The flooring installation industry in the Nordics consists of various companies that provide a wide array of flooring solutions. This includes the installation of hardwood, laminate, and vinyl flooring, along with specialized services like floor repairs and restorations. The sector is evolving with sustainability at its core, as more firms prioritize eco-friendly materials and techniques. Growing demand for residential and commercial renovations is pushing innovation and modernization, creating opportunities for companies to adapt and thrive. Additionally, technological advancements are leading to better installation methods, paving the way for enhanced efficiencies and products.


The investors featured in this list represent a mix of private equity firms and corporate players, with headquarters primarily in Stockholm, Oslo, and Helsinki. Founded between 1839 and 2012, the investors vary in size, from small firms with under 50 employees to corporations with over 10,000. In 2024, these investors engaged in several transactions, showcasing their active role in the flooring installation market. With a notable focus on strategic acquisitions, these firms are positioning themselves to influence industry developments and capture new opportunities within this sector.


Top 16 Flooring Installation Investors in the Nordics


1. FSN Capital Partners

  • Website: fsncapital.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: fsn-capital

FSN Capital Partners is a private equity investment firm based in Oslo, Norway, founded in 1999. The firm focuses on managing investments across various sectors, including services, green transition, industrials, and technology, with a commitment to driving growth and transformation in its portfolio companies. FSN Capital primarily partners with institutional investors and pension funds seeking sustainable returns. Notably, FSN Capital has made significant investments in the flooring installation context, including the acquisition of Fibo-Trespo and Respatex International, which are key players in the panel manufacturing and surface treatment industries. Additionally, their investment in Håndverksgruppen aims to consolidate 30 companies in the surface treatment sector, positioning them as a market leader in Norway. These transactions highlight FSN Capital's strategic interest in the flooring installation market, making them a relevant investor in this field.


2. STARK Group

  • Website: starkgroup.dk
  • Type: Corporate
  • Headquarters: Frederiksberg, Frederiksberg, Denmark
  • Founded year: 1896
  • Headcount: 10001+
  • LinkedIn: stark-group-a-s

STARK Group is a prominent building materials distributor based in Frederiksberg, Denmark, founded in 1896. With a workforce exceeding 10,000 employees, the company serves professional builders across Europe, offering a diverse range of heavy construction materials, including timber and eco-labelled products. STARK Group has been actively expanding its market presence through strategic acquisitions. Notably, they acquired FagFlis and FF Kakel AB, enhancing their footprint in the ceramic tiles market, which is directly relevant to flooring installation. Additionally, their acquisition of Treprodukter Øst AS, a supplier of mouldings and profiles, further indicates their involvement in products that can complement flooring installations. Their ongoing growth strategy, as evidenced by multiple acquisitions, positions them as a significant player in the construction materials sector, including flooring-related products.


3. Accent Equity


Accent Equity is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in investments in private Nordic companies, focusing on creating sustainable growth and superior returns through strategic management. Notably, Accent Equity has made significant strides in the flooring installation sector, particularly with its acquisition of Linotol, which aims to establish a growth platform in industrial flooring solutions. This transaction, announced on June 8, 2023, highlights their commitment to the flooring industry. Additionally, Accent Equity has a diverse portfolio, having acquired companies across various sectors, including Motum and Götessons Group, which further demonstrates their broad investment strategy while still maintaining a focus on enhancing value in specific industries like flooring.


4. CapMan

  • Website: capman.com
  • Type: Private Equity
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1989
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: capman

CapMan Oyj is a private equity investment management firm based in Helsinki, Finland, founded in 1989. The firm specializes in private equity, real estate, infrastructure, and natural capital investments, serving institutional investors with diverse strategies aimed at sustainable returns. CapMan has a strong presence in the Nordic markets and leverages its expertise to manage funds and drive value creation. Notably, CapMan has invested in companies like KotiSun Group, which focuses on renovations of service water, heating, and drainage systems, and Lämpölux, specializing in window and door renovation solutions. These transactions highlight CapMan's engagement in the home improvement sector, which is closely related to flooring installation, indicating their potential interest in this area.


5. Kesko - K-Group

  • Website: kesko.fi
  • Type: Corporate
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1940
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: kesko

Kesko Oyj is a prominent retail company based in Helsinki, Finland, founded in 1940. It operates across various sectors, including grocery, construction, and automotive, providing a diverse range of products to consumers and businesses. In recent years, Kesko has expanded its footprint in the construction and home improvement markets through strategic acquisitions. Notably, they acquired Carlsen Fritzøe Handel AS, a building and home improvement trade company in Norway, enhancing their market position in the Oslo fjord region. Additionally, their acquisition of Davidsens Tømmerhandel further solidifies their involvement in the construction materials sector. These transactions highlight Kesko's commitment to expanding its influence in industries related to flooring installation, making them a significant player in this market.


6. Nordic Waterproofing AB


Nordic Waterproofing AB is a corporate investor based in Sweden, founded in 1904. The company specializes in waterproofing solutions for buildings and infrastructure, offering a range of products including waterproofing materials, prefabricated elements, and installation services. Their primary customers are construction companies and property developers seeking reliable solutions to prevent water damage. Notably, Nordic Waterproofing has made significant investments in the flooring installation context, including the acquisition of SPT-Painting Oy, a Finnish company in the floor coating sector, which enhances their product portfolio and market position. Additionally, they have acquired other companies like Gordon Low Ltd, which specializes in waterproofing membranes, further solidifying their commitment to the construction and flooring industries.


7. Balco Group


Balco Group is a construction company based in Torpsbruk, Kronoberg, Sweden, founded in 1987. The company specializes in innovative and sustainable balcony solutions, providing services such as glazed balconies and renovations primarily to housing cooperatives, private property owners, and construction firms. Their focus on energy efficiency and quality enhances living conditions and property values. In recent years, Balco Group has made several strategic acquisitions to strengthen its market position, including the acquisition of TBO-Haglinds AB, which is expected to enhance their capabilities in the renovation segment. Additionally, their acquisition of Riikku Group and a majority stake in Suomen ohutlevyasennus Oy indicates a broader strategy to expand their influence in the construction sector, which may include flooring installation as part of their renovation services.


8. Intera Partners

  • Website: interapartners.fi
  • Type: Private Equity
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 2007
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: intera-partners

Intera Partners is a private equity firm based in Helsinki, Uusimaa, Finland, founded in 2007. The firm specializes in investment management and advisory services, focusing on growing and internationalizing Finnish and Swedish companies with revenues between €10-200 million. Intera Partners emphasizes responsible investing and building strong partnerships with business owners. Notably, they have been involved in several acquisitions relevant to the construction sector, including Consti Yhtiöt, which they acquired in 2008. Consti Yhtiöt is known for its work in renovation and construction, which includes flooring installation services. Additionally, they acquired Delete in 2010, a company that provides construction and environmental services, further indicating their involvement in the construction industry. Their strategic support and capital investment in these companies highlight their commitment to enhancing the construction sector, including flooring installation.


9. Bygghemma

  • Website: bygghemma.se
  • Type: Corporate
  • Headquarters: Sweden
  • Founded year: 2006
  • Headcount: 201-500
  • LinkedIn: bygghemma

Bygghemma Sverige AB is an e-commerce retailer specializing in construction, home improvement, and gardening products. Founded in 2006 and based in Sweden, the company operates an online store that offers a wide range of items, including building materials, tools, and home furnishings, catering primarily to consumers engaged in DIY projects and home renovations. Notably, Bygghemma has made significant acquisitions to strengthen its market position, including the acquisition of Golvpoolen on June 8, 2017, which is a leading Nordic online flooring and bathroom retailer. This acquisition highlights Bygghemma's commitment to expanding its footprint in the flooring and tile market. Additionally, Bygghemma acquired Netrauta Finland Oy on November 7, 2014, a prominent Finnish e-business company specializing in building materials, further demonstrating its strategic focus on the construction and home improvement sectors.


10. Segulah Advisor

  • Website: segulah.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 11-50
  • LinkedIn:

Segulah Advisor is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in providing strategic investment services aimed at enhancing financial performance across various sectors. Notably, Segulah has been involved in several acquisitions that align with the construction industry, including Sandbäckens, Zengun AB, Beerenberg Corp., and Isaberg Rapid. These transactions indicate a focus on companies that may operate within the construction and installation domains, potentially encompassing flooring installation services. Their investment strategy appears to target businesses that can benefit from operational improvements and strategic growth, which is relevant to the flooring installation market.


11. Sentica

  • Website: sentica.fi
  • Type: Private Equity
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 2004
  • Headcount: 11-50
  • LinkedIn: sentica-partners

Sentica is a private equity firm based in Helsinki, Uusimaa, Finland, founded in 2004. The firm specializes in investment management services, focusing on providing capital and strategic support to businesses seeking growth or restructuring through private equity investments. Notably, Sentica has been involved in several acquisitions, including Hämeen Laaturemontti Oy, which they acquired on April 8, 2014. This company is likely related to flooring installation, indicating Sentica's engagement in this sector. Additionally, they acquired TerraWise on December 1, 2015, and Arme Oy, an industrial insulation company, for EUR 25.5 million on July 24, 2008. While not all transactions are directly related to flooring, the acquisition of Hämeen Laaturemontti Oy highlights Sentica's potential interest in the flooring installation industry.


12. Schibsted

  • Website: schibsted.com
  • Type: Corporate
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1839
  • Headcount: 5001-10000
  • Number of deals in 2024: 3
  • LinkedIn: schibsted-asa

Schibsted Media Group, founded in 1839 and based in Oslo, Norway, is a corporate investor primarily known for its operations in the digital marketplace sector. The company has transitioned from its historical roots in publishing to focus on empowering users through various digital services, including online platforms for classified ads and second-hand goods. Notably, Schibsted has made strategic acquisitions that enhance its presence in the skilled trades market. In 2022, they acquired 3byggetilbud.dk, Denmark's largest online marketplace for skilled trades, which had a significant turnover and generated substantial revenues through its platform. This acquisition positions Schibsted as a player in the skilled trades sector, which includes flooring installation services. Additionally, their acquisition of ServiceFinder in 2016 further emphasizes their interest in platforms that connect consumers with service providers. These transactions highlight Schibsted's commitment to expanding its digital marketplace offerings, particularly in areas related to home improvement and skilled trades.


13. Adelis Equity Partners


Adelis Equity Partners is a private equity firm based in Stockholm, Sweden, founded in 2012. The firm specializes in growing businesses within the Nordic region, providing investment management and strategic consulting services across various sectors, including technology, healthcare, and business services. Notably, Adelis has made significant investments in the construction and installation sectors, such as the acquisition of Renevo Oy, a Finnish construction company focused on larger renovation projects, and Quattro Mikenti Group, a leading technical building services company. Furthermore, their acquisition of KlarPris, the largest purchasing system in the Danish installation industry, highlights their commitment to enhancing capabilities within the installation sector. These transactions reflect Adelis's strategic focus on industries that are interconnected with flooring installation, making them a relevant investor in this space.


14. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in its portfolio companies. Nordic Capital focuses on creating long-term value and sustainability in its investments, catering primarily to institutional investors seeking sustainable opportunities. Notably, Nordic Capital was involved in a recent transaction with Hjo Installation, which raised an undisclosed amount in a venture round in July 2023. This transaction highlights their engagement in the flooring installation industry. Additionally, Nordic Capital has made significant acquisitions in other sectors, such as Euroline, a payments business, and Plastal, a manufacturing company, showcasing their diverse investment strategy.


15. Kirkbi A/s

  • Website: kirkbi.com
  • Type: Venture Capital
  • Headquarters: Billund, Denmark
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 1
  • LinkedIn: kirkbi-a-s

Kirkbi A/S is a family-owned holding and investment company based in Billund, Denmark, founded in 1995. It manages the wealth of the Kristiansen family and oversees the LEGO brand, focusing on long-term investment strategies, brand management, and educational initiatives aimed at inspiring future generations through play. Kirkbi operates in various sectors, including investment management and brand development. Notably, in 2018, Kirkbi acquired a 49.8% minority stake in Välinge Innovation Sweden AB, a prominent player in the flooring industry, which underscores their commitment to investing in flooring technology and innovation. Additionally, they acquired Minimax Viking in 2014, further diversifying their investment portfolio. These transactions highlight Kirkbi's strategic interest in sectors that include flooring installation, making them a relevant investor in this category.


16. Helmet Capital


Helmet Capital is a private equity investment firm based in Helsinki, Uusimaa, Finland, founded in 1998. The firm specializes in private equity investments in Finnish growth companies, focusing on providing both capital and strategic support to small and medium-sized enterprises. Helmet Capital has been involved in several acquisitions, including Firecon Group in 2007, Nordic Shelter Solutions in 2002, and notably, Asennusliike Lahtinen in 2017, which is likely engaged in flooring installation services. This diverse portfolio showcases their commitment to supporting companies across various industries, including flooring installation, helping them navigate growth challenges and enhance their operational capabilities.



Flooring Installation Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
FSN Capital PartnersOslo, Oslo, Norway51-20019990
STARK GroupFrederiksberg, Frederiksberg, Denmark10001+18960
Accent EquityStockholm, Stockholm, Sweden11-5019944
CapManHelsinki, Uusimaa, Finland51-20019894
Kesko - K-GroupHelsinki, Uusimaa, Finland10001+19401
Nordic Waterproofing ABSweden501-100019040
Balco GroupTorpsbruk, Kronoberg, Sweden501-100019872
Intera PartnersHelsinki, Uusimaa, Finland11-5020072
BygghemmaSweden201-50020060
Segulah AdvisorStockholm, Stockholm, Sweden11-5019940
SenticaHelsinki, Uusimaa, Finland11-5020040
SchibstedOslo, Oslo, Norway5001-1000018393
Adelis Equity PartnersStockholm, Stockholm, Sweden11-5020123
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
Kirkbi A/sBillund, Denmark51-20019951
Helmet CapitalHelsinki, Uusimaa, Finland11-5019980


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