The ecommerce fashion industry in DACH is a vibrant mix of startups and established players offering everything from fast fashion to luxury brands online. Companies in this sector include niche boutiques, large marketplaces, and platforms focused on sustainable fashion. With consumer preferences shifting towards online shopping, the market is rapidly evolving towards personalized and convenient shopping experiences, leveraging technology and data analytics. Notable trends include increased demand for ethical and sustainable products, with brands adapting their offerings. As digital engagement rises, innovations like virtual try-ons and influencer partnerships are transforming how fashion is marketed and sold.


The DACH region showcases a dynamic group of ecommerce fashion investors, primarily venture capital firms, headquartered in cities like Berlin, Munich, and Zurich. Most of these investors range in size from 11 to over 10,000 employees, showcasing varied capacities to support growth. Founded between 1997 and 2016, these firms collectively executed deal counts in 2024 that ranged from 0 to 28, indicating a robust investment activity within the sector. Their investment strategies focus on emerging technologies and market leaders driving change in the fashion landscape.


Top 13 Ecommerce Fashion Investors in DACH


1. HV Capital

  • Website: hvcapital.com
  • Type: Venture Capital
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 28
  • LinkedIn: hvventures

HV Capital is a venture capital firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2000. With over €2.8 billion under management, HV Capital specializes in investing in digital companies and supporting entrepreneurs from seed stage to exit. They have a diverse portfolio, but their involvement in the ecommerce fashion sector is notable, having invested in companies like Dafiti, which raised significant funding in both Series A and subsequent rounds, and Namshi, which received seed funding. These investments highlight HV Capital's commitment to supporting growth in the ecommerce fashion industry, alongside their broader focus on digital startups across Europe.


2. Rocket Internet SE


Rocket Internet SE is a Berlin-based venture capital firm founded in 2007, specializing in building and investing in internet and technology companies globally. The firm provides operational support and capital to entrepreneurs, helping them create market-leading companies across various sectors, including eCommerce, PropTech, and FinTech. Notably, Rocket Internet has made significant investments in the ecommerce fashion industry, including a $50 million Series A investment in Dafiti, a prominent online fashion retailer in Latin America, and seed investments in Namshi, a leading online fashion retailer in the Middle East. Additionally, Rocket Internet has heavily invested in the Global Fashion Group, which operates Jabong, providing around EUR 85 million in funding to enhance its operations in India. These transactions highlight Rocket Internet's active role in the ecommerce fashion sector, making them a key player in this industry.


3. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups across various sectors, including HealthTech and FinTech, while also engaging in the ecommerce space. Notably, TA Ventures has invested in several ecommerce fashion companies, including Adore Me, which raised $2.5 million in a seed round in 2012, focusing on women's lingerie and activewear. They also participated in the funding of Rebag, a luxury handbag resale platform that raised $800,000 in a seed round in 2014. Additionally, their investment in Mirta, an Italian ecommerce portal for artisanal products, highlights their interest in the ecommerce sector. With a global presence and a commitment to building networks for their portfolio companies, TA Ventures provides both capital and strategic support to help startups thrive in competitive markets.


4. Acton Capital


Acton Capital is a Munich-based venture capital firm founded in 1999, specializing in investing in startups at the Series A stage and beyond. They focus on providing financial backing and strategic guidance to mission-driven teams across various sectors, including technology and eco-friendly consumer goods. Notably, Acton Capital has made significant investments in the ecommerce fashion space, including a minority investment in mytheresa.com, a leading online luxury fashion retailer, and a $15 million Series B funding round for Eloquii, an ecommerce platform catering to contemporary fast fashion in sizes 14 to 28. Additionally, they participated in funding rounds for Indochino, an online custom menswear service, further solidifying their presence in the fashion ecommerce sector. Acton Capital's diverse portfolio and strategic approach to growth make them a valuable investor in the ecommerce fashion industry.


5. Mountain Partners


Mountain Partners is a venture capital firm based in Zurich, Switzerland, founded in 2005. The firm specializes in investment management and focuses on providing funding and operational support to startups and technology companies across Europe, Latin America, and Asia. With a diversified portfolio of VC funds, Mountain Partners aims to empower innovative businesses and facilitate their growth. Notably, they have made significant investments in the ecommerce fashion sector, including Clovia, a lingerie brand that raised funds in a seed round in 2013, and mybestbrands, a fashion marketplace that raised funds in 2017. Other relevant transactions include investments in Shirtinator, a custom apparel company, and Montredo, a luxury watch retailer, showcasing their engagement in the ecommerce fashion landscape.


6. Burda Principal Investments


Burda Principal Investments is a Munich-based venture capital firm founded in 2016, specializing in growth stage investing in digital technology and media companies. They provide long-term growth equity to entrepreneurs, helping them overcome financial barriers to expansion. Their portfolio includes successful internet-centric businesses across Europe, the U.S., and Asia. Notably, Burda has made significant investments in the ecommerce fashion sector, including a leading role in funding Miinto, a fashion platform from Denmark that raised €12 million, and M.Gemi, a direct-to-consumer luxury footwear brand that secured $16 million in a Series C funding round. These transactions highlight Burda's active engagement in the fashion ecommerce space, reinforcing their relevance in this industry.


7. Project A

  • Website: project-a.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2012
  • Headcount: 51-200
  • Number of deals in 2024: 13
  • LinkedIn: project-a-ventures

Project A is a venture capital firm based in Berlin, Germany, founded in 2012. They specialize in early-stage tech investments and provide operational support for startups. Their services include consulting in tech and growth, access to a network of investors, and pre-seed investment opportunities. Notably, Project A has invested in Horizn Studios, a smart luggage startup that has raised a total of €25M since its inception, with significant funding rounds in 2016, 2018, and 2019. This involvement highlights their engagement in the ecommerce fashion sector, as Horizn Studios operates at the intersection of fashion and technology. Additionally, they have invested in Saatchi Art, an online art gallery, further showcasing their interest in ecommerce ventures. Overall, Project A's diverse portfolio and specific investments in fashion-related startups position them as a relevant investor in the ecommerce fashion industry.


8. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. They specialize in early-stage investments in innovative startups across various sectors, including ecommerce fashion. Notable transactions include their investment in Luxodo, a German online luxury marketplace, which raised $2.4 million in 2013, and Armedangels, a sustainable fashion brand that received seed funding in 2007. Additionally, they invested in Flaconi, an online beauty and fashion retailer, showcasing their engagement in the ecommerce fashion landscape. b2venture collaborates with a community of angel investors, enhancing their investment strategy and making them a significant player in the European venture capital scene.


9. SevenVentures

  • Website: sevenventures.de
  • Type: Corporate
  • Headquarters: Flensburg, Schleswig-Holstein, Germany
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: 10262962

SevenVentures is a corporate investment firm based in Flensburg, Schleswig-Holstein, Germany, founded in 2009. Specializing in media investments and partnerships with consumer-oriented startups, they provide media-for-equity and media-for-revenue investments to help businesses enhance their brand visibility through tailored advertising strategies. Notably, SevenVentures has made significant investments in the ecommerce fashion sector, including a multi-million euro Series B investment in Stylight, a German fashion moodboard startup, which they announced on January 31, 2013. They have also invested in myToys.de GmbH, Flaconi, and Brille24, indicating a broader interest in consumer goods and ecommerce. Their recent investment in Matsmart further demonstrates their active engagement in the ecommerce space, making them a versatile investor in various consumer-oriented sectors.


10. SIGNA Group of Companies


SIGNA Group of Companies, founded in 1999 and based in Vienna, Austria, operates primarily in the real estate and retail sectors. The company has a significant presence in commercial real estate development and retail platforms across Europe. In recent years, SIGNA has made notable acquisitions in the ecommerce fashion space, including the acquisition of Dress for Less in 2016, which is a prominent online fashion retailer. In 2017, they acquired a 60% stake in mybestbrands, a German online fashion mall, as part of their strategy to enhance their digital footprint in the fashion industry. Additionally, their acquisition of SportScheck, a sporting goods specialist, and their involvement in the luxury retail market through the acquisition of Selfridges Group further illustrate their diverse retail interests, including fashion. These transactions highlight SIGNA's commitment to expanding its portfolio in the ecommerce fashion sector, making them a relevant player in this industry.


11. Richemont

  • Website: richemont.com
  • Type: Corporate
  • Headquarters: Bellevue, Geneva, Switzerland
  • Founded year: 1988
  • Headcount: 10001+
  • Number of deals in 2024: 1
  • LinkedIn: richemont

Compagnie Financière Richemont S.A. is a luxury goods company based in Bellevue, Geneva, Switzerland, specializing in high-end jewellery, watches, leather goods, and fashion accessories. Founded in 1988, Richemont serves affluent consumers seeking exclusive products, emphasizing craftsmanship and heritage. The company has made strategic investments in the ecommerce fashion space, including a notable $600 million investment in Farfetch, a leading online luxury fashion marketplace. Additionally, Richemont has acquired stakes in several prestigious fashion brands, such as a 70% stake in Gianvito Rossi, an Italian footwear brand, and a 100% stake in Serapian, an Italian leather brand. These acquisitions aim to enhance their portfolio and support the global development of these brands, integrating them into Richemont's luxury offerings.


12. German Startups Group VC GmbH


German Startups Group VC GmbH is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2012. The firm specializes in providing investment and financial services to startups and growth-stage companies across various industries, including technology and e-commerce. They have a notable portfolio that includes several companies in the ecommerce fashion sector, such as Armedangels, a sustainable fashion brand, and Mister Spex, an online eyewear retailer. Additionally, they have invested in JUNIQE, an online art marketplace, and Kirondo, which focuses on fashion and lifestyle products. Through these investments, German Startups Group VC GmbH supports companies in achieving their growth objectives, particularly in the ecommerce fashion space.


13. IBB Ventures


IBB Ventures is a venture capital firm based in Berlin, Germany, founded in 1997. The firm specializes in providing funding and support to innovative startups, particularly in the early stages of their development. With a portfolio of over 270 startups, IBB Ventures offers not only financial backing but also expertise and resources to help these businesses thrive in competitive markets. Notably, IBB Ventures has made significant investments in the ecommerce fashion sector, including multiple funding rounds for Outfittery, a personalized online shopping service that raised a total of approximately $50 million across Series A, B, and C rounds from 2013 to 2015. Additionally, they invested in Scarosso, a fashion brand that raised $11 million in Series B funding in 2014. These transactions highlight IBB Ventures' commitment to supporting innovative fashion ecommerce businesses.



Ecommerce Fashion Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
HV CapitalFlensburg, Schleswig-Holstein, Germany11-50200028
Rocket Internet SEBerlin, Berlin, Germany201-50020070
TA VenturesFrankfurt, Hesse, Germany11-5020105
Acton CapitalMunich, Bavaria, Germany11-5019993
Mountain PartnersZurich, Zurich, Switzerland11-5020051
Burda Principal InvestmentsMunich, Bavaria, Germany11-5020165
Project ABerlin, Berlin, Germany51-200201213
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
SevenVenturesFlensburg, Schleswig-Holstein, Germany11-5020093
SIGNA Group of CompaniesVienna, Vienna, Austria10001+19990
RichemontBellevue, Geneva, Switzerland10001+19881
German Startups Group VC GmbHFrankfurt, Hesse, Germany11-5020120
IBB VenturesBerlin, Berlin, Germany11-50199718


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