The health and wellness product stores industry in Latin America is rapidly evolving, as consumer awareness of personal health rises. This sector includes companies that offer natural supplements, organic foods, fitness products, and wellness services. With increasing demand for diet-conscious, holistic, and sustainable choices, businesses are integrating technology to enhance customer experience, such as through app-based wellness trackers. Major trends include growing interest in plant-based nutrition and mental health solutions. Governments are also supporting health initiatives, paving the way for innovation and investment, particularly in e-commerce platforms for convenience-driven consumers.


The list features venture capital firms and corporate investors primarily from Sao Paulo and Mexico. Most were founded between 2011 and 2020, with sizes ranging from small teams to large corporations. Notably, these investors collectively made a significant impact in 2024, participating in over 100 deal counts within the health and wellness space. Their investment strategies reflect a commitment to boosting health-oriented startups, particularly in areas like technology, biotechnology, and consumer goods, underscoring the vibrant potential of this industry across Latin America.


Top 14 Health and Wellness Product Stores Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, but has also shown a significant interest in health and wellness products. In 2021, Bossa Invest participated in the funding of Novos, a NYC-based longevity supplements brand, which raised $3.15 million in pre-seed financing. Additionally, they invested in the Good Health Company (GHC), a clinic that raised $5.2 million in a seed round. These transactions highlight Bossa Invest's commitment to supporting health-focused startups, alongside their broader investment strategy in technology and innovation. The firm also provides strategic guidance and educational resources to empower entrepreneurs in the startup ecosystem.


2. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across Latin America, particularly in technology-driven industries. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have invested in companies like Gympass, which received a substantial investment to expand its fitness and wellness offerings, and Wellhub, which raised $220 million in Series E funding, indicating their active role in the health and wellness sector. Additionally, their earlier investments in companies like Beleza na Web and Grupo Netshoes showcase their diverse portfolio, but their recent focus on health and wellness-related businesses highlights their relevance in this industry.


3. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Notably, Canary has invested in several companies relevant to the health and wellness sector, including Sallve, which raised $20 million in a Series B round and focuses on skincare, and Sami, which raised $1,227,000 in a Seed Round and operates in the health insurance space. These transactions highlight Canary's engagement with startups that contribute to health and wellness, showcasing their commitment to supporting this industry alongside other sectors.


4. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in talent acquisition, fundraising, and access to a network of industry experts. Notably, Monashees has made significant investments in the health and wellness space, including Fazenda Futuro, a Brazilian foodtech company focused on plant-based meat alternatives. They participated in multiple funding rounds for Fazenda Futuro, including a Series A round of $8.5 million in 2019, a Series B round of $21.3 million in 2020, and a Series C round of £42 million in 2021. Additionally, Monashees invested $19.8 million in Sami, a health-focused company, through a convertible note in 2021, and further supported them with $10 million in Series B funding in 2024. These transactions highlight Monashees' active role in the health and wellness product sector, particularly in promoting sustainable and health-conscious food options.


5. Eretz.bio

  • Website: eretz.bio
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 16
  • LinkedIn: eretz.bio

Eretz.bio is a not-for-profit organization based in Sao Paulo, Brazil, founded in 2017. It serves as an innovation hub associated with the Hospital Israelita Albert Einstein, focusing on incubating startups in the healthcare sector. Eretz.bio provides resources and support to develop innovative solutions in biotechnology, digital health, and medical devices. In 2024, Eretz.bio has been involved in several transactions, including the Seed Round investment in Fiibo, which raised $250,000, and the Pre-Seed Round investment in Yeda Health. Other notable investments include Wecare and Glic, both of which are also in the health and wellness domain. These transactions highlight Eretz.bio's commitment to fostering innovation in health-related startups, reinforcing its relevance in the health and wellness product stores sector.


6. Moriah Asset

  • Website: moriahasset.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their investment portfolio includes notable transactions in the health and wellness sector, such as Desinchá, which raised funds for wellness products, and Oakberry, which secured significant investment for healthy food offerings. Additionally, they have invested in Power Focus and Utreino, both of which align with health and fitness. Moriah Asset's focus on healthy snacks and fitness-related services positions them as a leader in the wellness and tech sectors, making them a relevant player in the health and wellness product stores industry.


7. Grupo Bimbo

  • Website: grupobimbo.com
  • Type: Corporate
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 1945
  • Headcount: 10001+
  • Number of deals in 2024: 4
  • LinkedIn: grupobimbo

Grupo Bimbo, founded in 1945 and based in Mexico City, is a leading baked goods manufacturer with a global presence. The company produces a wide range of products, including bread, pastries, and snacks, with a strong emphasis on providing convenient and nutritious options for consumers. In recent years, Grupo Bimbo has made strategic acquisitions to enhance its portfolio in the health and wellness sector. Notably, they acquired Emmy's Organics, a US-based maker of gluten-free cookies, which allows them to tap into the growing market for better-for-you snacks. Additionally, their investment in Jüsto, an online grocery platform, reflects their interest in modern retail solutions that cater to health-conscious consumers. Their ongoing strategy includes expanding their operations in various markets, such as their acquisition of Everfoods in India, which further strengthens their distribution capabilities. With a commitment to sustainability and community engagement, Grupo Bimbo is positioning itself as a relevant player in the health and wellness product space.


8. Santatera Capital

  • Website: santatera.com
  • Type: Venture Capital
  • Headquarters: Guadalajara, Jalisco, Mexico
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: santatera-capital

Santatera Capital is a venture capital firm founded in 2022, based in Guadalajara, Jalisco, Mexico. The firm specializes in investments within the Food & Beverage industry, focusing on early-stage startups that are innovating in food products and technologies. Santatera Capital aims to provide capital and strategic support to help these businesses thrive in a competitive market. Notably, they have participated in several relevant transactions, including a Series A funding round for Mezcla, a company recognized for its innovative nutrition bars, which raised $4 million. This investment highlights their commitment to health-oriented products. Additionally, they have been involved in seed rounds for companies like Wildwonder and BeanVIVO, which may also align with health and wellness themes, further emphasizing their focus on supporting health-conscious innovations.


9. Veronorte

  • Website: veronorte.com
  • Type: Venture Capital
  • Headquarters: Sabanalarga, Antioquia, Colombia
  • Founded year: 2012
  • Headcount: 1-10
  • LinkedIn: veronorte

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm is dedicated to sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Veronorte's mission is to facilitate access to sustainable opportunities, helping businesses navigate the regional market effectively. Among their notable transactions, they invested in Welltok, which raised $75 million in Series E funding, focusing on health optimization and wellness solutions. Additionally, they participated in the Series B funding round for Nuritas, a biotechnology company that has raised a total of $75 million, indicating their commitment to health-related innovations. These investments highlight Veronorte's active role in the healthcare sector, reinforcing their relevance in the health and wellness product stores context.


10. DNA Capital

  • Website: dnacapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2013
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: dna-capital-br

DNA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2013. The firm specializes in healthcare investments, partnering with healthcare businesses and startups to provide capital and strategic support for growth and innovation. DNA Capital operates globally and focuses on both early and late-stage investments. Among their notable transactions, they led a $30 million Series A funding round for Nice Healthcare, which emphasizes their commitment to healthcare innovation. Additionally, they participated in funding rounds for companies like Kwely and Galileo, further showcasing their active role in the healthcare sector. Their investment strategy indicates a strong alignment with health and wellness initiatives, making them a significant player in this space.


11. Order VC

  • Website: ordervc.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: ordervc

Order Venture Capital is a venture capital firm based in Sao Paulo, Brazil, that specializes in investing in early-stage consumer goods companies. They provide capital, management consulting, and branding support to help these companies grow and establish strong market positions. Their investment portfolio includes companies like CARE, which raised $1,358,258 in a venture round in June 2022, indicating a focus on health-related products. Other investments include Enjoy Snacks, Enova Foods, Monama, and Forever Liss, which may also touch on consumer health and wellness, although specific details on their health-related offerings are not provided. Overall, Order VC aims to accelerate the development of consumer goods companies, potentially including those in the health and wellness sector.


12. Lupa Capital


Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies, particularly in the healthcare, insurance, and software sectors. Lupa Capital provides not only financial investment but also strategic support to help these companies navigate growth challenges. Notable transactions include their investment in Sallve, a beauty and wellness brand that raised $1.75 million in a seed round, and Zenklub, which focuses on improving mental health services through a marketplace platform for therapists. These investments highlight Lupa Capital's commitment to supporting innovative solutions in the health and wellness space.


13. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

Kptl is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, Kptl has made more than 124 investments, focusing on innovative startups across various sectors. Among their notable transactions, Kptl invested in Ages Bioactive, which raised $1,474,845 in 2022, indicating a focus on health-related products. They also participated in funding rounds for BioLogicus and Imeve, both of which are involved in health and wellness sectors. Their diverse portfolio includes investments in foodtech, such as Raizs, which aims to expand its offerings beyond fruits and vegetables, potentially touching on health and wellness aspects. Kptl provides not only capital but also strategic guidance to help companies grow and succeed in their respective markets.


14. Loccitane Em Provence


L'Occitane Em Provence, founded in 1976, is a corporate investor based in Brazil specializing in natural skincare and beauty products derived from Provençal plants. The company has made significant strides in the health and wellness sector through strategic acquisitions. Notably, in 2019, L'Occitane acquired British skincare brand Elemis for $900 million, enhancing its portfolio of premium beauty brands. This acquisition reflects L'Occitane's commitment to growth in the skincare market, which is integral to health and wellness. Additionally, L'Occitane has acquired stakes in other natural skincare brands such as Erborian and M&A Santé Beauté, which owns the Melvita brand. These transactions highlight L'Occitane's focus on expanding its influence in the health and wellness product stores industry, catering to consumers seeking high-quality, natural self-care solutions.



Health and Wellness Product Stores Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
CanarySao Paulo, Sao Paulo, Brazil11-50201723
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
Eretz.bioSao Paulo, Sao Paulo, Brazil11-50201716
Moriah AssetSao Paulo, Sao Paulo, Brazil11-5020195
Grupo BimboMexico City, Mexico City, Mexico10001+19454
Santatera CapitalGuadalajara, Jalisco, Mexico1-1020222
VeronorteSabanalarga, Antioquia, Colombia1-1020120
DNA CapitalSao Paulo, Sao Paulo, Brazil11-5020131
Order VCSao Paulo, Sao Paulo, Brazil1-101
Lupa CapitalSao Paulo, Sao Paulo, Brazil1-1020120
KptlSao Paulo, Sao Paulo, Brazil11-5020205
Loccitane Em ProvenceBrazil5001-1000019760


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