The online health products retailers industry in Latin America is rapidly evolving, driven by an increase in consumer health awareness and a growing demand for convenient access to wellness solutions. Companies in this sector range from e-commerce platforms offering supplements and health foods to tech-driven services like telemedicine and digital prescriptions. With a rise in mobile health applications and online pharmacies, the industry is witnessing innovation in how health products are marketed and delivered. As the pandemic accelerated e-commerce adoption, market projections indicate continued growth, making it a promising space for investment and entrepreneurship.


The investors featured in this list predominantly consist of venture capital firms, primarily based in Sao Paulo, Brazil, and Buenos Aires, Argentina. Ranging in size from small to mid-sized teams, these investors were founded between 2005 and 2020 and have actively shaped the industry by participating in numerous deals in 2024. Their focus encompasses both healthcare technology and wellness products, indicating a strategic alignment with the burgeoning online health market.


Top 16 Online Health Products Retailers Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, but has also shown a keen interest in the health and wellness industry. In 2018, Bossa Invest participated in the pre-seed funding of Superfuds, a company focused on health food products. More significantly, they were involved in the pre-seed financing of NOVOS, a New York City-based longevity supplements brand, which raised $3.15 million in 2021. This investment highlights Bossa Invest's commitment to supporting health-focused startups. Additionally, they invested $5.2 million in the Seed Round for Good Health Company (Clinic) in June 2021, further solidifying their presence in the health sector. Bossa Invest not only provides capital but also offers strategic guidance and access to a network of co-investors, aiming to empower entrepreneurs and foster growth in the startup ecosystem.


2. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a commitment to fostering long-term partnerships, Kaszek aims to enhance the technology ecosystem in the region. Notable transactions include investments in Gympass, a health and wellness platform that received significant funding to expand its services, indicating Kaszek's interest in the health sector. Additionally, they have invested in Beleza na Web, a beauty e-commerce platform, and Grupo Netshoes, a sports retail company, showcasing their diverse portfolio while still maintaining a foothold in health-related investments.


3. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of builders. Canary has been involved in several notable transactions, including Sallve, a beauty and skincare brand that raised significant funding in both seed and Series B rounds. Their investment in Sallve highlights their interest in health and wellness products, which positions them as a potential investor in the online health products retail sector. Other investments include Bendo, a social commerce startup, and Mara, a grocery platform, showcasing their diverse portfolio while still touching on health-related products.


4. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Among their notable transactions, Monashees participated in the Series A and Venture Round funding for Memed, a company that raised a total of $3 million in 2017 and $500,000 in 2015, respectively. Memed focuses on digital health solutions, which aligns with the online health products sector. Additionally, Monashees has been involved in significant funding rounds for PetLove, a pet platform, but their engagement with Memed highlights their interest in the health technology space.


5. Eretz.bio

  • Website: eretz.bio
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: eretz.bio

Eretz.bio is a not-for-profit organization based in Sao Paulo, Brazil, founded in 2017. It serves as an innovation hub associated with the Hospital Israelita Albert Einstein, focusing on incubating startups in the healthcare sector. Eretz.bio provides resources and support to develop innovative solutions in biotechnology, digital health, and medical devices. Notable transactions include investments in ISA Saúde, which raised $3,000,000 in a Seed Round in 2021, and Glic, which raised funds in multiple Seed Rounds in 2020 and 2021. Additionally, Eretz.bio has invested in Yeda Health and Fiibo, further emphasizing their commitment to supporting health-related startups, making them a significant player in the online health products retailers space.


6. DNA Capital

  • Website: dnacapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2013
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: dna-capital-br

DNA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2013. The firm specializes in healthcare investments, partnering with healthcare businesses and startups to provide capital and strategic support for growth and innovation. DNA Capital has been involved in notable transactions, particularly in the healthtech space. For instance, they led a funding round for Memed, a company focused on digital medical prescriptions, raising R$ 300 million in June 2021. They also participated in earlier funding rounds for Memed, including a Series B round in February 2020. These investments highlight DNA Capital's commitment to advancing healthcare technology and their relevance in the online health products retailers sector. Additionally, their involvement in other health-related companies further solidifies their position as a key player in the healthcare investment landscape.


7. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups in the technology sector, with a strong emphasis on empowering entrepreneurs and fostering innovation within the Brazilian market. Norte Ventures has been involved in several notable transactions, including investments in health-related startups such as ISA Saúde, which raised $3,000,000 in a seed round, indicating their engagement in the health products sector. Other investments include Dr. JONES and Cannect, which, while not directly related to online health products, showcase their active participation in the startup ecosystem. Their approach combines consulting services, educational materials, and investment management to help startups navigate challenges and scale effectively.


8. Lupa Capital


Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies across various sectors, including healthcare, insurance, and software. Lupa Capital provides not only financial investment but also strategic support to help these companies navigate growth challenges. Notable transactions include Sallve, which raised $1.75 million in a seed round in 2019, and ISA Saúde, which raised $17 million in Series A funding in 2022, indicating their active role in the healthcare sector. Their portfolio also includes Zissou and Melvi, both of which are involved in health-related technology, further emphasizing their commitment to the healthcare industry.


9. Maya Capital

  • Website: maya.capital
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: mayacapital

MAYA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in seed stage investments in startups across Latin America, providing not only financial backing but also strategic support in areas such as hiring, market entry, and fundraising. Their primary customers are early-stage entrepreneurs seeking to grow their businesses in various sectors, including technology and healthcare. Notably, Maya Capital has invested in Nilo Saúde, a Brazilian healthtech company that raised $10M in a Series A funding round to enhance its platform's software with data analytics and automation. They also participated in earlier funding rounds for Nilo Saúde, indicating a sustained interest in the health sector. Additionally, their investment in Alice, a health-related company, further underscores their engagement in the healthcare space.


10. Moriah Asset

  • Website: moriahasset.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, providing innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks, fitness-related services, and consulting, positioning them as a leader in the wellness and tech sectors. Moriah Asset has made several notable investments in the online health products space, including Desinchá, a wellness brand, and Oakberry, which raised over $19 million in 2024. They also invested in Utreino, a startup focused on fitness, and Solo Snacks, which aligns with their focus on health-oriented products. These transactions highlight Moriah Asset's active role in the online health products retailers industry.


11. IKJ Capital

  • Website: ikj.capital
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: irukandji-capital

IKJ Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in investing in early-stage healthcare technology companies, addressing significant healthcare challenges such as mental health and chronic conditions. IKJ Capital provides funding and expertise to innovative startups in the healthcare sector. Notable transactions include investments in Set you, which raised $198,244 in a seed round in October 2023, and Bloom Care, which raised $585,000 in a pre-seed round in February 2022. These investments highlight IKJ Capital's commitment to supporting companies that are likely to operate in the online health products space, particularly those that leverage technology to enhance healthcare delivery and access.


12. Veronorte

  • Website: veronorte.com
  • Type: Venture Capital
  • Headquarters: Sabanalarga, Antioquia, Colombia
  • Founded year: 2012
  • Headcount: 1-10
  • LinkedIn: veronorte

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm focuses on sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Veronorte aims to facilitate access to sustainable opportunities and help businesses navigate the regional market effectively. Among their notable transactions, they invested in Viome, which raised $25 million in Series B funding, and Welltok, which secured $75 million in Series E funding. They also participated in the Series B funding round for Nuritas, a biotechnology company, highlighting their engagement in innovative health solutions. These investments reflect Veronorte's commitment to supporting companies that drive value and innovation in the healthcare sector.


13. NXTP Ventures

  • Website: nxtp.vc
  • Type: Venture Capital
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: nxtp-ventures

NXTP Ventures is a venture capital firm based in Buenos Aires, Argentina, founded in 2011. The firm specializes in investing in early-stage B2B startups across Latin America, with a focus on sectors such as Cloud & SaaS, E-commerce, Fintech, and AI. Notably, NXTP Ventures has also invested in health-related startups, including CitalDoc, which raised $25,000 in a seed round in 2012, and Axenya, which raised $3 million in a seed round in 2021. These investments highlight NXTP's engagement in the health sector, making them a relevant player in the online health products retail space.


14. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, Kptl has invested in Ages Bioactive, which raised $1,474,845 in 2022, indicating their interest in health-related products. They also participated in the funding round for Raizs, a foodtech company, which, while primarily focused on food, intersects with health and wellness. These transactions highlight Kptl's engagement in sectors that are relevant to online health products, showcasing their potential as an investor in this space.


15. Femsa

  • Website: femsa.com
  • Type: Corporate
  • Headquarters: Monterrey, Nuevo Leon, Mexico
  • Founded year: 1890
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: femsa

Fomento Económico Mexicano S.A.B. de C.V. (Femsa) is a multinational company based in Monterrey, Nuevo Leon, Mexico, primarily operating in the beverage and retail sectors. As the largest Coca-Cola bottler globally, Femsa also runs OXXO, a vast chain of convenience stores across 18 countries. In recent years, Femsa has made significant strides in the health products sector, particularly through its acquisitions of drugstore operators such as Corporación GPF in Ecuador and Fybeca, which enhance its footprint in the health and wellness market. These strategic moves reflect Femsa's commitment to expanding its drugstore presence in South America. Furthermore, Femsa's investment in Jüsto, an online grocery platform, highlights its engagement in the e-commerce space, which is increasingly relevant for online health product retailing. Overall, Femsa is focused on creating economic and social value through its diverse offerings, including health-related products.


16. Loccitane Em Provence


L'Occitane Em Provence, founded in 1976, is a corporate investor based in Brazil, specializing in natural skincare and beauty products derived from Provençal plants. The company operates both retail and online stores, catering to consumers seeking high-quality, luxurious self-care solutions. L'Occitane has made significant acquisitions to enhance its portfolio, including the purchase of British skincare brand Elemis for $900 million, which reflects its commitment to premium beauty brands. Additionally, L'Occitane acquired a 50.14% stake in the French-Korean skincare brand Erborian, further emphasizing its focus on natural ingredient-based cosmetics. These strategic moves highlight L'Occitane's intent to expand its influence in the skincare market, making it a relevant player in the online health products retailers sector.



Online Health Products Retailers Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
CanarySao Paulo, Sao Paulo, Brazil11-50201723
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
Eretz.bioSao Paulo, Sao Paulo, Brazil11-50201716
DNA CapitalSao Paulo, Sao Paulo, Brazil11-5020131
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
Lupa CapitalSao Paulo, Sao Paulo, Brazil1-1020120
Maya CapitalSao Paulo, Sao Paulo, Brazil1-1020188
Moriah AssetSao Paulo, Sao Paulo, Brazil11-5020195
IKJ CapitalSao Paulo, Sao Paulo, Brazil1-1020197
VeronorteSabanalarga, Antioquia, Colombia1-1020120
NXTP VenturesBuenos Aires, Buenos Aires, Argentina11-5020114
KptlSao Paulo, Sao Paulo, Brazil11-5020205
FemsaMonterrey, Nuevo Leon, Mexico10001+18903
Loccitane Em ProvenceBrazil5001-1000019760


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