The natural and organic cosmetics industry in the US has gained momentum as consumers increasingly prioritize safe and eco-friendly products. This sector hosts companies dedicated to creating cosmetics free from harmful chemicals, utilizing organic ingredients that appeal to health-conscious shoppers. Ranging from established brands to innovative startups, these companies often emphasize sustainability, ethical sourcing, and transparency in their practices. As the market expands, trends show a growing demand for inclusivity and personalized beauty solutions, shaping a vibrant future for both consumers and companies alike.

Our list features a mix of private equity and venture capital firms, predominantly headquartered in key US cities like San Francisco and New York. These 13 investors, ranging in size from small teams to large entities, made significant investments in 2024, with notable transactions reflecting a shared interest in natural and organic cosmetics. Founded between 1983 and 2023, many are focused on funding innovative companies that cater to a health-conscious consumer base.

Top 13 Natural and Organic Cosmetics Investors in the US

1. Sosv

• Website: sosv.com
• Type: Venture Capital
• Headquarters: United States (USA)
• Founded year: 1995
• Headcount: 51-200
• Number of deals in 2024: 170
• LinkedIn: sosv

Sosv is a venture capital firm founded in 1995, based in the United States, that specializes in funding and supporting deep tech startups through its development programs. With a focus on health and climate technology, Sosv operates globally, connecting innovative companies with investors. Among its notable transactions, Sosv has invested in Glowbiotics, a company that raised funds in 2012 and is known for its probiotic skincare products, which align with the natural and organic cosmetics trend. Additionally, Sosv has been involved with Geltor, which has raised significant funding across multiple rounds, including a Series A and Series B, focusing on bioengineered proteins for cosmetic applications. These investments highlight Sosv's engagement in the natural and organic cosmetics sector, despite its broader focus on deep tech.

2. Y Combinator

• Website: ycombinator.com
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2005
• Headcount: 51-200
• Number of deals in 2024: 802
• LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that helps entrepreneurs launch and grow their businesses. Y Combinator has successfully launched over 4,000 startups, making it a key player in the technology startup ecosystem. Among its notable investments in the natural and organic cosmetics sector are Function of Beauty, which raised $9.5 million in a Series A funding round to refine its brand and expand internationally, and NaturAll, which raised $150,000 in a Pre-Seed round to develop its natural hair care products. Additionally, Y Combinator participated in funding rounds for C16 Biosciences, a company focused on sustainable ingredients, showcasing its interest in innovative and environmentally conscious businesses.

3. 500 Global

• Website: 500.co
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2010
• Headcount: 201-500
• Number of deals in 2024: 98
• LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator founded in 2010, based in San Francisco, California. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. Among their notable transactions, 500 Global has invested in ecomom, a platform dedicated to health-conscious and environmentally friendly products for families, which raised funds in both Angel and Series A rounds. Additionally, they participated in the Seed Round for Raw Apothecary, a company likely focused on natural and organic products. Their investment in Public Goods, which promotes sustainable and eco-friendly household products, further demonstrates their engagement in the natural and organic sector. Overall, while 500 Global primarily targets technology startups, their involvement in these relevant transactions highlights their interest in the natural and organic cosmetics industry.

4. L Catterton

• Website: lcatterton.com
• Type: Private Equity
• Headquarters: United States (USA)
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 23
• LinkedIn: l-catterton

L Catterton is a private equity firm founded in 1989, specializing in investment management with a focus on consumer brands across various sectors. The firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. Notably, L Catterton has made significant investments in the natural and organic cosmetics sector, including a $20 million funding round for Kopari Beauty, a digitally native e-commerce beauty brand known for its coconut oil-based products. Additionally, they invested $200 million in The Honest Company, which is recognized for its commitment to safe and eco-friendly personal care products. These transactions highlight L Catterton's active role in promoting innovation and growth within the natural and organic cosmetics industry.

5. Deep Tech Fund (an Alumni Ventures Fund)

• Website: av.vc
• Type: Venture Capital
• Headquarters: Manchester, New Hampshire, United States (USA)
• Founded year: 2023
• Headcount: 51-200
• Number of deals in 2024: 258
• LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. The firm provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. Notably, the fund has participated in several transactions within the beauty and cosmetics sector, including investments in Prima, a company focused on sustainable growth and clinical research in beauty; Yours, a beauty startup that raised $3.5 million; and Madison Reed, which has raised significant funding in multiple rounds. These transactions highlight the fund's engagement in the beauty industry, particularly in companies that may align with natural and organic cosmetics.

6. IndieBio

• Website: indiebio.co
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 76
• LinkedIn: indiebio

IndieBio is a venture capital firm based in San Francisco, California, founded in 2015. It specializes in biotechnology and supports startups by providing investment, mentorship, and networking opportunities to help them develop innovative solutions across various sectors, including climate and food. IndieBio has been actively investing in companies that leverage biotechnology for sustainable and ethical solutions. Notably, they have invested in Geltor, which raised significant funding for its development of animal-free collagen, a product that has applications in the cosmetics industry. Additionally, IndieBio participated in the seed funding round for Michroma, a company that focuses on biotechnological innovations that could enhance natural ingredients in cosmetics. These transactions highlight IndieBio's involvement in sectors that intersect with natural and organic cosmetics, making them a relevant investor in this space.

7. CircleUp

• Website: circleup.com
• Type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: circleup

CircleUp is a venture capital firm based in San Francisco, California, founded in 2012. The firm specializes in empowering consumer brands through funding and support, offering business loans and equity financing. They leverage their Helio technology platform to provide data insights that help entrepreneurs make informed decisions. CircleUp has made notable investments in the natural and organic cosmetics sector, including Kosas, a US make-up brand known for its clean beauty products, and Supergoop, which focuses on sunscreen and skincare with a commitment to safe ingredients. Additionally, they invested in Cora, a brand that emphasizes organic and natural products for women's health. These transactions highlight CircleUp's active role in supporting brands that align with the natural and organic ethos, making them a relevant player in this industry.

8. Government of Canada

• Website: canada.ca
• Type: Corporate
• Headquarters: Canada, Kentucky, United States (USA)
• Founded year: 1999
• Headcount: 10001+
• Number of deals in 2024: 137
• LinkedIn: government-of-canada

The Government of Canada is a public entity that provides a wide range of services and information to Canadian citizens and residents, addressing various needs including employment, immigration, health care, and taxation. Founded in 1999, it operates through multiple departments and agencies to ensure access to essential services and support for individuals and businesses across the country. In recent years, the Government of Canada has actively supported the natural and organic cosmetics sector through various grants. Notable transactions include a $200,000 grant to Satya Organic in March 2024, a $43,156 grant to Yahk Soap & Candle in January 2025, and funding for Mindful Market and Eco Hub in May 2023. Additionally, the government has invested in companies like Mazza Innovation, which focuses on plant extract production, further indicating its interest in supporting businesses that align with natural and organic products.

9. Lerer Hippeau

• Website: lererhippeau.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2010
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that specializes in early-stage startup investments. The firm is known for connecting talented professionals with opportunities in its portfolio companies, providing essential funding and support to help these businesses grow. Notably, Lerer Hippeau has invested in several companies within the beauty and personal care sector, including Glossier, which raised $8.4 million in a Series A round, and LOLA, a feminine care company that has received multiple rounds of funding totaling $34 million. Additionally, they led a $4 million seed funding round for By Humankind, a personal care retailer. These transactions highlight Lerer Hippeau's engagement in the natural and organic cosmetics space, making them a relevant player in this industry.

10. Gaingels

• Website: gaingels.com
• Type: Venture Capital
• Headquarters: Burlington, Vermont, United States (USA)
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 60
• LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm focuses on providing capital and support to startups led by underrepresented groups, fostering diversity and inclusion in the innovation economy. Gaingels has been involved in various transactions, including a notable investment in Thirteen lune, which raised $3 million in a seed round in November 2021. Thirteen lune is a platform that emphasizes beauty products from brands led by people of color, aligning with Gaingels' mission. Additionally, they participated in funding rounds for other consumer-focused companies, such as Aura Bora, which, while primarily a beverage company, reflects their interest in innovative consumer products. This diverse investment strategy showcases Gaingels' commitment to supporting a wide range of industries, including natural and organic cosmetics.

11. Silas Capital

• Website: silascapital.com
• Type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Founded year: 2012
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn: silas-capital

Silas Capital is a venture capital firm based in New York, specializing in growth equity and venture capital for consumer brands. Founded in 2012, the firm focuses on partnering with emerging growth stage companies, providing them with capital and strategic support to enhance their market presence and profitability. Notably, Silas Capital has made significant investments in the natural and organic cosmetics sector, including a $15 million Series A investment in Herbivore Botanicals, a prestige skincare brand known for its natural ingredients. They also participated in a Series B investment in ILIA Beauty, a brand recognized for its commitment to clean beauty. Additionally, they have invested in Oak Essentials, further solidifying their focus on brands that prioritize natural and organic formulations. Their clientele spans the beauty, wellness, and lifestyle sectors, indicating a strong alignment with the values of natural and organic cosmetics.

12. Plug and Play Tech Center

• Website: plugandplaytechcenter.com
• Type: Venture Capital
• Headquarters: Sunnyvale, California, United States (USA)
• Founded year: 2006
• Headcount: 501-1000
• Number of deals in 2024: 253
• LinkedIn: plug-and-play-tech-center

Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024 alone, they made 253 investments, showcasing their active role in the venture capital landscape. Among their notable transactions in the natural and organic cosmetics sector are the acquisition of Make Beauty, a minimalist skincare and makeup brand, and their investment in Sempera Organics, which focuses on organic products. These transactions highlight their engagement in the cosmetics industry, despite their broader focus on technology.

13. Accel

• Website: accel.com
• Type: Venture Capital
• Headquarters: Palo Alto, California, United States (USA)
• Founded year: 1983
• Headcount: 51-200
• Number of deals in 2024: 101
• LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies. With a strong focus on technology, Accel has also shown interest in the natural and organic products sector. Notably, they led a $3.4 million Series A investment in Abe's Market, a retailer of natural products, and participated in a $5 million Series B funding round for the same company. These transactions highlight Accel's involvement in the natural and organic market, indicating their willingness to invest in this sector alongside their primary focus on technology.

Natural and Organic Cosmetics Insights: Key Investors in the US

Investor	Headquarter	Size	Founded	Deals 2024
Sosv	United States (USA)	51-200	1995	170
Y Combinator	San Francisco, California, United States (USA)	51-200	2005	802
500 Global	San Francisco, California, United States (USA)	201-500	2010	98
L Catterton	United States (USA)	201-500	1989	23
Deep Tech Fund (an Alumni Ventures Fund)	Manchester, New Hampshire, United States (USA)	51-200	2023	258
IndieBio	San Francisco, California, United States (USA)	1-10	2015	76
CircleUp	San Francisco, California, United States (USA)	51-200	2012	0
Government of Canada	Canada, Kentucky, United States (USA)	10001+	1999	137
Lerer Hippeau	New York, New York, United States (USA)	11-50	2010	23
Gaingels	Burlington, Vermont, United States (USA)	11-50	2015	60
Silas Capital	New York, New York, United States (USA)	1-10	2012	5
Plug and Play Tech Center	Sunnyvale, California, United States (USA)	501-1000	2006	253
Accel	Palo Alto, California, United States (USA)	51-200	1983	101

Want to find more investors focusing on the natural and organic cosmetics industry?

If you want to find more investors that are active in the natural and organic cosmeticsindustry, you can do that with Inven. We built this list and analysis throughInven's Investor Search, and there are a lot more private equity, venturecapital, and corporate investors like these globally.

With Inven, you'll also get to know:

• Deal History: Number of deals and their sizes.
• Portfolio: Companies they've invested in.
• Contact data: Key dealmakers, including their emails and phonenumbers.
• ...and much more!