The sports media and broadcasting industry in Latin America is vibrant and rapidly evolving, driven by growing demand for sports content across diverse platforms. Major companies operate in this sector, including traditional broadcasters, digital streaming services, and innovative content creators. They offer live event coverage, player analytics, and engaging narratives to cater to passionate fans. As technology advances, more firms are investing in immersive experiences, such as virtual reality and enhanced interactivity. With increasing investments and the rise of digital platforms, the industry is set to transform how audiences engage with sports, making it more accessible than ever before.


The list of investors features a mix of venture capital firms and corporate investors based in vibrant hubs like Sao Paulo and Rio de Janeiro, many established recently. Ranging in size from small teams to large corporations, these investors have made significant strides in the sports domain, with some completing up to 56 deals in 2024. Their portfolios reflect a commitment to innovative startups, especially those enhancing content delivery and fan engagement in sports media. This well-rounded representation showcases a responsive investment ecosystem keen to advance the sports media landscape in Latin America.


Top 12 Sports Media and Broadcasting Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been involved in several notable transactions, including investments in Buzzer, a mobile platform for live sports that raised $20 million in Series A funding, and Overtime, which raised $23 million in Series B funding. These investments highlight Bossa Invest's engagement in the sports media and broadcasting landscape, supporting platforms that enhance fan engagement and deliver sports content.


2. Go4it Capital

  • Website: go4itcapital.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in the fields of sports, digital media, and well-being. Go4it Capital focuses on providing both investment and strategic support to help these businesses grow and create a more active and enjoyable world. Among their notable transactions, they have invested in WSC Sports, a company that raised $23 million in Series C funding to expand its growth in sports content. They also participated in the funding of Keemotion, a digital media startup that aims to enhance sports broadcasting capabilities, and Sorare, a fantasy sports platform that raised over $48 million in Series A funding. These investments highlight Go4it Capital's commitment to the sports media and broadcasting industry.


3. Magma Partners

  • Website: magmapartners.com
  • Type: Venture Capital
  • Headquarters: Providencia, Santiago, Chile
  • Founded year: 2014
  • Headcount: 11-50
  • Number of deals in 2024: 6
  • LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a focus on sectors like fintech and insurtech, Magma Partners has backed over 125 companies aimed at addressing significant regional challenges and supporting scalable technology businesses. Notably, they participated in a $74 million growth funding round for FZ Sports, a company that operates in the sports media and technology sector, alongside other investors. This involvement highlights their capacity to engage with the sports media industry, despite their broader investment strategy.


4. Verve Capital

  • Website: vervecapital.us
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: verve-capital

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. While their primary focus includes sectors like FinTech, HealthTech, and EdTech, they have also made notable investments in the sports media space. One of their key transactions includes a significant investment in Religion of Sports, which raised $50 million in a Series B funding round. This company is dedicated to delivering emotional and deeper storytelling in sports, having won multiple Sports Emmys for its content. This involvement highlights Verve Capital's interest in the sports media and broadcasting industry, alongside their broader investment strategy.


5. Allievo Capital

  • Website: allievocapital.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: allievo-capital

Allievo Capital is a private equity firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in venture capital, search funds, and growth equity, focusing on creating long-term value by investing in high-quality companies poised for disruptive change. Among its notable transactions, Allievo Capital invested $10 million in Religion of Sports in July 2020, a company that produces sports-related content and media, highlighting its engagement in the sports media sector. Additionally, it participated in a venture round for Greenfly, which, while not directly related to sports media, indicates a broader interest in innovative companies. Overall, Allievo Capital's investment in Religion of Sports underscores its relevance in the sports media and broadcasting landscape.


6. Grupo Globo - Mídia e Conteúdo


Grupo Globo - Mídia e Conteúdo is a prominent media company based in Rio de Janeiro, Brazil, founded in 1925. It specializes in producing and distributing a wide range of audio and visual content, including television programming and original podcasts. The company has made significant investments in the sports media sector, notably participating in funding rounds for companies like Pixellot, which raised $16 million in a Series C round to enhance its sales and marketing efforts in automated sports production. Additionally, Grupo Globo was involved in a previous funding round for Pixellot in December 2019, as well as in the Series C funding for Ingresse, a ticketing platform that may also cater to sports events. These transactions highlight Grupo Globo's active role in the sports media and broadcasting landscape, reinforcing its relevance in this sector.


7. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across Latin America, providing capital and strategic guidance to startups in various technology-driven sectors. Notably, Kaszek has been involved in significant transactions within the sports media context, such as their co-lead investment in Rei do Pitaco, a fantasy sports platform that raised R$180 million in Series A funding in January 2022. This investment highlights Kaszek's commitment to the sports media industry, as fantasy sports platforms are integral to the sports broadcasting ecosystem. Additionally, they participated in the seed round for Rei do Pitaco, further emphasizing their interest in sports-related ventures. While Kaszek invests in a diverse range of industries, their active role in the sports sector through these transactions positions them as a relevant player in the sports media and broadcasting space.


8. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, supporting entrepreneurs by providing capital, co-founding assistance, and fostering a strong community of builders. In 2022, Canary invested in Matchday, a startup that raised funds in a seed round, which is likely involved in the sports media sector. Additionally, they invested in Boomerang in 2020, another seed round investment. These transactions highlight Canary's engagement with startups that may intersect with sports media and broadcasting, showcasing their broader investment strategy while still touching on the sports industry.


9. MAS Equity Partners


MAS Equity Partners is a private equity firm founded in 2009, based in Cajicá, Bogota, Colombia. The firm specializes in investment management and strategic guidance for medium-sized companies in the Andean region, focusing on providing minority equity investments and support to visionary entrepreneurs. Notably, MAS Equity Partners has made significant investments in the sports media sector, particularly through their involvement with SportsManias, a sports news startup. They led a $3.5 million funding round in July 2014, contributing $3 million, and previously invested $1 million in an angel round in August 2013. These transactions highlight their commitment to fostering growth in the sports media landscape, making them a notable investor in this industry.


10. TV Azteca Guate


TV Azteca Guate is a corporate investor based in Guatemala, founded in 1993. As a media company, it specializes in television broadcasting and offers a diverse range of content, including entertainment, news, and sports programming. TV Azteca operates primarily in Mexico and is known for its live sports events coverage. In recent years, they have participated in funding rounds for companies like Vault AI, which raised $8 million in a Series A round in December 2021, and $1.2 million in a Seed round in April 2018. They also invested in MUGO Inc., which raised $7 million in a corporate round in May 2018. These transactions highlight TV Azteca's active role in the media landscape, particularly in areas that can enhance their sports broadcasting capabilities.


11. TreeCorp Investimentos


TreeCorp Investimentos is a private equity firm based in Sao Paulo, Brazil, founded in 2012. The firm specializes in investing in high-growth companies and works closely with entrepreneurs to enhance business performance and unlock value through strategic investments. In 2023, TreeCorp made a notable acquisition of Coritiba Foot Ball Club for approximately $260.7 million. This investment highlights their engagement in the sports industry, particularly in football, which is closely tied to sports media and broadcasting. By acquiring a football club, TreeCorp positions itself within the sports ecosystem, potentially influencing media rights, broadcasting deals, and overall sports marketing strategies.


12. Thomson Reuters Costa Rica


Thomson Reuters Costa Rica is a corporate investor based in Heredia, Costa Rica, and is part of the larger Thomson Reuters organization, which was founded in 1977. The company specializes in legal services and information technology solutions, offering a variety of products including legal research tools, tax compliance software, and media solutions. In 2023, Thomson Reuters made a significant move in the media sector by acquiring Imagen, a Cambridge-based media management firm. This acquisition allows Imagen to operate within the Reuters News division, potentially expanding Thomson Reuters' footprint in the media landscape, including sports media and broadcasting. Their subscription-based model provides access to a range of software and resources, which may also include media-related services.



Sports Media and Broadcasting Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Go4it CapitalSao Paulo, Sao Paulo, Brazil1-1020150
Magma PartnersProvidencia, Santiago, Chile11-5020146
Verve CapitalSao Paulo, Sao Paulo, Brazil1-1020193
Allievo CapitalSao Paulo, Sao Paulo, Brazil1-1020191
Grupo Globo - Mídia e ConteúdoRio De Janeiro, Rio De Janeiro, Brazil10001+19250
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
CanarySao Paulo, Sao Paulo, Brazil11-50201723
MAS Equity PartnersCajicá, Bogota, Colombia11-5020090
TV Azteca GuateGuatemala51-20019930
TreeCorp InvestimentosSao Paulo, Sao Paulo, Brazil11-5020120
Thomson Reuters Costa RicaHeredia, Heredia, Costa Rica51-20019774


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