The sports analytics industry in DACH focuses on leveraging data to enhance athletic performance, fan engagement, and business strategy. Companies range from startups utilizing machine learning to analyze player stats to giants in the data-led sports betting sector. They provide tools for coaches, athletes, and sports organizations, aiming to improve decision-making and optimize outcomes. The industry's growth is propelled by increasing investments in technology and a growing awareness of its value in sports. As tech innovation continues, we can expect more integration of analytics into every aspect of sports, making it increasingly data-driven.


This list features a mix of venture capital firms and corporate investors, headquartered mainly across Germany and Switzerland. Ranging from small teams like Possible Ventures to larger entities such as Axel Springer, these investors were founded between 1946 and 2019. Collectively, they made significant investments in 2024, with totals of up to 29 deals, showcasing their commitment to cultivating startups in the sports analytics sector. Their varied investment approaches reveal a robust ecosystem, eager to fund innovations that bridge the gap between sports and technology.


Top 13 Sports Analytics Investors in DACH


1. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in early-stage financing and has invested in over 270 startups, providing them with the necessary funding and support to thrive in competitive markets. Among their notable transactions, IBB Ventures invested in sporTrade GmbH, a company that operates in the sports analytics space, raising an undisclosed amount in May 2012. This investment highlights IBB Ventures' engagement with innovative startups in the sports analytics industry, alongside their broader investment portfolio that includes various sectors.


2. APX Talent Pool

  • Website: apx.vc
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2018
  • Headcount: 11-50
  • Number of deals in 2024: 7
  • LinkedIn: apx-talent-pool

APX Talent Pool is a venture capital firm based in Berlin, founded in 2018, that specializes in earliest-stage investments in startups with digital business models. Backed by industry giants Axel Springer and Porsche, APX provides funding and growth assistance to ambitious pre-seed startups, helping them navigate the challenges of launching and scaling their businesses. Among their notable transactions, APX invested in Track Titan, which raised $1,200,000 in a Seed Round in January 2023 and $600,000 in a Pre-Seed Round in March 2022. Track Titan is focused on sports analytics, providing APX with a foothold in this industry. Additionally, they have invested in other startups like Spike Technologies, which raised $3,482,144 in a Seed Round in June 2024, showcasing their active engagement in supporting innovative digital solutions across various sectors.


3. Verve Ventures

  • Website: verve.vc
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 25
  • LinkedIn: investiere-venture-capital

Verve Ventures is a Zurich-based venture capital firm founded in 2010, specializing in deep tech investments across Europe. The firm provides funding and strategic support to science and technology startups, helping them grow in their respective markets. Their investment portfolio includes sectors such as climate tech, industrial technology, and health & bio. Notably, Verve Ventures participated in the seed funding round for GotCourts, a Swiss sports startup that aims to strengthen its position in the sports market and expand into Europe. This involvement highlights their interest in the sports sector, particularly in startups that leverage technology to enhance sports participation and analytics. Additionally, they have invested in other technology-driven companies, showcasing their commitment to supporting innovative solutions across various industries.


4. Picus Capital

  • Website: picuscap.com
  • Type: Venture Capital
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: picus-capital

Picus Capital is a venture capital firm based in Munich, Bavaria, Germany, founded in 2015. The firm specializes in early-stage technology investments and partners with innovative startups across various sectors, including fintech and healthcare. They provide not only capital but also strategic guidance and HR support to empower entrepreneurs in building sustainable category leaders globally. Among their notable transactions, Picus Capital invested in Catapult, a company focused on sports analytics and performance technology, which raised $1,439,151 in a seed round in February 2016. This investment highlights their engagement in the sports analytics space, alongside their broader investment strategy that includes various technology sectors.


5. Sportradar

  • Website: sportradar.com
  • Type: Corporate
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2001
  • Headcount: 1001-5000
  • Number of deals in 2024: 1
  • LinkedIn: sportradar

Sportradar AG, founded in 2001 and based in St. Gallen, Switzerland, is a leading sports technology company specializing in data analytics and technology solutions for the sports, media, and betting industries. With a workforce of 1001-5000 employees, Sportradar serves a diverse clientele, including bookmakers and sports federations, to enhance their operations and customer engagement. The company has made significant acquisitions to bolster its analytics capabilities, including the acquisition of Synergy Sports, a sports data and video analytics company, aimed at enhancing its sports betting services in the U.S. Additionally, Sportradar's acquisition of SportsData, a rapidly growing sports data company, further solidifies its position as a global leader in live sports products. Other notable transactions include the acquisition of IMG ARENA, which will expand its portfolio in sports data and media rights, and InteractSport, which enhances its presence in cricket data solutions. These strategic moves underscore Sportradar's commitment to advancing sports analytics and technology solutions.


6. Earlybird Venture Capital


Earlybird Venture Capital is a venture capital firm based in Germany, founded in 1997, that specializes in investing in European technology innovators. With a focus on nurturing early-stage companies, they provide financial resources and strategic support, particularly in the digital health and deep tech sectors. Among their notable transactions, Earlybird has invested in OneFootball, a Berlin-based football media platform that has raised significant funding to expand its operations and innovate within the sports industry. This investment highlights Earlybird's engagement with the sports analytics space, as OneFootball leverages data and technology to enhance the football experience. Additionally, their investment in MyDataModels, a data analysis startup, further emphasizes their commitment to supporting companies that utilize data-driven strategies, which is a key component of sports analytics.


7. Capnamic

  • Website: capnamic.com
  • Type: Venture Capital
  • Headquarters: Cologne, North Rhine-Westphalia, Germany
  • Founded year: 2012
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: capnamic-ventures

Capnamic is a venture capital firm based in Cologne, North Rhine-Westphalia, Germany, founded in 2012. The firm specializes in early-stage investments, providing funding and strategic support to startups to help them grow in competitive markets. With a focus on delivering high returns through careful portfolio management, Capnamic has made several notable investments. Among these, their involvement with FATMAP, a 3D mapping platform that has expanded its services to cover outdoor sports, highlights their engagement in the sports analytics space. Additionally, while their investments in Zeotap, a mobile data platform, are not directly related to sports, they demonstrate Capnamic's broader interest in data-driven technologies, which can intersect with sports analytics. Overall, Capnamic's portfolio reflects a commitment to innovative solutions, including those applicable to the sports industry.


8. Possible Ventures

  • Website: possible.ventures
  • Type: Venture Capital
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: possible-vc

Possible Ventures is a venture capital firm based in Munich, Bavaria, Germany, founded in 2021. The firm has a small team of 1-10 members and has been active in various investment rounds, totaling 9 investments in 2024 alone. While their primary focus is on fintech, exemplified by their investment in OwnHome, they have also invested in companies like Sorare, which raised $10 million in a seed round in July 2020. Sorare is a fantasy sports platform that utilizes blockchain technology, highlighting Possible Ventures' interest in the sports analytics domain. Additionally, they have participated in funding rounds for other startups, although these are primarily in health-tech and other sectors. This diverse investment strategy indicates a willingness to explore opportunities beyond their core focus areas.


9. bmp Ventures

  • Website: bmp.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 1997
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: bmpventures

bmp Ventures AG is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in investing in early-stage and growth startups across various innovative sectors, providing not only financial resources but also strategic advisory services to help startups navigate their growth journey. Their clientele primarily consists of tech companies and entrepreneurs seeking to develop and scale their business models. Notably, bmp Ventures led a €4M Series A funding round for Wingfield, a Hanover-based sportstech startup, which aims to improve the overall product experience for tennis players and facilities. This investment highlights bmp Ventures' engagement in the sports analytics and technology space, showcasing their commitment to supporting innovative solutions within the sports industry.


10. Axel Springer

  • Website: axelspringer.com
  • Type: Corporate
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 1946
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: axel-springer-se

Axel Springer SE is a prominent media company based in Berlin, Germany, founded in 1946. It specializes in publishing news and digital media, operating a diverse portfolio of brands such as BILD and Business Insider. The company is committed to independent journalism and leveraging technology to enhance its media offerings. Notably, Axel Springer has made strategic acquisitions to bolster its presence in various sectors. One significant transaction is the acquisition of Transfermarkt.de in 2008, which is a leading platform for football statistics and analytics, showcasing Axel Springer's interest in the sports analytics domain. Additionally, the company has acquired eMarketer, a digital market research firm, and CeleraOne, a provider of paid content technology, further emphasizing its focus on technology and data capabilities. These transactions reflect Axel Springer's strategy to expand its digital footprint and enhance its technological expertise, which can be relevant to the sports analytics field.


11. Wellington Partners


Wellington Partners is a venture capital firm based in Munich, Bavaria, Germany, founded in 1998. The firm specializes in life sciences, investing in early- and growth-stage companies to provide capital and strategic support. While their primary focus is on therapeutics and medical devices, they have also invested in companies like Tonsser, a football app that raised €5.5M in Series A funding in December 2018, and previously raised funds in seed rounds. This investment highlights their interest in the sports analytics sector, as Tonsser aims to enhance player performance through data-driven insights. Additionally, they have invested in Hintsa, which focuses on performance and health optimization, further indicating their engagement with sectors that overlap with sports analytics.


12. Ringier

  • Website: ringier.com
  • Type: Corporate
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 1833
  • Headcount: 5001-10000
  • LinkedIn: ringier

Ringier AG is a media company based in Zurich, Switzerland, founded in 1833. It operates across various sectors, including media publishing, digital marketplaces, and technology solutions. With a workforce of 5001-10000 employees, Ringier plays a significant role in the media landscape across Europe and Africa. In recent years, Ringier has made notable investments in the sports sector, including the acquisition of Sportal365 on March 17, 2021, which enhances its digital sports media capabilities. Additionally, on September 7, 2022, Ringier strategically invested £50m in LiveScore Group, a platform that provides live sports scores and updates, indicating a focus on sports engagement. Furthermore, Ringier's acquisition of Gazeta Sporturilor, a leading Romanian sports brand, and its majority stake in the Bulgarian Sportal Media Group highlight its commitment to expanding its sports media presence. These transactions reflect Ringier's active involvement in the sports analytics domain, as they seek to leverage data and analytics to improve sports content and user experience.


13. another.vc

  • Website: another.vc
  • Type: Venture Capital
  • Headquarters: Hamburg, Hamburg, Germany
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 10
  • LinkedIn: another-vc

another.vc is a venture capital firm based in Hamburg, Germany, founded in 2019. The firm focuses on supporting B2B founders in Europe by providing initial investments and strategic guidance. They emphasize customer-centric teams and non-obvious B2B products, helping startups secure funding and navigate their market entry. Notably, another.vc has invested in ScorePlay, a Lisbon-based B2B sports-tech SaaS company, participating in both a pre-seed round that raised over €1 million and a subsequent seed round. This involvement highlights their interest in the sports analytics sector, showcasing their capability to identify and support innovative companies within this industry.



Sports Analytics Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
IBB VenturesBerlin, Berlin, Germany11-50199718
APX Talent PoolBerlin, Berlin, Germany11-5020187
Verve VenturesZurich, Zurich, Switzerland11-50201025
Picus CapitalMunich, Bavaria, Germany11-50201528
SportradarSt. Gallen, St. Gallen, Switzerland1001-500020011
Earlybird Venture CapitalGermany51-200199729
CapnamicCologne, North Rhine-Westphalia, Germany11-5020126
Possible VenturesMunich, Bavaria, Germany1-1020219
bmp VenturesBerlin, Berlin, Germany11-5019973
Axel SpringerBerlin, Berlin, Germany10001+19461
Wellington PartnersMunich, Bavaria, Germany11-5019989
RingierZurich, Zurich, Switzerland5001-1000018330
another.vcHamburg, Hamburg, Germany1-10201910


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