The health supplement stores industry in Europe is vibrant and rapidly growing, catering to consumers increasingly focused on personal health and wellness. From vitamins and minerals to fitness-oriented products, companies in this sector range from established brands to innovative startups. Many retailers operate online and in physical locations to meet the rising demand for wholesome products that enhance daily living. With a growing trend towards natural and organic ingredients, the industry is expected to see further expansion driven by consumer interest in preventive health solutions and wellness subscriptions. The intersection of digital technology and personalized nutrition is also shaping future opportunities.


This list features a mix of investors in the health supplement stores sector, headquartered mainly in the UK and France, with others in Luxembourg and Switzerland. While venture capital firms like Index Ventures and Kima Ventures support startups, corporate giants like Unilever and Nestlé are making strategic acquisitions to enhance their portfolios. Most investors vary in size, but many are robust entities with substantial capital. In 2024, these investors collectively completed a noteworthy number of deals, indicative of market confidence and growth potential in health supplements.


Top 13 Health Supplement Stores Investors in Europe


1. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process. Crowdcube promotes diversity and inclusion within its workforce while providing investment management services to its clients. Notably, Crowdcube has been involved in several transactions within the health supplement sector, including Natural Nutrients, which raised $163,002 in 2018; Neat Nutrition, which raised $220,263 in 2020; Alyve, which raised $223,481 in 2021; VITL, which raised a significant $3,829,970 in 2022; and her9, which raised $271,828 in 2020. These investments highlight Crowdcube's active role in supporting health supplement businesses through equity crowdfunding.


2. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a venture capital investor based in Paris, Île-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses in France and internationally through a range of services, including direct funding, export credit insurance, and private equity investments. They aim to foster entrepreneurship and innovation by providing coaching and partnerships to help businesses navigate growth and international expansion. Notably, Bpifrance has been involved in several relevant transactions in the health supplement sector, including investments in Nutripure, a company specializing in organic dietary supplements, and Activ'Inside, which focuses on natural active ingredients for food. Additionally, they have supported startups like ØZERS NUTRITION, which is developing microalgae sports supplements, showcasing their active role in the health supplement industry.


3. Unilever Ventures

  • Website: unileverventures.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2002
  • Headcount: 11-50
  • Number of deals in 2024: 9
  • LinkedIn: unileverventures

Unilever Ventures is a corporate venture capital firm based in London, England, founded in 2002. The firm specializes in investing in emerging brands and technologies, particularly within the beauty and wellness sectors. They provide capital and leverage Unilever's extensive network to help startups grow. Notably, Unilever Ventures has participated in several significant transactions in the health supplement space, including a $6 million Series B funding for YOUVIT, an Indonesia-based vitamin brand, and participation in Nutrafol's funding rounds, a NYC-based nutraceutical supplement company. Their investment in What's Up Wellness, a digital wellness brand, further emphasizes their focus on health and wellness, showcasing their commitment to empowering entrepreneurs with innovative ideas in the health supplement industry.


4. Unilever

  • Website: unilever.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1872
  • Headcount: 10001+
  • LinkedIn: unilever

Unilever PLC is a multinational consumer goods company based in London, England, founded in 1872. With over 10,000 employees, Unilever offers a diverse range of products, including food, beauty, personal care, and cleaning agents. The company is committed to sustainability and aims to make sustainable living commonplace through its product offerings. Notably, Unilever has made significant acquisitions in the health supplement and wellness sector, including:1. **OLLY** - Acquired on April 18, 2019, OLLY is known for its gummy vitamins and supplements, which cater to health-conscious consumers.2. **Onnit** - Acquired on April 26, 2021, Onnit is a wellness brand that focuses on supplements and fitness products, further enhancing Unilever's presence in the health supplement market.3. **Equilibra** - In June 2018, Unilever signed an agreement to acquire a 75% stake in Equilibra, an Italian personal care and wellbeing business, indicating its interest in health and wellness products.4. **Pukka Herbs** - Acquired in September 2017, Pukka is a leading organic tea brand that emphasizes health and wellness through herbal products.5. **SlimFast** - Acquired in April 2000, SlimFast is a well-known brand in the weight management and health supplement space.These transactions highlight Unilever's strategic focus on expanding its portfolio in the health supplement and wellness sectors, making it a significant player in this industry.


5. Nestlé

  • Website: nestle.com
  • Type: Corporate
  • Headquarters: Vevey, Vaud, Switzerland
  • Founded year: 1866
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: nestle-s-a-

Nestlé S.A. is a multinational food and beverage company based in Vevey, Vaud, Switzerland, founded in 1866. With over 10,000 employees, Nestlé offers a diverse range of products, including coffee, dairy, and pet care items, while maintaining a strong commitment to sustainability. In recent years, Nestlé has strategically expanded its presence in the health supplement sector through several key acquisitions. Notably, in 2021, Nestlé Health Science acquired Nuun Hydration, a leader in functional hydration, enhancing its active lifestyle nutrition portfolio. Additionally, the acquisition of The Bountiful Company for $5.75 billion integrated a significant vitamins and supplements line into Nestlé Health Science, positioning the company as a leader in various retail channels in the U.S. Furthermore, Nestlé's acquisition of Garden of Life in 2017 and its planned acquisition of Solgar Italia Multinutrient highlight its focus on health and wellness brands. These transactions underscore Nestlé's commitment to providing nutritious and convenient food options while actively participating in the health supplement market.


6. Index Ventures

  • Website: indexventures.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1996
  • Headcount: 51-200
  • Number of deals in 2024: 67
  • LinkedIn: index-ventures

Index Ventures is a venture capital firm founded in 1996, based in London, England. The firm invests in innovative startups across various sectors, including technology and healthcare. They provide capital and strategic support to entrepreneurs, helping them navigate the challenges of growing their businesses. Notably, Index Ventures has participated in significant funding rounds for companies in the health supplement and natural products space, such as Abe's Market, an online marketplace for natural and organic products, where they were involved in multiple funding rounds including a $5M Series B and a $3.4 million Series A investment. Additionally, they invested in Soylent, a company focused on meal replacement products, which aligns with health supplement offerings. Their focus on building long-term partnerships with founders positions them as a supportive investor in the health supplement industry.


7. L'Oréal

  • Website: loreal.com
  • Type: Corporate
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1909
  • Headcount: 10001+
  • Number of deals in 2024: 4
  • LinkedIn: lor%c3%a9al

L'Oréal S.A. is a leading cosmetics manufacturer based in Paris, specializing in personal care products that encompass a wide range of categories including skin care, make-up, hair care, and perfumes. Founded in 1909, L'Oréal has a strong commitment to innovation and sustainability. In recent years, L'Oréal has expanded its portfolio to include health-related brands, notably acquiring Thayers Natural Remedies in August 2020 for $400 million, which emphasizes their focus on natural and clean beauty products. Additionally, their acquisition of Youth To The People in December 2021 and the earlier acquisition of Roger & Gallet in 2008 further illustrate their strategy to integrate health and wellness into their offerings. These transactions highlight L'Oréal's active role in the health supplement sector, making them a significant player in this industry.


8. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship. Among their notable investments in the health and wellness sector are Cuure, which raised €1.8MM in seed funding to expand its health-focused services across Europe; Feed., which raised approximately $3.5 million in seed funding for its meal replacement products; and Foodvisor, a nutrition application that received funding to enhance its offerings. Additionally, Kima Ventures invested in Numi, a milktech startup, and Cake Health, which focuses on health management. These transactions highlight Kima Ventures' active role in supporting innovative health-related businesses.


9. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. In recent years, Almi has been involved in several transactions, including investments in companies like Eatit, which raised $585,151 in a venture round in August 2021, indicating a focus on health-related products. Other notable investments include Stepler, which raised over $1.1 million, and Kvix, which also secured significant funding. While Almi's portfolio spans various industries, their engagement in ventures related to health and wellness suggests a potential alignment with the health supplement stores sector.


10. dsm-firmenich

  • Website: dsm-firmenich.com
  • Type: Venture Capital
  • Headquarters: Maastricht, Limburg, Netherlands
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: dsmfirmenich

dsm-firmenich is a for-profit company based in Maastricht, Limburg, Netherlands, operating primarily in the nutrition, health, and beauty sectors. The company offers a diverse range of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. As an investor, dsm-firmenich has been actively involved in funding various companies that align with health and wellness. Notable transactions include a Series A investment in Momentous, a human performance company, which raised $6.5 million to support new product launches. Additionally, they participated in the Series A funding for VitaminLab, which aims to expand its facilities and market reach. Other relevant investments include EyePromise and Rootine, both of which focus on nutritional supplements. These activities highlight dsm-firmenich's commitment to enhancing product offerings in the health supplement space and addressing sustainability challenges within the industry.


11. Bgf

  • Website: bgf.co.uk
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2011
  • Headcount: 51-200
  • Number of deals in 2024: 53
  • LinkedIn: bgfinvestments

BGF Investment Management Limited is a venture capital firm founded in 2011, based in London, England. The firm focuses on providing growth funding and value creation support to small and mid-sized businesses in the UK and Ireland. BGF addresses the funding gap in the market through minority investments and extensive support services. Notably, BGF has invested in Revive Active, an Irish vitamin supplements business, securing €12.5 million in equity funding in June 2022. They also invested in Revital, a company involved in health supplements, and Pharmacy2U, which, while primarily an online pharmacy, plays a significant role in the distribution of health-related products, including supplements. These transactions highlight BGF's active engagement in the health supplement sector.


12. Novo Holdings

  • Website: novoholdings.dk
  • Type: Venture Capital
  • Headquarters: Hellerup, Denmark
  • Founded year: 1999
  • Headcount: 51-200
  • Number of deals in 2024: 45
  • LinkedIn: novo-a-s

Novo Holdings A/S is a not-for-profit investment firm based in Hellerup, Denmark, focused on managing the assets of the Novo Nordisk Foundation. Founded in 1999, it invests in life science companies at various stages of development, providing capital and strategic support to enhance healthcare solutions. In recent years, Novo Holdings has been actively involved in funding companies that are relevant to the health supplement industry. For instance, they participated in a Series B funding round for Biosyntia, a precision fermentation firm that is developing biobased active ingredients, including biotin, for use in dietary supplements. This investment is aimed at launching the world's first biobased vitamin B7, showcasing their commitment to innovation in health supplements. Additionally, their involvement with Bactolife, which has raised significant funding to accelerate its projects towards commercial launch, further highlights their focus on health-related products. These transactions illustrate Novo Holdings' strategic interest in enhancing healthcare solutions, particularly in the health supplement sector.


13. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a leading private equity firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. CVC has made significant investments in various sectors, including health supplements. Notably, in January 2024, CVC Fund VIII invested in Sunday Natural, a leading brand for premium vitamins, minerals, and supplements, aiming to enhance the company's scaling and international reach. This investment highlights CVC's commitment to the health supplement industry. Additionally, CVC has a history of acquiring companies in health-related sectors, such as their acquisition of Theramex, which focuses on women's health, further demonstrating their strategic interest in health and wellness markets.



Health Supplement Stores Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
Unilever VenturesLondon, England, United Kingdom (UK)11-5020029
UnileverLondon, England, United Kingdom (UK)10001+18720
NestléVevey, Vaud, Switzerland10001+18662
Index VenturesLondon, England, United Kingdom (UK)51-200199667
L'OréalParis, Île-De-France, France10001+19094
Kima VenturesParis, Île-De-France, France1-10201050
AlmiStockholm, Stockholm, Sweden201-50019947
dsm-firmenichMaastricht, Limburg, Netherlands10001+3
BgfLondon, England, United Kingdom (UK)51-200201153
Novo HoldingsHellerup, Denmark51-200199945
CvcLuxembourg1001-5000200516


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