The executive coaching industry in the Nordics has grown significantly in recent years, driven by a growing recognition of its benefits to organizations and leaders alike. Companies in this sector offer tailored coaching services aimed at enhancing leadership capabilities, improving performance, and fostering employee engagement. The market includes both startup initiatives and established consulting firms, each focusing on skills development and organizational effectiveness. Recent trends indicate a shift towards technology-driven solutions, including virtual coaching platforms and digital training. As organizations increasingly prioritize leadership development, the demand for innovative coaching practices continues to rise, shaping the future of the industry.


The investor landscape in the Nordics features a mix of corporate, private equity, and venture capital firms strategically headquartered in cities like Stockholm, Oslo, Copenhagen, and Helsinki. These investors range in size from small teams of 1-10 to larger firms with thousands of employees. Founded between 1945 and 2018, they have collectively made numerous investments, including 30 in 2024 alone, focusing on companies in executive coaching, HR technology, and development. This varied approach showcases a robust interest in enhancing talent management and coaching solutions across the Nordic region.


Top 15 Executive Coaching Investors in the Nordics


1. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Among its notable transactions, Almi has invested in Winningtemp, a startup focused on employee and organizational wellness, which raised €3.2 million in funding. This investment, along with several seed rounds for Winningtemp, highlights Almi's commitment to supporting initiatives that improve workplace dynamics and employee engagement, areas closely related to executive coaching.


2. Talent Venture Group


Talent Venture Group is a venture capital firm based in Stockholm, Sweden, founded in 2018. Specializing in HR and Talent Tech, they invest in and support early-stage startups, providing expertise and resources to help these companies scale. Their focus is on improving the hiring process and fostering better employer-employee relationships. Notable transactions include investments in Talent Inc., which raised $1.5 million in 2014, and Future Talent Council, which raised an undisclosed amount in 2019. These investments reflect their commitment to enhancing talent management and development, which are essential aspects of executive coaching.


3. Bts

  • Website: bts.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1986
  • Headcount: 1001-5000
  • Number of deals in 2024: 1
  • LinkedIn: bts

BTS is a corporate consulting firm based in Stockholm, Sweden, founded in 1986. The firm specializes in strategy execution, leadership development, and talent management, providing tailored solutions to enhance business performance. In recent years, BTS has made several strategic acquisitions to bolster its offerings in the executive coaching and corporate learning sectors. Notably, they acquired Sounding Board, Inc. in March 2025, a company known for its coaching and development solutions, which aligns closely with executive coaching. Additionally, their acquisition of AVO Vision in 2015, a South African company focused on corporate learning and development, further emphasizes their commitment to enhancing leadership capabilities. Other acquisitions, such as Netmind and SwissVBS, also contribute to their portfolio of digital learning and agile transformation solutions, which are increasingly relevant in the context of executive coaching. Overall, BTS is positioned as a significant player in the executive coaching industry through its strategic investments and focus on leadership development.


4. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments in technology-enabled companies, providing capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies that seek to enhance their market position and operational efficiency. Notable transactions include the acquisition of PerformIQ, which specializes in performance management and coaching solutions, and Eduhouse, a company that likely offers educational services. Additionally, Verdane's investment in Studytube, a Netherlands-based learning platform, highlights their commitment to the education sector, which is closely related to executive coaching. These transactions demonstrate Verdane's interest in companies that contribute to learning and development, making them a potential player in the executive coaching space.


5. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in a variety of investment strategies, including private equity, infrastructure, real estate, growth equity, and venture capital. EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in companies that align with the principles of executive coaching. For instance, their strategic investment in United Talent Agency (UTA) aims to enhance talent management and innovation, which are crucial for leadership development. Additionally, their involvement in Gympass, a corporate wellness platform, reflects a commitment to employee well-being and development, further supporting the executive coaching landscape. These transactions highlight EQT's interest in sectors that foster personal and professional growth, making them a relevant player in the executive coaching industry.


6. EQT Ventures

  • Website: eqtventures.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: eqt-ventures

EQT Ventures is a venture capital firm based in Stockholm, Sweden, founded in 2015. The firm specializes in investing in early-stage tech startups, providing not only financial support but also operational assistance to entrepreneurs. EQT Ventures connects startups with a global network of industry experts and resources to foster growth and innovation. Notably, they have invested in Unmind, a workplace mental health platform that raised $47 million in a Series B round, highlighting their focus on mental well-being in the workplace. They also led a $36 million Series B funding round for Knoetic, a company that enhances HR practices, which is relevant to executive coaching as it involves talent management and organizational development. Furthermore, their participation in Beamery, a talent operating system, underscores their commitment to improving workforce management and development, aligning with the principles of executive coaching.


7. Creandum

  • Website: creandum.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: creandum

Creandum is a venture capital firm based in Stockholm, Sweden, founded in 2003. The firm specializes in supporting early-stage entrepreneurs in building global, category-defining companies. They provide venture capital investment, strategic support, and networking opportunities to startups across various sectors, including fintech and health tech. Notably, Creandum has participated in significant funding rounds for companies like Leapsome, a people management platform that raised $60 million in Series A funding to enhance its people enablement platform. This investment reflects Creandum's commitment to nurturing companies that contribute to workforce development, which is closely related to executive coaching. Additionally, their involvement in other startups like Osu, which aids freelancers in managing their work, showcases their diverse investment strategy while still touching on themes relevant to coaching and professional development.


8. Inventure

  • Website: inventure.vc
  • Type: Venture Capital
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 9
  • LinkedIn: inventure

Inventure is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2005. The firm specializes in backing ambitious Nordic and Baltic founders, providing venture capital investment and portfolio management services to early-stage tech startups. Inventure has been involved in several notable transactions, including a €12 million Series A investment in Howspace, a Helsinki-based digital facilitation platform that supports collaborative learning and coaching. This investment highlights Inventure's interest in companies that may intersect with the executive coaching industry. Additionally, they participated in a Seed Round for Bunch AI, which focuses on leveraging AI for team dynamics and performance, further indicating their engagement with technologies that could enhance coaching practices.


9. Heartcore Capital

  • Website: heartcore.com
  • Type: Venture Capital
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2007
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and emphasizes building long-term relationships with entrepreneurs to support their business journeys. In recent years, Heartcore has participated in notable transactions that highlight their interest in mental health and care technology. For instance, they invested in Likeminded, a digital mental health platform, which raised €5.9 million in 2023 and €3.5 million in 2021. This company aims to enhance mental health solutions through AI-based personalization, which is relevant to the personal development aspect of executive coaching. Additionally, Heartcore's investment in Kenbi, a care-tech startup, further demonstrates their commitment to sectors that can influence personal and professional growth, aligning with the principles of executive coaching.


10. Polaris Private Equity


Polaris Private Equity is a private equity firm based in Copenhagen, Denmark, founded in 1998. The firm specializes in investment management, focusing on supporting mid-sized companies in the Nordic region through tailored investment strategies that include private equity, flexible capital, and public equity. Polaris partners with management teams to drive growth and operational improvements, helping these companies realize their full potential. Notably, Polaris has made significant investments in consultancy firms such as ProData Consult, which received a majority shareholding investment from Polaris in June 2018. This investment highlights Polaris's interest in the consultancy sector, which often overlaps with executive coaching services. Additionally, they acquired a majority stake in 7N, an IT consultancy services company, in October 2024, further demonstrating their commitment to investing in firms that may provide strategic consulting and coaching services to enhance organizational performance.


11. Visma

  • Website: visma.com
  • Type: Corporate
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1996
  • Headcount: 10001+
  • Number of deals in 2024: 16
  • LinkedIn: visma

Visma is a corporate investor based in Oslo, Norway, founded in 1996. It specializes in providing cloud-based accounting, payroll, invoicing, and HR solutions, primarily serving small and medium businesses as well as public sector organizations. Visma has a strong presence in Europe and Latin America, operating through a network of entrepreneurial companies that contribute to its innovative software offerings. Notably, Visma has made significant acquisitions that enhance its capabilities in the HR and employee development space. For instance, the acquisition of PlusPort in 2019, a cloud-based learning and development solution provider, aims to bolster Visma's software offerings in the Netherlands and internationally. Additionally, the acquisition of Mandü in 2022, a SaaS company focused on employee engagement and performance management, further expands Visma's HR product footprint in Latin America. These transactions highlight Visma's commitment to improving employee engagement and performance, which are critical components of effective executive coaching.


12. Midinvest Management


Midinvest Management Oy is an investment management firm based in Karvia, Satakunta, Finland, specializing in private equity investments in small and medium-sized enterprises in central Finland. Founded in 1994, the firm focuses on providing capital and expertise to help businesses grow and transition ownership. Midinvest collaborates closely with its clients to support their development and growth strategies. Notably, they participated in the funding of Howspace, which raised approximately $1.76 million in a convertible note in February 2020, and Humap Software, which received a growth investment of nearly 1.3 million euros in April 2017. The latter investment involved collaboration with business angels and a university investment fund, highlighting their engagement in sectors that intersect with executive coaching and organizational development.


13. Kahoot!

  • Website: kahoot.com
  • Type: Corporate
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 2012
  • Headcount: 501-1000
  • LinkedIn: kahoot

Kahoot! is an educational technology company based in Oslo, Norway, founded in 2012. It offers a game-based learning platform designed to engage users through interactive quizzes and educational games, catering to teachers, students, businesses, and families. Kahoot! operates on a subscription model, providing various features and content to enhance learning and training experiences. In recent years, Kahoot! has made strategic acquisitions to bolster its offerings in the corporate learning space. Notably, in September 2020, they acquired Actimo, an employee engagement platform, for an enterprise value of USD 26-33 million. This acquisition aimed to enhance Kahoot!'s corporate learning and engagement tools. Following this, in April 2021, Kahoot! acquired Motimate, a learning software provider, for approximately $26 million, further solidifying their commitment to improving employee engagement and learning within organizations. These transactions highlight Kahoot!'s focus on developing tools that support professional growth and development, aligning with the principles of executive coaching.


14. Ramboll

  • Website: ramboll.com
  • Type: Corporate
  • Headquarters: Copenhagen, Denmark
  • Founded year: 1945
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: ramboll

Ramboll Group A/S is a global engineering, architecture, and consultancy company based in Copenhagen, Denmark, founded in 1945. With over 18,000 employees operating in more than 35 countries, Ramboll provides sustainable solutions across various sectors, including energy, environment, and infrastructure. In November 2023, Ramboll acquired acondas, a Germany-based management consultancy, which added 40 skilled consultants to its Management Consulting practice. This acquisition aims to strengthen Ramboll's capabilities in corporate transformation, particularly in the energy sector, and reflects a growing interest in enhancing organizational effectiveness and leadership development, areas closely related to executive coaching.


15. Nordic Eye Venture & Growth Capital

  • Website: nordiceye.com
  • Type: Venture Capital
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: nordic-eye

Nordic Eye Venture & Growth Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2016. The firm specializes in investing in growth companies within the technology and lifestyle sectors, providing capital and strategic support to startups to help them scale and achieve market fit. Nordic Eye is known for its focus on high revenue potential and collaborates closely with its portfolio companies to drive growth and successful exits. Notably, they participated in the Series A funding round for 'Exploring Your Potential', a company that aligns with the executive coaching industry, indicating their interest in this sector. Additionally, they invested in 'Plecto', a software as a service company, further showcasing their diverse investment strategy.



Executive Coaching Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
AlmiStockholm, Stockholm, Sweden201-50019947
Talent Venture GroupStockholm, Stockholm, Sweden11-5020180
BtsStockholm, Stockholm, Sweden1001-500019861
VerdaneOslo, Oslo, Norway51-20019857
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
EQT VenturesStockholm, Stockholm, Sweden11-50201528
CreandumStockholm, Stockholm, Sweden11-50200317
InventureHelsinki, Uusimaa, Finland11-5020059
Heartcore CapitalCopenhagen, Denmark11-50200717
Polaris Private EquityCopenhagen, Denmark51-20019984
VismaOslo, Oslo, Norway10001+199616
Midinvest ManagementKarvia, Satakunta, Finland1-1019940
Kahoot!Oslo, Oslo, Norway501-100020120
RambollCopenhagen, Denmark10001+19453
Nordic Eye Venture & Growth CapitalCopenhagen, Denmark11-5020160


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