The sports nutrition industry in Latin America is rapidly evolving, marked by an increasing consumer awareness of health and fitness. Companies in this sector offer a range of products, from protein powders and vegan snacks to functional beverages aimed at athletes and wellness enthusiasts alike. Notable growth is seen in plant-based supplements, addressing demands for healthier, sustainable options. The market also reflects a strong digital shift, with e-commerce and online fitness communities playing vital roles. Latin America's burgeoning fitness culture hints at a continuous upward trajectory, paving the way for novel startups and innovative approaches to nutrition.

Investors in the sports nutrition sector are primarily venture capital and private equity firms, showcasing their interest in funding innovative startups. Most operating from major hubs like Sao Paulo and Mexico City, these investors range from smaller teams to large corporations. Established between 1925 and 2021, their strategies reflect aggressive growth, as illustrated by 2024's deal counts, where significant investments like those from Bossa Invest and Kaszek total 73 across various companies. As the industry expands, these financial backers play crucial roles in shaping its future.

Top 12 Sports Nutrition Investors in Latin America

1. bossa invest

• Website: bossainvest.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and supports them by providing capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in the startup ecosystem, with 56 investments in 2024 alone. Notably, they have invested in companies like FightCamp, which raised $8 million in a Series A round and focuses on boxing fitness, and Ergatta, which raised $5 million in a Seed round and offers a connected rowing machine. These investments highlight Bossa Invest's engagement in the fitness and wellness space, which is closely related to sports nutrition.

2. Kaszek

• Website: kaszek.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across Latin America, providing capital and strategic guidance to startups in various technology-driven sectors. With a commitment to fostering a vibrant technology ecosystem, Kaszek has made significant investments in companies that align with health and wellness, including Gympass, which received a substantial investment to expand its fitness platform. This investment highlights Kaszek's interest in the fitness and wellness space, which is closely related to sports nutrition. Additionally, their involvement with Wellhub, a health-focused company, further demonstrates their engagement in sectors that intersect with sports nutrition, although the direct connection to sports nutrition products is less clear. Overall, Kaszek's investment strategy reflects a broader interest in health and wellness, making them a noteworthy player in the sports nutrition landscape.

3. Go4it Capital

• Website: go4itcapital.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses in sports, digital media, and well-being. Go4it Capital focuses on providing investment and strategic support to help these businesses grow, aiming to create a more active and enjoyable world. Notable transactions include investments in Strava, a platform that connects athletes and promotes fitness, and Sorare, a fantasy sports game that engages sports fans. These investments reflect Go4it Capital's commitment to the sports sector, which is closely related to sports nutrition, as they support companies that encourage active lifestyles and sports participation.

4. Moriah Asset

• Website: moriahasset.com.br
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks and fitness-related services, positioning them as a leader in the wellness and tech sectors. In 2024, Moriah Asset participated in several notable transactions, including a Seed Round investment in Utreino, which likely focuses on fitness and training solutions, and a Private Equity Round investment in Armybr. These transactions highlight their commitment to supporting companies that align with health and wellness, including aspects of sports nutrition.

5. Grupo Arancia

• Website: arancia.com.mx
• Type: Corporate
• Headquarters: Guadalajara, Jalisco, Mexico
• Founded year: 1925
• Headcount: 1001-5000
• Number of deals in 2024: 1
• LinkedIn: grupo-arancia

Grupo Arancia is a corporate investor based in Guadalajara, Jalisco, Mexico, founded in 1925. The company operates in the food service, biotechnology, and natural extracts industries, providing high-quality ingredients and logistics solutions to businesses in the food and beverage sector. With a commitment to sustainability and innovation, Arancia serves a diverse range of customers, ensuring reliable supply chains and product excellence. Notably, they have made significant investments in companies relevant to sports nutrition, including iwi Life, which raised $10 million in a Series A round in December 2022, focusing on plant-based nutrition and omega-3 supplements. They also invested in Advanced BioNutrition, which raised $7.5 million in a Series B round in 2005, specializing in nutritional products. These transactions highlight Arancia's engagement in the health and wellness sector, particularly in areas that intersect with sports nutrition.

6. MrPink VC

• Website: mrpink.vc
• Type: Venture Capital
• Headquarters: Punta Del Este, Maldonado, Uruguay
• Founded year: 2021
• Headcount: 1-10
• Number of deals in 2024: 4
• LinkedIn: mrpink-vc

MrPink VC is a venture capital firm based in Punta Del Este, Maldonado, Uruguay, founded in 2021. The firm specializes in providing seed funding and support for startups within the CAPUC region, focusing on sectors such as education, work, and food. In 2023, MrPink VC led a $1M pre-Series A funding round for Nutri Co, a company that aims to expand its AI plant-based food production and enter the Mexican market. This investment highlights MrPink's commitment to the food sector, particularly in areas that intersect with nutrition and health. Additionally, they have been involved in other seed funding rounds, such as for Vive Health, further demonstrating their active role in supporting innovative startups in the food and health industries.

7. Nexxus Capital

• Website: nexxuscapital.com
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: nexxus-capital-mx

Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among their notable transactions, Nexxus Capital invested in Immunotec, a company known for its health and wellness products, including those in the sports nutrition category, through a post-IPO equity round in May 2017. Additionally, they were involved with Grupo Sports World, a fitness and sports-related company, in a private equity round in January 2005. These transactions highlight Nexxus Capital's engagement with companies that operate within the sports nutrition and fitness sectors, showcasing their capability and interest in this market.

8. Veronorte

• Website: veronorte.com
• Type: Venture Capital
• Headquarters: Sabanalarga, Antioquia, Colombia
• Founded year: 2012
• Headcount: 1-10
• LinkedIn: veronorte

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm is dedicated to sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Veronorte aims to facilitate access to sustainable opportunities and help businesses navigate the regional market effectively. Notably, they participated in the funding of Nuritas, a Dublin-based biotechnology company that raised $45 million in a Series B funding round. Nuritas specializes in using artificial intelligence to discover and develop bioactive peptides, which have applications in health and nutrition, including sports nutrition. This involvement highlights Veronorte's potential interest in the sports nutrition industry, despite their broader investment focus.

9. Glisco Partners

• Website: gliscopartners.com
• Type: Private Equity
• Headquarters: Mexico City, Mexico City, Mexico
• Founded year: 2003
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn: glisco-partners

Glisco Partners is a private equity firm based in Mexico City, Mexico, founded in 2003. The firm specializes in structured financing and investment management, focusing on partnering with high-growth companies in Mexico. They provide capital and strategic guidance to help these businesses scale and achieve their potential, emphasizing sustainable returns and community enhancement. In 2024, Glisco Partners made a significant investment of $25 million in The Wild Foods, a company that operates within the food and nutrition sector, indicating their interest in the nutrition market. Additionally, they invested $11 million in GGTech Entertainment, which, while not directly related to sports nutrition, showcases their active investment strategy in diverse sectors. Their recent transactions reflect a willingness to engage with companies that may intersect with the sports nutrition industry.

10. Newtopia VC

• Website: newtopia.vc
• Type: Venture Capital
• Headquarters: Buenos Aires, Buenos Aires, Argentina
• Founded year: 2021
• Headcount: 11-50
• Number of deals in 2024: 11
• LinkedIn: newtopiavc

Newtopia Venture Capital is a venture capital firm based in Buenos Aires, Argentina, founded in 2021. The firm specializes in early-stage investments in technology startups across Latin America, providing financial support and mentorship to help these startups achieve product-market fit and grow their businesses. Among their notable transactions, Newtopia VC invested in Mizu Nutrition, a company focused on sports nutrition, during a Pre-Seed round in November 2021. This investment highlights Newtopia's engagement in the sports nutrition sector, alongside their broader focus on fostering innovation and entrepreneurship within the Latin American tech ecosystem. Additionally, they participated in the Pre-Seed round for Slice Token in December 2022, although this transaction is not directly related to sports nutrition.

11. Hiker Ventures

• Website: hiker.ventures
• Type: Venture Capital
• Headquarters: Belo Horizonte, Minas Gerais, Brazil
• Founded year: 2022
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn: hiker-ventures

Hiker Ventures is a venture capital firm based in Belo Horizonte, Minas Gerais, Brazil, founded in 2022. The firm specializes in supporting early-stage entrepreneurs and startups by providing both funding and advisory services. Hiker Ventures aims to help businesses navigate the challenges of growth and scale, offering a comprehensive understanding of the entrepreneurial journey. In 2024, they participated in notable transactions, including a $760,000 investment in Semexe and a $1 million investment in Radar Fit, a Brazilian health tech startup. The latter investment indicates Hiker Ventures' interest in health-related sectors, which may encompass sports nutrition, as they seek to expand into the Brazilian market and internationally.

12. Caravela Capital

• Website: caravela.capital
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: caravelacapital

Caravela Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm focuses on backing entrepreneurs and early-stage companies, providing funding and mentorship to help startups grow and succeed in various industries, particularly in technology and innovation. One of their notable transactions includes a R$ 2 million investment in OceanDrop, a startup that specializes in nutrition derived from algae and ocean nutrients. This investment, announced on September 23, 2020, highlights Caravela's interest in the nutrition sector, particularly in innovative solutions that align with health and wellness, which is relevant to the sports nutrition market.

Sports Nutrition Insights: Key Investors in Latin America

Investor	Headquarter	Size	Founded	Deals 2024
bossa invest	Sao Paulo, Sao Paulo, Brazil	11-50	2011	56
Kaszek	Sao Paulo, Sao Paulo, Brazil	11-50	2011	17
Go4it Capital	Sao Paulo, Sao Paulo, Brazil	1-10	2015	0
Moriah Asset	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5
Grupo Arancia	Guadalajara, Jalisco, Mexico	1001-5000	1925	1
MrPink VC	Punta Del Este, Maldonado, Uruguay	1-10	2021	4
Nexxus Capital	Mexico City, Mexico City, Mexico	11-50	1995	0
Veronorte	Sabanalarga, Antioquia, Colombia	1-10	2012	0
Glisco Partners	Mexico City, Mexico City, Mexico	11-50	2003	1
Newtopia VC	Buenos Aires, Buenos Aires, Argentina	11-50	2021	11
Hiker Ventures	Belo Horizonte, Minas Gerais, Brazil	1-10	2022	2
Caravela Capital	Sao Paulo, Sao Paulo, Brazil	11-50	2019	5

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