The fashion PR industry in the US plays a pivotal role in shaping how brands communicate and engage with consumers. It includes public relations firms, marketing agencies, and digital platforms all working together to promote fashion lines, coordinate runway shows, and leverage social media influences. This dynamic sector continually adapts to trends, with sustainability now a focal point for many brands. Insights such as the surge in online shopping and the need for authenticity in brand messaging signify where the industry is heading. As technology intertwines with fashion, PR strategies are evolving to include innovative digital campaigns.

The list of investors reflects an array of venture capital firms and corporate investors, primarily based in key US hubs like New York and California. Founded between 1977 and 2023, these investors vary in size and focus on companies that innovate in the fashion, technology, and consumer sectors. In 2024, they collectively made a notable number of investments, highlighting a robust commitment to supporting growth in the fashion PR space. With approximately 234 deals completed across this subset, an opportunity-rich landscape comes into view for those entrepreneurial visions in fashion.

Top 15 Fashion PR Investors in the US

1. 500 Global

• Website: 500.co
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2010
• Headcount: 201-500
• Number of deals in 2024: 98
• LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. In the fashion sector, 500 Global has made notable investments, including a $150K investment in Renoon, a sustainable fashion platform that empowers shoppers to find eco-friendly clothing options. Additionally, they have invested in Pomelo Fashion, an online fashion retail brand that has raised significant funding to expand its e-commerce presence in Southeast Asia. Their involvement in these fashion-related startups highlights their interest in innovative solutions within the fashion industry.

2. Plug and Play Tech Center

• Website: plugandplaytechcenter.com
• Type: Venture Capital
• Headquarters: Sunnyvale, California, United States (USA)
• Founded year: 2006
• Headcount: 501-1000
• Number of deals in 2024: 253
• LinkedIn: plug-and-play-tech-center

Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024 alone, they made 253 investments, showcasing their active role in the venture capital landscape. Notably, they have invested in companies relevant to the fashion industry, such as Good On You, which focuses on ethical fashion, and Naadam, a sustainable cashmere company that raised $16 million in Series A funding with their participation. These transactions highlight Plug and Play's engagement with businesses that align with contemporary fashion PR values, particularly sustainability and ethical practices.

3. Accel

• Website: accel.com
• Type: Venture Capital
• Headquarters: Palo Alto, California, United States (USA)
• Founded year: 1983
• Headcount: 51-200
• Number of deals in 2024: 101
• LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies primarily in the technology sector. The firm has a global presence with offices in San Francisco, London, India, and China. Notably, Accel has participated in significant transactions within the fashion industry, including investments in Fashinza, a Delhi-based AI-driven B2B marketplace for fashion brands, where they participated in multiple funding rounds totaling over $100 million. Additionally, Accel invested in Space Runners, a company focused on creating a fashion Metaverse and digitally wearable NFTs, showcasing their commitment to innovative fashion technology. These investments highlight Accel's active role in the evolving landscape of fashion and technology.

4. SV Angel

• Website: svangel.com
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2009
• Headcount: 1-10
• Number of deals in 2024: 44
• LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in early-stage and growth-stage investments, primarily in the technology sector, but has also made notable investments in companies related to fashion and lifestyle. Among their relevant transactions, SV Angel invested in Clique, which raised $4,025,000 in Series A funding in 2014 and focuses on fashion media and influencer marketing. They also invested in Curtsy, a resale platform for women's fashion, which raised $1,300,000 in a Seed Round in 2016. Additionally, SV Angel was involved with Goat Group, which raised $1,600,000 in an Angel Round in 2011, a company that operates in the sneaker resale market, further highlighting their engagement with fashion-related businesses. Through these investments, SV Angel demonstrates a commitment to supporting innovative companies that bridge technology and fashion.

5. FJ Labs

• Website: fjlabs.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 169
• LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, founded in 2015, that specializes in investing in marketplace and network effect businesses. With a portfolio of over 1,000 companies, many of which have achieved unicorn status, FJ Labs provides capital and strategic guidance to entrepreneurs across various industries, including e-commerce and logistics. Notably, they have participated in significant transactions within the fashion industry, such as their investment in Zyod, a global B2B platform for apparel sourcing and manufacturing, which raised $3.5 million in 2023. Additionally, they were involved in funding This is Unfolded, a startup focused on sustainability in fashion, which raised funds to remove waste from the fashion industry and promote a more sustainable shopping experience. These transactions highlight FJ Labs' commitment to supporting innovative solutions in the fashion sector.

6. New Enterprise Associates (NEA)

• Website: nea.com
• Type: Venture Capital
• Headquarters: Menlo Park, California, United States (USA)
• Founded year: 1977
• Headcount: 51-200
• Number of deals in 2024: 57
• LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a venture capital firm founded in 1977, based in Menlo Park, California. NEA specializes in investment management and advisory services for startups, particularly in technology and healthcare sectors. The firm partners with entrepreneurs to provide funding and strategic guidance, emphasizing long-term relationships with founders. Notably, NEA has invested in Moda Operandi, a luxury fashion retailer that allows customers to pre-order designer collections straight from the runway. In 2020, NEA co-led a funding round for Moda Operandi that raised $100 million, showcasing their engagement in the fashion industry. Additionally, NEA participated in a venture round for Moda Operandi in 2021, further solidifying their interest in fashion-related investments. These transactions highlight NEA's capability and willingness to invest in the fashion sector, making them a relevant player in the fashion PR investment landscape.

7. Greycroft

• Website: greycroft.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2006
• Headcount: 51-200
• Number of deals in 2024: 20
• LinkedIn: greycroft-partners

Greycroft is a venture capital firm founded in 2006, based in New York City, that specializes in technology investments across various sectors, including software, sustainability, and consumer brands. The firm has a strong track record of providing capital and expertise to startups and emerging companies, helping them grow and scale their operations. Notably, Greycroft has invested in several fashion-related companies, including Clique Media Group, which raised a total of $15 million in Series C funding co-led by Greycroft, and Who What Wear, a shoppable fashion site that raised $8 million in Series B funding with Greycroft as a backer. These transactions highlight Greycroft's engagement in the fashion industry, particularly in innovative companies that are transforming the fashion landscape through technology and media.

8. Lerer Hippeau

• Website: lererhippeau.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2010
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that focuses on investing in early-stage startups. They provide essential funding and support to help businesses grow, connecting talented professionals with opportunities in their portfolio companies. Notably, Lerer Hippeau has made significant investments in the fashion industry, including Who What Wear, a shoppable fashion site that raised $8 million in Series B funding, and Refinery29, which raised $3.5 million through a private offering. Additionally, they invested in JOOR, a platform that connects brands and retailers in the fashion industry, raising $15 million in Series B funding. These transactions highlight Lerer Hippeau's active role in the fashion PR landscape, making them a relevant player in this sector.

9. Gaingels

• Website: gaingels.com
• Type: Venture Capital
• Headquarters: Burlington, Vermont, United States (USA)
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 60
• LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm provides capital and support to startups, particularly those led by underrepresented groups, to foster diversity and inclusion in the innovation economy. In 2021, Gaingels participated in a seed funding round for Qwoted, a PR tech firm that raised $3 million to enhance its services in the public relations industry, aiming to compete with major players like Meltwater and Cision. This investment highlights Gaingels' engagement in the PR sector, which is relevant to fashion PR. Additionally, Gaingels has been involved in various other transactions, but their investment in Qwoted stands out as particularly pertinent to the fashion PR context.

10. Omnicom

• Website: omnicomgroup.com
• Type: Corporate
• Headquarters: New York, New York, United States (USA)
• Founded year: 1986
• Headcount: 10001+
• Number of deals in 2024: 2
• LinkedIn: omnicom

Omnicom Group Inc. is a prominent marketing communications company based in New York, founded in 1986. With over 10,000 employees, it serves more than 5,000 clients globally across various industries. Omnicom specializes in advertising, public relations, and customer relationship management. Notably, they have made strategic acquisitions to bolster their PR capabilities, including the acquisition of Fleishman-Hillard in 1997, which aimed to create the largest global PR group. They also acquired The Marketing Arm in 1999, enhancing their marketing services. More recently, in 2021, they acquired Oliver Schrott Kommunikation, a German agency, to strengthen their global agency unit. These transactions highlight Omnicom's commitment to expanding its PR services, making it a significant player in the fashion PR industry.

11. Deep Tech Fund (an Alumni Ventures Fund)

• Website: av.vc
• Type: Venture Capital
• Headquarters: Manchester, New Hampshire, United States (USA)
• Founded year: 2023
• Headcount: 51-200
• Number of deals in 2024: 258
• LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. The firm specializes in providing accredited investors and institutions with access to professionally-managed, diversified venture portfolios. With a network of over 10,000 investors, Alumni Ventures focuses on connecting them with high-quality investment opportunities in the startup ecosystem. Notably, the fund has been involved in several transactions relevant to the fashion industry, including a seed investment in unspun, a company that emphasizes sustainable fashion and custom-fit clothing, and Trendsi, which offers a platform for fashion retailers. These investments highlight the fund's engagement with innovative companies that are shaping the future of fashion and public relations.

12. Bessemer Venture Partners

• Website: bvp.com
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 1911
• Headcount: 11-50
• Number of deals in 2024: 78
• LinkedIn: bessemer-venture-partners

Bessemer Venture Partners is a venture capital firm founded in 1911, based in San Francisco, California. The firm specializes in providing funding and investment management services to startups and growth-stage companies across various sectors, including technology and healthcare. In 2024, they were involved in 78 investments, showcasing their active role in the venture capital landscape. Notably, they invested in The Good Glamm Group, which raised approximately $29.6 million in a convertible note in March 2024. This investment highlights their engagement in the beauty and fashion industry, aligning with the interests of fashion PR. Their history of supporting diverse companies positions them as a versatile investor, potentially open to opportunities in the fashion PR sector.

13. Goodwater Capital

• Website: goodwatercap.com
• Type: Venture Capital
• Headquarters: Burlingame, California, United States (USA)
• Founded year: 2014
• Headcount: 51-200
• Number of deals in 2024: 41
• LinkedIn: goodwater-capital

Goodwater Capital is a venture capital firm based in Burlingame, California, founded in 2014. The firm specializes in consumer technology and supports seed-stage entrepreneurs by providing investment, resources, and a community to help them grow. Goodwater Capital has a diverse investment portfolio that spans various sectors, including healthcare and financial services, but it has also made notable investments in the fashion industry. For instance, they participated in the seed funding round for Space Runners, a company that aims to develop a fashion Metaverse and create digitally wearable NFTs, showcasing their interest in the intersection of technology and fashion. Additionally, their investment in Stylemyle further highlights their engagement in the fashion sector, indicating a broader interest in innovative consumer experiences within this industry.

14. Insight Partners

• Website: insightpartners.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 1995
• Headcount: 201-500
• Number of deals in 2024: 64
• LinkedIn: insight--partners

Insight Partners is a venture capital firm based in New York, specializing in providing investment and advisory services to high-growth technology and software companies. Founded in 1995, the firm manages over $75 billion in assets and has a strong track record of supporting portfolio companies through capital investment and operational expertise. Notably, Insight Partners has invested in CUUP, a direct-to-consumer lingerie start-up that raised $11 million in Series A funding to enhance its product offerings and customer experience. Additionally, they participated in a significant funding round for Saks.com, a major player in the fashion retail space, raising $500 million in 2021. These transactions highlight Insight Partners' engagement in the fashion industry, particularly in innovative and consumer-focused brands.

15. Hearst Magazines

• Website: hearst.com
• Type: Corporate
• Headquarters: New York, New York, United States (USA)
• Founded year: 1887
• Headcount: 1001-5000
• Number of deals in 2024: 10
• LinkedIn: hearst-magazines

Hearst Magazines, a division of the Hearst Corporation, is a prominent media company based in New York, New York, founded in 1887. It operates across various sectors, including publishing newspapers and magazines, broadcasting television channels, and providing financial information services. Hearst has made significant investments in the fashion industry, notably participating in funding rounds for Yoka, a Chinese fashion website, where it was involved in multiple rounds including Series B and Series C, showcasing its ongoing interest in fashion e-commerce. Furthermore, Hearst's acquisition of Hachette Filapacchi Media for approximately $919 million granted it U.S. publishing rights to major fashion brands such as ELLE and Woman’s Day, enhancing its portfolio in fashion media. This diverse engagement in fashion-related investments and acquisitions highlights Hearst's strategic positioning within the fashion PR landscape.

Fashion PR Insights: Key Investors in the US

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