The home decor industry in Latin America is a vibrant sector characterized by creativity and innovation. Companies range from traditional artisans crafting handmade goods to tech-driven startups creating virtual design solutions. This industry covers a variety of products, including furniture, textiles, and decorative items. As consumer preferences shift towards personalized and eco-friendly options, businesses are adapting to meet these demands. E-commerce platforms are increasingly important, offering convenience and accessibility. Additionally, as urbanization continues, the desire for stylish interior solutions is on the rise, creating exciting opportunities for growth and investment in the home decor segment.


This list of home decor investors features a mix of venture capital and private equity firms found primarily in major cities like Sao Paulo and Mexico City. Founded between 1995 and 2020, these firms range from small teams to large companies, with deal counts in 2024 varying from zero to fifty-six. Notable participants include Canary and Bossa Invest, both active contributors to financing emerging startups in the home decor space, showcasing significant interest and commitment to this flourishing market.


Top 13 Home Decor Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, while also providing capital, strategic guidance, and access to a network of co-investors. In addition to their focus on technology, Bossa Invest has made significant investments in the home decor space, including Havenly, which raised $28 million in Series C funding, and Floyd, an online furniture brand that secured $5.6 million in Series A funding. They also invested in Decorati, a startup in the home decor sector, further demonstrating their engagement in this industry. Bossa Invest aims to empower entrepreneurs and foster growth in the startup ecosystem, which includes supporting ventures in home decor.


2. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm focuses on investing in technology-based companies across Latin America, providing not only capital but also support in areas such as talent acquisition and fundraising. Among their notable investments is MadeiraMadeira, a leading Brazilian e-commerce platform for home furnishings, where they participated in multiple funding rounds, including a Series E round that raised $190 million. This investment has helped MadeiraMadeira expand its logistics and physical store presence, showcasing Monashees' commitment to the home decor industry. Additionally, they have invested in Oppa, another e-commerce company that offers home-related products, further emphasizing their engagement in the home decor market.


3. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm founded in 2011 and based in Sao Paulo, Brazil. The firm focuses on investing in and supporting entrepreneurs across Latin America, providing capital and strategic guidance to startups in various technology-driven industries. Notably, Kaszek has made significant investments in the home decor sector, particularly through their involvement with MadeiraMadeira, which raised $4.586 million in a Series B round in November 2013 and $4.1 million in a Series A round in May 2012. These transactions highlight Kaszek's commitment to fostering growth in the home decor market, alongside their broader investment strategy aimed at building a vibrant technology ecosystem in the region.


4. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Among their notable transactions, they invested in Decorati, a home decor startup, during its seed round in January 2018. This investment highlights their engagement in the home decor sector. Additionally, they have participated in various other funding rounds, such as Bendo, a social commerce startup, and ZAX, a B2B trade platform, showcasing their diverse investment strategy while still maintaining a foothold in the home decor industry through Decorati.


5. TreeCorp Investimentos


TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies across various sectors, including home decor. TreeCorp works closely with entrepreneurs to enhance business performance and unlock value through strategic investments. Among their notable transactions, they invested in Tania Bulhões, a luxury home decor brand, and Decolores, which raised over $22 million for its operations. Additionally, they supported Zee.Dog, a pet lifestyle brand that also includes home decor elements in its product offerings. These investments highlight TreeCorp's engagement in the home decor industry, alongside their broader investment strategy.


6. Mercadolibre.com

  • Website: mercadolibre.com
  • Type: Corporate
  • Headquarters: Buenos Aires, Buenos Aires, Argentina
  • Founded year: 1999
  • Headcount: 1001-5000
  • Number of deals in 2024: 3
  • LinkedIn: mercadolibre-com

Mercado Libre, founded in 1999 and based in Buenos Aires, Argentina, is a leading e-commerce platform that enables online buying and selling across a wide range of product categories, including electronics, clothing, and home goods. The company has made several strategic acquisitions to enhance its market position, such as the acquisition of AXADO Informação e Tecnologia in 2016, which may improve logistics and delivery capabilities for home goods. Additionally, the acquisition of DeRemate.com in 2008 allowed Mercado Libre to consolidate its presence in Latin America, potentially increasing its offerings in home decor and related categories. The acquisition of Machinalis in 2018 further indicates their commitment to technology and innovation, which can enhance the shopping experience for home decor consumers. Overall, Mercado Libre's operations in the home goods sector make them a relevant player in the home decor market.


7. TM3 Capital

  • Website: tm3.capital
  • Type: Corporate
  • Headquarters: Cidade Industrial De Curitiba, Paraná, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: triv%c3%a8llam3

TM3 Capital is an investment management firm founded in 2011, based in Cidade Industrial De Curitiba, Paraná, Brazil. The firm specializes in long-term investments across various sectors, including venture capital, asset management, and real estate. TM3 Capital aims to optimize portfolios for individual and institutional investors through innovative strategies and active participation in their portfolio companies. Notably, they have invested in Housi, which raised $10 million in a venture round in February 2024, indicating a focus on property management and potentially home-related services. Additionally, their involvement in Spotlar, a PropTech startup, highlights their interest in technology-driven solutions in the real estate sector. These transactions suggest that while TM3 Capital is not exclusively a home decor investor, their activities in real estate and related fields could align with home decor interests.


8. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among their notable transactions, Nexxus Capital acquired Modatelas, a company involved in the home decor industry, on August 30, 2012. This acquisition highlights their engagement in the home decor sector. Additionally, they have been involved in funding Homex, a company that, while primarily focused on housing, may intersect with home decor through its residential projects. These transactions reflect Nexxus Capital's capability and interest in investing in companies that can enhance their operations and market presence in the home decor space.


9. Capital Invent

  • Website: capitalinvent.com
  • Type: Private Equity
  • Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
  • Founded year: 2013
  • Headcount: 1-10
  • LinkedIn: capital-invent

Capital Invent is a private equity investment firm based in Ciudad De Mexico, founded in 2013. The firm focuses on supporting entrepreneurs and startups across various industries, including Fintech, E-commerce, and EdTech. They provide investment and consulting services aimed at fostering business growth and success, with a mission centered on ethical entrepreneurship, empathy, and innovation. Notably, Capital Invent has been involved in several transactions in the home decor sector, particularly with GAIA, a Mexican online-to-offline furniture brand. They participated in GAIA's Seed Round in 2014, Series A in 2016, and Series B in 2018, contributing to a total of $2.85 million in funding. This involvement highlights their interest and investment in the home decor industry, alongside their broader investment strategy.


10. Loft

  • Website: loft.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2018
  • Headcount: 1001-5000
  • LinkedIn: loftbr

Loft is a corporate investor based in Sao Paulo, Brazil, founded in 2018. It operates as a real estate platform that facilitates the buying and selling of properties, offering services such as property evaluation, financing, and management solutions. In November 2019, Loft expanded its portfolio by acquiring Decorati, a company specializing in home decor. This acquisition highlights Loft's strategic interest in enhancing its service offerings by integrating home decor solutions into its real estate platform, thereby catering to the needs of consumers looking to improve their living spaces. Loft leverages technology to streamline real estate transactions, making them more efficient and accessible, while also recognizing the importance of home decor in the overall property market.


11. Quartz


Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in venture capital and growth equity investments, focusing on high-growth companies across various sectors. Quartz aims to provide not only capital but also strategic support to help businesses scale and navigate challenges effectively. Their investment philosophy emphasizes transparency and partnership, aligning with companies that share their values. Notably, Quartz has been involved in transactions such as Zee.Dog, which raised US$18.8 million for expansion in Brazil and the US, including plans to open a flagship store and launch a new product line. This involvement in a consumer-focused brand suggests a potential interest in home decor, as products in this space often enhance the aesthetic appeal of living environments. Additionally, their investment in Wap, while not directly related to home decor, showcases their active engagement in diverse sectors, indicating a broad investment strategy that could encompass home decor in the future.


12. Onevc

  • Website: onevc.vc
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 1-10
  • Number of deals in 2024: 9
  • LinkedIn: onevc

ONEVC is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in seed-stage investments across Latin America, providing financial backing and operational assistance to startup founders. Onevc has been involved in several transactions, including a notable investment in Nestig, which raised $1,300,000 in a seed round on June 14, 2021. Nestig is a company that focuses on home decor, specifically offering innovative solutions for children's rooms. This investment highlights Onevc's engagement in the home decor industry, showcasing their commitment to supporting early-stage companies in this sector while also maintaining a diverse investment portfolio.


13. Poligono Capital


Polígono Capital is an investment firm based in Zapopan, Jalisco, Mexico, specializing in financial services and venture capital. Founded in 2020, the firm connects innovative entrepreneurs with potential investors, offering financing solutions and strategic advice to help businesses achieve their goals. Poligono Capital has been involved in various sectors, but notably, they have invested in Mi Dulce Hogar, a company that raised $275,000 in a seed round on February 27, 2020, and $100,000 in a pre-seed round on December 30, 2018. These transactions highlight their engagement in the home decor industry, showcasing their interest in transformative opportunities within this sector.



Home Decor Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
CanarySao Paulo, Sao Paulo, Brazil11-50201723
TreeCorp InvestimentosSao Paulo, Sao Paulo, Brazil11-5020120
Mercadolibre.comBuenos Aires, Buenos Aires, Argentina1001-500019993
TM3 CapitalCidade Industrial De Curitiba, Paraná, Brazil11-5020113
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
Capital InventCiudad De Mexico, Ciudad De México, Mexico1-1020130
LoftSao Paulo, Sao Paulo, Brazil1001-500020180
QuartzSao Paulo, Sao Paulo, Brazil1-1020200
OnevcSao Paulo, Sao Paulo, Brazil1-1020179
Poligono CapitalZapopan, Jalisco, Mexico11-5020200


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