The music video production industry in Europe has evolved as a crucial platform for artists to showcase their creativity. It comprises entities ranging from individual production houses and studios to large-scale corporations that manage various aspects of video production, including filming, editing, and marketing. European music videos increasingly fuse advanced technology with unique storytelling, often collaborating with filmmakers and artists globally. Emerging trends show a strong inclination towards mobile-first video content, reflecting viewers' changing habits. Amidst this transformation, the industry's future looks promising, fueled by innovative projects and the push for greater artist visibility through integrated marketing strategies.


The list features a mix of corporate powerhouses and venture capital innovators, headquartered in cities like Berlin, Paris, and London. These investors vary in size, notably including large entities like Believe with over a thousand employees, and smaller firms like Almi, which employs up to 500. Founded between 1875 and 2015, these investors collectively made significant agreements in 2024, with notable firms closing more than 60 deals, underlying their financial commitment to the evolving music sector.


Top 14 Music Video Production Investors in Europe


1. Bmg


Bertelsmann Music Group (BMG) is a corporate investor based in Berlin, Germany, founded in 2005. BMG operates as a music publishing and record label company, providing services in music publishing and rights management. The company is dedicated to supporting artists and songwriters in promoting and distributing their music, ensuring they receive fair compensation. BMG has made several strategic acquisitions to enhance its presence in the music industry, including the acquisition of Zomba Music Group for over $2.74 billion, which allowed them access to a roster of pop stars. Additionally, BMG acquired AXS Music, an independent production music company, to expand its BMG Production Music division, and X-Ray Dog Music, a production music library, to bolster its production music offerings in the US. These transactions highlight BMG's commitment to music production and its relevance in the music video production context.


2. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a venture capital investor based in Paris, Île-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through various services, including direct funding, export credit insurance, and private equity investments. The institution aims to foster entrepreneurship and innovation, helping businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several transactions relevant to the music and video production sectors. For instance, they participated in a €50 million Series B funding round for MWM, a company focused on music application publishing, which highlights their commitment to the music industry. Additionally, Bpifrance invested in Rushmix, a tech startup that specializes in corporate video creation, indicating their interest in video production technologies. These transactions demonstrate Bpifrance's active role in supporting companies that intersect with music video production.


3. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare, providing capital and strategic support to entrepreneurs. Notably, Index Ventures has invested in SoundCloud, a prominent music streaming platform, participating in both Series B and Series D funding rounds, which highlights their commitment to the music industry. They also invested in Sofar Sounds, a company that organizes intimate live music events, and ROLI, a music technology company known for its innovative musical instruments and software. These transactions reflect Index Ventures' interest in the music sector, particularly in companies that enhance music distribution and creation, making them a relevant player in the music video production landscape.


4. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Among their notable transactions, Kima Ventures invested in Groover, a Paris-based music tech startup that raised €1.3 million to enhance its matching system for artists and music professionals. This investment highlights Kima's involvement in the music industry. Additionally, they have invested in Aiva Technologies, which creates emotional soundtracks using artificial intelligence, further indicating their engagement in the entertainment sector. Kima Ventures' diverse portfolio and active participation in music-related startups make them a relevant player in the music video production landscape.


5. Bauer Media Group

  • Website: bauermedia.com
  • Type: Corporate
  • Headquarters: Hamburg, Hamburg, Germany
  • Founded year: 1875
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: bauer-media-group

Bauer Media Group is a prominent media company based in Hamburg, Germany, founded in 1875. It specializes in publishing and audio broadcasting, offering a diverse range of products including magazines, digital content, and radio stations. The company serves millions of consumers and businesses across Europe, focusing on enriching everyday life through engaging content and marketing services. In recent years, Bauer Media has made significant acquisitions in the music sector, such as the purchase of the regional youth music station Beat 102-103 in March 2024, which targets a young audience with a weekly listenership of approximately 158,000. Additionally, their acquisition of JACK fm licenses in Oxfordshire and Radio Nova in Finland further demonstrates their commitment to expanding their presence in the music industry. These transactions highlight Bauer Media's strategic interest in music, which could extend to music video production as part of their multimedia offerings.


6. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It provides loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Notably, Almi has invested in several music-related ventures, including Starmony, a music tech company that allows users to create and release music globally, and Auddly, a song project management platform backed by notable figures in the music industry. These investments highlight Almi's engagement with the music sector, particularly in supporting innovative technologies that facilitate music production and distribution.


7. Believe

  • Website: believe.com
  • Type: Corporate
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 3
  • LinkedIn: believe-digital

Believe SAS is a corporate investor based in Paris, Île-De-France, France, founded in 2005. As a leading digital music company, Believe provides distribution and marketing services for independent artists and labels, focusing on empowering them to manage their careers effectively. In 2024, Believe has made significant strides in the music industry by acquiring the Punjabi music catalog of White Hill Music, which includes a popular YouTube channel, and a 25% stake in Global Records, a top independent dance music company in Central and Eastern Europe. These acquisitions reflect Believe's strategy to enhance the visibility and revenue of its clients in the evolving digital music landscape. Furthermore, their previous acquisitions, such as Tunecore and Sentric Music, demonstrate their commitment to expanding services for independent artists, which often encompasses music video production as a key component of artist promotion and engagement.


8. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm based in London, UK, founded in 2011. The firm specializes in providing growth funding and value creation support to small and mid-sized businesses across various sectors in the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has invested in companies relevant to the music industry, including a £3 million investment in Sentric Music, a fast-growing music publishing company, aimed at accelerating its international expansion and funding future acquisitions. Additionally, BGF's investment in One Media IP Group, a digital media content provider focused on acquiring music catalogs, further highlights their engagement in the music sector. These transactions illustrate BGF's commitment to supporting businesses that contribute to the music ecosystem, including those involved in music video production.


9. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. The platform promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions relevant to the music industry, including MusicGurus, which raised $230,380 in 2021, and Electronic Sound Magazine, which raised $113,229 in 2017. These investments highlight Crowdcube's engagement with music-related ventures, making it a potential investor in the music video production space.


10. Superstruct Iberia


Superstruct Iberia, founded in 2017 and based in Madrid, Spain, is a corporate investor specializing in live entertainment, particularly in premium live music festivals and events. The company is backed by Providence Equity Partners and has a strong focus on enhancing cultural relevance through creative experiences. Notable transactions include the acquisition of Spanish electronic music promoter Elrow, aimed at expanding its global presence, and the acquisition of The Music Republic, a significant player in the Spanish festival scene, for approximately 120 million euros. Additionally, Superstruct has acquired stakes in various music festivals, such as the Flow Festival in Finland and the Bluedot Festival in the UK, further solidifying its position in the live music industry. These investments highlight Superstruct's commitment to the music sector, making them a relevant player in the broader music entertainment landscape.


11. Ascension

  • Website: ascension.vc
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 14
  • LinkedIn: ascension-media-group

Ascension is a venture capital firm based in London, England, founded in 2015. They specialize in funding early-stage tech businesses and impact-driven companies, providing tax-efficient investment funds and mentorship to help startups scale their operations. Notably, Ascension has invested in companies relevant to the music video production industry, such as Rotor, which raised £300k in seed funding to expand its content platform for creating promotional videos. They also invested in Trackd, which raised funds to support its platform connecting musicians. Additionally, MusicGurus, another investment by Ascension, focuses on music education, further demonstrating their engagement in the music sector. These transactions highlight Ascension's commitment to supporting innovative companies within the music and video production landscape.


12. Liberty Global

  • Website: libertyglobal.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2005
  • Headcount: 10001+
  • Number of deals in 2024: 7
  • LinkedIn: liberty-global

Liberty Global Ltd. is a telecommunications company based in London, England, providing a range of services including gigabit broadband, 5G mobile services, and entertainment platforms. Founded in 2005, the company operates across multiple European countries, leveraging its extensive network infrastructure to serve both consumers and businesses. In the context of entertainment, Liberty Global has made several notable investments, including COPA90, a media company focused on football culture, which raised funds in a Series A round in 2015. They also participated in a significant $1 billion seed-funding round for NewTV, a venture aiming to deliver premium, short-form original content. Additionally, Liberty Global invested in STX Entertainment, a company known for producing and distributing films and television content. These transactions highlight Liberty Global's engagement in the entertainment industry, suggesting a potential interest in music video production as part of their broader media strategy.


13. Publicis Groupe

  • Website: publicisgroupe.com
  • Type: Corporate
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1926
  • Headcount: 10001+
  • Number of deals in 2024: 7
  • LinkedIn: publicis-groupe

Publicis Groupe is a leading advertising agency and marketing consultancy founded in 1926, headquartered in Paris, Île-De-France, France. With over 10,000 employees, the company provides a wide range of services including advertising, public relations, and digital business transformation. In recent years, Publicis Groupe has made several strategic acquisitions to bolster its production capabilities, notably acquiring Harbor Picture Company in 2017, which enhances its in-house production through its unit Prodigious. This acquisition positions Publicis to engage in various production activities, including music video production. Furthermore, their acquisition of Picture Motion in 2024 further indicates their commitment to expanding their production portfolio, which may encompass music-related content. Overall, Publicis Groupe's diverse capabilities and recent transactions suggest a potential interest in the music video production industry.


14. Sky

  • Website: sky.com
  • Type: Corporate
  • Headquarters: United Kingdom (UK)
  • Founded year: 1989
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: sky

Sky Group Limited is a prominent media and telecommunications company based in the United Kingdom, founded in 1989. With over 10,000 employees, Sky offers a diverse range of services, including satellite television, broadband, and mobile communications, catering to both consumers and businesses across Europe. In recent years, Sky has made strategic investments to enhance its production capabilities. Notably, they acquired a majority stake in True North Productions, a company known for factual programming, which allows Sky to leverage its resources for growth in international markets. Furthermore, their acquisition of MTV Italia from Viacom not only expanded their digital presence in Italy but also reinforced their commitment to music-related content. These transactions highlight Sky's active role in the media landscape, making them a potential investor in music video production.



Music Video Production Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
BmgBerlin, Berlin, Germany1001-500020050
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
Index VenturesLondon, England, United Kingdom (UK)51-200199667
Kima VenturesParis, Île-De-France, France1-10201050
Bauer Media GroupHamburg, Hamburg, Germany10001+18752
AlmiStockholm, Stockholm, Sweden201-50019947
BelieveParis, Île-De-France, France1001-500020053
BgfLondon, England, United Kingdom (UK)51-200201153
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Superstruct IberiaMadrid, Madrid, Spain51-20020171
AscensionLondon, England, United Kingdom (UK)11-50201514
Liberty GlobalLondon, England, United Kingdom (UK)10001+20057
Publicis GroupeParis, Île-De-France, France10001+19267
SkyUnited Kingdom (UK)10001+19892


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