The sports event planning industry in Latin America is vibrant and rapidly evolving, driven by rich cultural engagement in sports. Companies range from event management firms to tech-centric platforms focusing on ticketing and fan interactions. They orchestrate everything from local soccer matches to international sporting events, ensuring seamless experiences for fans and participants alike. The rise of e-sports and digital engagement platforms like streaming services has opened new avenues for growth. As technology continues to reshape interactions, there’s a growing emphasis on data analytics and audience engagement strategies, offering exciting opportunities for innovation and profit.


This article explores 15 prominent investors in the sports event planning sector in Latin America. The list includes venture capital and private equity firms headquartered primarily in Brazil and Mexico. Many of these firms were founded in the past decade and collectively made over 100 investments in 2024. Their sizes range from small, nimble teams to larger entities with significant clout, indicating a robust interest in capitalizing on growth opportunities within the sports domain. Noteworthy players include Verve Capital and Kaszek, each making strides in this dynamic field.


Top 15 Sports Event Planning Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest is committed to empowering entrepreneurs and fostering growth in the startup ecosystem. Among their notable transactions, Bossa Invest participated in the funding rounds for Buzzer, a mobile platform designed to enhance fan engagement with live sports, raising $20 million in Series A funding in June 2021 and $4 million in seed funding in September 2020. These investments highlight Bossa Invest's interest in the intersection of technology and sports, positioning them as a relevant player in the sports event planning industry.


2. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm specializes in partnering with exceptional entrepreneurs to build innovative global businesses in sports, digital media, and well-being. Go4it Capital focuses on providing both investment and strategic support to help these businesses grow, aiming to create a more active and enjoyable world. Notable transactions include investments in WSC Sports, which raised $23M to expand its offerings in sports technology, and Sorare, which raised over $48M to enhance its digital sports gaming platform. These investments highlight Go4it Capital's commitment to the sports sector and its potential relevance to sports event planning.


3. Verve Capital

  • Website: vervecapital.us
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: verve-capital

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Verve Capital has a diverse portfolio, with a focus on innovative sectors such as FinTech, HealthTech, and EdTech. Notably, they have made investments in the sports sector, including Esporte Educa, which raised funds to enhance sports education, and Religion of Sports, which raised $50 million in a Series B funding round and focuses on delivering emotional storytelling in sports. These transactions highlight Verve Capital's engagement in the sports industry, aligning with their mission to support ambitious entrepreneurs in various fields.


4. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm is dedicated to investing in and supporting entrepreneurs across Latin America, providing both capital and strategic guidance to help startups navigate growth challenges. With a focus on fostering a vibrant technology ecosystem, Kaszek has made significant investments in various sectors. Notably, they co-led a Series A funding round for Rei do Pitaco, a fantasy sports platform, which raised R$180 million. This investment highlights Kaszek's engagement in the sports industry, particularly in technology-driven sports solutions. Additionally, their diverse portfolio includes investments in other sectors, showcasing their versatility as an investor.


5. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in private equity and mezzanine debt for mid-sized companies in Mexico and Spain, managing multiple funds aimed at providing capital for business growth and expansion. Among their notable transactions, they invested in Grupo Sports World in 2005, a company that operates in the sports sector, indicating their engagement with the sports industry. Additionally, they have been involved with Grupo CIE, which has interests in entertainment and events, further showcasing their potential relevance to sports event planning. Their portfolio reflects a diverse investment strategy, but their connections to the sports industry through specific transactions make them a noteworthy player in this space.


6. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a portfolio of over 125 companies, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, they participated in a $74 million growth funding round for FZ Sports, a Miami-based sports media and technology company, highlighting their engagement in the sports sector. This investment reflects their willingness to explore opportunities beyond their primary focus areas, including the sports event planning industry.


7. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, focusing on supporting entrepreneurs with capital, co-founding assistance, and building a strong community of builders. Among their notable transactions, Canary invested in Matchday, a startup that likely focuses on sports event planning, and FestaLab, which raised $1.5 million and may also be involved in event organization. Additionally, they have invested in Gamers Club, which, while primarily focused on gaming, intersects with the sports industry through esports. These investments highlight Canary's commitment to fostering innovation in sectors that include sports and event planning.


8. Allievo Capital

  • Website: allievocapital.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: allievo-capital

Allievo Capital is a private equity firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in venture capital, search funds, and growth equity, aiming to create long-term value by investing in high-quality companies poised for disruptive change. Among their notable transactions, Allievo Capital invested in Religion of Sports, which raised $10 million in a Series A round in July 2020. This investment highlights their engagement in the sports industry, particularly in content and experiences related to sports, which is relevant to sports event planning. Additionally, they participated in a funding round for Greenfly, a company that facilitates content sharing and engagement, further indicating their interest in innovative solutions that could intersect with sports events.


9. TreeCorp Investimentos


TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies across various sectors in Brazil, providing capital and advisory services to help businesses navigate their growth challenges effectively. Notably, in May 2023, TreeCorp acquired Coritiba Foot Ball Club for approximately $260.67 million. This acquisition highlights their active involvement in the sports industry, particularly in football, which is a key area for sports event planning. By investing in a football club, TreeCorp demonstrates its commitment to enhancing the performance and value of sports organizations, making it a significant player in the sports event planning landscape.


10. MAS Equity Partners


MAS Equity Partners is a private equity firm founded in 2009, based in Cajicá, Bogota, Colombia. The firm specializes in investment management and strategic guidance for medium-sized companies in the Andean region, focusing on providing minority equity investments and support to visionary entrepreneurs. Notably, MAS Equity Partners has been involved in significant transactions within the sports sector, particularly with SportsManias, a sports news startup. They led a $3.5 million funding round in 2014, contributing $3 million, and previously invested $1 million in an earlier round in 2013. These investments highlight their engagement in the sports industry, making them a potential player in the sports event planning space.


11. Marathon Ventures

  • Website: marathonvc.com
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: marathon-lab

Marathon Ventures is a venture capital firm based in Bogota, Colombia, founded in 2020. The firm specializes in investing in early-stage technology companies throughout Latin America, providing capital, networking opportunities, and advisory services to help startup founders build impactful B2B solutions. Among their portfolio, they have made notable investments in various innovative startups, including Fanki, which secured a $6M seed round to develop an online platform aimed at connecting sports clubs with fans in Latin America. This investment highlights Marathon Ventures' interest in the sports sector and their commitment to supporting initiatives that enhance the sports experience for fans and clubs alike.


12. Redwood Ventures

  • Website: redwood.ventures
  • Type: Venture Capital
  • Headquarters: Guadalajara, Jalisco, Mexico
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: redwoodventuresmx

Redwood Ventures is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2017. The firm specializes in investing in technology-driven startups across various sectors, including fintech, e-commerce, and healthtech. They provide financial backing and strategic support to entrepreneurs, helping them navigate the challenges of scaling their businesses. In 2023, Redwood Ventures made a notable investment in Boletomóvil, which raised an undisclosed amount in a Seed Round. This investment is particularly relevant as Boletomóvil operates in the ticketing space, which is integral to sports event planning. By partnering with outstanding founders, Redwood Ventures aims to drive growth and innovation, potentially extending their influence into the sports event planning industry through such investments.


13. G2 Capital

  • Website: g2capital.co
  • Type: Corporate
  • Headquarters: Belo Horizonte, Minas Gerais, Brazil
  • Founded year: 2017
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: g2capital

G2 Capital is a venture capital firm based in Belo Horizonte, Minas Gerais, Brazil, founded in 2017. The firm specializes in investing in high-potential startups, particularly in technology-driven sectors. G2 Capital provides financial resources and strategic support to help these businesses grow and succeed in competitive markets. One of their notable transactions includes a Series C investment in Ingresse, which raised $21,817,124 on December 11, 2019. Ingresse is a platform that focuses on ticketing and event management, which is relevant to the sports event planning industry, indicating G2 Capital's potential interest in this sector.


14. Dgf

  • Website: dgf.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2001
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: dgf-investimentos

DGF is a venture capital firm based in Sao Paulo, Brazil, founded in 2001. They specialize in investing in high-growth technology companies, providing not only capital but also strategic support and networking opportunities to help these companies accelerate their growth. Notably, DGF has been involved in multiple funding rounds for Ingresse, a company that focuses on ticketing and event management. Their investments in Ingresse include a Seed Round in 2012, Series A in 2014, a Venture Round in 2015, and a Series B in 2017, totaling over $10 million. This involvement highlights DGF's interest in the event planning sector, particularly in areas that intersect with sports events.


15. B Capital Group


B Capital Group is a venture capital firm based in Sao Paulo, Brazil, specializing in providing financial solutions for the investment fund market, particularly in credit rights funds and securitization. The firm offers tailored consulting services to businesses and fund managers, helping them navigate complex financial landscapes and optimize their investment strategies. Notably, B Capital Group participated in a significant funding round for FanCraze, a Flow-based NFT marketplace for official cricket collectibles, which raised approximately $100 million. This involvement highlights their engagement with the sports sector, particularly in innovative areas such as digital collectibles and fan engagement, aligning them with interests in sports event planning.



Sports Event Planning Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150
Verve CapitalSao Paulo, Sao Paulo, Brazil1-1020193
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
Magma PartnersProvidencia, Santiago, Chile11-5020146
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Allievo CapitalSao Paulo, Sao Paulo, Brazil1-1020191
TreeCorp InvestimentosSao Paulo, Sao Paulo, Brazil11-5020120
MAS Equity PartnersCajicá, Bogota, Colombia11-5020090
Marathon VenturesBogota, Bogota, Colombia1-1020209
Redwood VenturesGuadalajara, Jalisco, Mexico11-5020175
G2 CapitalBelo Horizonte, Minas Gerais, Brazil1-1020171
DgfSao Paulo, Sao Paulo, Brazil11-5020013
B Capital GroupSao Paulo, Sao Paulo, Brazil1-100


Want to find more investors focusing on the sports event planning industry?

If you want to find more investors that are active in the sports event planningindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

  • Deal History: Number of deals and their sizes.
  • Portfolio: Companies they've invested in.
  • Contact data: Key dealmakers, including their emails and phonenumbers.
  • ...and much more!