The home decor industry in the Nordics thrives on a blend of design, innovation, and sustainability. Companies range from luxury brands to e-commerce platforms, offering products that reflect unique Scandinavian aesthetics. This sector includes manufacturers of furniture, textiles, lighting, and kitchenware, all prioritizing functionality and style. As consumer preferences shift towards eco-friendly and digitally-integrated solutions, the industry is rapidly evolving. Nordic consumers are increasingly seeking personalization in home decor, leading to a boom in online retail. With a focus on quality craftsmanship, the Nordic home decor scene is poised to remain influential in global design trends.


This article highlights 14 significant investors in the Nordic home decor space, including private equity firms like Verdane and corporate giants like Nobia. Headquartered across major cities such as Stockholm and Oslo, these firms vary in size from 11 to over 10,000 employees. Founded between the mid-20th century and 2000s, these investors made a notable impact in 2024, completing various deals that reflect their strategic focus on the home decor market. Together, they illustrate the dynamic investment environment supporting the region's rich design heritage.


Top 14 Home Decor Investors in the Nordics


1. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, primarily targeting technology-enabled companies that are poised for scaling. Verdane provides both capital and hands-on support to help businesses enhance their market position and operational efficiency, with a keen focus on digitalization and decarbonization trends. Notably, Verdane has made several investments in the home decor sector, including Bemz, a designer of sofa covers for IKEA sofas, which received equity funding to expand its marketing efforts and grow internationally. Additionally, Verdane acquired Confident Living, further indicating their engagement in the home decor market. Their investment in RoyalDesign, a company that likely operates in the home decor space, also highlights their relevance in this industry. Overall, Verdane's portfolio reflects a commitment to supporting companies that contribute to the home decor landscape.


2. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is an investment company based in Stockholm, Sweden, founded in 1936. It partners with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech, providing capital and operational support to help these companies scale and create long-term value. Notably, Kinnevik has made strategic investments in the home decor industry, including significant funding rounds for Home24, a leading online home furnishings retailer, and WestWing, an e-commerce company specializing in home decor. In 2016, Kinnevik participated in a $22.8 million venture round for Home24 and also invested in WestWing, which raised €30 million to expand its operations. These transactions highlight Kinnevik's commitment to the home decor sector, alongside their broader investment strategy.


3. ASSA ABLOY Group

  • Website: assaabloy.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: assaabloy

ASSA ABLOY Group is a leading security solutions provider based in Stockholm, Sweden, specializing in locks, doors, gates, and entrance automation. Founded in 1994, the company has established itself as a leader in the security industry through a strong focus on innovation and a diverse product portfolio. Notably, ASSA ABLOY has made several strategic acquisitions that enhance its offerings in the residential market, which is closely tied to home decor. For instance, their acquisition of Sure-Loc in 2021 aimed to strengthen their position in the U.S. residential market by providing high-quality locks and hardware that contribute to the overall aesthetic and security of homes. Additionally, the acquisition of Emtek Products in 1999 further expanded their portfolio in decorative hardware, which is essential for home decor. These transactions highlight ASSA ABLOY's commitment to enhancing residential spaces, making them a relevant player in the home decor sector.


4. Litorina

  • Website: litorina.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: litorina

Litorina is a private equity investment firm based in Stockholm, Sweden, founded in 1998. The firm specializes in private equity investments in Nordic niche market-leading companies, focusing on well-managed, profitable businesses in the business services and consumer sectors. Litorina partners with management teams and entrepreneurs to provide capital, strategic guidance, and operational support to drive growth and value creation. Among their notable transactions in the home decor context, Litorina acquired ECO-Boråstapeter, a leading wallpaper manufacturer, in 2010, and CarpetVista, a prominent online carpet retailer, in 2015. These investments highlight Litorina's commitment to the home decor industry, showcasing their strategy of investing in companies that are market leaders in their respective niches.


5. Nobia

  • Website: nobia.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1996
  • Headcount: 1001-5000
  • LinkedIn: nobia-ab

Nobia AB, founded in 1996 and based in Stockholm, Sweden, is a prominent kitchen furniture manufacturer that specializes in custom built-in kitchens and related products. The company serves both consumers and businesses, providing comprehensive kitchen design and installation services. Nobia has made significant strides in the home decor sector through strategic acquisitions, including Superfront, a Sweden-based e-retailer focused on kitchen and storage design, which enhances Nobia's e-commerce and digital marketing capabilities. Additionally, Nobia has acquired several companies such as Magnet Ltd, which specializes in kitchen and bathroom solutions, and Norema AS, further strengthening its market position. With a strong brand portfolio and a commitment to high-quality kitchen solutions, Nobia operates across multiple European countries, making it a key player in the home decor industry.


6. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm focuses on enhancing operational efficiency and sustainable growth for its partners through tailored investment strategies and digital transformation solutions. Altor has been involved in several significant transactions in the home decor sector, including the acquisition of Photowall, a company known for its customizable wall art, and String Furniture, which specializes in design-oriented furniture. Additionally, Altor acquired a majority stake in Aarke, a Swedish home appliance maker, further showcasing their commitment to investing in consumer products that enhance home living. Through these investments, Altor demonstrates a strategic interest in the home decor industry, aligning with their broader focus on consumer products.


7. Fiskars Group


Fiskars Group is a consumer goods manufacturer based in Espoo, Uusimaa, Finland, with a history dating back to 1649. The company is known for its design-driven brands in gardening, cooking, and home products, offering a variety of high-quality tools and lifestyle products aimed at enhancing everyday living. Fiskars Group has made several notable acquisitions in the home decor space, including the purchase of the Finnish design company Iittala Group, which strengthened its position in the Nordic housewares market. In 2015, Fiskars acquired the WWRD group, which includes luxury brands such as Waterford and Wedgwood, enhancing its presence in the U.S. and Europe. More recently, in 2023, Fiskars acquired the Danish luxury lifestyle brand Georg Jensen, further increasing its share of luxury brands in its portfolio. Additionally, the acquisition of Royal Copenhagen in 2012 added a renowned Danish premium porcelain company to its offerings. These transactions highlight Fiskars Group's strategic focus on expanding its influence in the home decor industry.


8. FSN Capital Partners

  • Website: fsncapital.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: fsn-capital

FSN Capital Partners is a private equity investment firm based in Oslo, Norway, founded in 1999. The firm specializes in managing investments across various sectors, including services, green transition, industrials, and technology, with a focus on driving growth and transformation in its portfolio companies. Notably, FSN Capital has been involved in significant transactions within the home decor context, such as the acquisition of bygghemma in October 2016, which is a prominent player in the home improvement and decor market. This acquisition highlights FSN Capital's strategic interest in the home decor industry, alongside their other investments like Kjell & Co Elektronik and Respatex International Ltd, which, while not directly in home decor, showcase their diverse investment approach. FSN Capital primarily caters to institutional investors and pension funds, seeking sustainable returns through their investments.


9. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across various sectors and geographies. Among their notable transactions, EQT acquired Flying Tiger Copenhagen in 2013, a company known for its unique and affordable home decor items. They also invested in Japan Home Center in 2010, which likely includes home decor products in its offerings. Furthermore, their acquisition of Granngården in 2008, a leading retail chain in Sweden, suggests a focus on home and garden products. These transactions highlight EQT Group's active role in the home decor industry, alongside their broader investment strategy.


10. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in portfolio companies. Nordic Capital has a strong focus on creating long-term value and sustainability in its investments. Notably, they have been involved in significant transactions in the home decor sector, such as the acquisition of Jotex, a key player in the Scandinavian home textile and decoration market, for an enterprise value of €275 million in 2013. Additionally, they reacquired Ellos Group, a leading Nordic e-commerce group, in 2022, which likely includes a range of home decor products. These transactions highlight Nordic Capital's engagement in the home decor industry, alongside their broader investment strategy.


11. STARK Group

  • Website: starkgroup.dk
  • Type: Corporate
  • Headquarters: Frederiksberg, Frederiksberg, Denmark
  • Founded year: 1896
  • Headcount: 10001+
  • LinkedIn: stark-group-a-s

STARK Group is a prominent building materials distributor based in Frederiksberg, Denmark, serving professional builders across Europe. Founded in 1896, the company has a workforce of over 10,000 employees and is committed to sustainability, offering a range of heavy construction materials, including timber and eco-labelled products. In recent years, STARK Group has expanded its portfolio through strategic acquisitions that enhance its offerings in the home decor sector. Notably, they acquired Kakeldaxgruppen AB and Centro Kakel & Klinker AB, both specialists in tiles, to strengthen their position in the Swedish market. Additionally, their acquisition of FagFlis and FF Kakel AB further solidifies their presence in the ceramic tiles market, which is integral to home decor. These transactions reflect STARK Group's commitment to diversifying its product range and catering to the needs of builders and homeowners looking for stylish and sustainable home decor solutions.


12. Accent Equity


Accent Equity is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in investments in private Nordic companies, focusing on enhancing the value of its portfolio through strategic management and investment. Accent Equity aims to create sustainable growth and superior returns for its clientele across various sectors. Notably, the firm has made significant investments in the home decor industry, including the acquisition of Cervera, a company known for its home decor and kitchenware products, in March 2015. Additionally, they acquired Belid in December 2018, a company that specializes in lighting solutions, further solidifying their presence in the home decor market. Their investment in Rydells Försäljning and EAST also reflects their strategy of supporting growth in companies that may have ties to home decor and lifestyle products. Overall, Accent Equity's diverse portfolio and strategic acquisitions position them as a relevant player in the home decor investment space.


13. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Among its notable transactions, Almi has invested in Beleco, which raised $1,851,925 in a Seed Round on August 28, 2019. Beleco is a company that operates in the home decor sector, focusing on furniture and interior design solutions. This investment highlights Almi's engagement in the home decor industry, alongside other investments in diverse sectors such as technology and publishing.


14. Kesko - K-Group

  • Website: kesko.fi
  • Type: Corporate
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1940
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: kesko

Kesko Oyj is a prominent retail company based in Helsinki, Finland, operating across various sectors including grocery, construction, and automotive. Founded in 1940, Kesko has established a strong market presence in Finland and other countries, ensuring the quality and accessibility of essential goods. In recent years, Kesko has actively expanded its footprint in the home decor and building materials sectors through strategic acquisitions. Notable transactions include the acquisition of Carlsen Fritzøe Handel AS, a significant player in the home improvement trade in Norway, which enhances Kesko's market position in the home decor space. Additionally, their acquisition of K-Rauta Äimärautio and other building material chains like Fresks Group and XL-BYGG Bergslagen further solidifies their commitment to the home decor industry, making them a relevant investor in this sector.



Home Decor Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
VerdaneOslo, Oslo, Norway51-20019857
KinnevikStockholm, Stockholm, Sweden11-50193610
ASSA ABLOY GroupStockholm, Stockholm, Sweden10001+199421
LitorinaStockholm, Stockholm, Sweden11-5019980
NobiaStockholm, Stockholm, Sweden1001-500019960
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
Fiskars GroupEspoo, Uusimaa, Finland5001-1000016490
FSN Capital PartnersOslo, Oslo, Norway51-20019990
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
STARK GroupFrederiksberg, Frederiksberg, Denmark10001+18960
Accent EquityStockholm, Stockholm, Sweden11-5019944
AlmiStockholm, Stockholm, Sweden201-50019947
Kesko - K-GroupHelsinki, Uusimaa, Finland10001+19401


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