The customer satisfaction survey industry in the US focuses on helping businesses understand and improve their relationships with clients. Various companies, from startups to established firms, develop tools and platforms that facilitate the collection and analysis of customer feedback. These firms employ methodologies like surveys, interviews, and focus groups to gauge customer sentiments, preferences, and pain points. As companies prioritize customer experience in today's competitive market, the demand for innovative survey solutions is blossoming. Furthermore, advancements in artificial intelligence and analytics are reshaping how feedback is collected and interpreted, providing businesses with actionable insights to enhance customer satisfaction.


The investors in the customer satisfaction survey industry include a mix of venture capital, private equity, and corporate investment firms. Based in prominent US locations such as New York and San Francisco, these firms vary in size from small teams to large organizations, reflecting diverse investment capacities and strategies. Founded as early as 1911, these investors recorded significant activity in 2024, with notable deal counts that highlight their commitment to backing technology-driven solutions that address customer satisfaction needs. This showcases their interest in supporting companies that innovate and refine the customer experience.


Top 16 Customer Satisfaction Survey Investors in the US


1. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that helps entrepreneurs launch and grow their businesses. Y Combinator has successfully launched over 4,000 startups, making it a key player in the technology startup ecosystem. Among its notable investments, Y Combinator has backed companies like Thematic, which raised $1,220,000 in a Seed Round and focuses on customer feedback analysis, and Pulse, which raised funds in a Seed Round. These investments highlight Y Combinator's involvement in the customer satisfaction survey space, showcasing its commitment to supporting companies that enhance customer experience and feedback mechanisms.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm specializes in investing in early-stage technology companies, providing not only funding but also mentorship and resources to help founders scale their businesses. Among their notable investments are companies like Qualaroo, which raised $5 million in Series A funding to enhance customer feedback mechanisms, and SentiSum, an AI startup focused on analyzing customer sentiment, which received $700,000 in a Seed round. These investments highlight 500 Global's commitment to supporting innovative solutions in the customer satisfaction survey space, alongside their broader focus on technology startups globally.


3. Salesforce Ventures


Salesforce Ventures is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in investing in innovative enterprise software companies, providing funding, strategic guidance, and access to a network of industry leaders to help startups grow from seed to IPO. Salesforce Ventures has a diverse investment portfolio that includes various sectors such as AI, digital health, and climate technology. Notably, they have invested in companies like GetFeedback, which focuses on customer feedback and satisfaction surveys, and Culture Amp, a platform that helps organizations improve employee engagement and customer experience. Additionally, their involvement in FullStory, a digital experience intelligence company, further emphasizes their commitment to enhancing customer experiences through technology. With 58 investments in 2024 alone, Salesforce Ventures is actively supporting the growth of companies that contribute to the customer satisfaction survey industry.


4. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. With a focus on the technology sector, they have made significant investments in companies that could impact customer satisfaction. Notably, they participated in the funding of Remesh, a software company that leverages AI to reinvent research, which is directly relevant to customer satisfaction surveys. Other investments include Feebbo, Woveon, Bounty Media, and COMMERCE.AI, indicating a diverse portfolio that may intersect with customer feedback and satisfaction technologies.


5. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

The Deep Tech Fund, part of Alumni Ventures, is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. Among its notable transactions, the fund has invested in Wootric, a San Francisco-based in-application Net Promoter Score (NPS) platform aimed at enhancing customer happiness, and Usermind, a customer engagement hub platform. These investments highlight the fund's focus on companies that are directly involved in the customer satisfaction survey industry, showcasing its relevance in this sector.


6. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, with additional offices in San Francisco, London, India, and China. The firm specializes in investing in startups and early-stage companies, primarily in the technology sector. Accel has been involved in several notable transactions in the customer satisfaction survey context, particularly with Qualtrics, a leading experience management software provider. Accel participated in multiple funding rounds for Qualtrics, including a Series A investment of $70 million in 2012, a Series B investment of $150 million in 2014, and a Series C investment of $180 million in 2017, which significantly increased Qualtrics' valuation. Additionally, Accel's investment in UserTesting, which raised $100 million in 2020, further demonstrates their commitment to companies that provide insights and enhance customer experience. These transactions highlight Accel's active role in the customer satisfaction survey industry.


7. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in investing in early-stage and growth-stage technology companies, providing not only financial backing but also strategic advice and access to a network of industry experts. Among their notable investments is Delighted, a company that raised funds in 2014 and focuses on customer feedback solutions, which is directly relevant to customer satisfaction surveys. Additionally, they have invested in Polly, a platform that enables users to create polls, further emphasizing their interest in tools that enhance customer engagement. Lattice, another company they have invested in, offers performance management solutions that can indirectly relate to customer satisfaction by improving employee engagement and feedback processes. Overall, SV Angel's portfolio includes companies that contribute to the customer satisfaction survey industry, making them a significant player in this field.


8. Insight Partners

  • Website: insightpartners.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1995
  • Headcount: 201-500
  • Number of deals in 2024: 64
  • LinkedIn: insight--partners

Insight Partners is a venture capital firm based in New York, specializing in providing investment and advisory services to high-growth technology and software companies. Founded in 1995, the firm manages over $75 billion in assets and has a strong focus on helping portfolio companies scale effectively in competitive markets. Notably, Insight Partners has invested in Qualtrics, a leading experience management software that raised $180 million in a Series C funding round, significantly enhancing its valuation and market presence. Additionally, they led a $100 million funding round for UserTesting, a provider of on-demand human insights, which is crucial for understanding customer experiences and satisfaction. These transactions highlight Insight Partners' commitment to investing in companies that are integral to the customer satisfaction survey industry.


9. Silicon Valley Bank

  • Website: svb.com
  • Type: Venture Capital
  • Headquarters: Santa Clara, California, United States (USA)
  • Founded year: 1983
  • Headcount: 5001-10000
  • Number of deals in 2024: 31
  • LinkedIn: silicon-valley-bank

Silicon Valley Bank (SVB) is a commercial bank founded in 1983, located in Santa Clara, California, specializing in providing financial services to the innovation economy, particularly tech startups and venture capital firms. With a workforce of 5001-10000 employees, SVB offers a range of products including business banking, global payments, and asset management. Notably, SVB has participated in significant funding rounds for companies in the customer satisfaction survey industry, such as Chattermill, which raised $26 million in a Series B funding round with SVB's participation, and Alida, which secured a $60 million credit facility with SVB as a co-lender. These transactions highlight SVB's commitment to supporting companies that enhance customer experience and feedback mechanisms, further solidifying its role in the customer satisfaction survey sector.


10. Tiger Global

  • Website: tigerglobal.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: tiger-global-management

Tiger Global Management, LLC is a prominent investment firm based in New York, specializing in both public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Among their notable transactions, Tiger Global has invested in Momentive, which is known for its survey and feedback solutions, raising substantial amounts in private equity rounds. Additionally, they have led multiple funding rounds for Lattice, a people management platform that emphasizes employee engagement and performance management, raising significant capital in Series C, D, and E funding rounds. These investments highlight Tiger Global's strategic interest in companies that enhance customer satisfaction and employee experience, making them a relevant player in this sector.


11. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a prominent venture capital firm based in Menlo Park, California, founded in 1977. With a focus on investment management and advisory services for startups, NEA specializes in the technology and healthcare sectors. The firm adopts a collaborative approach, partnering with entrepreneurs to provide funding and strategic guidance. Notably, NEA has been involved in several funding rounds for Curalate, a visual commerce solution provider that utilizes image recognition to enhance brand engagement on social media platforms. Curalate has secured multiple rounds of funding from NEA, including Series A, B, and C, indicating NEA's commitment to supporting innovative solutions that can improve customer interactions and satisfaction. Additionally, NEA's participation in funding for GuideSpark, which focuses on HR communications, further demonstrates their interest in enhancing customer and employee experiences through effective communication strategies.


12. Bessemer Venture Partners

  • Website: bvp.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 1911
  • Headcount: 11-50
  • Number of deals in 2024: 78
  • LinkedIn: bessemer-venture-partners

Bessemer Venture Partners is a venture capital firm founded in 1911, based in San Francisco, California. The firm specializes in providing funding and investment management services to startups and growth-stage companies across various sectors, including technology and healthcare. Notably, Bessemer has invested in Reputation.com, a leading provider of enterprise reputation and customer experience management solutions, which raised approximately $30M in a Series C funding round with Bessemer as a participant. This investment highlights Bessemer's commitment to enhancing customer satisfaction through innovative platforms. Additionally, Bessemer has invested in Dashbot, a conversational analytics platform, which raised funds to improve customer interactions and analytics. These transactions demonstrate Bessemer's active role in the customer satisfaction survey industry, making them a significant player in this space.


13. Liquid 2 Ventures

  • Website: liquid2.vc
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 91
  • LinkedIn: liquid-2-ventures

Liquid 2 Ventures is a venture capital firm based in San Francisco, California, founded in 2015. The firm specializes in investing in technology startups at the pre-seed and seed stages, as well as growth-stage companies. They provide capital, mentorship, and access to a vast network of industry insiders to help founders navigate their entrepreneurial journeys. Notably, Liquid 2 Ventures has been involved in several transactions that highlight their focus on technology and analytics. For example, they invested in PostHog, an open-source product analytics company, which raised $3.025M to enhance product analytics capabilities. Additionally, they participated in seed rounds for Voicepanel and Yuma AI, both of which could potentially relate to customer engagement and satisfaction metrics. Their diverse portfolio and focus on technology make them a relevant player in the customer satisfaction survey industry.


14. Alchemist Accelerator


Alchemist Accelerator is a startup accelerator based in San Francisco, California, founded in 2012. It focuses on supporting early-stage ventures that monetize from enterprises, providing a structured program that includes mentorship, investment, and networking opportunities. The accelerator has been involved in various transactions, including investments in companies like Moodbit and Synapbox, which are likely to engage in customer feedback and analytics, aligning with the customer satisfaction survey context. Alchemist Accelerator operates globally, offering access to a wide network of investors and industry experts, which enhances the growth potential of the startups it supports.


15. Gaingels

  • Website: gaingels.com
  • Type: Venture Capital
  • Headquarters: Burlington, Vermont, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 60
  • LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm provides capital and support to startups, particularly those led by underrepresented groups, to foster diversity and inclusion in the innovation economy. Gaingels has been involved in several notable transactions, including investments in Idiomatic, a customer intelligence platform that raised $4M in Seed funding, and Confirm, which raised $6.2 million in Series A funding. Both companies are focused on enhancing customer satisfaction through innovative solutions that gather and analyze customer feedback. Gaingels also offers scholarship programs and advisory services to enhance board diversity, further demonstrating its commitment to supporting diverse and impactful companies in various sectors, including customer satisfaction.


16. Battery Ventures

  • Website: battery.com
  • Type: Venture Capital
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 23
  • LinkedIn: battery-ventures

Battery Ventures is a venture capital and private equity firm based in Boston, Massachusetts, founded in 1983. The firm specializes in technology investments and provides capital to companies at various growth stages. Battery Ventures has been involved in notable transactions in the customer satisfaction survey context, such as their investments in Bazaarvoice, which focuses on customer feedback and reviews, and Sprinklr, a social media analytics and management platform that helps businesses understand customer sentiment and engagement. These investments highlight Battery Ventures' commitment to supporting companies that enhance customer experience and satisfaction through innovative technology solutions.



Customer Satisfaction Survey Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
500 GlobalSan Francisco, California, United States (USA)201-500201098
Salesforce VenturesSan Francisco, California, United States (USA)11-50200958
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
AccelPalo Alto, California, United States (USA)51-2001983101
SV AngelSan Francisco, California, United States (USA)1-10200944
Insight PartnersNew York, New York, United States (USA)201-500199564
Silicon Valley BankSanta Clara, California, United States (USA)5001-10000198331
Tiger GlobalNew York, New York, United States (USA)51-200200125
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757
Bessemer Venture PartnersSan Francisco, California, United States (USA)11-50191178
Liquid 2 VenturesSan Francisco, California, United States (USA)1-10201591
Alchemist AcceleratorSan Francisco, California, United States (USA)1-10201220
GaingelsBurlington, Vermont, United States (USA)11-50201560
Battery VenturesBoston, Massachusetts, United States (USA)51-200198323


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