The online health products retailers industry in the US is rapidly growing, driven by consumer demand for easy access to wellness and health-related products. This sector includes various companies, from e-commerce platforms selling vitamins and supplements to digital pharmacies and personalized wellness programs. Consumers now expect convenience, leading retailers to invest in user-friendly websites and fast shipping. In recent years, interest in telehealth services and home-testing kits has surged, reflecting a shift towards proactive health management. Industry forecasts suggest sustained growth as more consumers find value in shopping for health products online, showcasing its transformative potential in healthcare.


The investors featured in this article represent a mix of venture capital and private equity firms operating predominantly in California and New York. Founded between 1977 and 2023, these firms vary in size, with team counts ranging from a handful to thousands. Collectively, they engaged in numerous investment deals in 2024, totaling over 500, illustrating a strong focus on the online health products sector. Each investor has carved a niche, supporting startups dedicated to innovating health solutions and meeting the evolving demands of consumers in this fast-paced market.


Top 16 Online Health Products Retailers Investors in the US


1. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies, helping entrepreneurs launch and grow their businesses through structured programs and resources like the Startup School. Y Combinator has successfully launched over 4,000 startups, establishing itself as a key player in the technology startup ecosystem. Among its notable investments in the online health products sector are Modern Fertility, which raised $1,000,000 in a Seed Round in August 2017, focusing on women's health and fertility solutions. Additionally, Y Combinator has invested in LemonBox, a Chinese e-commerce startup, which raised funds to develop its business, indicating their interest in online retail, including health products. Their investment in Vitau, which raised $3,000,000 in a Seed Round in August 2019, further demonstrates their engagement in health-related ventures.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. With a focus on innovative startups, 500 Global has made significant investments in the health sector, including SimplifiMed, Inc., which raised funds in seed rounds in 2016, and Chefaa, a Cairo-based pharmacy delivery platform that raised a seven-figure Pre-Series A round in 2020. Additionally, they invested in Dawaai, a health-related venture, further showcasing their commitment to supporting online health products and services.


3. Sosv

  • Website: sosv.com
  • Type: Venture Capital
  • Headquarters: United States (USA)
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 170
  • LinkedIn: sosv

SOSV is a venture capital firm founded in 1995, based in the United States, that specializes in funding and supporting deep tech startups through its development programs. The firm provides venture capital investment and resources to help startups grow and succeed in various sectors, including health and climate technology. Notably, SOSV has invested in Zotezo.com, a health-related platform, which raised an undisclosed amount in a seed round in December 2019. This investment highlights SOSV's engagement in the online health products sector. Additionally, they have participated in various funding rounds for other startups, such as Woovly Shop Socially, which, while primarily a social commerce platform, indicates their broader interest in innovative online retail solutions. Overall, SOSV connects innovative companies with investors globally, making them a significant player in the venture capital landscape.


4. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. The fund has been active in various sectors, including healthtech, with notable transactions such as the investment in Pharmacy Marts, which raised funds in both 2022 and 2023, indicating a focus on online health products. Additionally, they were involved in the funding of Vital Plan, which raised over $1.1 million in 2018, further emphasizing their engagement in the health products market. These transactions highlight the fund's commitment to supporting innovative health solutions and products.


5. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024, they have made 253 investments, showcasing their active role in the venture capital landscape. Notably, they have invested in health-related startups such as Pharmacy Marts, which focuses on pharmacy services, and Contro, a South African telehealth firm that raised $5.6 million to enhance its platform and services. Additionally, they have supported Diagnostikare in multiple seed rounds, indicating a commitment to advancing health technology and services.


6. StartUp Health

  • Website: startuphealth.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2011
  • Headcount: 11-50
  • LinkedIn: startuphealth

StartUp Health is a not-for-profit venture capital organization based in New York, founded in 2011. It focuses on health innovation and supports health entrepreneurs and startups through its Health Moonshot Communities. StartUp Health provides resources, networking opportunities, and media content aimed at addressing significant health challenges. Their offerings include newsletters, podcasts, and a journal that highlight advancements in health technology and innovation. Notably, StartUp Health has participated in funding rounds for companies like Gennev, which raised $4M in seed funding to expand its digital health services for women, and Vous Vitamin, which is involved in the health products sector. Additionally, they have invested in Greatist, a health and wellness content company, indicating their broader interest in health-related ventures.


7. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a prominent venture capital firm based in Menlo Park, California, founded in 1977. The firm specializes in investment management and advisory services for startups, particularly in the technology and healthcare sectors. NEA partners with entrepreneurs to provide funding and strategic guidance, helping them navigate the challenges of building successful businesses. Notable transactions include investments in Goop, a health and wellness brand founded by Gwyneth Paltrow, where NEA participated in multiple funding rounds totaling $82 million. Additionally, NEA invested in Ritual, a company that raised $3.5 million in a seed round, focusing on health supplements. These investments highlight NEA's commitment to the online health products sector, showcasing their role in supporting innovative companies in this space.


8. Goodwater Capital

  • Website: goodwatercap.com
  • Type: Venture Capital
  • Headquarters: Burlingame, California, United States (USA)
  • Founded year: 2014
  • Headcount: 51-200
  • Number of deals in 2024: 41
  • LinkedIn: goodwater-capital

Goodwater Capital is a venture capital firm based in Burlingame, California, founded in 2014. The firm specializes in consumer technology and supports seed-stage entrepreneurs by providing investment, resources, and a community to help them grow. Goodwater Capital focuses on various sectors, including healthcare and financial services, with a mission to improve access to technology solutions for underserved communities. Notably, they have invested in EverlyWell, a prominent player in the online health products sector, participating in multiple funding rounds, including a significant $175 million Series D round in December 2020 and earlier rounds in 2019 and 2017. They also invested in WellEasy, further emphasizing their commitment to health and wellness products. Additionally, their investment in FitHub, which may relate to health and fitness, showcases their broader interest in the health sector.


9. Gaingels

  • Website: gaingels.com
  • Type: Venture Capital
  • Headquarters: Burlington, Vermont, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 60
  • LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm provides capital and support to startups, particularly those led by underrepresented groups, to foster diversity and inclusion in the innovation economy. Gaingels has been active in various sectors, including healthcare, as evidenced by their investment in Thirty Madison, which raised $47 million to expand its digital healthcare portfolio and address chronic health conditions. They also invested in Cabinet Health, which raised $4.27 million in a seed round, indicating their interest in health-related products. Additionally, Gaingels has participated in funding rounds for other startups, such as Drink Barcode and Adni, showcasing their diverse investment strategy while still maintaining a foothold in the health products sector.


10. L Catterton

  • Website: lcatterton.com
  • Type: Private Equity
  • Headquarters: United States (USA)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 23
  • LinkedIn: l-catterton

L Catterton is a private equity firm founded in 1989, specializing in investment management with a focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. With a strong emphasis on consumer insights, L Catterton aims to drive growth and innovation within its portfolio companies. Notably, L Catterton has made significant investments in the online health products sector, including IAFSTORE, which focuses on dietary supplements, and Persona, a personalized vitamin program. They also invested in Nutrafol, a company dedicated to hair wellness, and Veracity, which offers at-home skincare testing solutions. These investments highlight L Catterton's commitment to the health and wellness market, positioning them as a key player in the online health products retailers space.


11. Tiger Global

  • Website: tigerglobal.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: tiger-global-management

Tiger Global Management, LLC is a New York-based investment firm specializing in public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Its clients include institutional investors and high-net-worth individuals seeking expert investment management and advisory services. Notably, Tiger Global has invested in PharmEasy, a leading online pharmacy that raised $350 million in its Series E funding round, highlighting their commitment to the online health products sector. Additionally, they have invested in Beleza na Web, an online beauty retailer, and Catch.com.au, an Australian online retailing group, showcasing their broad investment strategy while still maintaining a foothold in health-related ventures.


12. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies primarily in the technology sector. However, their portfolio includes notable investments in the online health products sector. For instance, Accel led a $3.4 million Series A investment in Abe's Market, an online marketplace for natural and organic products, and participated in subsequent funding rounds for the company. Additionally, Accel has invested in Curejoy, a health and wellness startup, providing funding to expand its services and reach. These investments highlight Accel's commitment to supporting growth in the online health products retail space, alongside their broader technology focus.


13. General Catalyst


General Catalyst is a venture capital firm founded in 2000, based in San Francisco, California. The firm specializes in early-stage and growth investments across various industries, including technology and healthcare. They provide capital and strategic guidance to help startups and growth-stage companies scale their operations effectively. Notably, General Catalyst has been involved in several relevant transactions in the online health products sector. For instance, they led a seed funding round for GetSupp, an AI-driven nutrition and supplements marketplace, which raised approximately $1.2 million. Additionally, they participated in a $40 million Series C financing round for Elysium Health, a company focused on anti-aging products, which aims to expand its product portfolio and conduct clinical trials. These investments highlight General Catalyst's active role in the online health products retail industry.


14. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in investing in early-stage and growth-stage technology companies, providing not only financial backing but also strategic advice and access to a network of industry experts. Among their notable investments, SV Angel has backed companies in the online health products sector, including Sakara Life, which raised funds in a Pre-Seed round in 2014, and Modern Fertility, which secured $6 million in a Seed round in 2018. These transactions highlight SV Angel's commitment to fostering innovation in health-related startups, making them a significant player in the online health products retail space.


15. Khosla Ventures

  • Website: khoslaventures.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 2004
  • Headcount: 51-200
  • Number of deals in 2024: 97
  • LinkedIn: khosla-ventures

Khosla Ventures is a venture capital firm founded in 2004, based in Menlo Park, California. The firm specializes in providing funding and strategic guidance to startups across various sectors, including technology, healthcare, and sustainability. Khosla Ventures has been involved in several notable transactions in the health sector, particularly in online health products. For instance, they invested in Because Market, which raised $35 million in Series B funding in November 2021 and $30 million in a previous round in February 2019, indicating a strong focus on health-related products. Additionally, their investment in Good Health Company (GHC), which raised $5.2 million in a seed round in June 2021, showcases their commitment to supporting healthcare initiatives. These transactions highlight Khosla Ventures' active role in the online health products retailers industry, making them a significant player in this space.


16. Lerer Hippeau

  • Website: lererhippeau.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that focuses on investing in early-stage startups. They provide essential funding and support to help businesses grow, connecting talented professionals with opportunities in their portfolio companies. Notably, Lerer Hippeau has participated in significant funding rounds for companies in the online health products sector, including Cure Hydration, which raised $5.6 million in Series A funding led by Lerer Hippeau, aimed at retail expansion and product development. Additionally, they invested in Prima, a plant wellness brand focusing on hemp cannabinoids/CBD, which highlights their interest in health-related products. These transactions underscore Lerer Hippeau's active role in the online health products market, making them a valuable investor in this space.



Online Health Products Retailers Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
500 GlobalSan Francisco, California, United States (USA)201-500201098
SosvUnited States (USA)51-2001995170
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253
StartUp HealthNew York, New York, United States (USA)11-5020110
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757
Goodwater CapitalBurlingame, California, United States (USA)51-200201441
GaingelsBurlington, Vermont, United States (USA)11-50201560
L CattertonUnited States (USA)201-500198923
Tiger GlobalNew York, New York, United States (USA)51-200200125
AccelPalo Alto, California, United States (USA)51-2001983101
General CatalystSan Francisco, California, United States (USA)51-2002000144
SV AngelSan Francisco, California, United States (USA)1-10200944
Khosla VenturesMenlo Park, California, United States (USA)51-200200497
Lerer HippeauNew York, New York, United States (USA)11-50201023


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