The beauty and skincare devices industry in the US has rapidly evolved, shaped by innovation and consumer demand for effective at-home solutions. Companies design a wide array of products, from high-tech skincare tools to user-friendly beauty gadgets aimed at enhancing personal care routines. Driven by advancements in technology and rising interest in wellness, the industry is trending toward smart devices that offer customized experiences. Moreover, sustainability is becoming pivotal; brands focus on eco-friendly materials and methods. This dynamic sector is expected to keep growing, fueled by consumer preferences for science-backed beauty solutions and accessible self-care practices.

This list highlights 16 notable investors who have shown keen interest in the beauty and skincare devices market. These venture capitalists and private equity firms span key locations like California, New York, and New Hampshire. Ranging from large firms like Amazon to emerging players such as Goodwater Capital, they collectively made over 1,000 deal investments in 2024. With founders and varied structures, they create pathways for innovative companies looking to disrupt and expand within this vibrant industry, promising growth and advancement in beauty technologies for years to come.

Top 16 Beauty and Skincare Devices Investors in the US

1. Y Combinator

• Website: ycombinator.com
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2005
• Headcount: 51-200
• Number of deals in 2024: 802
• LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that includes resources like the Startup School and co-founder matching services. Y Combinator has successfully launched over 4,000 startups, establishing itself as a key player in the technology startup ecosystem. Notably, Y Combinator has invested in beauty and skincare companies such as Proven Skincare, which raised funds in multiple seed rounds in 2018, and Function of Beauty, which secured $9.5 million in a Series A funding round in 2017. Additionally, they invested in My NextDerma, which raised $400,000 in a seed round in 2021. These transactions highlight Y Combinator's engagement in the beauty and skincare devices sector, showcasing their versatility in supporting diverse industries.

2. Sosv

• Website: sosv.com
• Type: Venture Capital
• Headquarters: United States (USA)
• Founded year: 1995
• Headcount: 51-200
• Number of deals in 2024: 170
• LinkedIn: sosv

Sosv is a venture capital firm founded in 1995, based in the United States, that specializes in funding and supporting deep tech startups through its development programs. With a focus on sectors like health and climate technology, Sosv operates globally, connecting innovative companies with investors. Among their notable transactions, they invested in Glowbiotics in 2012, a company that aligns with the beauty and skincare devices industry. Additionally, they have been involved in various funding rounds for other startups, showcasing their active role in supporting emerging companies across different sectors, including beauty and skincare.

3. 500 Global

• Website: 500.co
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2010
• Headcount: 201-500
• Number of deals in 2024: 98
• LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. Notably, 500 Global has made significant investments in the beauty and skincare sector, including Source Beauty, a Cairo-based beauty e-commerce startup that focuses on promoting Egyptian beauty products. They also invested in SkinSeoul and Raw Apothecary, both of which are involved in the beauty industry. These transactions highlight 500 Global's commitment to supporting innovative startups in the beauty space, alongside their broader investment strategy.

4. Deep Tech Fund (an Alumni Ventures Fund)

• Website: av.vc
• Type: Venture Capital
• Headquarters: Manchester, New Hampshire, United States (USA)
• Founded year: 2023
• Headcount: 51-200
• Number of deals in 2024: 258
• LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios. With a network of over 10,000 investors, the firm focuses on connecting them with high-quality investment opportunities in the startup ecosystem. The fund has been actively involved in the beauty and skincare devices sector, participating in significant transactions such as Droplette, which raised $15 million to enhance its skincare device offerings, and Yours, a beauty startup that secured $3.5 million in seed funding. Additionally, they have invested in Exponent Beauty and Seaspire Skincare, further demonstrating their commitment to the beauty and skincare industry.

5. New Enterprise Associates (NEA)

• Website: nea.com
• Type: Venture Capital
• Headquarters: Menlo Park, California, United States (USA)
• Founded year: 1977
• Headcount: 51-200
• Number of deals in 2024: 57
• LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a venture capital firm founded in 1977, based in Menlo Park, California. The firm specializes in investment management and advisory services for startups, particularly in the technology and healthcare sectors. NEA partners with entrepreneurs to provide funding and strategic guidance, helping them navigate the challenges of building successful businesses. Notably, NEA has made significant investments in the beauty and skincare devices industry, including Solta Medical, which raised funds in a post-IPO equity round, and Goop, which received $50 million in Series C funding. Additionally, NEA participated in funding rounds for FabFitFun, a subscription box service that includes beauty products, showcasing their commitment to the beauty and skincare market. Their collaborative approach emphasizes long-term relationships with founders, making them a valuable partner for companies in the beauty and skincare devices space.

6. Plug and Play Tech Center

• Website: plugandplaytechcenter.com
• Type: Venture Capital
• Headquarters: Sunnyvale, California, United States (USA)
• Founded year: 2006
• Headcount: 501-1000
• Number of deals in 2024: 253
• LinkedIn: plug-and-play-tech-center

Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2020, they were involved in the acquisition of Make Beauty, a minimalist skincare and makeup brand, which highlights their engagement in the beauty sector. Additionally, they have invested in other companies like Good On You, which focuses on ethical fashion and sustainability, further showcasing their interest in consumer-oriented brands. With a total of 253 investments in 2024, Plug and Play continues to support a wide range of startups, including those in the beauty and skincare devices industry.

7. L Catterton

• Website: lcatterton.com
• Type: Private Equity
• Headquarters: United States (USA)
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 23
• LinkedIn: l-catterton

L Catterton is a private equity firm founded in 1989, specializing in investment management with a focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. With a strong emphasis on consumer insights, L Catterton aims to drive growth and innovation within its portfolio companies. In the beauty and skincare devices context, L Catterton has made significant investments, including a $150 million Series B investment in Function of Beauty, which specializes in personalized beauty products, including skincare. They also invested in Kopari Beauty, a digitally native e-commerce beauty brand, and participated in a funding round for Irene Forte Skincare, further showcasing their commitment to the beauty and skincare industry. These investments highlight L Catterton's strategic focus on enhancing brand equity and market presence within the beauty sector.

8. Silicon Valley Bank

• Website: svb.com
• Type: Venture Capital
• Headquarters: Santa Clara, California, United States (USA)
• Founded year: 1983
• Headcount: 5001-10000
• Number of deals in 2024: 31
• LinkedIn: silicon-valley-bank

Silicon Valley Bank is a commercial bank founded in 1983, specializing in providing financial services to the innovation economy, particularly tech startups and venture capital firms. They offer a range of products including business banking, global payments, and asset management, helping clients navigate financial challenges and support their growth. Notably, SVB has been involved in several transactions within the beauty and skincare devices sector, such as providing debt financing to Thermi, which raised $2 million and $9 million in 2015, and Dermata Therapeutics, which secured a $5 million Series 1a financing along with a $5 million credit facility. These transactions highlight SVB's commitment to supporting companies that are innovating in the beauty and skincare space.

9. Accel

• Website: accel.com
• Type: Venture Capital
• Headquarters: Palo Alto, California, United States (USA)
• Founded year: 1983
• Headcount: 51-200
• Number of deals in 2024: 101
• LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies. With a focus on technology, Accel has also made significant investments in the beauty and skincare sector. Notably, they were a lead investor in Birchbox, participating in multiple funding rounds from its Seed round in 2010 to Series C in 2016, helping the company raise a total of approximately $87 million. Additionally, Accel invested in MyGlamm, which raised over $47 million in Series C funding in 2021. These transactions highlight Accel's engagement in the beauty industry, showcasing their ability to identify and support innovative beauty startups.

10. Tiger Global

• Website: tigerglobal.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2001
• Headcount: 51-200
• Number of deals in 2024: 25
• LinkedIn: tiger-global-management

Tiger Global Management, LLC is a prominent investment firm based in New York, specializing in both public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Tiger Global's investment portfolio includes significant transactions in the beauty and skincare sector, such as a $100 million investment in Glossier during its Series D round in March 2019, and a $240 million investment in Yatsen Holding in March 2020, which is a major player in the beauty market. Additionally, they invested in Beleza na Web, a Brazilian beauty e-commerce platform, in both Series A and B rounds, showcasing their ongoing interest in beauty-related ventures. More recently, they led a $5 million pre-seed round for Morado, a Colombian marketplace for beauty salons, further emphasizing their active role in the beauty and skincare devices industry.

11. Amazon

• Website: amazon.com
• Type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Headcount: 10001+
• Number of deals in 2024: 37
• LinkedIn: amazon

Amazon.com, Inc. is a multinational technology company based in Seattle, Washington, primarily known for its e-commerce platform that offers a vast array of products and services. Founded in 1994, Amazon has expanded its operations to include cloud computing, online advertising, digital streaming, and artificial intelligence services. In the beauty and skincare devices sector, Amazon has made notable investments, including a significant stake in MyGlamm, which raised over $71 million in two Series C funding rounds in 2021. Additionally, Amazon participated in the Series D funding round for The Good Glamm Group, which raised $150 million, indicating its commitment to supporting innovative beauty brands. Furthermore, Amazon's investment in Preemadonna, a company that developed the Nailbot, showcases its interest in beauty technology. These transactions highlight Amazon's active role in the beauty and skincare devices market, making it a relevant investor in this category.

12. Lerer Hippeau

• Website: lererhippeau.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2010
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that specializes in early-stage startup investments. The firm has a diverse portfolio, but it has made notable contributions to the beauty and skincare industry through its investments in companies like Glossier, which raised $8.4 million in a Series A round, and Birchbox, which has received multiple rounds of funding totaling approximately $87 million. Additionally, Lerer Hippeau invested in Prose, a personalized haircare brand that raised $18 million in Series B funding. These transactions highlight Lerer Hippeau's active role in supporting innovative beauty and skincare startups, providing them with essential funding and strategic support to grow their businesses.

13. FJ Labs

• Website: fjlabs.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 169
• LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. They provide capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. Notably, FJ Labs has invested in several beauty and skincare companies, such as Evertone Skin, which raised funds in a Pre-Seed round in November 2023, and Proven Skincare, which received funding through a Seed round and a Convertible Note in 2018. Additionally, they invested in Peachy, a beauty brand that raised over $25 million in a Venture Round in July 2022. These transactions highlight FJ Labs' active role in the beauty and skincare devices sector, alongside their broader investment strategy.

14. Gaingels

• Website: gaingels.com
• Type: Venture Capital
• Headquarters: Burlington, Vermont, United States (USA)
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 60
• LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm focuses on providing capital and support to startups led by underrepresented groups, fostering diversity and inclusion in the innovation economy. Notably, Gaingels has participated in several transactions relevant to the beauty and skincare devices industry, including a $38M Series B funding round for Ever/Body, a company focused on beauty services, and a venture round for Glitzi, which aims to expand its at-home beauty and spa services. Additionally, they have invested in Thirteen lune, a platform that promotes beauty products from diverse brands. These investments highlight Gaingels' active role in the beauty and skincare sector, alongside their broader mission of enhancing board diversity and supporting diverse entrepreneurs.

15. IndieBio

• Website: indiebio.co
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 76
• LinkedIn: indiebio

IndieBio is a venture capital firm founded in 2015, located in San Francisco, California. It specializes in biotechnology and supports startups by providing investment, mentorship, and networking opportunities. IndieBio has been particularly active in the beauty and skincare devices sector, as evidenced by their multiple investments in OneSkin, a company that focuses on developing innovative skincare solutions. OneSkin raised a total of over $17 million across several funding rounds from IndieBio, including a notable $12.4 million in a Seed Round in October 2022. This track record highlights IndieBio's commitment to advancing technologies in the beauty and skincare space, making them a relevant player in this industry.

16. Goodwater Capital

• Website: goodwatercap.com
• Type: Venture Capital
• Headquarters: Burlingame, California, United States (USA)
• Founded year: 2014
• Headcount: 51-200
• Number of deals in 2024: 41
• LinkedIn: goodwater-capital

Goodwater Capital is a venture capital firm based in Burlingame, California, founded in 2014. The firm specializes in consumer technology and supports seed-stage entrepreneurs by providing investment, resources, and a community to help them grow. Goodwater Capital has a diverse investment portfolio that spans various sectors, including healthcare and financial services, but they have also made significant strides in the beauty and skincare devices industry. Notably, they participated in funding rounds for Memebox, a beauty brand that has raised substantial capital over the years, including a $66 million Series C round. Additionally, they invested in Uncover Skincare, a Kenyan startup that focuses on skincare solutions and has raised $1 million in seed funding to expand its operations. These transactions highlight Goodwater Capital's engagement in the beauty sector, making them a noteworthy player in this space.

Beauty and Skincare Devices Insights: Key Investors in the US

Investor	Headquarter	Size	Founded	Deals 2024
Y Combinator	San Francisco, California, United States (USA)	51-200	2005	802
Sosv	United States (USA)	51-200	1995	170
500 Global	San Francisco, California, United States (USA)	201-500	2010	98
Deep Tech Fund (an Alumni Ventures Fund)	Manchester, New Hampshire, United States (USA)	51-200	2023	258
New Enterprise Associates (NEA)	Menlo Park, California, United States (USA)	51-200	1977	57
Plug and Play Tech Center	Sunnyvale, California, United States (USA)	501-1000	2006	253
L Catterton	United States (USA)	201-500	1989	23
Silicon Valley Bank	Santa Clara, California, United States (USA)	5001-10000	1983	31
Accel	Palo Alto, California, United States (USA)	51-200	1983	101
Tiger Global	New York, New York, United States (USA)	51-200	2001	25
Amazon	Seattle, Washington, United States (USA)	10001+		37
Lerer Hippeau	New York, New York, United States (USA)	11-50	2010	23
FJ Labs	New York, New York, United States (USA)	11-50	2015	169
Gaingels	Burlington, Vermont, United States (USA)	11-50	2015	60
IndieBio	San Francisco, California, United States (USA)	1-10	2015	76
Goodwater Capital	Burlingame, California, United States (USA)	51-200	2014	41

Want to find more investors focusing on the beauty and skincare devices industry?

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