The consumer behavior analysis industry in Latin America is rapidly growing, driven by increasing digital engagement and evolving purchasing patterns. Companies ranging from startups to established firms utilize data analytics, artificial intelligence, and market research to better understand consumer preferences and trends. These insights empower businesses to tailor their marketing strategies, enhance customer experiences, and optimize product offerings. With technology advancing and consumers becoming more data-savvy, the industry is poised for continued expansion. Many firms in this space also focus on sustainable and ethical consumer choices, reflecting changing values and priorities in the marketplace.

This article highlights a range of 14 investors specializing in consumer behavior analysis across Latin America. The investors vary from venture capital firms to corporate entities, primarily located in Brazil and Argentina. Many began operations after 2010 and have made a significant impact in 2024, completing numerous deals ranging from seed investments to larger funding rounds. With team sizes spanning from just one or two individuals to up to fifty, these investors have actively backed startups dedicated to understanding consumer insights and behavior.

Top 14 Consumer Behavior Analysis Investors in Latin America

1. bossa invest

• Website: bossainvest.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly within the technology sector. Bossa Invest supports startups by providing capital, strategic guidance, and access to a network of co-investors, while also offering educational resources to empower entrepreneurs. Notably, Bossa Invest has participated in significant funding rounds for companies like Placer.ai, which raised $50M to enhance its R&D and expand its consumer behavior analytics capabilities, and MakerSights, which raised $25.6 million to support sustainable transformations in retail, directly impacting consumer behavior analysis. Additionally, their investment in STILINGUE, a Brazilian startup, further emphasizes their commitment to understanding market dynamics and consumer insights.

2. Kptl

• Website: kptl.com.br
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With a team that has over 15 years of experience, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, KPTL invested in MindMiners, which raised $1,098,438 in a seed round in January 2021, a company that specializes in market research and consumer insights. This investment highlights KPTL's commitment to understanding and analyzing consumer behavior. Additionally, Kptl has invested in other technology-driven companies like Geofusion and RankMyApp, which, while not directly focused on consumer behavior analysis, operate in areas that can influence consumer insights and market trends.

3. NXTP Ventures

• Website: nxtp.vc
• Type: Venture Capital
• Headquarters: Buenos Aires, Buenos Aires, Argentina
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 4
• LinkedIn: nxtp-ventures

NXTP Ventures is a venture capital firm based in Buenos Aires, Argentina, founded in 2011. The firm specializes in investing in early-stage B2B startups across Latin America, focusing on sectors such as Cloud & SaaS, E-commerce, Fintech, and AI. NXTP provides capital and strategic support to help these businesses grow and succeed. Notably, they have invested in companies like admetricks, which raised $50,000 in a Seed Round in 2014 and specializes in analytics that can inform consumer behavior strategies. Other relevant investments include GranData, Mofiler, and WoowUp, which, while not exclusively focused on consumer behavior, operate in areas that can influence consumer insights and analytics. This diverse portfolio indicates NXTP's engagement with the consumer behavior analysis landscape, even if it is not their sole focus.

4. Dgf

• Website: dgf.com.br
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2001
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn: dgf-investimentos

DGF is a venture capital firm based in Sao Paulo, Brazil, founded in 2001. They specialize in investing in high-growth technology companies, providing not only capital but also strategic support and networking opportunities to help these companies accelerate their growth. Notably, DGF has invested in Data4Sales, which raised $2.3 million in a seed round in 2024, focusing on sales intelligence and consumer data analysis. Additionally, they led a $4.18 million Series A funding round for Stilingue, a startup that likely engages with consumer sentiment and behavior analysis. These transactions highlight DGF's commitment to supporting companies that are integral to understanding and analyzing consumer behavior.

5. boostLAB Powered by BTG Pactual

• Website: boostlab.com.br
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2018
• Headcount: 1-10
• Number of deals in 2024: 4
• LinkedIn: boostlab-btgpactual

boostLAB Powered by BTG Pactual is a consulting firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in providing mentorship and financial services to startups, helping them navigate growth challenges and access credit lines. In 2024, boostLAB has made four investments, including notable transactions such as STILINGUE, which raised funds in a seed round and likely focuses on consumer insights, and Refinaria de Dados, which raised funds in a venture round and is involved in data analytics. Their investment in Turivius, which raised $297,838, and JOTA, which raised $932,515, further demonstrates their commitment to supporting innovative startups that may contribute to understanding consumer behavior. Overall, boostLAB's investment strategy indicates a potential alignment with the consumer behavior analysis industry.

6. Mindset Ventures

• Website: mindset.ventures
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 7
• LinkedIn: mindset-ventures

Mindset Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2016. The firm specializes in early-stage technology investments and provides capital and strategic support to startups across various sectors, including financial services and healthcare. Mindset Ventures has been involved in several notable transactions that highlight its interest in consumer behavior analysis. For instance, their investment in Konnecto, which raised $21 million in Series A funding, focuses on consumer behavior analytics, helping businesses understand their customers better. Additionally, their investment in Affogata, which raised $9.5 million in a seed round, emphasizes the analysis of consumer feedback and sentiment, further showcasing their commitment to understanding consumer behavior. These transactions reflect Mindset Ventures' strategic approach to supporting companies that contribute to consumer insights and analytics.

7. Magma Partners

• Website: magmapartners.com
• Type: Venture Capital
• Headquarters: Providencia, Santiago, Chile
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 6
• LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, with a strong emphasis on sectors such as fintech and insurtech. With over 125 companies backed, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notable transactions include investments in Flourish Fi, a fintech platform that raised $2.3 million to enhance its technology for financial institutions serving micro-entrepreneurs and small businesses, highlighting the importance of understanding consumer behavior in financial services. Additionally, their investment in Zenfi, a financial health platform with over 3 million users, further illustrates their commitment to supporting businesses that require insights into consumer needs and behaviors to drive growth and profitability.

8. Latitud

• Website: latitud.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 24
• LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. The firm supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been actively involved in various funding rounds, including notable investments in companies like Aument, which specializes in marketing automation for e-commerce, and Syntage, which raised significant capital in a seed round. These investments reflect Latitud's commitment to fostering growth in the tech ecosystem, particularly in areas that intersect with consumer behavior and marketing strategies.

9. Monashees

• Website: monashees.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2005
• Headcount: 11-50
• Number of deals in 2024: 18
• LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in talent acquisition, fundraising, and access to a network of industry experts. Among their notable transactions, Monashees has invested in Neoway, a company that raised significant funding in multiple rounds (Series A, B, and C) from 2015 to 2017. Neoway focuses on data analytics and business intelligence, which are crucial for understanding consumer behavior. Additionally, they have invested in other startups like Keepcon and Tul, which may also contribute to insights into consumer interactions and preferences. This diverse portfolio indicates Monashees' engagement in sectors that are relevant to consumer behavior analysis.

10. Canary

• Website: canary.com.br
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of builders. With 23 investments in 2024 alone, Canary has demonstrated a robust commitment to supporting startups. Notable transactions include their investment in Social Miner, a company that focuses on social media analytics, which is directly relevant to understanding consumer behavior. They also participated in funding rounds for Flourish Fi, a fintech platform that serves micro-entrepreneurs and small businesses, indicating an interest in consumer financial behavior. Their diverse portfolio and focus on impactful solutions suggest that they are well-positioned to engage with consumer behavior analysis.

11. Newtopia VC

• Website: newtopia.vc
• Type: Venture Capital
• Headquarters: Buenos Aires, Buenos Aires, Argentina
• Founded year: 2021
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn: newtopiavc

Newtopia Venture Capital is a venture capital firm based in Buenos Aires, Argentina, founded in 2021. The firm specializes in early-stage investments in technology startups across Latin America, aiming to foster innovation and entrepreneurship within the region's tech ecosystem. Newtopia VC has been actively investing in various sectors, including consumer behavior analysis. Notably, they participated in the seed round for Eyecue Insights, a company that likely focuses on consumer insights, and in Aument, which provides marketing automation solutions for e-commerce, directly impacting consumer engagement and behavior. Their diverse portfolio includes several pre-seed investments, such as Qurable and GetGloby, indicating a proactive approach to supporting startups that may influence consumer behavior through technology and analytics.

12. Norte Ventures

• Website: norte.ventures
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 11
• LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm focuses on providing resources and support for startups in the technology sector, offering consulting services, educational materials, and investment management to help entrepreneurs navigate the challenges of building and scaling their businesses. In 2024, Norte Ventures has already made 11 investments, including notable transactions such as Avra, which raised $2 million in a seed round, and Comp, which secured $4 million in a seed round in 2022. These investments indicate a proactive approach to fostering innovation in the Brazilian market, particularly in areas that may involve consumer behavior analysis, as many technology startups are increasingly leveraging data to understand and influence consumer decisions.

13. Crescera Capital

• Website: crescera.com
• Type: Private Equity
• Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
• Founded year: 2008
• Headcount: 11-50
• Number of deals in 2024: 7
• LinkedIn: bozano-investimentos

Crescera Capital is a private equity and venture capital investment firm based in Rio de Janeiro, Brazil, founded in 2008. The firm specializes in providing growth capital and strategic guidance to mid-sized companies across various sectors, including education, technology, and health. Notably, Crescera has been involved in significant transactions such as Semantix, which raised substantial funds in multiple rounds, including a $94 million post-IPO equity round in 2022. Semantix's focus on data analytics positions it as a key player in understanding consumer behavior, making Crescera's investment relevant to the consumer behavior analysis context. Additionally, their investment in Oncase and Tell, both in the seed stage, indicates a commitment to nurturing innovative companies that may also contribute to insights in consumer behavior.

14. TM3 Capital

• Website: tm3.capital
• Type: Corporate
• Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 3
• LinkedIn: triv%c3%a8llam3

TM3 Capital is an investment management firm founded in 2011, located in Cidade Industrial De Curitiba, Paraná, Brazil. The firm specializes in long-term investments across various sectors, including venture capital, asset management, and real estate. With a team size of 11-50, TM3 Capital focuses on optimizing portfolios for individual and institutional investors through innovative strategies. Notably, TM3 Capital has invested in InfoPrice, a company dedicated to price research and intelligence, which received R$5 million from TM3 Capital in a funding round aimed at enhancing its dynamic pricing system for small and medium businesses. This investment highlights TM3 Capital's engagement in sectors that directly impact consumer behavior, particularly in understanding pricing strategies. Additionally, their involvement in other startups like Hariken and Mercafacil indicates a diverse investment approach, although these companies are less directly related to consumer behavior analysis.

Consumer Behavior Analysis Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
bossa invest	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
Kptl	Sao Paulo, Sao Paulo, Brazil	11-50	2020	5
NXTP Ventures	Buenos Aires, Buenos Aires, Argentina	11-50	2011	4
Dgf	Sao Paulo, Sao Paulo, Brazil	11-50	2001	3
boostLAB Powered by BTG Pactual	Sao Paulo, Sao Paulo, Brazil	1-10	2018	4
Mindset Ventures	Sao Paulo, Sao Paulo, Brazil	1-10	2016	7
Magma Partners	Providencia, Santiago, Chile	11-50	2014	6
Latitud	Sao Paulo, Sao Paulo, Brazil	11-50	2020	24
Monashees	Sao Paulo, Sao Paulo, Brazil	11-50	2005	18
Canary	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
Newtopia VC	Buenos Aires, Buenos Aires, Argentina	11-50	2021	11
Norte Ventures	Sao Paulo, Sao Paulo, Brazil	1-10	2020	11
Crescera Capital	Rio De Janeiro, Rio De Janeiro, Brazil	11-50	2008	7
TM3 Capital	Cidade Industrial De Curitiba, Paraná, Brazil	11-50	2011	3

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