily invests in technology-focused companies, particularly those innovating in artificial intelligence and other advanced technologies. Their diverse portfolio includes significant investments in health tech and fitness-related companies. Notable transactions include a $220 million investment in Tempo, a high-tech interactive home weight training system, and a $360 million investment in Keep, a leading Chinese fitness app. Additionally, they participated in a $200 million funding round for WHOOP, a company specializing in fitness tracking and health monitoring. These investments reflect SoftBank's commitment to supporting growth-stage companies in the fitness and health sectors, alongside their broader technology focus.


14. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has invested in over 270 startups, providing them with funding and support to help them grow in competitive markets. Among their notable transactions, IBB Ventures has invested in SkillYoga, which focuses on yoga and wellness, and machtfit, a platform that connects companies with fitness solutions for their employees. These investments highlight IBB Ventures' commitment to supporting innovative startups in the fitness and wellness sector, showcasing their relevance in this industry.


15. Sictic

  • Website: sictic.ch
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2014
  • Headcount: 201-500
  • Number of deals in 2024: 77
  • LinkedIn: sictic

Sictic is a not-for-profit venture capital organization based in Zurich, Switzerland, founded in 2014. It connects smart money investors with innovative Swiss early-stage technology startups, providing investment opportunities, networking events, and educational resources to facilitate growth. Among their notable transactions, Sictic has invested in BEAT Fitness, which raised funds in an Angel Round in December 2017, indicating their interest in the fitness sector. Additionally, they have invested in Alip Training, which raised funds in March 2024, further demonstrating their engagement with fitness-related startups. Other transactions include Lucky Punch, Muuvr Labs, and BreezeLabs, showcasing their diverse investment portfolio while still maintaining a focus on innovative sectors, including fitness.


16. M Capital

  • Website: mcapital.fr
  • Type: Private Equity
  • Headquarters: Toulouse, Occitanie, France
  • Founded year: 2002
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: midi-capital

M Capital is a private equity investment firm based in Toulouse, Occitanie, France, founded in 2002. The firm specializes in private equity, venture capital, real estate, and private debt, focusing on responsible investment strategies that align with economic, environmental, and social values. M Capital caters to a diverse clientele, including private investors, institutional clients, and public organizations. Notably, M Capital has made significant investments in the fitness industry, including Fitness Park, which raised funds in a seed round in 2013, Go Fitness, which secured $1,344,499 in a venture round in 2015, and Fitnessboutique, which raised $4,874,902 in 2017. Additionally, they invested in Fitnext and Trampoline Park, further showcasing their commitment to the fitness sector. M Capital aims to create value through impactful investments and offers training services to enhance investor knowledge.


17. RTP Global

  • Website: rtp.vc
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2000
  • Headcount: 51-200
  • Number of deals in 2024: 22
  • LinkedIn: rtp-global-vc

RTP Global is a venture capital firm based in London, England, founded in 2000. The firm specializes in investing in technology-driven startups, providing both capital and advisory services to help ambitious founders scale their businesses in competitive markets. RTP Global has a global presence and focuses on long-term support for innovative ventures. Among their notable transactions, they invested in Urban Sports Club, which raised over €80 million to enhance health and fitness awareness across Europe. They also participated in funding rounds for VAHA, a manufacturer of smart digital mirrors that cater to the growing demand for smart fitness equipment, particularly during the pandemic. Additionally, RTP Global has been involved in various other sectors, but their engagement in fitness-related investments highlights their versatility and interest in the fitness industry.



Fitness Centers and Gyms Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
Octopus VenturesLondon, England, United Kingdom (UK)51-200200837
Enterprise IrelandDublin, Dublin, Ireland501-1000199848
Kima VenturesParis, Île-De-France, France1-10201050
The Syndicate SuperclubBristol, England, United Kingdom (UK)51-2001
SeedcampLondon, England, United Kingdom (UK)11-50200740
Frasers GroupLondon, England, United Kingdom (UK)10001+198220
AlmiStockholm, Stockholm, Sweden201-50019947
BgfLondon, England, United Kingdom (UK)51-200201153
Bridges Fund Management Ltd.London, England, United Kingdom (UK)11-5020020
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
SoftBank Investment AdvisersLondon, England, United Kingdom (UK)201-500201714
IBB VenturesBerlin, Berlin, Germany11-50199718
SicticZurich, Zurich, Switzerland201-500201477
M CapitalToulouse, Occitanie, France51-20020021
RTP GlobalLondon, England, United Kingdom (UK)51-200200022


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