The auto insurance industry in Latin America serves a growing market, increasingly buffered by digital innovations and startups focused on customer needs. Companies offer a variety of insurance products, from traditional policies to insurtech solutions enhancing user experience through technology. During recent years, adoption of telematics and on-demand coverage options has surged. Brazil and Mexico are expanding the most, fueled by increasing vehicle ownership and burgeoning tech ecosystems. As trust in online services grows, consumers are drawn to competitive pricing and transparency, paving the way for an exciting transformation in how auto insurance operates.


The investors in this listing represent a robust mix of venture capital firms and corporate entities, primarily headquartered in Brazil and Argentina. Most of these investors were founded in the past two decades, signaling rapid growth in the sector. In 2024, they made notable contributions across numerous deals, highlighting a collective commitment to the auto insurance market. Many firms operate with small to medium-sized teams but have engaged in significant funding initiatives, creating a strong urge to innovate and collaborate within the insurance industry.


Top 14 Auto Insurance Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest is also committed to empowering entrepreneurs through educational resources. Notably, Bossa Invest has participated in significant transactions within the insurtech space, including a Series A funding round for Sure, an insurtech startup that offers on-demand personal insurance via an app. Additionally, they invested in Mutuus Insurtech, which raised funds in a seed round. These transactions highlight Bossa Invest's engagement in the auto insurance sector, making them a relevant investor in this field.


2. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm founded in 2011, based in Sao Paulo, Brazil, that focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. The firm emphasizes long-term partnerships and aims to foster a vibrant technology ecosystem in the region. Notably, Kaszek has been involved in several key transactions within the auto insurance sector, including a $4 million seed investment in Crabi, a Mexican insurtech startup that aims to streamline the vehicle insurance process. Additionally, Kaszek participated in funding rounds for Justos, a Brazilian insurance startup, which raised $35.8 million in Series A funding and $2.8 million in a seed round. These investments highlight Kaszek's commitment to the auto insurance industry and its role in supporting innovative insurance solutions in Latin America.


3. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Among their notable investments in the auto insurance sector, Monashees led a $14.5 million funding round for Pier, a startup focused on vehicle and smartphone insurance, which aims to significantly expand its customer base. They also participated in multiple funding rounds for Bidu, an online insurance price comparison and brokerage platform, which highlights their commitment to the insurance industry. Monashees' portfolio reflects a strategic interest in innovative insurance solutions, positioning them as a key player in the auto insurance investment landscape.


4. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in early-stage investments across Latin America, focusing on sectors such as fintech and insurtech. With over 125 companies backed, Magma Partners aims to address significant regional challenges and support scalable technology businesses. Notably, they have invested in Jooycar, a company that raised $150,000 in a Seed Round in 2016, which operates in the auto insurance space by providing telematics solutions. Additionally, their investment in Guros, which raised $1.2 million in 2020, further emphasizes their commitment to the insurtech sector. Their participation in various funding rounds, including those related to fintech and insurtech, showcases their strategic focus on innovative solutions that can impact the insurance industry, including auto insurance.


5. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, focusing on supporting entrepreneurs with capital, co-founding assistance, and building a strong community of builders. Canary has been involved in several notable transactions, particularly in the auto insurance sector. They participated in a Series A funding round for Pier, a startup that acts as a vehicle and smartphone insurer, which raised $14.5 million. Additionally, they invested in 180 Insurance, which raised over $8 million in a Seed Round. These transactions highlight Canary's active role in the auto insurance industry, alongside their broader investment strategy.


6. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for technology startups, offering consulting services, educational materials, and investment management to help entrepreneurs navigate the challenges of building and scaling their businesses. Norte Ventures has been active in the Brazilian market, focusing on empowering startups and fostering innovation. Among their notable transactions, they participated in the Series A funding for 180 Insurance, which raised $31.4 million to provide digital insurance solutions, including auto insurance products. They also invested in Pier, a startup that acts as a vehicle and smartphone insurer, demonstrating their commitment to the auto insurance sector. These investments highlight Norte Ventures' strategic interest in the intersection of technology and insurance, particularly in the auto insurance space.


7. G2 Momentum Capital


G2 Momentum Capital is a venture capital firm based in Mexico City, Mexico, founded in 2011. The firm specializes in investing in early-stage startups across Latin America, with a focus on disruptive and scalable technology-based business models. They partner with passionate entrepreneurs to provide both capital and consulting services, helping startups navigate the competitive market. Among their notable transactions, G2 Momentum Capital invested in SeguroSimple.com, an auto insurance platform, which raised $25,000 in a seed round on July 30, 2019. This investment highlights their engagement in the auto insurance sector. Additionally, they have invested in other startups such as Clupp, Berrysafe, and Miio, showcasing their diverse portfolio while maintaining a commitment to innovative business models.


8. Latitud

  • Website: latitud.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 24
  • LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. It supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been actively involved in the tech ecosystem, with 24 investments in 2024 alone. Notably, they participated in the seed funding round for Latú Seguros, an insurtech company in Brazil, which raised $6.7 million. This investment highlights Latitud's commitment to the insurance technology sector, making them a relevant player in the auto insurance industry. Additionally, they have invested in various other startups, showcasing their diverse portfolio and interest in fostering innovation across multiple sectors.


9. Lupa Capital


Lupa Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in early-stage technology companies across various sectors, including healthcare, insurance, and software. Lupa Capital provides not only financial investment but also strategic support to help these companies navigate growth challenges. Notably, they have participated in significant transactions within the insurance sector, such as the Series A funding round for 180° Insurance, a Brazilian startup that offers a digital platform for selling insurance products. This startup has launched multiple insurance products and operates through a B2B2C model, showcasing Lupa Capital's engagement in the insurance landscape. Other relevant transactions include their involvement with Pitzi, which also operates in the insurance domain, further solidifying their presence in this industry.


10. Onevc

  • Website: onevc.vc
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: onevc

ONEVC is a venture capital firm founded in 2017, based in Sao Paulo, Brazil, that specializes in seed-stage investments in Latin America. The firm supports startup founders by providing financial backing and operational assistance, particularly in talent acquisition and business strategy. In addition to their general focus on early-stage companies, ONEVC has been involved in notable transactions such as their investment in Latú Seguros, an insurtech company that raised $6.7 million in a pre-seed round. This investment highlights ONEVC's engagement in the insurance sector, particularly in innovative solutions that may include auto insurance. Furthermore, they have participated in multiple funding rounds for Gringo, a company that, while not directly related to auto insurance, showcases their active investment strategy in the region.


11. Mercadolibre.com

  • Website: mercadolibre.com
  • Type: Corporate
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 1999
  • Headcount: 1001-5000
  • Number of deals in 2024: 3
  • LinkedIn: mercadolibre-com

Mercado Libre is an e-commerce platform based in Buenos Aires, Argentina, founded in 1999. It facilitates online buying and selling across various product categories, including electronics, clothing, and home goods. In addition to its core e-commerce operations, Mercado Libre has shown a keen interest in the insurtech space, particularly in auto insurance. They participated in the seed funding round for 123Seguro, an insurtech leader in Argentina, which raised $3 million in December 2017. Furthermore, they were involved in a Series A funding round for Pier, a startup focused on vehicle and smartphone insurance, which raised $14.5 million in November 2020. These transactions highlight Mercado Libre's commitment to investing in the auto insurance industry, making them a relevant player in this sector.


12. Creditas Auto

  • Website: creditas.com
  • Type: Corporate
  • Headquarters: Barueri, Sao Paulo, Brazil
  • Founded year: 2012
  • Headcount: 1001-5000
  • LinkedIn: creditas-auto

Creditas Auto is a corporate investor based in Barueri, Sao Paulo, Brazil, founded in 2012. The company specializes in financial services, offering a diverse range of credit and insurance solutions to both consumers and businesses. Their services encompass vehicle and property-backed loans, personal loans, and various insurance products, all facilitated through a digital platform for easy access. Notably, Creditas has made significant strides in the auto insurance sector by acquiring Minuto Seguros, a leading digital insurance company in Brazil, in July 2021. This acquisition aims to integrate credit, insurance, and consumption solutions, enhancing their product ecosystem. Additionally, they acquired Volanty and Grana AQUI, further expanding their portfolio in the financial services and insurance landscape.


13. Maya Capital

  • Website: maya.capital
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: mayacapital

MAYA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in seed stage investments in startups across Latin America, providing not only financial backing but also strategic support in areas such as hiring, market entry, and fundraising. In 2021, Maya Capital participated in a funding round for Azos, a Brazilian digital life insurance provider, contributing to a total of $10 million raised to enhance technology and expand financial education. Additionally, they have invested in Kovi, a car subscription startup, which received significant funding to expand operations in Latin America. These transactions highlight Maya Capital's engagement in sectors related to auto insurance, making them a relevant investor in this space.


14. Alaya Capital


Alaya Capital is a venture capital firm based in Córdoba, Argentina, founded in 2010. The firm specializes in investing in the next generation of digital entrepreneurs across Latin America, providing both funding and strategic support to help startups scale and grow in competitive markets. Alaya Capital has a strong focus on technology-driven businesses that aim to create a positive impact. Notably, they participated in the seed funding round for 123Seguro, an insurtech company that leads the auto insurance market in Argentina, showcasing their engagement in the auto insurance sector. Additionally, they have invested in various other startups, including Betterfly, Rapihogar, Coba, and Quiena Inversiones, indicating a diverse investment portfolio while maintaining a significant interest in technology and innovation.



Auto Insurance Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
Magma PartnersProvidencia, Santiago, Chile11-5020146
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
G2 Momentum CapitalMexico City, Mexico City, Mexico1-1020112
LatitudSao Paulo, Sao Paulo, Brazil11-50202024
Lupa CapitalSao Paulo, Sao Paulo, Brazil1-1020120
OnevcSao Paulo, Sao Paulo, Brazil1-1020179
Mercadolibre.comBuenos Aires, Buenos Aires, Argentina1001-500019993
Creditas AutoBarueri, Sao Paulo, Brazil1001-500020120
Maya CapitalSao Paulo, Sao Paulo, Brazil1-1020188
Alaya CapitalCórdoba, Cordoba, Argentina1-1020105


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