The executive coaching industry in Latin America is transforming rapidly, powered by growing demand for personal and professional development. Companies offer tailored coaching services ranging from leadership training to mental wellness support, catering to managers and entrepreneurs alike. This sector includes both stand-alone coaching firms and platforms integrating coaching with technology, emphasizing accessibility and flexibility. Over recent years, a blend of mental health focus and executive skills training has emerged, attracting talent across various industries. As organizations recognize the value of strong leaders, the industry is expected to expand even more, fostering a culture of continuous growth and impactful leadership.


The upcoming section reveals a snapshot of thirteen noteworthy investors active in Latin America's executive coaching sector. These investors are primarily venture capital and corporate firms based in cities like Sao Paulo and Bogota. With a range of founding years from 2011 to 2021 and varying sizes, they collectively made many investments in the past year—with some like Bossa Invest completing an impressive 56 deals. The blend of capital, commitment, and strategic insight highlights their essential role in nurturing this burgeoning industry.


Top 13 Executive Coaching Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly within the technology sector. Bossa Invest supports these startups by providing capital, strategic guidance, and access to a network of co-investors. They also offer educational resources aimed at empowering entrepreneurs and fostering growth in the startup ecosystem. Among their notable transactions, Bossa Invest invested in Hone, a company that provides online training and coaching for professionals, which directly relates to the executive coaching industry. Other investments include Mento, Boomit, and Journal, which, while not explicitly focused on executive coaching, contribute to the broader landscape of professional development and innovation.


2. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. In 2024 alone, they have made 23 investments, showcasing their active role in the startup ecosystem. Notably, they have invested in Qulture.Rocks, a company that focuses on performance management and employee engagement, which aligns closely with the principles of executive coaching. Additionally, they have backed Gupy, a recruitment platform that aids organizations in talent acquisition, thereby supporting leadership development and coaching initiatives. Their portfolio reflects a commitment to nurturing startups that can influence the executive coaching landscape.


3. The Next Company


The Next Company is a corporate investment firm based in Sao Paulo, Brazil, founded in 2018. They focus on backing early-stage entrepreneurs and startups, providing both financial support and guidance to help these businesses navigate challenges. Their investment strategy emphasizes innovation and purpose-driven initiatives across various industries. Notably, The Next Company has invested in Zenklub, which raised $559,270 in a seed round in 2019. Zenklub is a platform that connects users with mental health professionals and coaches, making it relevant to the executive coaching sector. Additionally, they have invested in Tera and Todas Group, both of which are also in the early stages of development, although their specific relevance to executive coaching is less clear.


4. Latitud

  • Website: latitud.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 24
  • LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. The firm supports tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been involved in various transactions, including Education Journey, which focuses on educational initiatives, and Anyone AI, which aims to train 100,000 people over the next decade. These investments highlight Latitud's commitment to fostering growth in the tech ecosystem and supporting initiatives that align with personal and professional development, making them a relevant player in the executive coaching space.


5. Maya Capital

  • Website: maya.capital
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2018
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: mayacapital

MAYA Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2018. The firm specializes in seed stage investments in startups across Latin America, providing not only financial backing but also strategic support in areas such as hiring, market entry, and fundraising. With a focus on early-stage entrepreneurs, Maya Capital has made notable investments in companies like Gupy, which raised $3.5 million in Series A funding and focuses on recruitment solutions, and Trybe, which raised $10 million in Series A and $3.7 million in Seed funding, offering training in technology. These investments highlight Maya Capital's engagement in sectors that are relevant to executive coaching, particularly in talent development and professional training.


6. New Ventures Capital

  • Website: nvcapital.vc
  • Type: Corporate
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: new-ventures-capital

New Ventures Capital is an Impact Fund Manager based in Bogota, Colombia, founded in 2021. The firm connects impact-driven entrepreneurs with mission-oriented investors to tackle social and environmental challenges in Latin America. They provide investment management, capacity building, and technical assistance to support innovative business models that promote welfare and prosperity in the region. Notably, New Ventures Capital participated in the funding of Cuéntame, a startup that raised $1.3 million in a pre-seed round to promote mental health in Latin America. This investment aligns with the principles of executive coaching, which often emphasizes mental well-being and personal development. Additionally, they were involved in the seed funding of smartBeemo, although the specific relevance of this transaction to executive coaching is less clear. Overall, their focus on mental health initiatives positions them as a relevant player in the executive coaching landscape.


7. Smart Money Ventures


Smart Money Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2014. The firm specializes in investing in startups and providing strategic advisory services, particularly in the technology and education sectors. They have been involved in several notable transactions, including Gama Academy, a Brazilian edtech startup that raised R$3 million to develop new online courses and expand its reach. This investment highlights their commitment to educational initiatives, which are relevant to executive coaching. Additionally, they invested in Bondy, which raised $749,534 in a seed round, further showcasing their active role in supporting innovative startups. Smart Money Ventures aims to empower entrepreneurs by offering both funding and expertise to help them succeed in their respective markets.


8. 99 Startups

  • Website: 99startups.com
  • Type: Corporate
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: xylo-capital

99 Startups is a venture capital firm based in Mexico City, Mexico, founded in 2016. The firm specializes in seed stage investments across Latin America, focusing on sectors such as fintech, SaaS, and AI. They partner with ambitious entrepreneurs to help them build generational companies by providing both capital and support. Notably, 99 Startups participated in the funding round for Cuéntame, a startup dedicated to promoting mental health in Latin America, which raised $1.3M in a pre-seed funding round. This investment aligns with the principles of executive coaching, as mental health is a critical aspect of personal and professional development. Additionally, they were involved in Mujer Financiera, a startup that likely addresses financial literacy and empowerment, further indicating their interest in sectors that can enhance personal growth and leadership capabilities.


9. Lotux VC

  • Website: lotux.vc
  • Type: Venture Capital
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: lotuxvc

Lotux VC is a venture capital firm based in Mexico City, founded in 2019. The firm specializes in early-stage investments across a diverse range of industries, including finance, insurance, logistics, eCommerce, education, and health. Lotux VC is dedicated to supporting ambitious entrepreneurs who are developing innovative solutions to significant challenges. In 2022, Lotux VC participated in a pre-seed funding round for Cuéntame, a startup that promotes mental health in Latin America, raising $1.3 million. This investment highlights Lotux's interest in mental health, which is a critical aspect of executive coaching. Additionally, Lotux VC was involved in the pre-seed funding of Anyone AI, which secured $1.5 million and aims to train 100,000 people over the next decade, further emphasizing their commitment to educational initiatives that can enhance personal and professional growth.


10. Airborne Ventures

  • Website: airborne.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 10
  • LinkedIn: airborne-ventures

Airborne Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2021. The firm specializes in investing in early-stage startups and provides strategic guidance and networking opportunities to entrepreneurs, helping them navigate challenges and achieve growth. With a focus on value investing, Airborne Ventures aims to deliver strong returns by identifying promising startups in various sectors. Notably, they participated in a seed investment in Zenklub, a platform designed to improve the marketplace for therapists, which aligns with the themes of personal development and coaching. This investment reflects their interest in the mental health and wellness sector, which is relevant to executive coaching.


11. BuenTrip Ventures

  • Website: buentrip.vc
  • Type: Corporate
  • Headquarters: Quito, Pichincha, Ecuador
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: buentrip-ventures

BuenTrip Ventures is a corporate venture capital firm based in Quito, Pichincha, Ecuador, founded in 2019. The firm specializes in early-stage software startups across Latin America, with a focus on sectors such as FinTech, Logistics, eCommerce, HealthTech, and EdTech. BuenTrip Ventures not only provides capital but also offers mentorship to help startups navigate the challenges of growth in a competitive economic environment. Among their notable transactions, they invested in 1Mentor, which raised $700,000 in a pre-seed round in January 2022. This investment is particularly relevant as 1Mentor is focused on mentorship, a key component of executive coaching. Additionally, they participated in the funding of Databits, which aims to expand its educational offerings in data science and AI, further indicating their interest in educational initiatives.


12. Apex Partners


Apex Partners is an investment management and financial advisory firm based in Santo Antônio Do Canaã, Espírito Santo, Brazil. Founded in 2013, the firm offers a range of services including asset management, wealth management, and investment banking, catering to both individual and business clients. Apex Partners focuses on providing tailored financial solutions to help clients achieve their investment goals, operating in multiple regions to address the unique needs of local markets. Notably, Apex Partners was involved in a transaction with FUCAPE Business School, which raised an undisclosed amount in a venture round in January 2020. This transaction highlights their interest in the education sector, which is relevant to executive coaching. Additionally, they participated in a funding round for Kuau, raising $194,130 in June 2021, although this transaction is less directly related to executive coaching. Overall, their engagement with educational institutions suggests a potential alignment with the executive coaching industry.


13. Impacta VC

  • Website: impacta.vc
  • Type: Venture Capital
  • Headquarters: Santiago, Santiago, Chile
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: impacta-vc

Impacta VC is a venture capital firm based in Santiago, Chile, founded in 2020. It specializes in impact investment across Latin America, providing funding, mentorship, and networking opportunities to entrepreneurs and startups. The firm aims to support businesses that achieve social and environmental goals. One notable transaction is their lead investment in Cuéntame, a startup focused on promoting mental health in Latin America, which raised $1.3 million in a pre-seed funding round. This investment highlights Impacta VC's commitment to initiatives that foster personal development and well-being, which are integral to the executive coaching landscape.



Executive Coaching Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
CanarySao Paulo, Sao Paulo, Brazil11-50201723
The Next CompanySao Paulo, Sao Paulo, Brazil1-1020180
LatitudSao Paulo, Sao Paulo, Brazil11-50202024
Maya CapitalSao Paulo, Sao Paulo, Brazil1-1020188
New Ventures CapitalBogota, Bogota, Colombia1-1020213
Smart Money VenturesSao Paulo, Sao Paulo, Brazil11-5020141
99 StartupsMexico City, Mexico City, Mexico1-1020163
Lotux VCMexico City, Mexico City, Mexico1-1020191
Airborne VenturesSao Paulo, Sao Paulo, Brazil1-10202110
BuenTrip VenturesQuito, Pichincha, Ecuador1-1020197
Apex PartnersSanto Antônio Do Canaã, Espírito Santo, Brazil51-20020131
Impacta VCSantiago, Santiago, Chile11-5020203


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