The nutritional supplement industry in Latin America is rapidly evolving, driven by increasing health awareness among consumers and a growing market for preventive health solutions. Companies ranging from startups to established corporations are creating products such as vitamins, minerals, protein powders, and herbal supplements. This sector blends traditional remedies with modern science, catering to a population looking for healthier lifestyles. Recent trends show a shift towards plant-based supplements and personalized nutrition, signaling a future focused on innovation and adaptability. As the market expands, regulatory scrutiny gains importance, helping ensure safety and quality for consumers.

The investors listed comprise a mix of venture capital and corporate firms headquartered across key Latin American cities, particularly Sao Paulo and Guadalajara. Founded over various years, from 1925 to recent establishments in 2022, these firms play an active role in the nutritional supplement marketplace. In 2024, notable investments numbered in the dozens, illustrating a strong interest in health-focused innovations. Size-wise, these firms range from small teams to large operations, reflecting varied strategies in investment and market engagement, as they foster growth within the nutritional landscape.

Top 13 Nutritional Supplement Investors in Latin America

1. bossa invest

• Website: bossainvest.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, while also providing capital, strategic guidance, and access to a network of co-investors. Bossa Invest aims to empower entrepreneurs and foster growth in the startup ecosystem through educational resources. Among their notable transactions, they participated in the pre-seed financing of Novos, a NYC-based longevity supplements brand, which raised $3.15 million to advance clinical research and develop a longevity-focused platform. They also invested in Good Health Company, which raised $5.2 million in a seed round, and Hannah Life Technologies, which secured $2 million in seed funding. These investments highlight Bossa Invest's engagement in the health and wellness space, particularly in ventures related to nutritional supplements.

2. Kaszek

• Website: kaszek.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have invested in Liv Up, a Brazilian food company that raised $1.7 million in Series A funding from Kaszek in 2017, which aims to innovate how Brazilians engage with food. Additionally, they participated in Liv Up's Series D funding round, raising $35.8 million in 2021, further solidifying their commitment to the healthy food sector. Kaszek also invested in Sallve, which raised $20 million in Series B funding in 2021, indicating their interest in health and wellness sectors that may overlap with nutritional supplements.

3. Moriah Asset

• Website: moriahasset.com.br
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. They specialize in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks and fitness-related services, positioning them as a leader in the wellness and tech sectors. Notably, Moriah Asset has made significant investments in companies like Naturanic, which focuses on health products, and Desinchá, which is involved in wellness solutions. Their recent transactions, including a $2,000,000 investment in Naturanic in March 2024 and a substantial $19,407,678 investment in Oakberry in May 2024, highlight their commitment to the nutritional supplement and wellness industries.

4. Kptl

• Website: kptl.com.br
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2020
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, Kptl has invested in companies relevant to the nutritional supplement industry, such as Ages Bioactive, which raised $1,474,845 in July 2022, indicating a strong interest in health-related innovations. Additionally, their investment in BioLogicus and NeuroUp, while not explicitly nutritional supplements, suggests a broader interest in health and wellness sectors. Kptl provides not only capital but also strategic guidance to help these companies grow and succeed in their respective markets, further emphasizing their role in fostering innovation in health and nutrition.

5. Santatera Capital

• Website: santatera.com
• Type: Venture Capital
• Headquarters: Guadalajara, Jalisco, Mexico
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn: santatera-capital

Santatera Capital is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2022. The firm specializes in investments within the Food & Beverage industry, focusing on early-stage startups that are innovating in food products and technologies. Santatera Capital aims to provide capital and strategic support to help these businesses grow in a competitive market. Notably, they have participated in several relevant transactions, including a Series A funding round for Mezcla, a company known for its innovative nutrition bars, which raised $4 million. Additionally, they led a Seed funding round for Tia Lupita Foods, a brand that focuses on Mexican-inspired food products. These transactions highlight Santatera Capital's active involvement in the nutritional supplement sector, making them a significant player in this space.

6. Veronorte

• Website: veronorte.com
• Type: Venture Capital
• Headquarters: Sabanalarga, Antioquia, Colombia
• Founded year: 2012
• Headcount: 1-10
• LinkedIn: veronorte

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm is dedicated to sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Veronorte aims to facilitate access to sustainable opportunities and help businesses navigate the regional market effectively. Among their notable transactions, Veronorte participated in the Series B funding round for Nuritas, a Dublin-based biotechnology company that focuses on health and nutrition through peptide discovery, which raised $45 million in November 2021. This investment highlights Veronorte's engagement in the nutritional supplement space. Additionally, they have been involved in other health-related investments, such as Welltok, which raised $75 million in Series E funding, further demonstrating their interest in the healthcare sector.

7. Canary

• Website: canary.com.br
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, focusing on supporting entrepreneurs with capital, co-founding assistance, and building a strong community of builders. In 2021, Canary participated in a significant Series B funding round for Sallve, which raised $20 million, and a Seed round of $1.75 million in 2019, both of which are relevant to the beauty and wellness sector. Additionally, they were involved in the Seed funding for Melvi and Plenna, with Plenna focusing on femtech and expanding its services, which may include health-related offerings. These transactions highlight Canary's active role in sectors that intersect with nutritional supplements, particularly in health and wellness.

8. Monashees

• Website: monashees.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2005
• Headcount: 11-50
• Number of deals in 2024: 18
• LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in talent acquisition, fundraising, and access to a network of industry experts. Notably, Monashees has invested in Fazenda Futuro, a Brazilian foodtech company focused on plant-based meat alternatives, which raised significant funding in multiple rounds (Series A, B, and C) to support its growth and sustainability initiatives. Additionally, they have invested in Sami, a health-focused company that raised funds in 2021 and 2024, further indicating their interest in the health and nutrition sector. These transactions highlight Monashees' commitment to supporting innovative companies in the food and nutrition space.

9. Grupo Arancia

• Website: arancia.com.mx
• Type: Corporate
• Headquarters: Guadalajara, Jalisco, Mexico
• Founded year: 1925
• Headcount: 1001-5000
• Number of deals in 2024: 1
• LinkedIn: grupo-arancia

Grupo Arancia, founded in 1925 and based in Guadalajara, Jalisco, Mexico, is a corporate investor with a workforce of 1001-5000 employees. The company operates primarily in the food service, biotechnology, and natural extracts industries, providing high-quality ingredients and logistics solutions to businesses in the food and beverage sector. With a focus on sustainability and innovation, Arancia serves a diverse range of customers, ensuring reliable supply chains and product excellence. Notably, Grupo Arancia has been involved in several relevant transactions in the nutritional supplement context, including a $10 million Series A investment in iwi Life, which specializes in plant-based nutritional supplements, and a $10 million Series A investment in Qualitas Health, known for its omega-3 supplements. Additionally, their investment in Advanced BioNutrition, which raised $7.5 million in Series B, further emphasizes their engagement in the nutritional supplement market.

10. Nexxus Capital

• Website: nexxuscapital.com
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: nexxus-capital-mx

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies primarily in Mexico and Spain. Nexxus Capital manages multiple funds aimed at helping businesses grow and expand their operations. Among their notable transactions, they invested in Immunotec, a company known for its nutritional supplements, in a post-IPO equity round in May 2017. Additionally, they have been involved with Genomma Lab, a company that also operates in the health and wellness sector, raising funds in a private equity round in 2003. These transactions highlight Nexxus Capital's engagement with the nutritional supplement industry, alongside their broader investment strategy focused on mid-sized companies.

11. Grupo Bimbo

• Website: grupobimbo.com
• Type: Corporate
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1945
• Headcount: 10001+
• Number of deals in 2024: 4
• LinkedIn: grupobimbo

Grupo Bimbo is a leading baked goods manufacturer based in Mexico City, Mexico, founded in 1945. The company produces a wide range of products including bread, pastries, and snacks, serving consumers globally with a focus on providing convenient and nutritious options for daily consumption. In recent years, Grupo Bimbo has made strategic acquisitions to enhance its presence in the nutritional segment of the food industry. Notably, in July 2021, they acquired Emmy's Organics, a US-based maker of gluten-free cookies, marking their entry into the better-for-you cookies market. This acquisition reflects their commitment to expanding their product offerings to include healthier options. Additionally, Grupo Bimbo is in preliminary discussions to acquire Everfoods, a packaged foods platform in India, which could further diversify their portfolio. Their investment in Jüsto, an online grocery store, also indicates a forward-thinking approach to distribution and consumer engagement in the evolving food market.

12. Kria

• Website: kria.vc
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: kria-vc

Kria is an investment platform based in Sao Paulo, Brazil, specializing in equity crowdfunding for startups and small businesses. Founded in 2014, Kria connects individual and institutional investors with high-potential companies seeking capital, thereby democratizing access to the private capital market. In recent transactions, Kria has been involved in funding health-related startups such as Suprevida, which raised R$ 4 million in seed funding, indicating a focus on healthtech. Additionally, Kria participated in funding rounds for Mais Mu, a food tech company, and Positiv.a, further showcasing its engagement in sectors that are closely related to nutrition and health. These transactions highlight Kria's potential relevance to the nutritional supplement industry.

13. Crp

• Website: crp.com.br
• Type: Corporate
• Headquarters: Porto Alegre, Rio Grande Do Sul, Brazil
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: crp

CRP Companhia de Participações is an investment firm based in Porto Alegre, Rio Grande Do Sul, Brazil, specializing in private equity and venture capital. Founded in 1981, CRP has over 35 years of experience in providing capital and strategic support to small and medium-sized enterprises, as well as larger companies seeking growth. Their portfolio includes diverse sectors, with notable transactions such as their investments in Carobhouse, which raised funds in both a Series A round and a private equity round, indicating a commitment to companies in the health and nutrition space. Additionally, they have invested in JA Saúde Animal, which, while focused on animal health, suggests a broader interest in health-related sectors. CRP plays a crucial role in enhancing governance and management practices within their invested companies, making them a strategic partner for growth in the nutritional supplement industry.

Nutritional Supplement Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
bossa invest	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
Kaszek	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
Moriah Asset	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5
Kptl	Sao Paulo, Sao Paulo, Brazil	11-50	2020	5
Santatera Capital	Guadalajara, Jalisco, Mexico	1-10	2022	2
Veronorte	Sabanalarga, Antioquia, Colombia	1-10	2012	0
Canary	Sao Paulo, Sao Paulo, Brazil	11-50	2017	23
Monashees	Sao Paulo, Sao Paulo, Brazil	11-50	2005	18
Grupo Arancia	Guadalajara, Jalisco, Mexico	1001-5000	1925	1
Nexxus Capital	Mexico City, Mexico City, Mexico	11-50	1995	0
Grupo Bimbo	Mexico City, Mexico City, Mexico	10001+	1945	4
Kria	Sao Paulo, Sao Paulo, Brazil	11-50	2014	0
Crp	Porto Alegre, Rio Grande Do Sul, Brazil	11-50	1981	0

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