The sports tourism industry in Latin America is growing rapidly, fueled by a rich culture steeped in sports and travel. Companies in this sector range from travel agencies and event organizers to hospitality services, designed to provide unique experiences for fans and athletes. With major sporting events and picturesque destinations, there's increasing demand for packages that include accommodations, event tickets, and guided tours. As technology advances, we see innovations enhancing travelers' experiences, making it easier to connect with local events and access sustainable travel options, showing promise for a bright future in sports tourism across the region.


This list highlights 16 prominent investors located in Latin America that are shaping the sports tourism sector. These firms, primarily venture capital and private equity firms, are based in key locations like Sao Paulo and Mexico City. With founding years ranging from 1995 to 2020 and a wide array of deal counts in 2024—from zero to as many as 56—these investors are strategically targeting opportunities that intersect technology and sports, contributing to the region's dynamic sports tourism landscape.


Top 16 Sports Tourism Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in various sectors, including travel and tourism, as evidenced by their investment in Instaviagem, a startup that raised approximately $500,000 to scale its operations in Brazil and expand internationally. Additionally, they have invested in GlampingHub, which aligns with the growing trend of experiential travel, a key component of sports tourism. Their commitment to empowering entrepreneurs and fostering growth in the startup ecosystem further supports their relevance in the sports tourism space.


2. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in the sports, digital media, and well-being sectors. Go4it Capital aims to provide both investment and strategic support to help these businesses grow, fostering a more active and enjoyable world. Notable transactions include their investment in Sorare, a fantasy sports platform that raised $48.6 million in Series A funding, and Strava, a social network for athletes that has raised significant capital in multiple funding rounds. These investments highlight Go4it Capital's focus on enhancing sports engagement and experiences, which are crucial components of the sports tourism industry.


3. Verve Capital

  • Website: vervecapital.us
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: verve-capital

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Their focus spans innovative sectors such as FinTech, HealthTech, and EdTech. Notably, Verve Capital has made investments in companies relevant to the sports tourism industry, including 'Religion of Sports', which raised $50 million in a Series B funding round and focuses on delivering emotional storytelling in sports. Additionally, they invested in 'Esporte Educa', which likely relates to sports education, further emphasizing their engagement in the sports sector. These transactions highlight Verve Capital's potential interest in the intersection of technology and sports tourism.


4. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among their notable transactions, Nexxus Capital has invested in Grupo Sports World, a company that operates in the sports sector, indicating their engagement with the sports industry. Additionally, their investments in PriceTravel and Grupo Turistore highlight their involvement in the tourism sector, which is integral to sports tourism. These transactions reflect Nexxus Capital's strategy of supporting companies that enhance their operations and market presence, including those in the sports and tourism industries.


5. DILA Capital

  • Website: dilacapital.com
  • Type: Venture Capital
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: dila-capital

DILA Capital is a venture capital firm based in Mexico City, Mexico, founded in 2005. The firm specializes in investing in entrepreneurs and companies within the Spanish-speaking world and the Hispanic market in the U.S. DILA Capital provides capital, strategic support, and operational insights to help its portfolio companies grow and succeed. They focus on building strong partnerships with visionary leaders to catalyze economic development in their regions. Notably, DILA Capital has invested in Outlet de Viajes, a travel-related startup, which aligns with the sports tourism sector. Additionally, they have invested in Urbvan, a private transportation service, and BYHOURS, a platform for booking hotel rooms by the hour, both of which could support sports tourism indirectly by enhancing travel logistics and accommodation options for sports events.


6. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a portfolio of over 125 companies, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, they have invested in FZ Sports, a Miami-based sports media and technology company, which raised $74 million in growth funding in June 2023. This investment highlights their engagement in the sports sector, which is relevant to sports tourism. Additionally, they have made investments in various fintech startups, showcasing their diverse investment strategy.


7. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have been involved in significant transactions such as the $170 million investment in Grupo Netshoes, a major player in the sports retail sector, and the Series A funding of R$180 million for Rei do Pitaco, a fantasy sports platform. These investments highlight Kaszek's engagement with the sports industry, particularly through Rei do Pitaco, which aligns with the interests of sports tourism.


8. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing funding and support to entrepreneurs to help them navigate the challenges of building and scaling their businesses. Their services include talent acquisition, fundraising assistance, and access to a network of industry experts. Notably, Monashees has participated in significant transactions such as Buser, which raised R$700 million in a Series C funding round. Buser focuses on shared charter and bus services, aiming to enhance domestic tourism in Brazil, which is particularly relevant in the context of sports tourism. This investment aligns with Monashees' strategy to support companies that can impact the tourism sector, especially as the market recovers post-pandemic. Additionally, they have invested in other companies like Wheels Up and Nomad, which, while not directly related to sports tourism, showcase their broad investment strategy in the travel and technology sectors.


9. Fundación Bancolombia


Fundación Bancolombia is a corporate investor based in Sabanalarga, Antioquia, Colombia, and is part of Grupo Bancolombia, a financial services company with over 146 years of experience. The foundation focuses on sustainable economic development and customer-centric financial services. In 2020, Fundación Bancolombia led a seed investment of US$500,000 in Awake Travel, a Colombian startup that aims to develop a platform for booking ecological trips and experiences. This investment highlights their interest in the tourism sector, particularly in promoting sustainable travel options, which can encompass sports tourism activities.


10. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. It specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been actively involved in various sectors, including tourism. Notably, they participated in the Series C funding round for Buser, which raised R$700 million to enhance its services in the domestic tourism market, indicating a strategic interest in tourism-related ventures. Additionally, their investment in Matchday, a company likely connected to sports events, further emphasizes their engagement in the sports tourism space. Through these transactions, Canary demonstrates a commitment to supporting startups that can impact the tourism industry, including sports tourism.


11. G2 Momentum Capital


G2 Momentum Capital is a venture capital firm based in Mexico City, Mexico, founded in 2011. The firm specializes in investing in early-stage startups across Latin America, with a focus on disruptive and scalable technology-based business models. They partner with passionate entrepreneurs to provide both capital and consulting services, helping startups navigate the competitive market. Notably, G2 Momentum Capital participated in the seed investment round for Kukun, a Mexican neo-hospitality proptech that raised $4.5 million to foster emotional connections between travelers and destinations through interactive technologies. This investment highlights their engagement in sectors that enhance the travel experience, which is relevant to sports tourism. Additionally, they invested in Shuttle Central, a startup that may also have implications for travel logistics, further indicating their interest in the tourism space.


12. Marathon Ventures

  • Website: marathonvc.com
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: marathon-lab

Marathon Ventures is a venture capital firm based in Bogota, Colombia, founded in 2020. The firm specializes in investing in early-stage technology companies in Latin America, providing capital, networking opportunities, and advisory services to help startup founders build impactful B2B solutions. Among their notable transactions, they participated in a seed round for Fanki, which raised $6 million to develop an online platform connecting sports clubs with fans in Latin America. This investment highlights their engagement in the sports sector, particularly in enhancing fan experiences, which is a crucial aspect of sports tourism. Additionally, they have invested in other startups like Wonder Brands, although it is less relevant to sports tourism. Overall, Marathon Ventures demonstrates a commitment to innovative solutions that can impact the sports industry.


13. TreeCorp Investimentos


TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies and works closely with entrepreneurs to enhance business performance and unlock value through strategic investments. In May 2023, TreeCorp made a notable acquisition of Coritiba Foot Ball Club for approximately $260 million. This investment not only highlights their commitment to the sports sector but also positions them within the sports tourism context, as football clubs like Coritiba attract fans and tourists, contributing to the sports tourism industry.


14. B Capital Group


B Capital Group is a financial services firm based in Sao Paulo, Brazil, specializing in providing solutions for the investment fund market, particularly in credit rights funds and securitization. The firm offers consulting services tailored to the needs of businesses and fund managers, helping them navigate complex financial landscapes and optimize their investment strategies. Notably, B Capital Group participated in a significant funding round for FanCraze, a Flow-based NFT marketplace for official cricket collectibles, which raised approximately $100 million. This involvement highlights their engagement in the sports sector, suggesting a potential interest in sports-related investments, including those that could intersect with sports tourism.


15. Grupo Pegasus


Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm specializes in developing, managing, and investing in a variety of enterprises across Latin America, with a focus on real estate development, retail operations, and technological solutions. Notably, Grupo Pegasus has made significant investments in Viajero Hostels, raising $25 million in February 2020 and $15 million in January 2018. These transactions highlight their commitment to the hospitality sector, which is integral to sports tourism, as Viajero Hostels provides accommodation for travelers, including those participating in sports-related activities. Their diverse investment strategies and focus on quality products position them as a key player in the tourism industry, particularly in the context of sports tourism.


16. Kayyak Ventures

  • Website: kayyakventures.com
  • Type: Venture Capital
  • Headquarters: Santiago, Santiago, Chile
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: kayyak-ventures

Kayyak Ventures is a venture capital firm based in Santiago, Chile, founded in 2020. The firm focuses on investing in startups and entrepreneurs across Latin America, providing financial support and resources to innovative companies that tackle social and environmental challenges. Their portfolio spans various industries, including technology, healthcare, and finance. One notable transaction is their investment in Wheel the World, which raised $6 million in a pre-Series A funding round. This company aims to enhance travel accessibility for individuals with disabilities, potentially linking it to the sports tourism sector by promoting inclusive travel experiences. While Kayyak Ventures has a diverse investment strategy, their involvement in companies like Wheel the World suggests a willingness to support initiatives that could intersect with sports tourism.



Sports Tourism Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150
Verve CapitalSao Paulo, Sao Paulo, Brazil1-1020193
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
DILA CapitalMexico City, Mexico City, Mexico11-5020051
Magma PartnersProvidencia, Santiago, Chile11-5020146
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
Fundación BancolombiaSabanalarga, Antioquia, Colombia1-1019452
CanarySao Paulo, Sao Paulo, Brazil11-50201723
G2 Momentum CapitalMexico City, Mexico City, Mexico1-1020112
Marathon VenturesBogota, Bogota, Colombia1-1020209
TreeCorp InvestimentosSao Paulo, Sao Paulo, Brazil11-5020120
B Capital GroupSao Paulo, Sao Paulo, Brazil1-100
Grupo PegasusBogota, Bogota, Colombia11-5020000
Kayyak VenturesSantiago, Santiago, Chile1-1020202


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