The fashion PR industry in DACH is vibrant and multifaceted, encompassing agencies, brands, e-commerce platforms, and influencers who work together to shape the image and accessibility of fashion. Companies range from luxury fashion houses to sustainable brands, each striving to creatively communicate their unique narratives. This sector is increasingly focused on digital strategies, with social media and influencer marketing playing crucial roles. Trends point toward greater sustainability and inclusion in fashion campaigns and messaging. As the industry evolves, technological advancements and changing consumer preferences push PR efforts to adapt, merging fashion with innovative communication strategies.


The list includes a mix of 16 prominent investors in the DACH region, featuring venture capital firms with diverse investment approaches. Located in cities like Munich, Berlin, and Frankfurt, these firms range in size from small teams to large organizations. Founded between 1997 and 2016, they have made notable contributions to the fashion PR industry, evidenced by their respective deal counts in 2024. Investors such as HV Capital and TA Ventures reflect a growing interest in fashion-related startups, highlighting a commitment to fostering innovation and creativity in the sector.


Top 16 Fashion PR Investors in DACH


1. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. The firm specializes in investing in digital companies and provides capital and strategic guidance to startups from seed stage to exit, managing over €2.8 billion. Notably, HV Capital has been involved in several funding rounds for Depop, a social shopping platform that focuses on second-hand fashion. They participated in Depop's Seed Round in 2012, followed by Series A rounds in 2015 and 2016, and continued their support with Series B and C funding in 2018 and 2019, respectively. This consistent investment in Depop highlights HV Capital's engagement with the fashion industry, particularly in the digital and social shopping sectors, making them a relevant player in the fashion PR landscape.


2. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups across various sectors, including HealthTech and FinTech, while also showing interest in the fashion industry through strategic investments. Notably, TA Ventures has participated in funding rounds for Luxodo, a German online luxury marketplace, and Armedangels, a sustainable fashion brand. Additionally, they invested in Mirta, an Italian e-commerce portal for artisanal products, which further highlights their engagement in the fashion and lifestyle sectors. With a global presence, TA Ventures not only provides capital but also strategic support to help startups grow and succeed in competitive markets, making them a versatile player in the investment landscape.


3. Rocket Internet SE


Rocket Internet SE is a venture builder based in Berlin, Germany, founded in 2007. The firm specializes in incubating and investing in internet and technology companies globally, providing operational support and capital to entrepreneurs. Notably, Rocket Internet has made significant investments in the fashion sector, including a EUR 300 million funding round for Global Fashion Group, which operates Jabong, a major fashion eCommerce platform in India. Additionally, they led a €1.7 million funding round for Buying Show, a fashion wholesale platform, and invested $100 million in ZALORA, a leading online fashion and beauty store in Southeast Asia. These transactions highlight Rocket Internet's commitment to supporting and growing businesses within the fashion industry, making them a relevant player in the fashion PR landscape.


4. Acton Capital


Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at the Series A stage and beyond. They focus on mission-driven teams across various sectors, including technology and eco-friendly consumer goods. Acton Capital provides financial backing and strategic guidance to help companies develop tailored growth strategies for long-term success. Notably, they have invested in fashion-related companies such as mytheresa.com, a luxury fashion retailer, and Eloquii, an e-commerce platform catering to contemporary fast fashion in sizes 14 to 28. These investments highlight Acton Capital's engagement in the fashion industry, showcasing their commitment to supporting innovative brands in this space.


5. IBB Ventures


IBB Ventures is a Berlin-based venture capital firm founded in 1997, specializing in early-stage financing for innovative startups. With a portfolio of over 270 startups, IBB Ventures provides not only funding but also expertise and resources to help businesses thrive in competitive markets. Notably, they have invested in blogfoster, a startup that focuses on blog and influencer marketing, which is crucial for fashion PR. Additionally, their investments in Outfittery, a fashion retail company, highlight their engagement in the fashion industry. These transactions demonstrate IBB Ventures' commitment to supporting businesses that intersect with fashion and PR, making them a relevant player in this space.


6. Burda Principal Investments


Burda Principal Investments is a Munich-based venture capital firm founded in 2016, specializing in growth stage investments in digital technology and media companies. With a team size of 11-50, they provide long-term growth equity to entrepreneurs, helping them navigate financial barriers to expansion. Their portfolio includes a variety of successful internet-centric businesses across Europe, the U.S., and Asia. Notably, Burda Principal Investments has made significant contributions to the fashion industry through their investments in Miinto, a fashion platform that raised over $11 million in 2019 and €12 million in a funding round led by Burda in 2019. They also invested in SHOWROOM, a platform that has received funding in both 2012 and 2016, further showcasing their engagement in the fashion sector. These transactions highlight Burda's strategic interest in supporting innovative fashion-related businesses, aligning with their broader investment strategy in digital media and technology.


7. Capnamic

  • Website: capnamic.com
  • Type: Venture Capital
  • Headquarters: Cologne, North Rhine-Westphalia, Germany
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: capnamic-ventures

Capnamic is a venture capital firm based in Cologne, North Rhine-Westphalia, Germany, founded in 2012. The firm specializes in early-stage investments, providing funding and strategic support to startups to help them grow in competitive markets. With a focus on delivering high returns through careful portfolio management, Capnamic has made several notable investments. Among these, reverse.supply, a Berlin-based company that raised €5 million for its recommerce-as-a-service solution, stands out as it aligns with the growing trend of sustainability in fashion. Additionally, their investments in aifora, which focuses on AI-driven solutions for retail, could also have implications for fashion brands looking to enhance their marketing and operational strategies. Overall, while Capnamic's portfolio includes technology and marketing solutions, their engagement in the recommerce space suggests a potential interest in the fashion industry, particularly in sustainable practices.


8. Hubert Burda Media

  • Website: burda.com
  • Type: Corporate
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 1903
  • Headcount: 10001+
  • LinkedIn: hubert-burda-media

Hubert Burda Media is a prominent media and technology company based in Flensburg, Schleswig-Holstein, Germany, founded in 1903. With over 10,000 employees, the company specializes in publishing and creating engaging content across various platforms, serving both consumers and businesses. They focus on sustainability and innovation, providing B2B services and investment opportunities in digital technology. Notably, Hubert Burda Media has made significant investments in the fashion sector, including a Series C funding round for M.Gemi, a direct-to-consumer luxury footwear brand, where they led a $16 million investment. This investment highlights their commitment to the fashion industry. Additionally, their involvement with Glam Media in various funding rounds indicates their interest in digital media, which often intersects with fashion PR. Their acquisitions of companies like Shoplove and StockFood further demonstrate their strategy to enhance their portfolio in areas that can support fashion brands and their marketing efforts.


9. Richemont

  • Website: richemont.com
  • Type: Corporate
  • Headquarters: Bellevue, Geneva, Switzerland
  • Founded year: 1988
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: richemont

Compagnie Financière Richemont S.A. is a luxury goods company based in Bellevue, Geneva, Switzerland, founded in 1988. With over 10,000 employees, Richemont specializes in the production and sale of high-end jewelry, watches, leather goods, and fashion accessories, catering to affluent consumers who seek exclusive products. In recent years, Richemont has made strategic investments in the fashion industry, including a 70% stake acquisition in the Italian footwear brand Gianvito Rossi for over 100 million euros in July 2023, aimed at supporting the brand's global development. Additionally, they acquired the Italian leather brand Serapian, taking a 100% stake in November 2017, to enhance their expertise in leather goods. These transactions reflect Richemont's commitment to expanding its influence in the fashion sector and its focus on craftsmanship and heritage in luxury fashion.


10. GMPVC German Media Pool

  • Website: germanmediapool.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2011
  • Headcount: 1-10
  • LinkedIn: gmpvc

GMPVC German Media Pool is a venture capital firm based in Berlin, Germany, founded in 2011. The firm operates as a media for equity fund, specializing in scaling consumer-facing startups through tailored media services. They provide investments in exchange for equity, focusing on helping startups grow their brand visibility across various media channels. Notably, they have been involved in transactions with companies like mybestbrands, which is directly related to the fashion industry, and Baby Sweets, which, while not fashion-focused, showcases their diverse investment portfolio. Their clients primarily include startups in sectors such as fashion, insurance, and technology, indicating a broad yet relevant investment strategy that encompasses the fashion PR industry.


11. Picus Capital

  • Website: picuscap.com
  • Type: Venture Capital
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: picus-capital

Picus Capital is a Munich-based venture capital firm founded in 2015, specializing in early-stage technology investments. With a team of 11-50 professionals, they focus on empowering entrepreneurs across various sectors, including fintech and healthcare. Notably, Picus Capital led a funding round for Mirta, an Italian e-commerce portal for artisanal products, which aims to support artisans and could benefit from fashion PR strategies. This investment highlights their interest in the fashion sector, alongside their other technology-focused investments such as Telos Brands and Genus AI. Their approach combines capital investment with strategic guidance and HR support, positioning them as a versatile partner for startups looking to challenge the status quo and build sustainable brands globally.


12. SIGNA Group of Companies


SIGNA Group of Companies, founded in 1999 and based in Vienna, Austria, operates primarily in the real estate and retail sectors. The company has a strong focus on commercial real estate development and retail platforms across Europe. Notably, SIGNA has made significant strides in the fashion retail industry through key acquisitions. In 2022, they acquired the luxury retailer Selfridges Group for £4 billion, enhancing their presence in the global luxury retail market. Additionally, in 2017, SIGNA Retail acquired a 60% stake in the German online fashion mall Mybestbrands, further expanding their digital footprint in the fashion sector. They also acquired Dress for Less in 2016, which adds to their portfolio of fashion-related investments. These transactions highlight SIGNA's strategic interest in the fashion industry, despite their broader focus on real estate and retail.


13. Vorwerk Ventures


Vorwerk Ventures is a venture capital fund based in Berlin, Germany, founded in 2007. The firm specializes in investing in early-stage startups across various sectors, including consumer products, food, health, and climate. Vorwerk Ventures provides seed and Series A funding, along with follow-on investments, to support innovative companies that aim to create a positive impact. Notably, they have invested in fashion-related startups such as Mädchenflohmarkt, which has become profitable and reached a turnover in the double-digit millions, and PIPPA&JEAN, which raised significant funding in Series B and C rounds. These transactions highlight Vorwerk Ventures' engagement in the fashion industry, showcasing their interest in supporting businesses that operate within this space.


14. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, including fashion. They provide financial backing and support to entrepreneurs, helping them navigate challenges and scale their businesses. Notably, b2venture has invested in Armedangels, a sustainable fashion brand, and Luxodo, a German online luxury marketplace, showcasing their engagement in the fashion industry. Their collaboration with a community of angel investors enhances their investment strategy, making them a key player in the European venture capital landscape, particularly in sectors that include fashion and lifestyle.


15. Venista Ventures

  • Website: venista-ventures.com
  • Type: Venture Capital
  • Headquarters: Cologne, North Rhine-Westphalia, Germany
  • Founded year: 2004
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: venistaventures

Venista Ventures is a venture capital firm based in Cologne, North Rhine-Westphalia, Germany, founded in 2004. The firm specializes in investing in tech-driven startups across various sectors, providing funding and strategic support to ambitious founders. Their portfolio includes companies in SaaS, ClimateTech, and the Creator Economy. Notably, Venista Ventures invested in Stylemarks, a Berlin startup that raised a mid-level 6-digit funding round, indicating their engagement in the fashion industry. This investment highlights their willingness to support innovative companies within the fashion sector, alongside their broader focus on technology-driven ventures. Other transactions include investments in startups like Superjoi, Kitchn.io, and eyva.ai, which, while not directly related to fashion, showcase their diverse investment strategy.


16. French Partners


French Partners is a venture capital investment platform based in Geneva, Switzerland, founded in 2016. The firm focuses on co-investing in startups and SMEs led by French entrepreneurs aiming for international growth. They provide capital ranging from 1 to 5 million euros per transaction and leverage a network of experienced investors to support business development. Notably, French Partners participated in the Series A funding round for Upfluence, a SaaS influencer marketing platform that plays a crucial role in fashion PR by connecting brands with influencers. This investment highlights their engagement in the fashion industry, alongside other transactions such as their involvement in Drcom and Infracommerce, which, while not directly related to fashion PR, showcase their broader investment strategy in technology and e-commerce sectors.



Fashion PR Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
TA VenturesFrankfurt, Hesse, Germany11-5020105
Rocket Internet SEBerlin, Berlin, Germany201-50020070
Acton CapitalMunich, Bavaria, Germany11-5019993
IBB VenturesBerlin, Berlin, Germany11-50199718
Burda Principal InvestmentsMunich, Bavaria, Germany11-5020165
CapnamicCologne, North Rhine-Westphalia, Germany11-5020126
Hubert Burda MediaFlensburg, Schleswig-Holstein, Germany10001+19030
RichemontBellevue, Geneva, Switzerland10001+19881
GMPVC German Media PoolBerlin, Berlin, Germany1-1020110
Picus CapitalMunich, Bavaria, Germany11-50201528
SIGNA Group of CompaniesVienna, Vienna, Austria10001+19990
Vorwerk VenturesBerlin, Berlin, Germany11-5020077
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
Venista VenturesCologne, North Rhine-Westphalia, Germany1-1020042
French PartnersGeneva, Geneva, Switzerland1-1020160


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