The camping equipment industry in the Nordics thrives on natural beauty, attracting outdoor enthusiasts year-round. Companies produce a wide range of products, from tents and backpacks to cooking gear and camping appliances. Not only do these businesses address the demands of casual campers, but many also appeal to passionate adventurers seeking high-performance gear. Sustainability is increasingly vital, with many brands focusing on eco-friendly materials and practices. As outdoor activities continue to gain popularity, the industry is poised for growth, catering to an expanding market that values both quality and environmental consciousness.


This list highlights 15 prominent investors in the camping equipment sector across the Nordics. They include private equity and venture capital firms with varying sizes and focuses, from small teams to large corporations. Headquartered primarily in Stockholm and Oslo, these investors have been active since the late 20th century. In 2024, they collectively made significant investments, targeting companies expected to grow and innovate in the camping world, ensuring a strong market presence going forward.


Top 15 Camping Equipment Investors in the Nordics


1. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden, aiming to enhance their growth and competitiveness through tailored financial solutions. Among their notable transactions, Almi invested in Kittelfjall, which raised $553,716 in a seed round in 2014, indicating a potential interest in the outdoor and camping equipment sector. Additionally, they participated in funding rounds for companies like No More Boots and Elevenate, the latter being a fashion manufacturer that may have connections to outdoor apparel. While Almi's investment portfolio includes a variety of sectors, their involvement in Kittelfjall suggests a willingness to engage with the camping equipment industry.


2. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies, and provides capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance their market position and operational efficiency. Notably, Verdane has made significant investments in the outdoor equipment sector, including the acquisition of Silva, a provider of niche outdoor sports equipment, and the majority stake in Maskinklippet.se, which aims to establish a leading Nordic e-tailer in forestry, gardening, hunting, and outdoor products. These transactions highlight Verdane's commitment to the outdoor and camping equipment market, making them a relevant investor in this category.


3. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a focus on enhancing operational efficiency and sustainable growth for its partners. Altor has been involved in several notable transactions in the camping equipment context, such as the acquisition of Rossignol, a well-known brand in outdoor sports equipment, and their investment in XXL Sport & Villmark, which raised over $8.9 million in post-IPO equity. Additionally, Altor's involvement with Revolution Race, a company that raised funds for outdoor apparel, further highlights their engagement in the camping and outdoor equipment market. Through these investments, Altor demonstrates a commitment to supporting companies that cater to outdoor enthusiasts and the camping community.


4. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in the outdoor and camping equipment sector, including the acquisition of Lundhags skomakarna, which focuses on outdoor footwear and gear, and the majority ownership in XXL Sport & Villmark, a leading sports retail chain in the Nordic region. These transactions highlight EQT's commitment to the outdoor and camping equipment market, showcasing their ability to identify and invest in companies that cater to outdoor enthusiasts.


5. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in portfolio companies. Nordic Capital has a strong focus on creating long-term value and sustainability in its investments. Notably, they acquired Thule Group AB in December 2008 for $64 million, a company recognized for its outdoor and camping products. This acquisition highlights their involvement in the camping equipment industry. Additionally, Nordic Capital has been active in other sectors, such as e-commerce with their reacquisition of Ellos Group AB in 2022, but their connection to Thule Group is particularly relevant to the camping equipment context.


6. Nalka

  • Website: nalka.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: nalka

Nalka is a private equity investment firm based in Stockholm, Sweden, founded in 2015. The firm focuses on developing independent companies in the Nordic and DACH regions, providing investment management and strategic support to small- and medium-sized businesses. Nalka emphasizes sustainable growth and responsible ownership. Notably, Nalka has made several acquisitions relevant to the camping equipment industry, including Open Air Group, which is involved in outdoor activities, and Forsbergs Fritidscenter I Hyssna, a company that likely deals with leisure and camping products. Additionally, they acquired HOOKS HASTSPORT, which may also relate to outdoor sports and activities. These transactions highlight Nalka's engagement in the camping and outdoor sector, reinforcing their relevance as an investor in this space.


7. Accent Equity


Accent Equity is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in investments in private Nordic companies, focusing on enhancing the value of its portfolio through strategic management and investment. Accent Equity aims to create sustainable growth and superior returns for its clientele across multiple sectors. Notably, they have made significant acquisitions in the camping and outdoor equipment industry, including Mont Blanc, known for its outdoor gear, and HOOKS HASTSPORT, which is likely involved in outdoor sports. Their recent acquisition of Unisport in 2024 further demonstrates their active investment strategy, which may include companies relevant to the camping equipment market.


8. Amer Sports

  • Website: amersports.com
  • Type: Corporate
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1950
  • Headcount: 10001+
  • LinkedIn: amer-sports

Amer Sports, Inc. is a prominent sporting goods manufacturer and retailer based in Helsinki, Finland, founded in 1950. The company boasts a diverse range of products, including sporting equipment, footwear, and apparel, marketed through well-known brands such as Salomon and Wilson. Amer Sports has made strategic acquisitions to enhance its portfolio in the outdoor and winter sports sectors. Notably, the acquisition of Salomon from adidas in 2005 significantly bolstered its presence in the outdoor sports market. In 2017, Amer Sports acquired Armada Skis for approximately USD 4.1 million, integrating the brand into its Winter Sports Equipment business unit, which further emphasizes its commitment to outdoor sports. Additionally, the acquisition of Peak Performance in 2018 for 255 million euros aimed to strengthen its position in the softgoods market, which includes outdoor apparel. These transactions highlight Amer Sports' focus on providing high-quality gear for athletes and outdoor enthusiasts, making it a relevant player in the camping equipment industry.


9. FSN Capital Partners

  • Website: fsncapital.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: fsn-capital

FSN Capital Partners is a private equity investment firm based in Oslo, Norway, founded in 1999. The firm focuses on managing investments across various sectors, including services, green transition, industrials, and technology, with a commitment to driving growth and transformation in its portfolio companies. Notably, FSN Capital has made significant investments in the sporting goods sector, particularly through their acquisition of Active Brands AS in 2017, a Norwegian supplier of premium sporting goods brands. This acquisition aimed to enhance Active Brands' position in the Nordics and accelerate its international growth, indicating FSN Capital's strategic interest in the outdoor and sporting goods market, which is closely related to camping equipment. Additionally, FSN Capital has been involved in other transactions, such as the acquisition of bygghemma, although this is less relevant to camping. Overall, FSN Capital's activities suggest a potential alignment with the camping equipment industry.


10. Lagercrantz Group AB

  • Website: lagercrantz.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2001
  • Headcount: 1001-5000
  • Number of deals in 2024: 6
  • LinkedIn: lagercrantz

Lagercrantz Group AB is a technology group based in Stockholm, Sweden, founded in 2001. The company operates approximately 80 subsidiaries that provide specialized technical solutions across various sectors, focusing on niche markets. Their business model emphasizes acquisitions and organic growth, catering primarily to business customers seeking tailored technology solutions. Notably, Lagercrantz has made strategic acquisitions that align with outdoor and camping equipment, such as Waterproof Diving International, which specializes in waterproof products, and CP Cases, known for designing protective cases for equipment. These transactions highlight Lagercrantz's potential interest in the camping equipment sector, despite their broader focus on technology solutions.


11. Norvestor

  • Website: norvestor.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1989
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: norvestor-equity-as

Norvestor is a private equity firm based in Oslo, Norway, founded in 1989. The firm specializes in investment management and advisory services, focusing on partnering with medium-sized Nordic businesses to support their growth and development. Norvestor emphasizes sustainability and invests across various sectors, including IT services and property maintenance. Notably, they acquired Nordic Camping & Resort on August 14, 2017, which is a significant player in the camping industry, indicating their engagement in this market. This acquisition aligns with their strategy of investing in companies that enhance operational efficiency and market presence, particularly in sectors related to outdoor activities and camping.


12. Thule Group

  • Website: thulegroup.com
  • Type: Corporate
  • Headquarters: Sweden
  • Founded year: 1942
  • Headcount: 1001-5000
  • Number of deals in 2024: 1
  • LinkedIn: thule

Thule Group AB is a Swedish manufacturer specializing in outdoor and transportation products, founded in 1942. The company develops a range of solutions including cargo carriers, roof racks, and bags designed for active families and outdoor enthusiasts. With a strong emphasis on quality and sustainability, Thule Group aims to simplify the logistics of outdoor activities for its customers. Notably, Thule Group has made significant strides in the camping equipment market through strategic acquisitions. In December 2018, they acquired Tepui Outdoors, Inc., a prominent North American rooftop tent company, for USD 9.5 million, enhancing their portfolio focused on an active lifestyle. Additionally, in December 2019, Thule Group acquired Denver Outfitters, a company specializing in roof rack-mounted fly fishing rod vaults, further expanding their offerings in the adventure camping segment. These transactions highlight Thule Group's dedication to the camping equipment industry and its commitment to supporting outdoor activities.


13. Ratos

  • Website: ratos.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1866
  • Headcount: 11-50
  • LinkedIn: ratos

Ratos is a private equity investment company based in Stockholm, Sweden, founded in 1866. The firm operates across various sectors, including construction, manufacturing, and consumer goods, with a focus on sustainability and efficiency. Ratos aims to create value for its shareholders while addressing the needs of its diverse customer base. Notably, Ratos acquired Oase Outdoors on June 30, 2016, for approximately $22.4 million. Oase Outdoors is known for its outdoor products, which include camping equipment, thus highlighting Ratos's involvement in the camping equipment sector. Additionally, Ratos has made significant investments in other sectors, such as the Plantasjen Group, a leading chain for plants and gardening accessories, and Mobile Climate Control, showcasing their broad investment strategy.


14. Adelis Equity Partners


Adelis Equity Partners is a private equity firm founded in 2012, based in Stockholm, Sweden. The firm focuses on growing businesses in the Nordic region and provides investment management and strategic consulting services across various sectors, including technology, healthcare, and business services. Notably, Adelis has made significant investments in the outdoor and sports equipment sector, including the acquisition of INTERSPORT Sverige AB, a prominent retailer of sportswear and equipment, and Didriksons, a company known for its outdoor clothing. These transactions highlight Adelis's commitment to supporting businesses that cater to outdoor enthusiasts, further establishing their relevance in the camping equipment market.


15. New Wave Group

  • Website: nwg.se
  • Type: Corporate
  • Headquarters: Gothenburg, Västra Götaland, Sweden
  • Founded year: 1990
  • Headcount: 1001-5000
  • LinkedIn: new-wave-group

New Wave Group AB is a corporate investor based in Gothenburg, Sweden, specializing in the creation, acquisition, and development of brands and products across various sectors, including corporate, sports, gifts, and home. Founded in 1990, the company has a workforce of 1001-5000 employees and has made significant strides in expanding its portfolio. Notably, in June 2023, New Wave Group acquired Tenson AB, an outdoor brand, for SEK 1, marking a strategic entry into the outdoor segment. This acquisition is expected to enhance their performance in 2024 and indicates a focus on outdoor and camping-related products. Additionally, they have previously acquired Craft North America in 2013 and BTC Activewear in 2022, further diversifying their offerings in the apparel and accessories market. These transactions highlight New Wave Group's commitment to expanding its brand presence and product range, including potential camping equipment.



Camping Equipment Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
AlmiStockholm, Stockholm, Sweden201-50019947
VerdaneOslo, Oslo, Norway51-20019857
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
NalkaStockholm, Stockholm, Sweden11-5020151
Accent EquityStockholm, Stockholm, Sweden11-5019944
Amer SportsHelsinki, Uusimaa, Finland10001+19500
FSN Capital PartnersOslo, Oslo, Norway51-20019990
Lagercrantz Group ABStockholm, Stockholm, Sweden1001-500020016
NorvestorOslo, Oslo, Norway11-5019893
Thule GroupSweden1001-500019421
RatosStockholm, Stockholm, Sweden11-5018660
Adelis Equity PartnersStockholm, Stockholm, Sweden11-5020123
New Wave GroupGothenburg, Västra Götaland, Sweden1001-500019900


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