The cosmetic and beauty product stores industry in Latin America showcases a variety of businesses, from high-end cosmetics brands to affordable beauty solutions. Companies operate in physical stores and e-commerce platforms, catering to a growing demand for skincare, makeup, and personal care products. As the industry evolves, it's increasingly leaning toward sustainability and clean beauty, reflecting consumer preferences for natural ingredients and eco-friendly packaging. Notably, the region has seen significant investments and a rise in startups, signaling a promising trajectory for market expansion and innovation in beauty solutions tailored to diverse customer needs.


This list features 16 prominent investors in the cosmetic and beauty product stores sector across Latin America. Hailing from São Paulo, Bogotá, and Rio de Janeiro, these firms employ various investment strategies, with types including venture capital and private equity. Founded between 2000 and 2021, their team sizes typically range from small, agile groups to larger corporations. Notably, many investors have completed multiple deals in 2024, reflecting their dynamic engagement in this lucrative market.


Top 16 Cosmetic and Beauty Product Stores Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, but has also shown a significant interest in the beauty and cosmetics industry. Notable transactions include investments in The Lip Bar, a beauty company that raised $6.7 million to expand its product development and retail presence; Madison Reed, which raised $25 million in a venture round; The Ten Spot Beauty Bars, which secured funding in a pre-seed round; and Sallve, which raised $20 million in a Series B round. Bossa Invest supports startups by providing capital, strategic guidance, and access to a network of co-investors, while also offering educational resources to empower entrepreneurs and foster growth in the startup ecosystem.


2. Loccitane Em Provence


L'Occitane International S.A., known as Loccitane Em Provence, is a prominent cosmetics company founded in 1976, specializing in natural skincare and beauty products derived from Provençal plants. The company offers a diverse range of products including skincare, bath and body, hand care, hair care, fragrances, and home fragrances, catering primarily to consumers seeking high-quality, luxurious self-care solutions. Loccitane operates both retail and online stores to reach its customers. In addition to its own product lines, Loccitane has been actively involved in the beauty investment space, particularly with MyGlamm, a Mumbai-based beauty marketplace. They participated in several funding rounds for MyGlamm, including a significant investment in June 2019, which aimed to support the company's international expansion. This involvement highlights Loccitane's commitment to the beauty industry and its interest in fostering growth within the sector.


3. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm founded in 2011, based in Sao Paulo, Brazil, that focuses on investing in and supporting entrepreneurs across Latin America. The firm provides capital and strategic guidance to startups in various technology-driven industries, fostering a vibrant ecosystem in the region. Notably, Kaszek has made significant investments in the cosmetic and beauty product sector, including a Series A investment of $5 million in Beleza na Web in 2011 and a Series B investment of $10 million in the same company in 2013. Additionally, they invested $10 million in Sallve during its Series A round in 2019, followed by a $20 million Series B investment in 2021. These transactions highlight Kaszek's commitment to the beauty industry, making them a relevant player in this market.


4. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Notably, Canary has invested in Sallve, a prominent player in the beauty and cosmetics industry, participating in both a Seed round in 2019 and a Series B round in 2021, where Sallve raised a total of $20 million. This involvement highlights Canary's interest in the cosmetic sector. Additionally, they have participated in other funding rounds for various startups, showcasing their diverse investment portfolio while maintaining a focus on supporting innovative companies in the beauty space.


5. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm focuses on providing resources and support for startups, particularly in the technology sector, while also offering consulting services and educational materials to help entrepreneurs navigate the challenges of building and scaling their businesses. In addition to their technology focus, Norte Ventures has shown interest in the beauty industry through their participation in a pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million in April 2022. This involvement highlights their potential to invest in the cosmetic and beauty product stores sector, alongside their broader investment strategy.


6. Order VC

  • Website: ordervc.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: ordervc

Order Venture Capital is a corporate venture capital firm based in Sao Paulo, Brazil, specializing in early-stage investments in consumer goods companies. Founded with a focus on helping entrepreneurs and businesses accelerate their growth, Order VC provides not only capital but also management consulting and branding support. Among their notable transactions, they invested in Forever Liss, a company known for its beauty products, which highlights their involvement in the cosmetic sector. Additionally, they have participated in funding rounds for other consumer goods companies such as CARE and Zerezes, showcasing their commitment to supporting diverse consumer brands. Their investment in ÁGUA NA CAIXA further demonstrates their interest in innovative consumer products, reinforcing their position as a relevant player in the consumer goods market.


7. Grupo Pegasus


Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm develops, manages, and invests in a diverse range of enterprises across Latin America, offering services in real estate development, retail operations, and technological solutions. Among their notable transactions, Grupo Pegasus invested in Blush-Bar Beauty, which raised $10 million in September 2019, highlighting their engagement in the beauty sector. Additionally, they have invested in Farmacity, a retail pharmacy chain, and Puppis, a pet supply retailer, showcasing their broad investment strategy that includes retail operations. Their comprehensive investment strategies and quality products benefit a wide array of customers, including those in the beauty and cosmetic industry.


8. Igah, Ventures.

  • Website: igahventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: ebricks-ventures

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments, providing capital and strategic guidance to innovative startups across various sectors. Their portfolio reflects a commitment to fostering growth and innovation in Brazil, with notable investments in technology, healthcare, and finance. Among their relevant transactions, they have invested in companies within the beauty sector, including 3,2,1 Beauty, which raised an undisclosed amount in a venture round in March 2020, and Lilly Estética, which also raised an undisclosed amount in a venture round in March 2021. These investments highlight Igah Ventures' engagement in the cosmetic and beauty product stores industry, alongside their broader investment strategy.


9. Quartz


Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in venture capital and growth equity investments, targeting high-growth companies across various industries. Quartz emphasizes transparency and partnership, aligning with businesses that share their values. Notably, Quartz has invested in Sallve, a beauty brand that raised $20 million in a Series B round in April 2021, and Forever Liss, which raised an undisclosed amount in a venture round in January 2020. These investments highlight Quartz's commitment to the cosmetic and beauty product sector, showcasing their strategic support for companies that are innovating and expanding in this space.


10. Opera Ventures

  • Website: opera.ventures
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: opera-ventures

Opera Ventures is a venture capital fund founded in 2021, based in Bogota, Colombia, that focuses on early-stage investments in technology companies across Latin America. The firm partners with passionate founders to provide funding ranging from $100k to $1M, along with expertise to help startups grow. Their mission is to accelerate value creation in the region by supporting tech entrepreneurs. Notably, Opera Ventures participated in the pre-seed funding round for Morado, a Colombian wholesale marketplace for beauty salons, which raised $5 million in April 2022. This investment highlights their engagement in the beauty sector, alongside other technology-focused investments such as Favik, Chiper, Frubana, and Rappi, which showcase their broader interest in innovative startups.


11. Latitud

  • Website: latitud.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 24
  • LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. It focuses on supporting tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been actively involved in various funding rounds, including notable transactions such as Morado, a Colombian wholesale marketplace for beauty salons, which raised $5 million in a pre-seed round with participation from other prominent investors. This investment highlights Latitud's engagement in the beauty sector. Additionally, Latitud has participated in funding rounds for other startups, such as Clubbi and Mercanto, which, while not directly related to beauty, showcase its broader investment strategy in diverse sectors. Overall, Latitud fosters growth in the tech ecosystem while also showing interest in the beauty industry through its investment in Morado.


12. Lupa Capital


Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies, primarily in the healthcare, insurance, and software sectors. However, Lupa Capital has also made significant investments in the cosmetic and beauty industry, notably in Sallve, which raised $1,750,000 in a seed round in April 2019. Additionally, they have invested in other startups like SouSmile, which raised $1,100,000 in a seed round, and GoldKo and Zissou, which also received funding. These transactions highlight Lupa Capital's strategic support for companies navigating growth challenges, including those in the beauty sector, showcasing their potential interest in diversifying their investment portfolio.


13. NXTP Ventures

  • Website: nxtp.vc
  • Type: Venture Capital
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: nxtp-ventures

NXTP Ventures is a venture capital firm based in Buenos Aires, Argentina, founded in 2011. The firm specializes in investing in early-stage B2B startups across Latin America, focusing on sectors such as Cloud & SaaS, E-commerce, Fintech, and AI. Notably, NXTP Ventures has participated in seed rounds for companies like AMARO, a brand that operates in the fashion and beauty space, and femeninas, which also aligns with beauty products. These transactions highlight NXTP's engagement with the cosmetic and beauty product industry, despite their broader investment strategy.


14. Vinci Compass Brasil

  • Website: vincipartners.com
  • Type: Private Equity
  • Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
  • Founded year: 2009
  • Headcount: 501-1000
  • Number of deals in 2024: 3
  • LinkedIn: vincipartners

Vinci Compass Brasil is a private equity firm based in Rio de Janeiro, Brazil, founded in 2009. The firm specializes in a range of financial services, including Private Equity, Infrastructure, Real Estate, and Corporate Advisory. Vinci Partners serves institutional investors and high-net-worth individuals, helping them navigate investment opportunities and optimize their portfolios for growth. Notably, Vinci Compass Brasil has made significant strides in the cosmetic and beauty product sector, particularly with their acquisition of Farmax, a cosmetics and personal care company, announced on September 23, 2021. This transaction highlights their commitment to investing in the beauty industry. Additionally, they participated in a private equity round for Verdfrut, although this company is not directly related to cosmetics, it showcases their broader investment activity.


15. Atlantico

  • Website: atlantico.vc
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 4
  • LinkedIn: atlanticopartners

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in investing in early-stage companies across Latin America, providing both funding and strategic support to innovative founders. Atlantico focuses on companies that show early signs of product-market fit, helping them navigate growth challenges. Notably, Atlantico has invested in Sallve, a beauty brand that raised $20 million in a Series B funding round in April 2021, highlighting their engagement in the cosmetic and beauty product sector. Additionally, they participated in the Series A funding round for ZAX, a B2B trade platform, which, while not directly related to cosmetics, showcases their active role in supporting diverse business models in the region.


16. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among their notable transactions, they have invested in Genomma Lab, a company known for its beauty and personal care products, which highlights their engagement in the cosmetic sector. Other transactions include investments in Grupo Turistore, Immunotec, and Ybarra, although these are less relevant to the beauty industry. Nexxus Capital primarily targets mid-sized companies seeking capital to enhance their operations and market presence, indicating their strategic focus on growth-oriented investments.



Cosmetic and Beauty Product Stores Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Loccitane Em ProvenceBrazil5001-1000019760
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
Order VCSao Paulo, Sao Paulo, Brazil1-101
Grupo PegasusBogota, Bogota, Colombia11-5020000
Igah, Ventures.Sao Paulo, Sao Paulo, Brazil11-5020112
QuartzSao Paulo, Sao Paulo, Brazil1-1020200
Opera VenturesBogota, Bogota, Colombia1-1020212
LatitudSao Paulo, Sao Paulo, Brazil11-50202024
Lupa CapitalSao Paulo, Sao Paulo, Brazil1-1020120
NXTP VenturesBuenos Aires, Buenos Aires, Argentina11-5020114
Vinci Compass BrasilRio De Janeiro, Rio De Janeiro, Brazil501-100020093
AtlanticoSao Paulo, Sao Paulo, Brazil1-1020194
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950


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