The ecommerce fashion industry in the US is a dynamic sector that encompasses online retailers, direct-to-consumer brands, and fashion marketplaces. Companies offer a vast array of products, from clothing and accessories to specialized items catering to niche markets. Growth continues to surge, driven by changing consumer behaviors favoring convenience and online shopping. Those focused on sustainability and ethical practices are increasingly popular. Importantly, the industry is transitioning towards personalized and immersive digital experiences as technology evolves, hinting at a future where online shopping becomes increasingly engaging and tailored to individual preferences.


The investors on our list represent a mix of venture capital and private equity firms, primarily located in tech hubs like California and New York. Established between 1977 and 2023, these firms vary in size, with employee counts ranging from 51 to over 10,000. In 2024 alone, they engaged in numerous deals, with companies like New Enterprise Associates participating in 57 investments. This deep involvement reflects their commitment to and expertise in shaping the growth of ecommerce fashion companies amidst a thriving digital landscape.


Top 13 Ecommerce Fashion Investors in the US


1. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that includes resources like the Startup School and co-founder matching services. Y Combinator has successfully launched over 4,000 startups, making it a key player in the technology startup ecosystem. Notably, Y Combinator has invested in ecommerce fashion companies such as Shoptiques, a boutique e-commerce site that raised $2 million in a seed round in 2012, and Curtsy, a clothing resale app for Gen Z women, which has received multiple rounds of funding, including $11 million in Series A funding in 2021. These transactions highlight Y Combinator's active role in supporting innovative solutions within the ecommerce fashion industry.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator founded in 2010, based in San Francisco, California. The firm specializes in investing in early-stage technology companies, providing funding, mentorship, and resources to help founders scale their businesses. Notably, 500 Global has been involved in several transactions within the ecommerce fashion space, particularly with Pomelo Fashion, a Thailand-based online fashion retailer. They participated in multiple funding rounds for Pomelo, including a pre-series A round that raised $1.6 million and a Series A round that secured $11 million. Additionally, they have invested in Villoid, a fashion-related startup, further showcasing their engagement in the ecommerce fashion industry. This diverse portfolio highlights 500 Global's capability and willingness to support innovative startups across various sectors, including ecommerce fashion.


3. FJ Labs

  • Website: fjlabs.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 169
  • LinkedIn: fj-labs

FJ Labs is a venture capital firm based in New York, specializing in marketplace and network effect businesses. Founded in 2015, the firm has made over 1,000 investments, with a focus on providing capital and strategic guidance to startups across various industries, including e-commerce and logistics. Notably, FJ Labs has invested in several key players in the ecommerce fashion space, such as Farfetch, which raised $110 million in Series F funding, and Curtsy, a clothing resale app for Gen Z women that raised $11 million in Series A funding. Additionally, they participated in the early funding rounds for Eloquii, which raised $6 million in Series A. These transactions highlight FJ Labs' commitment to supporting innovative companies in the fashion ecommerce sector.


4. Tiger Global

  • Website: tigerglobal.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2001
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: tiger-global-management

Tiger Global Management, LLC is a prominent investment firm based in New York, specializing in both public and private equity investments. Founded in 2001, the firm manages approximately $50 billion and focuses on innovative companies leveraging technology. Tiger Global has a diverse portfolio, including significant investments in the ecommerce fashion sector. Notable transactions include a $15 million Series B investment in LimeRoad, a fashion ecommerce platform, and an undisclosed Series A investment in OQVestir, another fashion retailer. Furthermore, their substantial investments in Flipkart, which raised $3.6 billion in a private equity round and $700 million in another round, highlight their commitment to ecommerce, including fashion retail. This blend of investments showcases Tiger Global's strategic interest in the ecommerce fashion industry.


5. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, with additional offices in San Francisco, London, India, and China. The firm specializes in investing in startups and early-stage companies, primarily in the technology sector. Notably, Accel has made significant investments in the ecommerce fashion space, including multiple rounds of funding for ModCloth, a retailer known for its vintage-inspired clothing, raising a total of $43 million across Series B and C rounds from 2010 to 2015. Additionally, Accel invested in Lyst, a fashion search platform, contributing to its Series C and D funding rounds, which raised a total of $125 million. These transactions highlight Accel's commitment to supporting innovative companies in the ecommerce fashion industry.


6. Sosv

  • Website: sosv.com
  • Type: Venture Capital
  • Headquarters: United States (USA)
  • Founded year: 1995
  • Headcount: 51-200
  • Number of deals in 2024: 170
  • LinkedIn: sosv

SOSV is a venture capital firm founded in 1995, based in the United States, that specializes in funding and supporting deep tech startups through its development programs. The firm provides venture capital investment and resources to help startups grow and succeed across various sectors, including health and climate technology. Notably, Sosv has made significant investments in the ecommerce fashion space, including a $2.5 million investment in Adore Me during its Series A round in April 2012, and a subsequent venture round in November 2012. Additionally, Sosv invested $970,000 in Try & Buy Fashion during its seed round in November 2018, and has also supported other fashion-related startups like Swag Kicks, which raised $150,000 in a pre-seed round in August 2021. These transactions highlight Sosv's engagement with the ecommerce fashion industry, alongside its broader investment strategy.


7. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in early-stage and growth-stage investments, primarily in the technology sector. However, SV Angel has also made significant investments in the ecommerce fashion space, supporting companies like Shoptiques, a boutique e-commerce site; Curtsy, a fashion resale app; Everlane, known for its transparent pricing and ethical production; Bonobos, a menswear brand; and Poshmark, a social commerce platform for fashion. These transactions highlight SV Angel's commitment to fostering innovation in the ecommerce fashion industry while providing financial backing, strategic advice, and access to a vast network of industry experts.


8. L Catterton

  • Website: lcatterton.com
  • Type: Private Equity
  • Headquarters: United States (USA)
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 23
  • LinkedIn: l-catterton

L Catterton is a private equity firm specializing in investment management, focusing on consumer brands across various sectors, including fashion. Founded in 1989, the firm partners with middle market companies and high-growth enterprises, providing capital and strategic guidance to enhance brand equity and market presence. Notably, L Catterton has acquired a 51% stake in the Danish fashion brand Ganni, which aims to leverage the firm's expertise to expand its international presence and enhance its ecommerce strategy. Additionally, L Catterton has invested in Everlane, a direct-to-consumer fashion brand known for its transparency and ethical production practices, raising $85 million in Series F funding. The firm also participated in funding rounds for Savage X Fenty, a lingerie brand co-founded by Rihanna, contributing to both Series B and Series C funding rounds, which totaled $240 million. These transactions highlight L Catterton's commitment to driving growth and innovation within its portfolio companies in the ecommerce fashion space.


9. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024, they have made 253 investments, showcasing their active role in the venture capital landscape. Notably, they have invested in several companies relevant to the ecommerce fashion industry, such as Naadam, a sustainable cashmere company that raised $16 million in Series A funding, and Refash, which raised funds in a venture round. Additionally, they participated in the pre-seed round for PUSHAS, a sneaker reselling marketplace, highlighting their engagement in the fashion ecommerce sector.


10. Lerer Hippeau

  • Website: lererhippeau.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: lerer-hippeau-ventures

Lerer Hippeau is a venture capital firm based in New York, founded in 2010, that specializes in early-stage startup investments. The firm is known for connecting talented professionals with opportunities in its portfolio companies, providing essential funding and support to help these businesses grow. Notably, Lerer Hippeau has made significant investments in the ecommerce fashion space, including a $1.1 million seed round for Everlane, a company known for its transparent pricing and ethical production practices. They also invested in Chubbies Shorts, a manufacturer and online retailer of men's shorts, which raised $4 million in funding. Additionally, Lerer Hippeau supported Refinery29, a digital media and entertainment company focused on young women, which raised $3.5 million, and The Black Tux, which raised $25 million in a Series B round, known for its online tuxedo rental service. These transactions highlight Lerer Hippeau's commitment to the ecommerce fashion industry and their role in supporting innovative fashion startups.


11. General Atlantic

  • Website: generalatlantic.com
  • Type: Private Equity
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1980
  • Headcount: 501-1000
  • Number of deals in 2024: 32
  • LinkedIn: general-atlantic

General Atlantic is a private equity investment firm based in New York, specializing in growth equity. Founded in 1980, the firm provides capital and strategic support to entrepreneurs and growth companies across various sectors, including technology and healthcare. Notably, General Atlantic has made significant investments in the ecommerce fashion industry, including Sezane, which raised an undisclosed amount in a private equity round in 2018, and Gilt Groupe, a leading online shopping destination for fashion, where they participated in multiple funding rounds totaling over $138 million. These transactions highlight General Atlantic's commitment to enhancing the growth trajectories of its portfolio companies in the fashion ecommerce space, leveraging their global network and expertise to support these businesses.


12. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

Deep Tech Fund (an Alumni Ventures Fund) is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions with access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. The fund has been involved in several significant transactions in the ecommerce fashion space, including a $5 million seed round investment in Trendsi, an ecommerce platform, and participation in funding rounds for Verishop, a startup focused on online retail. Additionally, the fund has shown interest in companies like Knix Wear, which operates in the fashion industry, further solidifying its relevance in the ecommerce fashion sector.


13. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a venture capital firm founded in 1977, based in Menlo Park, California. NEA specializes in investment management and advisory services for startups, particularly in technology and healthcare sectors. However, they have also made notable investments in the ecommerce fashion industry, exemplified by their involvement with Moda Operandi, an online fashion retailer. NEA participated in several funding rounds for Moda Operandi, including a $100 million funding round in January 2020 and a venture round in May 2021. Additionally, they were part of the funding for Gilt Groupe, a flash sales site for fashion, which raised $138 million in 2011. These transactions highlight NEA's engagement in the ecommerce fashion sector, showcasing their ability to support and guide fashion startups alongside their primary focus areas.



Ecommerce Fashion Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
500 GlobalSan Francisco, California, United States (USA)201-500201098
FJ LabsNew York, New York, United States (USA)11-502015169
Tiger GlobalNew York, New York, United States (USA)51-200200125
AccelPalo Alto, California, United States (USA)51-2001983101
SosvUnited States (USA)51-2001995170
SV AngelSan Francisco, California, United States (USA)1-10200944
L CattertonUnited States (USA)201-500198923
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253
Lerer HippeauNew York, New York, United States (USA)11-50201023
General AtlanticNew York, New York, United States (USA)501-1000198032
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757


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