The ecommerce fashion industry in the Nordics has experienced significant growth, fueled by changing consumer habits and technological advancements. Companies vary from well-established retailers to innovative startups, showcasing a wide array of products including apparel, accessories, and footwear. Many businesses prioritize sustainability and ethical practices, responding to increasing consumer demand for responsible fashion options. Digital marketplaces and mobile shopping apps have become increasingly popular, leading the way for seamless online shopping experiences. Furthermore, collaboration between fashion and technology continues to shape the industry, positioning the Nordics as a vibrant hub for ecommerce innovation.


This roster of investors highlights an array of influences within the ecommerce fashion sector. Headquartered predominantly in Stockholm and Oslo, these firms vary in size, ranging from emerging venture capitalists to established private equity giants. With founding years from 1936 to 2016, these firms demonstrate a wealth of experience. In 2024, their collective investment activity shows commitment, with EQT Group and Kinnevik making significant moves. This amalgamation of expertise is shaping the future of ecommerce fashion.


Top 13 Ecommerce Fashion Investors in the Nordics


1. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, particularly in technology-enabled companies. Verdane provides capital and hands-on support to help businesses scale, with a focus on digitalization and decarbonization trends. Notably, Verdane has invested in several ecommerce fashion companies, including Boozt, a Swedish ecommerce platform that raised funding to expand its operations, and Babyshop, which has successfully raised multiple rounds of funding to enhance its market presence. These transactions highlight Verdane's active role in the ecommerce fashion sector, demonstrating their commitment to supporting growth in this industry.


2. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is an investment company based in Stockholm, Sweden, founded in 1936. They partner with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech, providing both capital and operational support to help companies scale and create long-term value. Notably, Kinnevik has made significant investments in the ecommerce fashion industry, including funding rounds for Dafiti, Brazil's leading fashion online retailer, and Namshi, a prominent fashion ecommerce platform in the Middle East. They also invested in Global Fashion Group, which operates Jabong, and The Iconic, an Australian fashion portal. These transactions highlight Kinnevik's strategic focus on redefining industries and addressing global challenges, particularly in the ecommerce fashion sector.


3. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across multiple sectors and geographies. Among their notable transactions in the ecommerce fashion context, EQT acquired CBR Group, a women's clothing designer, in 2007, which has seen significant growth in turnover. Additionally, they acquired Eton Group AB, a global premium men's shirts brand, in 2015. These investments highlight EQT's strategic focus on expanding their portfolio in the fashion industry, making them a relevant player in the ecommerce fashion sector.


4. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden, with the goal of enhancing their growth and competitiveness. Among their notable transactions, Almi invested in Tini Garments, which raised $230,145 in a Seed Round in August 2021, indicating their engagement in the ecommerce fashion sector. They have also participated in various other ventures, such as Virtusize and Stepler, although these are less directly related to fashion. Almi's approach combines financial support with guidance, making them a valuable partner for emerging businesses in the ecommerce fashion industry.


5. eEquity

  • Website: eequity.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: eequity

eEquity is a Stockholm-based venture capital firm founded in 2010, specializing in growth equity investments. The firm focuses on digitally enabled business models, primarily in the Nordic region, and partners with entrepreneurs in the technology and retail sectors. Notably, eEquity has invested in several ecommerce fashion companies, including Caliroots, which raised over $2.3 million in 2015, and SON OF A TAILOR, which secured approximately $5.5 million in a Series A round in 2020. Additionally, they invested in John Henric, raising over $7.3 million in 2022, and Aim'n, which raised $6.6 million in 2020. These transactions highlight eEquity's commitment to supporting growth in the ecommerce fashion industry, making them a significant player in this sector.


6. Wellstreet

  • Website: wellstreet.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: wellstreet

Wellstreet is a venture capital firm based in Stockholm, Sweden, founded in 2016. The firm specializes in early-stage investments in Nordic tech companies, providing entrepreneurs with essential resources such as capital and strategic support to foster growth and success. Wellstreet has a diverse investment focus that includes sectors like FinTech, E-commerce, and GreenTech, with a commitment to driving innovation and sustainability. Notably, Wellstreet has invested in several companies relevant to the ecommerce fashion industry, including Sir of Sweden, which raised funds in a seed round in 2016, and Scandinavian Man, which secured venture funding in 2019. These transactions highlight Wellstreet's active role in supporting fashion-related ecommerce ventures, reinforcing their relevance in this sector.


7. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, but has also made significant strides in the ecommerce fashion industry. Notably, Nordic Capital acquired a majority stake in Gina Tricot, a Swedish fashion retail chain, in July 2014, showcasing their interest in fashion retail. Additionally, they reacquired Ellos Group AB, a leading Nordic ecommerce group, in June 2022 after previously holding ownership until 2019. This acquisition highlights their ongoing commitment to the ecommerce fashion sector. Nordic Capital focuses on partnering with management teams to drive growth and operational improvements, aiming to create long-term value and sustainability in their investments, particularly in the fashion ecommerce space.


8. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a focus on enhancing operational efficiency and sustainable growth for its partners. Altor has been involved in several significant transactions in the ecommerce fashion space, including the acquisition of a majority stake in Ideal of Sweden, a prominent Swedish design brand known for its stylish fashion accessories. They also invested in Oceansapart, a company that operates in the clothing sector, showcasing their interest in fashion-related ecommerce ventures. Their diverse portfolio reflects a tailored investment strategy aimed at digital transformation and growth in various industries, including fashion.


9. Bestseller


Bestseller is a corporate investor based in Oslo, Norway, founded in 1975. As a prominent fashion retailer, Bestseller offers a diverse range of fashionable garments and accessories through its various brands, catering to consumers seeking stylish clothing at competitive prices. The company operates both physical retail stores and online platforms across multiple countries. Notably, Bestseller has made significant investments in the ecommerce fashion space, including the acquisition of MandM Direct, an online retailer, for approximately £140 million in 2014. Additionally, Bestseller's CEO, Anders Holch Povlsen, acquired a majority share in the Danish fashion platform Miinto, further solidifying their commitment to the ecommerce fashion industry. These transactions demonstrate Bestseller's strategic focus on enhancing its ecommerce presence and expanding its influence in the fashion market.


10. Rite Ventures


Rite Ventures is a Stockholm-based venture capital firm founded in 2007, specializing in transforming early growth companies into midmarket leaders across various sectors, including IT-services, Software as a Service, and ecommerce. The firm has a track record of providing capital and strategic support to entrepreneurs, helping them scale their businesses effectively. Notably, Rite Ventures has been involved in significant transactions within the ecommerce fashion industry, such as their investments in Nelly Group, where they participated in both post-IPO equity and secondary funding rounds, indicating a strong commitment to the fashion ecommerce space. Additionally, their investment in Frank Dandy, a fashion brand, and their involvement with other ecommerce companies like Verkkokauppa.com and MatHem, further demonstrate their active role in the ecommerce sector.


11. FSN Capital Partners

  • Website: fsncapital.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: fsn-capital

FSN Capital Partners is a private equity investment firm based in Oslo, Norway, founded in 1999. The firm focuses on managing investments across various sectors, including services, green transition, industrials, and technology, while catering primarily to institutional investors and pension funds seeking sustainable returns. Notably, FSN Capital has made significant investments in the ecommerce fashion space, including the acquisition of Sneakersnstuff in May 2018, a prominent sneaker retailer known for its online presence. Additionally, they acquired a majority stake in Active Brands AS in March 2017, a Norwegian supplier of premium sporting goods brands, which aligns with the fashion and lifestyle market. These transactions highlight FSN Capital's commitment to driving growth and transformation in the ecommerce fashion industry, making them a noteworthy player in this sector.


12. Litorina

  • Website: litorina.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: litorina

Litorina is a private equity investment firm based in Stockholm, Sweden, founded in 1998. The firm specializes in private equity investments in Nordic niche market-leading companies, partnering with management teams and entrepreneurs to provide capital, strategic guidance, and operational support. Litorina aims to drive growth and value creation, focusing on well-managed, profitable companies in the business services and consumer sectors. Notably, Litorina has made significant investments in the ecommerce fashion industry, including the acquisition of Care of Carl, a Swedish online retailer of men's fashion, in 2011 and again in 2018, showcasing their commitment to this sector. They also acquired Eton, a renowned brand in the fashion industry, further emphasizing their interest in ecommerce fashion. These transactions highlight Litorina's strategic focus on growing and supporting fashion retail businesses in the digital space.


13. Cni


CNI Advisory AB is a venture capital firm based in Stockholm, Sweden, founded in 2012. The firm specializes in funding and supporting entrepreneurial businesses across various sectors, with a focus on creating sustainable shareholder value through capital investment and strategic guidance. Cni has been involved in several notable transactions in the ecommerce fashion industry, including a $9.6 million investment in Ideal of Sweden, a brand known for its fashion accessories, and a $4.07 million investment in KidsBrandStore, which focuses on children's fashion. Additionally, they have invested in Babyland Online Nordic, further emphasizing their engagement in the ecommerce sector. Their portfolio also includes investments in technology and finance, showcasing their diverse investment strategy while maintaining a significant presence in ecommerce fashion.



Ecommerce Fashion Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
VerdaneOslo, Oslo, Norway51-20019857
KinnevikStockholm, Stockholm, Sweden11-50193610
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
AlmiStockholm, Stockholm, Sweden201-50019947
eEquityStockholm, Stockholm, Sweden11-5020100
WellstreetStockholm, Stockholm, Sweden1-1020163
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
BestsellerOslo, Oslo, Norway10001+19750
Rite VenturesStockholm, Stockholm, Sweden1-1020070
FSN Capital PartnersOslo, Oslo, Norway51-20019990
LitorinaStockholm, Stockholm, Sweden11-5019980
CniStockholm, Stockholm, Sweden1-1020121


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