The luxury interior design industry in the Nordics is characterized by a unique blend of innovation and tradition. It includes skilled craftspeople, designers, and brands that create furniture, textiles, and decor imbued with Scandinavian aesthetics. Companies focus on quality craftsmanship, sustainability, and timeless design principles, which attract clients looking for elegance and functionality. Market trends indicate a growing emphasis on eco-friendly materials, customization, and technology integration in design processes. As consumer preferences continue evolving, the industry is set to expand, driven by a demand for sophisticated, personalized living spaces and a commitment to sustainable practices.


The list of investors highlights private equity and venture capital firms, predominantly based in Stockholm and other Nordic capitals like Oslo and Helsinki. Founded from as early as 1936 and as recently as 2016, these firms vary significantly in size, with some employing over 10,000 personnel while others maintain smaller teams. In 2024, many of them actively engaged in the market, with several making deals across the luxury interior design sector. Collectively, they represent a blend of strategic interests targeting well-established companies and innovative startups alike.


Top 15 Luxury Interior Design Investors in the Nordics


1. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, primarily targeting technology-enabled companies. Verdane provides capital and hands-on support to help businesses scale, with a focus on digitalization and decarbonization trends. Notably, Verdane has made significant investments in the luxury interior design context, including a $5M investment in Hem, a Stockholm-based design company known for its modern and stylish interior products. Additionally, Verdane has been involved with RoyalDesign, a company that offers a wide range of design products, further showcasing their engagement in the luxury design sector. These transactions highlight Verdane's interest in supporting companies that enhance market positions in the design industry, particularly those that align with luxury and aesthetic appeal.


2. Litorina

  • Website: litorina.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: litorina

Litorina is a private equity investment firm based in Stockholm, Sweden, founded in 1998. The firm specializes in private equity investments in Nordic niche market-leading companies, partnering with management teams and entrepreneurs to provide capital, strategic guidance, and operational support aimed at driving growth and value creation. Litorina focuses on well-managed, profitable companies primarily in the business services and consumer sectors. Notable transactions include the acquisition of ECO-Boråstapeter, a leading supplier of wallpaper and interior design products, and CarpetVista, a prominent online carpet retailer. These investments highlight Litorina's engagement in the home decor and interior design markets, showcasing their interest in companies that contribute to luxury interior design.


3. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is a Stockholm-based investment company founded in 1936, known for partnering with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech. The firm provides capital and operational support to help companies scale and create long-term value. Notably, Kinnevik has made significant investments in the home and living market, particularly through their involvement with Westwing, a Munich-based e-commerce company specializing in home decor and furnishings. Kinnevik participated in multiple funding rounds for Westwing, including a €30M venture capital funding round in 2015 and a €25M funding round in 2015, which aimed to enhance growth plans in the home & living market. Additionally, Kinnevik's investment in Mobly, a Brazilian home furnishings site, further highlights their commitment to the home and living sector. These transactions illustrate Kinnevik's strategic focus on redefining industries and addressing global challenges, including those within the luxury interior design space.


4. Fiskars Group


Fiskars Group, founded in 1649 and based in Espoo, Uusimaa, Finland, is a corporate investor known for its design-driven consumer goods, particularly in gardening, cooking, and home products. The company has made significant strides in the luxury market through strategic acquisitions. In September 2023, Fiskars Group acquired the Danish luxury lifestyle brand Georg Jensen for EUR 151.5 million, aiming to increase the share of luxury brands in their net sales. Additionally, in May 2015, they acquired the WWRD group, which includes renowned luxury brands such as Waterford and Wedgwood, for USD 437 million, further solidifying their presence in the luxury home goods sector. Other notable acquisitions include Royal Copenhagen and Iittala Group, both of which enhance Fiskars' portfolio of Scandinavian design brands. These transactions reflect Fiskars Group's focus on high-quality, aesthetically pleasing products that cater to the luxury market, making them a significant player in the luxury interior design industry.


5. CapMan

  • Website: capman.com
  • Type: Private Equity
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1989
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: capman

CapMan Oyj is a private equity investment management firm based in Helsinki, Finland, founded in 1989. The firm specializes in private equity, real estate, infrastructure, and natural capital investments, catering primarily to institutional investors. CapMan has a strong presence in the Nordic markets and is known for its diverse investment strategies aimed at achieving sustainable returns. Notably, CapMan has made significant investments in the luxury sector, including the acquisition of Iconic Nordic Rooms in 2010, which focuses on high-end accommodations, and Kämp Collection Hotels in 2014, a luxury hotel group. These transactions highlight CapMan's commitment to enhancing luxury experiences and its strategic involvement in the luxury interior design context.


6. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a strong emphasis on operational efficiency and sustainable growth. Notably, Altor has been involved in significant transactions within the luxury interior design context, such as the acquisition of Photowall, which is part of their initiative to form the Network of Design (NOD). This acquisition, along with their investment in String Furniture, highlights their commitment to the design and decoration industry. Additionally, their diverse portfolio includes investments in various sectors, showcasing their adaptability and strategic approach to investment.


7. Hempel A/S

  • Website: hempel.com
  • Type: Corporate
  • Headquarters: Lyngby, Denmark
  • Founded year: 1915
  • Headcount: 5001-10000
  • LinkedIn: hempel-as

Hempel A/S is a coatings manufacturer based in Lyngby, Denmark, specializing in protective, marine, decorative, container, and yacht paints. Founded in 1915, the company has grown to employ between 5,001 and 10,000 people and serves businesses globally, emphasizing sustainability in its operations. Hempel has made significant strides in the luxury interior design market through strategic acquisitions, including the purchase of Farrow & Ball, a UK luxury paint and wallpaper company, for £500 million. This acquisition aims to expand Farrow & Ball's international presence and aligns with Hempel's goal to double its revenue to €3 billion by 2025. Additionally, Hempel acquired Crown Paints, a decorative coatings manufacturer, and Wattyl, a paint manufacturer in Australia and New Zealand, further solidifying its position in the decorative coatings sector. These transactions highlight Hempel's commitment to enhancing aesthetics and expanding its footprint in the luxury segment of the interior design industry.


8. Maj Invest

  • Website: majinvest.com
  • Type: Private Equity
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 5
  • LinkedIn: maj-invest

Maj Invest is an investment management firm based in Copenhagen, Denmark, founded in 2005. The firm specializes in asset management and private equity, providing tailored investment solutions primarily to institutional investors. Maj Invest focuses on various sectors, including technology, life sciences, and energy transition, with a strong commitment to sustainability and responsible investing. Notably, Maj Invest has made significant strides in the luxury interior design market through its acquisitions of Muuto, a renowned design brand known for its modern furniture and accessories, and ferm LIVING, a company that offers a wide range of interior design products with a focus on aesthetics and functionality. These transactions highlight Maj Invest's active role in the luxury interior design industry, showcasing their interest in high-quality design and innovative products.


9. Wellstreet

  • Website: wellstreet.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: wellstreet

Wellstreet is a venture capital firm based in Stockholm, Sweden, founded in 2016. The firm specializes in early-stage investments in Nordic tech companies, providing entrepreneurs with capital and strategic support to foster growth and success. Wellstreet primarily focuses on sectors such as FinTech, E-commerce, and GreenTech, aiming to drive innovation and sustainability. Notably, Wellstreet has invested in Hemset, a Malmö-based startup that offers digital interior design services, securing a $320k investment in July 2019. This transaction highlights Wellstreet's engagement in the interior design industry, showcasing their interest in tech-driven solutions that enhance the design experience. Other investments include Anatomic Studios and Scandinavian Man, which, while not directly related to luxury interior design, further illustrate Wellstreet's diverse investment portfolio in innovative sectors.


10. Hilding Anders International AB


Hilding Anders International AB is a prominent corporate investor based in Sweden, specializing in sleep products including beds, mattresses, and sleep accessories. Founded in 1939, the company has established a strong presence in over 40 countries, focusing on innovative solutions to enhance sleep quality. Notably, Hilding Anders has made significant acquisitions in the luxury segment, including the purchase of Carpe Diem Beds of Sweden, a luxury mattress brand known for its high-quality products, and Feather & Black, a brand that emphasizes stylish and luxurious bedroom furnishings. These transactions highlight Hilding Anders' commitment to expanding its portfolio in the luxury interior design market, catering to consumers and businesses seeking premium sleep solutions.


11. Superhero Capital


Superhero Capital is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2015. The firm specializes in seed funding for software-driven startups in the New Nordics region, providing financial backing and strategic support to entrepreneurs. Their focus is on empowering founders and fostering innovation in the technology sector. Notably, Superhero Capital participated in a funding round for Mjuk, a Helsinki-based marketplace for buying and reselling used furniture, which aligns with the luxury interior design market by promoting sustainable practices and enhancing the accessibility of quality furniture. This transaction highlights their potential interest in the interior design space, particularly as it relates to technology and sustainability.


12. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in its portfolio companies. Nordic Capital has a strong focus on creating long-term value and sustainability in its investments. Notably, the firm has made significant transactions in the luxury interior design context, such as the acquisition of Jotex, a prominent player in the Scandinavian home textile and decoration market, for €275 million in 2013. Additionally, Nordic Capital reacquired Ellos Group, a leading Nordic e-commerce group that includes home shopping, in 2022, indicating its ongoing interest in the home and interior design sectors. These transactions highlight Nordic Capital's engagement with businesses that align with luxury interior design, making it a relevant investor in this space.


13. Procuritas

  • Website: procuritas.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1986
  • Headcount: 11-50
  • LinkedIn: procuritas-ab

Procuritas is a private equity investment firm based in Stockholm, Sweden, founded in 1986. The firm specializes in private equity and growth capital investments, partnering with entrepreneurs and business owners to provide capital and strategic guidance aimed at achieving market leadership. Procuritas has a diverse portfolio that spans various industries, including e-commerce and healthcare. Notably, they have made significant investments in the interior design sector, such as the acquisition of Scandinavian Designs in April 2017, which focuses on high-quality home furnishings. Additionally, their acquisition of Zone Company Denmark A/S in September 2006 highlights their commitment to leveraging growth potential in the interior products market. These transactions reflect Procuritas's strategic interest in the luxury interior design industry, positioning them as a relevant player in this space.


14. Ratos

  • Website: ratos.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1866
  • Headcount: 11-50
  • LinkedIn: ratos

Ratos is a private equity investment company based in Stockholm, Sweden, founded in 1866. The firm operates across various sectors, including construction, manufacturing, and consumer goods, with a strong emphasis on sustainability and efficiency. Ratos aims to create value for its shareholders while addressing the diverse needs of its customer base. Among its notable transactions, Ratos acquired Gudrun Sjöden Design in 2016, a company specializing in textile design and home decor, which is directly relevant to the luxury interior design market. Additionally, Ratos acquired Flokk in 2007, a manufacturer of high-quality office furniture, further showcasing its involvement in design-oriented sectors. The acquisition of Oase Outdoors in 2016, while primarily focused on outdoor products, also reflects Ratos's broader interest in lifestyle and design-oriented brands.


15. Norvestor

  • Website: norvestor.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1989
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: norvestor-equity-as

Norvestor is a private equity firm based in Oslo, Norway, founded in 1989. The firm specializes in investment management and advisory services, focusing on partnering with medium-sized Nordic businesses to support their growth and development. Norvestor emphasizes sustainability in its investment strategy and has a diverse portfolio that includes various sectors such as IT services and property maintenance. Notably, Norvestor acquired Skeidar in 1995, a prominent player in the furniture and interior design market, which highlights their involvement in the luxury interior design industry. Additionally, they acquired a majority stake in The North Alliance in 2018, a company with significant net sales, further showcasing their investment capabilities. These transactions reflect Norvestor's commitment to enhancing operational efficiency and market presence in the sectors they invest in.



Luxury Interior Design Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
VerdaneOslo, Oslo, Norway51-20019857
LitorinaStockholm, Stockholm, Sweden11-5019980
KinnevikStockholm, Stockholm, Sweden11-50193610
Fiskars GroupEspoo, Uusimaa, Finland5001-1000016490
CapManHelsinki, Uusimaa, Finland51-20019894
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
Hempel A/SLyngby, Denmark5001-1000019150
Maj InvestCopenhagen, Denmark51-20020055
WellstreetStockholm, Stockholm, Sweden1-1020163
Hilding Anders International ABSweden5001-1000019390
Superhero CapitalHelsinki, Uusimaa, Finland1-1020157
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
ProcuritasStockholm, Stockholm, Sweden11-5019860
RatosStockholm, Stockholm, Sweden11-5018660
NorvestorOslo, Oslo, Norway11-5019893


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