Top 16 Pet Supplement Investors in the US
Top 16 Pet Supplement Investors in the US
The pet supplement industry in the US has seen remarkable growth, driven by a rising focus on pet health and wellness. Companies in this sector produce a variety of products, including vitamins, probiotics, and specialty snacks aimed at improving pet nutrition and addressing specific health needs. As pet owners become more conscientious about their animals' diets, innovation thrives—think plant-based treats and functional supplements infused with natural ingredients. Trends indicate a shift toward personalized nutrition for pets, emphasizing premium quality and sustainability in formulations. In essence, pet supplements are evolving rapidly, reflecting broader consumer movements towards health and ethical practices.
The investors contributing to the pet supplement sector represent a blend of venture capital firms, private equity companies, and corporate investors. Predominantly based in prominent cities like San Francisco, New York, and Los Angeles, many of these firms were founded in the 2000s and 2010s, focusing on early to growth-stage companies. In 2024, they executed a wide array of investments, signaling strong interest in the pet space—spanning over 800 deals among just a few prominent names. The active participation of these investors plays a crucial role in shaping the industry's future, underscoring the growing demand for innovative products.
Top 16 Pet Supplement Investors in the US
1. Y Combinator
- Website: ycombinator.com
- Type: Venture Capital
- Headquarters: San Francisco, California, United States (USA)
- Founded year: 2005
- Headcount: 51-200
- Number of deals in 2024: 802
- LinkedIn: y-combinator
Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that helps entrepreneurs launch and grow their businesses. Y Combinator has successfully launched over 4,000 startups, making it a key player in the technology startup ecosystem. Notably, Y Combinator has invested in several companies within the pet industry, including LAIKA, a Colombian pet e-commerce platform that raised $12 million in a Series A funding round in 2021, and Petcube, which raised $10 million in a Series A round in 2017. Additionally, they invested in FidoCure, which raised $10 million in a Series A round in 2020. These transactions highlight Y Combinator's engagement in the pet sector, particularly in companies that may offer pet supplements or related services.
2. Sosv
- Website: sosv.com
- Type: Venture Capital
- Headquarters: United States (USA)
- Founded year: 1995
- Headcount: 51-200
- Number of deals in 2024: 170
- LinkedIn: sosv
Sosv is a venture capital firm founded in 1995, based in the United States, that specializes in funding and supporting deep tech startups through its development programs. With a global reach, Sosv connects innovative companies with investors and provides venture capital investment and resources to help startups grow and succeed. Notably, Sosv has invested in companies like Wild Earth, which focuses on plant-based pet food, and AnimalBiome, which specializes in gut health for pets through microbiome analysis and supplements. These transactions highlight Sosv's commitment to enhancing pet health and nutrition, making them a significant player in the pet supplement industry.
3. Michelson Impact Ventures
- Website: michelson.vc
- Type: Corporate
- Headquarters: Los Angeles, California, United States (USA)
- Founded year: 2016
- Headcount: 1-10
- Number of deals in 2024: 1
- LinkedIn: michelson-impact-ventures
Michelson Impact Ventures is a social change fund based in Los Angeles, California, founded in 2016. The firm deploys impact investment capital into mission-aligned startups across various sectors, including education and healthcare. They support innovations through funding and accelerator programs aimed at driving social change. Notably, Michelson Impact Ventures has made significant investments in the pet supplement industry, including Wild Earth, a biotech startup developing clean protein pet foods, and Native Pet, which raised $800,000 in seed funding. Other relevant investments include AnimalBiome, which raised $595,000, and PetPlate, which focuses on pet nutrition. These transactions highlight their active role in fostering innovation within the pet supplement market, aligning with their broader mission of improving health outcomes.
4. Deep Tech Fund (an Alumni Ventures Fund)
- Website: av.vc
- Type: Venture Capital
- Headquarters: Manchester, New Hampshire, United States (USA)
- Founded year: 2023
- Headcount: 51-200
- Number of deals in 2024: 258
- LinkedIn: deep-tech-fund-av-focused-fund
Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios. With a network of over 10,000 investors, the firm focuses on connecting them with high-quality investment opportunities in the startup ecosystem. Notably, the fund has been involved in significant transactions within the pet supplement industry, including investments in Nom Nom, which raised funds in a Series B round, and Ollie, which raised nearly $21.3 million in a Series D round in 2024. Additionally, the fund has invested in PetPlate, which raised $9 million in a Series A funding round. These investments highlight the fund's active participation in the pet supplement market, aligning with its broader investment strategy.
5. 500 Global
- Website: 500.co
- Type: Venture Capital
- Headquarters: San Francisco, California, United States (USA)
- Founded year: 2010
- Headcount: 201-500
- Number of deals in 2024: 98
- LinkedIn: 500-startups
500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm focuses on early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. Notably, 500 Global has made significant investments in the pet industry, including BarkBox, which raised $5 million in Series A funding in 2013, and Notti Pet Food, which raised $507,185 in a Seed Round in 2024. Additionally, they have invested in PupBox and CuidaMiMascota, both of which are also in the pet sector. This diverse portfolio highlights their commitment to supporting innovative startups in the pet supplement and related industries.
6. Mars
- Website: mars.com
- Type: Corporate
- Headquarters: Mclean, Virginia, United States (USA)
- Founded year: 1935
- Headcount: 10001+
- Number of deals in 2024: 3
- LinkedIn: mars
Mars, Incorporated, founded in 1935 and based in McLean, Virginia, is a leading corporate investor in the pet care, food and nutrition, and snacking industries. With over 10,000 employees, Mars has made significant strides in enhancing the lives of pets and consumers through quality offerings and sustainability initiatives. Notably, Mars has acquired several key players in the pet food market, including Nom Nom for $1 billion, which operates under their Royal Canin division, and Champion Petfoods, known for its premium brands Orijen and Acana, valued at over $2 billion. These acquisitions reflect Mars' commitment to expanding its influence in the pet nutrition sector. Additionally, their investment in VCA Hospitals further emphasizes their focus on pet health services, making them a relevant investor in the pet supplement industry.
7. Plug and Play Tech Center
- Website: plugandplaytechcenter.com
- Type: Venture Capital
- Headquarters: Sunnyvale, California, United States (USA)
- Founded year: 2006
- Headcount: 501-1000
- Number of deals in 2024: 253
- LinkedIn: plug-and-play-tech-center
Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024 alone, they have made 253 investments across different sectors. Notably, they have invested in the pet supplement industry, with transactions such as Bond Pet Foods, which raised $1.2 million to develop a pure yeast dog treat bar, and Cooper Pet Care, which raised funds in 2023. Their involvement with PiP Pet Recognition further highlights their commitment to pet-related innovations, showcasing their interest in enhancing the pet supplement market.
8. L Catterton
- Website: lcatterton.com
- Type: Private Equity
- Headquarters: United States (USA)
- Founded year: 1989
- Headcount: 201-500
- Number of deals in 2024: 23
- LinkedIn: l-catterton
L Catterton is a private equity firm founded in 1989, specializing in investment management with a focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. Notably, L Catterton has made significant investments in the pet food industry, including a minority stake in Drools, a pet-food company, for $60 million in June 2023. They also invested in JustFoodForDogs, a retailer of small batch, home-cooked pet food, to accelerate its growth and geographic exposure. Additionally, L Catterton's Growth Fund has invested in 'I and love and you', a premium pet food brand, to support its national expansion. These transactions highlight L Catterton's commitment to driving growth and innovation within the pet sector, particularly in areas related to pet nutrition and health.
9. Gaingels
- Website: gaingels.com
- Type: Venture Capital
- Headquarters: Burlington, Vermont, United States (USA)
- Founded year: 2015
- Headcount: 11-50
- Number of deals in 2024: 60
- LinkedIn: gaingels
Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm focuses on providing capital and support to startups led by underrepresented groups, fostering diversity and inclusion in the innovation economy. Notably, Gaingels has participated in significant funding rounds for companies in the pet supplement industry, including Wild Earth, a plant-based dog food company that raised over $23 million, and Dogdrop, a dog care startup that secured $2.9 million. These investments highlight Gaingels' commitment to supporting innovative solutions in the pet sector, alongside their broader mission of enhancing board diversity and supporting diverse leadership in various industries.
10. Companion Fund
- Website: companionfund.com
- Type: Venture Capital
- Headquarters: New York, New York, United States (USA)
- Founded year: 2016
- Headcount: 1-10
- Number of deals in 2024: 1
- LinkedIn: companion-fund
Companion Fund is a venture capital firm based in New York, founded in 2016, that specializes in investing in early-stage companies across various sectors, including life sciences, health technologies, and notably, animal health. The firm has made significant investments in the pet supplement industry, including a $6 million Series A funding round for Native Pet, which produces all-natural, limited ingredient pet supplements for dogs. Additionally, Companion Fund led a $19 million Series B funding round for Smalls, a direct-to-consumer fresh cat food brand, further showcasing its focus on innovative pet health solutions. These transactions highlight Companion Fund's commitment to supporting companies that address unmet needs in the pet supplement market, making it a key player in this space.
11. Goodwater Capital
- Website: goodwatercap.com
- Type: Venture Capital
- Headquarters: Burlingame, California, United States (USA)
- Founded year: 2014
- Headcount: 51-200
- Number of deals in 2024: 41
- LinkedIn: goodwater-capital
Goodwater Capital is a venture capital firm based in Burlingame, California, founded in 2014. The firm specializes in consumer technology and supports seed-stage entrepreneurs by providing investment, resources, and a community to help them grow. Goodwater Capital has a diverse investment portfolio that spans various sectors, including healthcare and financial services, with a mission to improve access to technology solutions for underserved communities. Notably, they have made significant investments in the pet supplement industry, participating in funding rounds for companies like Pet's Table, a Latin American DTC pet food company, and Maven Pet, which raised $3 million in a pre-seed round. These transactions highlight Goodwater's active role in the pet supplement market, showcasing their commitment to supporting innovative companies in this space.
12. Slow Ventures
- Website: slow.co
- Type: Venture Capital
- Headquarters: San Francisco, California, United States (USA)
- Founded year: 2011
- Headcount: 11-50
- Number of deals in 2024: 14
- LinkedIn: slow-ventures
Slow Ventures is a venture capital firm based in San Francisco, California, founded in 2011. They specialize in seed and pre-seed funding for startups across various sectors, including technology and consumer brands. Slow Ventures provides capital, strategic advice, and access to networks to help entrepreneurs navigate the challenges of building their businesses. Notably, they have invested in companies within the pet industry, such as BarkBox, which raised $15 million in Series B funding to cater to dog lovers, and Embark Veterinary, which has raised significant funding across multiple rounds (including $75 million in Series B) to enhance pet health through genetic testing. Their focus on innovative ideas and support for pet-related startups positions them as a relevant investor in the pet supplement space.
13. Pareto Holdings
- Website: pareto20.com
- Type: Venture Capital
- Headquarters: New York, New York, United States (USA)
- Founded year: 2020
- Headcount: 1-10
- Number of deals in 2024: 31
- LinkedIn: paretoholdings
Pareto Holdings is a venture capital firm and venture studio based in New York, New York, founded in 2020. The firm specializes in building and investing in early-stage companies, having made over 900 investments globally. Pareto Holdings focuses on exceptional entrepreneurs, providing them with the necessary capital and operational support to grow their businesses. Notably, they have invested in companies within the pet supplement industry, including Wild Earth, which raised $11 million in a Series A funding round to develop innovative no-meat food for dogs. Additionally, they have invested in Pawp and Tuft + Paw, both of which are involved in the pet care sector, further demonstrating their engagement in the pet supplement market.
14. FJ Labs
- Website: fjlabs.com
- Type: Venture Capital
- Headquarters: New York, New York, United States (USA)
- Founded year: 2015
- Headcount: 11-50
- Number of deals in 2024: 169
- LinkedIn: fj-labs
FJ Labs is a venture capital firm based in New York, specializing in marketplace and network effect businesses. Founded in 2015, the firm has made over 1,000 investments, with a focus on startups across various industries, including e-commerce and logistics. Notably, FJ Labs has invested in Embark Veterinary Inc., which raised a total of $10 million in Series A funding, alongside other investors, to enhance pet health through genetic testing. Additionally, they participated in funding rounds for LAIKA, a pet product retailer, which raised significant capital to expand its offerings in the pet market. These transactions highlight FJ Labs' commitment to supporting innovative companies within the pet industry, particularly in the health and product sectors.
15. IndieBio
- Website: indiebio.co
- Type: Venture Capital
- Headquarters: San Francisco, California, United States (USA)
- Founded year: 2015
- Headcount: 1-10
- Number of deals in 2024: 76
- LinkedIn: indiebio
IndieBio is a venture capital firm founded in 2015, based in San Francisco, California, specializing in biotechnology. The firm supports startups by providing investment, mentorship, and networking opportunities to help them develop innovative solutions across various sectors, including climate and food. Notably, IndieBio has invested in companies like AnimalBiome, which focuses on gut health for pets, and Vetherapy, which provides veterinary telehealth services. These investments highlight IndieBio's engagement in the pet supplement industry, as they aim to advance health and wellness solutions for animals. With a total of 76 investments in 2024, IndieBio continues to be an active player in the biotech space, including the pet health sector.
16. Lerer Hippeau
- Website: lererhippeau.com
- Type: Venture Capital
- Headquarters: New York, New York, United States (USA)
- Founded year: 2010
- Headcount: 11-50
- Number of deals in 2024: 23
- LinkedIn: lerer-hippeau-ventures
Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that focuses on investing in early-stage startups. They provide essential funding and support to help businesses grow, connecting talented professionals with opportunities in their portfolio companies. Notably, Lerer Hippeau has been involved in several transactions within the pet industry, including significant investments in BarkBox, an e-commerce platform for dog lovers, and Ollie, a direct-to-consumer premium pet food brand. Their investments in these companies highlight their commitment to the pet sector, making them a relevant player in the pet supplement market.
Pet Supplement Insights: Key Investors in the US
| Investor | Headquarter | Size | Founded | Deals 2024 |
|---|---|---|---|---|
| Y Combinator | San Francisco, California, United States (USA) | 51-200 | 2005 | 802 |
| Sosv | United States (USA) | 51-200 | 1995 | 170 |
| Michelson Impact Ventures | Los Angeles, California, United States (USA) | 1-10 | 2016 | 1 |
| Deep Tech Fund (an Alumni Ventures Fund) | Manchester, New Hampshire, United States (USA) | 51-200 | 2023 | 258 |
| 500 Global | San Francisco, California, United States (USA) | 201-500 | 2010 | 98 |
| Mars | Mclean, Virginia, United States (USA) | 10001+ | 1935 | 3 |
| Plug and Play Tech Center | Sunnyvale, California, United States (USA) | 501-1000 | 2006 | 253 |
| L Catterton | United States (USA) | 201-500 | 1989 | 23 |
| Gaingels | Burlington, Vermont, United States (USA) | 11-50 | 2015 | 60 |
| Companion Fund | New York, New York, United States (USA) | 1-10 | 2016 | 1 |
| Goodwater Capital | Burlingame, California, United States (USA) | 51-200 | 2014 | 41 |
| Slow Ventures | San Francisco, California, United States (USA) | 11-50 | 2011 | 14 |
| Pareto Holdings | New York, New York, United States (USA) | 1-10 | 2020 | 31 |
| FJ Labs | New York, New York, United States (USA) | 11-50 | 2015 | 169 |
| IndieBio | San Francisco, California, United States (USA) | 1-10 | 2015 | 76 |
| Lerer Hippeau | New York, New York, United States (USA) | 11-50 | 2010 | 23 |
Want to find more investors focusing on the pet supplement industry?
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- Portfolio: Companies they've invested in.
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- ...and much more!
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