The pet supplement industry in Europe is a robust market focused on enhancing the health and well-being of pets through nutritional products. Various companies compete here, from established pet care giants to new startups, offering everything from vitamins to specialized dietary adjustments. Recent trends show a rising demand for natural and organic supplements as pet owners increasingly turn to health-conscious choices for their furry friends. Innovations in product formulations and delivery methods are pushing the industry towards a promising growth trajectory, reflecting consumer commitment to proactive pet health management.

In 2024, the list features a mix of corporate and private equity investors across Europe, headquartered in locations such as London, Paris, and Stockholm. These investors vary significantly in size, with firms managing from just a handful to over 10,000 employees. Founded between 1866 and 2015, these investment entities have actively made a notable number of deals, with some investing in up to 198 opportunities in the past year in the pet supplement market, showcasing their strategic focus on this sector.

Top 15 Pet Supplement Investors in Europe

1. CVS Group plc

• Website: cvsukltd.co.uk
• Type: Corporate
• Headquarters: Diss, England, United Kingdom (UK)
• Founded year: 1999
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn:

CVS Group plc is a corporate investor based in Diss, England, founded in 1999. The company specializes in veterinary services, offering comprehensive care for small animals, equine, and farm animals. They provide a range of services including veterinary care, pet insurance, and health programs, catering to pet owners and farmers who rely on their expertise for animal health and wellbeing. CVS Group has been active in acquiring various veterinary practices, such as Goudhurst Veterinary Surgery and Equine Clinic in 2010, Melton Veterinary Surgery in 2009, and Highcliff Veterinary Practice in 2014, among others. These acquisitions expand their network and enhance their ability to provide veterinary care, which is closely linked to the pet supplement market as they may recommend or sell supplements as part of their health programs.

2. Crowdcube

• Website: crowdcube.com
• Type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2010
• Headcount: 51-200
• Number of deals in 2024: 3
• LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. The platform has a strong focus on promoting diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several significant transactions within the pet supplement industry, including Poppy’s Picnic, which raised $802,553 in 2018, HOWND with $134,576 in 2021, PitPat raising $971,392 in 2016, Aristopet with $182,144 in 2020, and Pawprint which secured $433,724 in 2020. These investments highlight Crowdcube's commitment to supporting innovative companies in the pet supplement market.

3. Bpifrance French Tech Accélération

• Website: bpifrance.com
• Type: Venture Capital
• Headquarters: Paris, Île-De-France, France
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 198
• LinkedIn: bpifrance-french-tech-acc%c3%a9l%c3%a9ration

Bpifrance French Tech Accélération is a public entity and financial institution based in Paris, Île-De-France, France, founded in 2015. It supports entrepreneurs and businesses in France and internationally through a variety of services, including direct funding, export credit insurance, and private equity investments. Bpifrance aims to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to the pet supplement industry, including investments in Vetbiolix, which raised over $4 million in a venture round and $2.77 million in a seed round in 2024. This demonstrates their active participation in the pet supplement market, alongside other investments in diverse sectors.

4. Nestlé

• Website: nestle.com
• Type: Corporate
• Headquarters: Vevey, Vaud, Switzerland
• Founded year: 1866
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company founded in 1866, headquartered in Vevey, Vaud, Switzerland. With over 10,000 employees, Nestlé offers a diverse range of products, including coffee, dairy, and notably, pet care items. The company has made strategic acquisitions to strengthen its position in the pet care market, including the acquisition of Ralston Purina Company in 2001, which is a leading pet food brand. In 2010, Nestlé further expanded its pet product offerings by acquiring Waggin’ Train, a company known for its pet treats. In 2018, Nestlé acquired a majority stake in Wamiz, a French digital media platform aimed at pet owners, showcasing its commitment to the pet care community. These transactions highlight Nestlé's active engagement in the pet supplement industry, alongside its broader portfolio of food and beverage products.

5. VetPartners Limited

• Website: vetpartners.co.uk
• Type: Corporate
• Headquarters: York, England, United Kingdom (UK)
• Founded year: 2015
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn: vetpartners-limited

VetPartners Limited is a corporate investor based in York, England, founded in 2015. The company operates as a veterinary practice group, providing a wide range of services for pets, equines, and farm animals across the UK. With a focus on delivering high-quality veterinary care, VetPartners has expanded its operations through several strategic acquisitions. Notably, in April 2021, they acquired VetUK, one of the UK's largest online pet care suppliers, which enhances their service offerings and positions them within the pet supplement market. Other acquisitions include Abbey Veterinary Centres, Garston Veterinary Group, Goddard, and The Hyperthyroid Cat Centre, all aimed at expanding their veterinary services and improving animal health. These transactions reflect VetPartners' commitment to enhancing the well-being of animals and their potential interest in the pet supplement sector.

6. Swedencare

• Website: swedencare.com
• Type: Corporate
• Headquarters: Malmo, Skåne, Sweden
• Founded year: 2000
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn: swedencare

Swedencare is a corporate investor based in Malmo, Skåne, Sweden, specializing in pet health products. Founded in 2000, the company offers a diverse range of dietary supplements aimed at improving the health of dogs, cats, and horses, addressing various health issues such as dental care and anxiety. Swedencare has been actively expanding its portfolio through strategic acquisitions in the pet health sector. Notable transactions include the acquisition of NaturVet for $447.5 million, which specializes in therapy supplements for pets, and Nutravet, a producer of animal healthcare products, for 375 million SEK (£33 million). Other significant acquisitions include Animal Pharmaceuticals Inc. and Innovet, further solidifying Swedencare's position in the pet supplement market. The company operates an online store, allowing consumers to purchase their products directly, which enhances their market presence and accessibility.

7. EQT Group

• Website: eqtgroup.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn: eqt-partners

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by managing diverse investment portfolios across various sectors and geographies. Notably, EQT has made significant strides in the pet industry, highlighted by their acquisition of Musti ja Mirri Group, a leading pet specialty retailer in the Nordic countries, and their investment in Evidensia Djursjukvård, the Nordic market leader in veterinary services. Furthermore, EQT's involvement in Bought By Many, a leading pet insurance provider, showcases their commitment to the pet sector. These transactions reflect EQT's strategic focus on companies that cater to pet owners and the overall pet care market.

8. Seventure Partners

• Website: seventure.fr
• Type: Venture Capital
• Headquarters: Paris, Île-De-France, France
• Founded year: 1997
• Headcount: 11-50
• Number of deals in 2024: 21
• LinkedIn: seventure-partners

Seventure Partners is a Paris-based venture capital firm founded in 1997, specializing in managing funds for innovative companies in the digital technology and life sciences sectors. They focus on supporting startups and growth-stage companies through strategic funding. Among their notable transactions, Seventure led a €5M funding round for Polaris, a foodtech company developing sustainable Omega-3 solutions, which could have applications in pet nutrition. They also invested in Animab, a company working on monoclonal antibodies aimed at improving livestock health, and ViroVet, which is developing veterinary products. These investments highlight Seventure's engagement in the animal health and nutrition space, making them a relevant player in the pet supplement industry.

9. Novo Holdings

• Website: novoholdings.dk
• Type: Venture Capital
• Headquarters: Hellerup, Denmark
• Founded year: 1999
• Headcount: 51-200
• Number of deals in 2024: 45
• LinkedIn: novo-a-s

Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, founded in 1999. It manages the assets of the Novo Nordisk Foundation and primarily invests in life science companies at various stages of development. The firm provides capital and strategic support to enhance healthcare solutions. Notably, Novo Holdings has invested in Invetx, which raised US$60.5 million to advance its monoclonal antibody pipeline targeting chronic diseases in dogs and cats, showcasing their engagement in the pet health sector. Additionally, they have supported Bactolife, which is involved in projects that may have implications for animal health, although the specifics of those projects are less clear. These transactions highlight Novo Holdings' commitment to innovative healthcare solutions, including those relevant to pets.

10. Kima Ventures

• Website: kimaventures.com
• Type: Venture Capital
• Headquarters: Paris, Île-De-France, France
• Founded year: 2010
• Headcount: 1-10
• Number of deals in 2024: 50
• LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help them navigate initial challenges. Notably, Kima Ventures has invested in several companies within the pet industry, including Hachiko, a pet-related startup, and Dalma, a French pet insurance company that raised €15 million in Series A funding with Kima's participation. They also invested in Barkibu, another pet-related startup, showcasing their active engagement in the pet sector. This diverse portfolio indicates Kima Ventures' willingness to explore opportunities in the pet supplement industry as well.

11. Blue Horizon

• Website: bluehorizon.com
• Type: Venture Capital
• Headquarters: Zurich, Zurich, Switzerland
• Founded year: 2016
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn: bluehorizoncorp

Blue Horizon is a venture capital firm based in Zurich, Switzerland, founded in 2016. The firm specializes in sustainable food systems and aims to support entrepreneurs in the bioeconomy by providing funding and resources to scale innovative solutions. Their focus is primarily on alternative proteins and sustainable practices. Notably, Blue Horizon has invested in Wild Earth, a company that raised funds in a Seed Round in January 2018, which specializes in plant-based pet food. This investment highlights their commitment to sustainable practices within the pet supplement industry. Additionally, they have been involved in other transactions such as Bramble and 80/20 Plants, which, while not directly related to pet supplements, further demonstrate their focus on innovative food solutions.

12. Octopus Ventures

• Website: octopusventures.com
• Type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 2008
• Headcount: 51-200
• Number of deals in 2024: 37
• LinkedIn: octopus-ventures

Octopus Ventures is a venture capital firm based in London, England, founded in 2008. They focus on backing founders and startups across various sectors, including B2B Software, Bio, Climate, Consumer, Deep Tech, Fintech, and Health. Notably, they have invested in the pet supplement industry, with significant transactions such as Tails.com, which raised $8.37 million in a seed round in 2014, and KatKin, a fresh food and pet healthtech platform, which secured $22 million in Series A funding in 2022, bringing its total funding to $28 million. Additionally, they participated in KatKin's earlier seed round of $5 million in 2020. Their investment in these companies demonstrates their commitment to supporting innovation in pet health and nutrition, making them a valuable player in the pet supplement market.

13. Five Seasons Ventures

• Website: fiveseasons.vc
• Type: Venture Capital
• Headquarters: Paris, Île-De-France, France
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn: five-seasons-ventures

Five Seasons Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2016. The firm specializes in investing in consumer brands within the food and beverage sector, providing financial support and strategic guidance to help these brands grow and achieve sustainability goals. Notably, Five Seasons Ventures has made significant investments in the pet supplement industry, including a co-lead investment in Mammaly, a Berlin-based maker of pet supplements, which raised $14.9 million in Series A funding in September 2023. They also participated in an earlier Series A round for Mammaly in December 2021. Additionally, they invested in Barkyn, a company that raised €3 million to enhance its services and product offerings in the pet sector. Their involvement in these transactions highlights their interest and activity in the pet supplement market, alongside their broader focus on consumer brands.

14. Cvc

• Website: cvc.com
• Type: Private Equity
• Headquarters: Luxembourg
• Founded year: 2005
• Headcount: 1001-5000
• Number of deals in 2024: 16
• LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity firm based in Luxembourg, founded in 2005, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. The firm specializes in private equity, credit, secondaries, and infrastructure investments. Notably, CVC has made significant strides in the pet industry, acquiring Petco in 2016 for $4.6 billion, a major player in pet supplies and services. In 2021, CVC acquired a majority stake in Medivet, a veterinary group with over 350 branches in the UK, further solidifying its commitment to the pet sector. Additionally, their investment in Sunday Natural, a brand focused on premium vitamins and supplements, indicates their interest in the supplement market, which could encompass pet supplements as well. These transactions highlight CVC's strategic focus on delivering sustainable value and growth through investments in the pet industry.

15. IK Partners

• Website: ikpartners.com
• Type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 14
• LinkedIn: ik-investment-partners

IK Partners is a private equity firm based in London, England, specializing in mid-market investments across Europe. Founded in 1989, the firm focuses on providing capital and strategic support to businesses in various sectors, including Business Services, Healthcare, Consumer, and Industrials. Notably, IK Partners has made significant investments in the pet supplement industry, acquiring companies such as CEVA Santé Animale, a prominent player in animal health, and Forthglade Foods, which specializes in natural pet food. These acquisitions reflect IK Partners' commitment to enhancing growth and creating long-term value in the pet sector, particularly in health and nutrition, which are critical components of pet supplements.

Pet Supplement Insights: Key Investors in Europe

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