The commercial cleaning industry in Benelux plays a crucial role in maintaining hygiene and sanitation across various sectors, including healthcare, education, and corporate environments. Key players range from small local cleaning firms to large international service providers, all offering an array of solutions. Demand is soaring, driven by increased awareness of cleanliness, especially post-pandemic. The industry is evolving, with many companies now employing advanced technologies, such as eco-friendly products and digital management tools, to enhance efficiency. Growth is expected as sustainability becomes a top priority for clients seeking cleaner and greener spaces.


The investors in the commercial cleaning sector represent a mix of private equity and venture capital firms, with headquarters spanning the Benelux region. From established companies like Cobepa, founded in 1957, to newcomers like Prosus Group, which entered the market in 2019, each investor brings unique expertise. The varying sizes—from niche firms with 1–10 employees to significant players with over 10,000—illustrate the breadth of the investment landscape. Together, these investors completed numerous deals in 2024, underscoring their commitment to supporting this vital industry.


Top 13 Commercial Cleaning Investors in Benelux


1. Mutares Benelux

  • Website: mutares.com
  • Type: Private Equity
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2021
  • Headcount: 51-200
  • Number of deals in 2024: 16
  • LinkedIn: mutares-benelux

Mutares Benelux, a private equity firm based in Amsterdam, was founded in 2021 and specializes in acquiring and managing companies in transition. The firm focuses on strategic investments and turnaround management across various sectors, including automotive, technology, and retail. Notably, Mutares has made significant strides in the facility services sector, which includes commercial cleaning. Their acquisition of Asteri Facility Solutions AB in December 2021 highlights their commitment to this space. Furthermore, their recent acquisition of Palmia Oy, a company generating approximately EUR 120 million in revenues, strengthens their Goods & Services segment, which may encompass cleaning services. Mutares' strategy to enhance profitability and growth through operational support positions them as a valuable player in the commercial cleaning industry.


2. Triton Partners


Triton Partners is a private equity investment firm based in Luxembourg, founded in 1997. The firm specializes in private equity and credit investments in European mid-market businesses, focusing on sectors such as Business Services, Industrial Tech, and Healthcare. Triton provides operational expertise and capital to help companies unlock their full potential, partnering with management teams to address challenges and drive growth. Notably, Triton has made several acquisitions that align with the commercial cleaning context, including OptiGroup, a distributor of cleaning and hygiene products, and Fläkt Woods Group, which produces energy-efficient air treatment systems that can be integral to maintaining clean environments. Their diverse portfolio and strategic focus on business services make them a potential investor in the commercial cleaning industry.


3. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, focused on enhancing everyday life through technology. Founded in 2019, the firm operates across various sectors, including online classifieds, food delivery, payments, and education technology, serving over two billion customers worldwide. Notably, Prosus has made significant investments in the commercial cleaning sector, including a Series A investment in SweepSouth, a South African platform likened to 'Uber of Cleaning Services', which raised over $3.3 million in 2019. Additionally, Prosus has invested in Urban Company, which raised substantial funding in 2021 and 2024, further indicating their interest in technology-driven service platforms that include cleaning services. These transactions highlight Prosus's strategy of partnering with local entrepreneurs to foster community growth and sustainable business practices in the cleaning industry.


4. Cobepa

  • Website: cobepa.com
  • Type: Private Equity
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1957
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: cobepa

Cobepa is a private equity investment company based in Brussels, Belgium, founded in 1957. It specializes in providing investment management and strategic support to enhance the growth and sustainability of its partner businesses. Cobepa operates with a permanent capital base, allowing it to invest across a diverse range of industries, including healthcare and industrial sectors. Notably, Cobepa has been involved in several transactions that align with service-oriented businesses, such as the acquisition of Ned Stevens, a leading provider of exterior residential services, which indicates a potential interest in sectors related to cleaning and maintenance. Additionally, Cobepa's partnership with management teams in acquisitions like Heartland Home Services further illustrates its commitment to enhancing operational efficiencies, a critical aspect of the commercial cleaning industry.


5. VentureFriends

  • Website: venturefriends.vc
  • Type: Venture Capital
  • Headquarters: Netherlands
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 8
  • LinkedIn: venturefriends

VentureFriends is a venture capital firm based in the Netherlands, founded in 2016. They specialize in early-stage investments in startups, providing both financial backing and strategic support to ambitious founders. While their primary focus has been on sectors like FinTech and PropTech, they have also invested in the cleaning services sector, notably through their investment in Justmop, a maid-booking startup in the UAE. This investment, which was part of a Series A funding round, highlights their capability and willingness to support businesses in the commercial cleaning space. Additionally, they have invested in Douleutaras, a service platform that connects users with service providers, which may also relate to cleaning services. Overall, VentureFriends demonstrates a diverse investment portfolio that includes relevant transactions in the commercial cleaning industry.


6. Active Capital Company B.V.


Active Capital Company B.V. is a private equity investment firm based in Amsterdam, Netherlands, founded in 2005. The firm focuses on small- and medium-sized enterprises in the Netherlands and Germany, providing investment management and advisory services aimed at fostering growth through geographic expansion, innovation, and sustainability initiatives. Active Capital Company takes an active role in transforming and enhancing the operational capabilities of its portfolio companies. Notably, they have made strategic acquisitions in the commercial cleaning sector, including VDM Industries, a leader in cleaning agents and private label manufacturing, acquired in October 2021. They also acquired Codi International, a producer of wet wipes, in May 2017, and Amphitec in July 2015. These investments highlight their commitment to the cleaning industry and their strategy of supporting businesses that contribute to this sector.


7. Committed Capital


Committed Capital is a private equity investment company based in Amsterdam, North Holland, Netherlands, founded in 2016. The firm focuses on collaborating with experienced entrepreneurs to maximize business potential, primarily targeting Dutch SMEs with proven business models and strong growth ambitions. Committed Capital provides strategic, operational, and financial support to facilitate growth. Notably, they have invested in Cleanprofs, a company in the commercial cleaning sector, which raised an undisclosed amount in a venture round in January 2019. This investment highlights their engagement in the commercial cleaning industry, alongside other ventures such as Mr. Marine and J & M VvE Beheer, although those are not directly related to cleaning services.


8. Mangrove Capital Partners


Mangrove Capital Partners is a venture capital firm based in Luxembourg, founded in 2000, that specializes in early-stage investments in innovative technology companies. They provide financial support and strategic guidance to entrepreneurs, particularly in sectors like digital health and education tech. Their operations are focused on Europe and Israel, where they actively seek to empower startups and foster growth in the tech ecosystem. Notably, they have participated in funding rounds for Helpling, an online household services marketplace, which raised significant capital in both 2014 and 2019, indicating their interest in the household services sector, including cleaning. Additionally, they were involved in a recent seed round for King Energy, showcasing their diverse investment portfolio. However, their primary focus remains on technology-driven companies rather than specifically on commercial cleaning.


9. AAC Capital Partners


AAC Capital Partners is a private equity investment firm based in Amsterdam, North Holland, Netherlands, founded in 1982. The firm specializes in providing growth capital and strategic guidance to mid-sized businesses in the Benelux region, focusing on fostering entrepreneurship and sustainable growth through partnerships with management teams. Notably, AAC Capital Partners acquired CleanLease on June 1, 2004, which is a significant player in the commercial cleaning industry. This acquisition highlights their commitment to investing in the cleaning sector. Additionally, they acquired Volution Group on July 1, 2006, although this company operates in a different industry, it demonstrates AAC Capital's diverse investment portfolio. Their experience with CleanLease positions them as a relevant investor in the commercial cleaning market.


10. Nimbus

  • Website: nimbus.com
  • Type: Private Equity
  • Headquarters: Zeist, Utrecht, Netherlands
  • Founded year: 1999
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: nimbus-hands-on-investors

Nimbus is a private equity investment firm based in Zeist, Utrecht, Netherlands, founded in 1999. The firm specializes in private equity investments, focusing on medium-sized businesses that require transformational change. Nimbus provides both capital and hands-on support to enhance operational performance and drive growth. Their clientele primarily consists of management teams from diverse industries, including manufacturing and technical trade. A notable transaction in their portfolio is the acquisition of Holland Herstel Groep (HHG) from Rentokil in August 2016. This acquisition highlights Nimbus's involvement in the cleaning and restoration sector, aligning with their strategy to invest in companies that can benefit from their strategic guidance and financial backing.


11. Quilvest Capital Partners


Quilvest Capital Partners is an investment management firm based in Luxembourg, specializing in private equity, real estate, and private credit. Founded in 1917, the firm manages over $7 billion in assets and serves a diverse clientele, including institutions and family offices, by providing tailored investment strategies to meet their financial objectives. Notably, Quilvest Capital Partners acquired Crown Health Care Laundry Services on March 31, 2014, which is a significant player in the commercial cleaning industry, particularly in providing laundry services to healthcare facilities. This acquisition highlights their engagement in the commercial cleaning sector, showcasing their ability to identify and invest in companies that offer essential cleaning services.


12. ABN AMRO Asset Based Finance


ABN AMRO Asset Based Finance is a corporate financial services company based in Utrecht, Netherlands, specializing in providing commercial finance solutions such as factoring, invoice discounting, and asset-based lending. Founded in 2018, the firm focuses on helping businesses manage their cash flow effectively by accessing funds tied up in receivables and inventory. They operate across multiple countries, offering tailored financial solutions to support cross-border trade. A notable transaction in their portfolio includes a £7.3m finance facility provided to Coventry Chemicals, trading as Mirius - Global Hygiene Solutions, which supports the company's developments and new product lines in the hygiene sector. This involvement highlights their engagement with the commercial cleaning industry, particularly in financing companies that contribute to hygiene and cleaning solutions.


13. Gilde Buy Out Partners


Gilde Buy Out Partners is a private equity firm based in Utrecht, Netherlands, founded in 1982. The firm specializes in investment management and business transformation services, focusing on providing growth solutions to mid-market businesses across Europe. One of their notable transactions includes the acquisition of CID Lines Group, a manufacturer of hygiene solutions, which they announced on November 24, 2010. This acquisition highlights Gilde's commitment to enhancing operations in sectors related to hygiene and cleaning, particularly in agricultural and food processing contexts. By leveraging CID Lines' strong management team, Gilde aims to drive growth in these sectors, further emphasizing their involvement in the hygiene and cleaning industry.



Commercial Cleaning Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
Mutares BeneluxAmsterdam, North Holland, Netherlands51-200202116
Triton PartnersLuxembourg201-50019976
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
CobepaBrussels, Brussels, Belgium11-5019572
VentureFriendsNetherlands1-1020168
Active Capital Company B.V.Amsterdam, North Holland, Netherlands11-5020050
Committed CapitalAmsterdam, North Holland, Netherlands11-5020160
Mangrove Capital PartnersLuxembourg11-5020005
AAC Capital PartnersAmsterdam, North Holland, Netherlands11-5019821
NimbusZeist, Utrecht, Netherlands11-5019993
Quilvest Capital PartnersLuxembourg51-20019172
ABN AMRO Asset Based FinanceUtrecht, Utrecht, Netherlands501-100020180
Gilde Buy Out PartnersUtrecht, Utrecht, Netherlands11-5019820


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